Kathrynday mastery journey timeline

KATHRYN DAY Kat’s Mastery Journal Timeline

MDL510 Mastery Personal Development & Leadership

Goals

Learn ways to apply Mastery skills in my designing and my academic studies.

Be able to create a mastery plan that I can utilize and identify with in my daily habits and life.

Strategies

Read Mastery by Robert Greene Watch the video of Robert Greene with Google at Robert Greene Mastery Video https:// www.youtube.com/watch?v=J4v_34RRCeE Empowerment of self and adapt to new habits that will aid in my apprenticeship to becoming a master.

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MDM525 DEFINING CLIENT NEEDS Goals Learning to understand what the client needs and toout implement design strategy that will stand through aresearching the target market.

Communication thehow client is also important towith know talk about all issues thatand are important forto the client.

Strategies Read the Brand Gap by Marty Neumeier

Watch lynda.com Video Creative Inspiration by Margot Chase https://www.lynda.com/ Typography-tutorials/ margochasegraphicdesigner/685-2.html Watch Simon Sinek How to inspire great leaders. https://www.ted.com/talks/ simon_sinek_how_great_leaders_inspire_actio n

MDM530 Brand Development Goals

Learning about the core values in branding and effective marketing through research and communication.

Strategies Watch Branding Fundamentals with Drew Boyd at lynda.com Read the book Zag by Marty Neumeier Watch Think Branding, with Google Conference Keynote - “Branding in the New Normal� By Sasha Strauss

MDM555 Effective CopyWriting

Goals Learning to write appropriately and being able to make good decisions and to explain why we made our choice. Increase our skills to Improve our design style and better our communication skills. Get involved in the groups that were provided to me by Dr. Deason.

Strategies Read “Brilliant Copywriting” by Roger Horberry Watch “Good Copywriting Elements” by Ian Lurie on lynda.com Read articles or blogs on copywriting and get into some of the creative writing groups such as https://creativeinsideout.com/2012/11/04/dearstruggling-artist-some-words-ofencouragement/

MDM565 Design Research Goals Develop better researching skills. Expand my use of the tools for designing. Learn to look at all possible outcomes through research and critical thinking skills.

Strategies Read the “Designer’s Research Manual,” by Jenn & Ken Visocky O’Grady.

Watch Learning Design Research by Andy Schwanbeck and Peni Acayo o. lynda.com.

Read IDEO article on “A Day in the Life of a Design Researcher” by Keren Amit Bigo off of Google.

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MDM570 Organizational Structures Goals

Learn the importance of organic ion in research, design, and note-taking. Work flow would be much smoother and professional.

Strategies

Watch How organizational structure affects product management by Bonnie Biofore on lynda.com.

Read The importance of Organizational Design and Structure by Gill Corkindale.

Read blogs and other articles on Organizations Structure.

MDM615 Design Strategies & Motivation Goals Utilizing our 21st century skills or learning and using them to maximize the effect of our concepts that we have already used. Learning how to implement different design options. We will be expanding our skillset.

Strategies Read Design Management: Managing Design Strategy, Process, and Implementation by Kathryn Best Watch “Running a Design Business: Selling Design to Clients� by, Sean Adams on lynda.com.

Read Five E-Learning strategies that keep learners coming back for more by Joe McCleskey at, https://www.learningsolutionsmag.com/ articles/155/five-e-learning-design-strategies-thatkeep-learners-coming-back-for-more

MDM620 Design Integration Goals Learning new directions to take your design work. Students learn new ways to utilize the tools that they have in their design work.

Strategies Read “Design Integration is Key,” by James P. Cramer at nhttps://www.di.net/articles/designintegration-is-key/ Read “So what is design integration?” By dmzine. http://www.dmzine.com.au/what-isdesign-integration.html Look up blog and stories on design integration.

MDM650 Multi-Platform Delivery Goals Learn about various media types available to communicate information. Learn a must media campaigns and how to create them. WE will design and refine, learning how to present the media.

Strategies Read Zag by Marty Neumeier.

