Decay Spring 2019,
womenswear collection is based on the exploration of nature encountering the man-made. It focuses on how nature begins to erode plant life and buildings due to the maintenance of them. Merging natures decay abandoned/ unmaintained buildings inspires innovation for silhouette and textural ideas. Focusing on the beauty of man and natures creations, create an unexpected detail that becomes one of the most magnificent features creating unique and one off prints. The distress and texture left after the deconstruction inspires print and knit designs for the collection. re The collection reflects on the stradivarius style and customer values. The brand name Stradivarius has a shape treble clef in the letter S, a symbol that represents rhythm, dynamism and difference of the brand. The spirit of Stradivarius is feminine, fresh and creative. It is the dream and fantasy with the essences of glamour and style that every woman desires. It seeks to enchant its clientele through its design. The stores innovative concept offers its customers a complete buying experience. The millennial today are changing the future for fashion, introducing sustainability, quality and timeless fashion. The collection features recycled denim de-constructed into new creations and reworked denim introducing new styles with fabric manipulation of the denim. Distinct washes are created for the design to become more expressive, with the use of bleach and discharged prints, the denim becomes more distressed and decayed. The technique devorĂŠ will also feature in the collection creating expressive prints. The muse for the collection is Sultan Akkus, a 26 year old blogger from Amsterdam who is interested in fashion, styling and photography. Her style and lifestyle reflects the Stradivarius customer. o The colour palette consists of off-white, ocean blue, baby pink, cherry berry, and leaf green. The fabrics featuring in the collection are denim, velvet, cotton, silk and knits. The silhouette for the collection is oversized, featuring denim jackets, jeans, skirts, cardigans, jumpers and dresses.