Read blogs and articles on multi-platform delivery.

Watch “Understanding platform differences,�

by Joe Chellman, at lynda.com

MDM640 Measuring Design Effectiveness Goals Learning about the success of our design project, and gaining a better understanding what will sell to the target market. We will be seeing things at a professional level and refining our work.

Strategies Read “Refined metrics for measuring ideation effectiveness,” by Design Studios.

Read articles and bogs out of Smashing Magazine and other outlets to gather knowledge.

Read “Measuring Design,” by Pat Watson Knapp.http://www.howdesign.com/designbusiness/measuringdesign/

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MDM690 Thesis: Presentation of Design Solution

Goals Student will make a online pressntation go thesis in front of a panel of professionals. They will talk about what led to their design.

Strategies Watch “Writing Speeches,” By Judy Steiner-Williams on lynda.com.https://www.lynda.com/search? q=Thesis+presentation Watch “Creating and Giving Business Presentations”

by Tatiana Kolovou at lynda.com https:// www.lynda.com/Business-Skills-tutorials/PresentationFundamentals/151544-2.html? srchtrk=index%3a2%0alinktypeid%3a2%0aq%3agivin g+a+online+presentation%0apage%3a1%0as%3arel evance%0asa%3atrue%0aproducttypeid%3a2 Look up YouTube videos on Presentations live.

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MDM691 Professional Practice

Goals Strategies

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INDUSTRY LEADERS

Jim Stanes Graphic Designer jim.stanes@gmail.com

Neville Brody Graphic Designer hello@brody-associates.com

Stefan Sagmeister Graphic Designer 212-647-1789

Peter Saville Graphic Designer petersaville.info

Shell Redfern Graphic Designer (239) 443-5463

Gerard Huerta Graphic Designer 203-256-1625

IU Graphic Arts Community for AD Graduates Dayna Alderman Thursday’s at 5pm https://l.facebook.com/l.php? u=https%3A%2F%2Fzoom.us%2Fj%2F4407938011&h=ATOHfR6l5VyxuUuyqr0MjwLOlmMIHAjJEdG7pQug1jm47K dLf7XRnSP6JtaPAAKSCHTmrbpZREr2jOh2JEi3iD-51BMH91xSiScJcoInXYVLqBHVSA8ZvA_RksYL8wuGIxkJURee4ZLyms8xXw https://creativeinsideout.com/2012/11/04/dear-struggling-artist-some-words-of-encouragement/ AIGA Student Group At Independence University Design Club/Coffee with Creatives Wednesdays at 5pm Wednesday at 5pm https://zoom.us/my/iu.graphicarts https://www.freelancersunion.org/about/ https://creativemornings.com/people https://www.everywriterresource.com Https://www.idealist.org/en/?radius=4000&sort=relevance&type=ALL

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COMPANIES TO FOLLOW

CHARACTERISTICS OF A MENTOR They should be respectful Kind Caring Have leadership skills Motivating Inspiring Have a vision Approachable Non Judgemental Considerate Encouraging Helpful Keep a cool head Well respected Good communicator Have Commitment Good sense of humor

TIMELINE September thru October 2017 ………………MDL Mastery Personal Development and Leadership October thru November 2017 ………………MDM525 Defining Client Needs November thru December 2017 …………….MDM530 Brand Development December 2017 thru January 2018 …………MDM555 Effective Copywriting January thru February 2018 ………………….MDM565 Design Research February Thru March 2018 …………………..MDM570 Organizational Structures March thru April 2018 ………………………..MDM615 Design Strategies & Motivation April thru May 2018 ………………………….MDM620 Design Integration May thru June 2018…………………………..MDM650 Multi-Platform Delivery June thru July 2018 …………………………MDM640 Measuring Design Effectiveness July thru August 2018 ………………………MDM690 Thesis: Presentation of Design August thru September 2018 ………………MDM 691 Professional Practice Graduation!

References

Acayo, P. & Schwanbeck, A. (2015, February 24). Learning design research. Retrieved on October 22, 2017, from, https://www.lynda.com/Design-Foundations-tutorials/Foundations-Design-Res 182890-2.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3adesign+research%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2.

Adams, S. (2017, September8). Run-in g a design business: Selling to clients. Retrieved on October 22, 2017, from, https://www.ideo.com/blog/a-day-in-the-life-of-a-design-researcher

Apple logo (2017). Retrieved on October 22, 2017, from, http://diylogodesigns.com/blog/wp-content/uploads/2016/04/Apple-Logo-Png-Download.png

Best, K. (2015). Design Management: Managing Design Strategy, Process, and Implementation (2nd ed.). London, UK: Bloomsbury Publishing Plc. Retrieved on October 22, 2017, from, https:// www.amazon.com/Design-Management-Managing-Strategy-Implementation/dp/1472573676/ref=sr_1_2? s=books&ie=UTF8&qid=1508673427&sr=1-2&keywords=Design+Management%3A+Managing+Design+Strategy%2C+Process%2C+and+Implementation

Bigo, K. (2017, February 22). A day in the life of a design researcher. Retrieved on October 22, 2017, from , https://www.ideo.com/blog/a-day-in-the-life-of-a-design-researcher

Biofore, B. (2016, June 19). How organizational structure affects project management. Retrieved on October 22, 2017, from, https://www.ideo.com/blog/a-day-in-the-life-of-a-design-researcher

Bobek Ltd. (2017). Copywriting. Retrieved on October 22, 2017, from, http://www.publicdomainpictures.net/pictures/180000/velka/copywriting.jpg#.Wexbbm7JytU.link

Boyd, D. (2015, February 2).Branding foundations. Retrieved on October 22, 2017, fromhttps://www.lynda.com/Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html? srchtrk=index%3a2%0alinktypeid%3a2%0aq%3aBrand+development%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Cabrera, N. (2016). Eye, modern design image. Retrieved on October 21, 2017, from,

https://pixabay.com/p-1256701/?no_redirect

Chellman, J. (2015, June 5). Understanding platform differences. Retrieved on October 22, 2017, from, https://www.lynda.com/GitHub-tutorials/Understanding-platform-differences/ 378045/409356-4.html

Cramer, J. (2004, March 15). Design integration is key. Retrieved son October 22, 2017, from, nhttps://www.di.net/articles/design-integration-is-key/

Design Studios (2009). Refined metrics for measuring ideation for effectiveness.n Retrieved on October 22, 2017, from, http://www.sciencedirect.com/science/article/pii/S0142694X0900060X

Diapicard (2013, January 23). Fog. [Photograph]. Retrieved on October 21, 2017, from,

https://pixabay.com/en/fog-train-tracks-winter-transport-1695860/

dmzine. (n.d.). So what is design integration? Retrieved on October 22, 2017, from, http://www.dmzine.com.au/what-is-design-integration.html

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References FirmBee (2014, January 19). MacBook. [Photograph]. Retrieved on October 22, 2017, from, https://pixabay.com/en/macbook-apple-imac-computer-screen-606763/

Free-Photos (2015) Railway. Retrieved on October 21, 2017, from,

https://pixabay.com/en/railway-transportation-transport-692337/

Game to thrones Logo (2017). Retrieved on October 22, 2017, from, https://www.seeklogo.net/wp-content/uploads/2017/07/game-of-thrones-logo.png

Game of Thrones Logo (2017). Winters coming. Retrieved on October 22, 2017, from, https://images-na.ssl-images-amazon.com/images/I/51VLtciHULL._SX355_.jpg

Geralt (2016, August 31). Integration. Retrieved on October 22, 2016, from, https://pixabay.com/p-1632925/?no_redirect

Google logo (2015). Retrieved from http://www.digicli.com/blog/wp-content/uploads/2015/09/Google-New-Logo-2015.jpg

Greene, R. (2012, P. 268 - 279). Mastery. [Bookshelf Online]. Retrieved on October 18, 2017, from, https://bookshelf.vitalsource.com/#/books/9781101601020/

HBO Logo. (2017). Retrieved on October 22, 2017, from, http://logok.org/wp-content/uploads/2014/10/HBO_logo.png

Horberry, R. (2009). Brilliant Copywriting. Edinburgh Gate, Great Britain: Pearson Education Limited. Retrieved on October 22, 2017, from, https://www.amazon.com/Brilliant-Copywritinginteresting-eective-imaginable/dp/0273727346/ref=sr_1_1?s=books&ie=UTF8&qid=1508670284&sr=1-1&keywords=Brilliant+Copywriting

jinsngjung (2014, July 27). Ulsan sunrise The great cancer. [Photograph]. Retrieved on October 21, 2017, from https://pixabay.com/en/ulsan-sunrise-the-great-cancer-442399/

Hulu logo Retrieved on October 22, 2017, from, http://www.userlogos.org/files/logos/thebaronalexander/hulu_logo_noreflect.png (2016)

Machine. Retrieved on October 22, 2017, from, https://pixabay.com/en/machine-mechanical-eye-blue-look-1776925/

Netflix logo Retrieved on October 22, 2017, from, https://www.designmantic.com/blog/wp-content/uploads/2016/07/Netflix-Revamps-Logo.jpg

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References Knapp, P. (2008, January 17). Measuring Design. Retrieved on October 22, 2017, from, http://www.howdesign.com/design-business/measuringdesign/

McCleskey, J. (2009, August 10). Five E-learning strategies that keep learners coming back for more. Retrieved on mOctober 22, 2017, from, https:// www.learningsolutionsmag.com/articles/155/five-e-learning-design-strategies-that-keep-learners-coming-back-for-more

Neumeier, M. (2006). The Brand Gap. Berkley, CA: New Riders. Retrieved on October 22, 2017, from, https://www.amazon.com/dp/0321348109/ref=rdr_ext_sb_ti_hist_3

Neumeier, M. (2007). Zag. Berkley, CA: New Riders. Retrieved on October 22, 2017, from, https://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/ 0321426770/ref=mt_paperback?_encoding=UTF8&me=

NIBR (2017). Student. [Photograph]. Retrieved on October 22, 2017, from,

https://blogg.hioa.no/demosspace/files/2016/09/student-849822_1920.jpg

Stacy, K. (201`3, February 27). Defining client needs. Retrieved on October 21, 2017, from, https://www.youtube.com/watch?v=bmn_UCsEtw

StackSnap (2017). Dark light. [Photograph]. Retrieved on October 21, 2017, from,

https://pixabay.com/en/dark-light-grass-field-nature-2600138/

Strauss, S. (2013, May 23). Think branding, with Google conference keynote - “Branding in the New Normal�. Retrieved on October 22, 2017, from,

https://www.youtube.com/watch?v=1l2CUjkg0ug

Talks at Google (2013, April 7). Robert Greene: | Talks at Google

Robert Greene Mastery Video https://www.youtube.com/watch?v=J4v_34RRCeE

TEDxPuget Sounds (2009, September). How great leaders inspire action. Retrieved October 22, 2017, from, https://www.ted.com/talks/ simon_sinek_how_great_leaders_inspire_action

Visocky O'Grady, J., & Visocky O'Grady, K. (2017). Designer's Research Manual (2nd ed.). Beverly, MA: Quarto Publishing Group. Retrieved on October 22, 2017, from, https:// www.amazon.com/Designers-Research-Manual-Updated-Expanded/dp/1631592629/ref=sr_1_2? s=books&ie=UTF8&qid=1508669306&sr=1-2&keywords=designer%27s+research+manual

Wolter, T. (2014, September 14). Baroque church. [Photograph]. Retrieved on October 22, 2014, from, https://pixabay.com/en/baroque-church-collegiate-church-439488/

Youngson, N. (2016, December). Brand development. Retrieved on October 22, 2017, from,

http://www.creative-commons-images.com/clipboard/images/brand-development.jpg

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