Humanic

POWERED BY

SURVIVAL KIT BY

PRESENTS

HUMANIC.NET - 1

DMMJK

NEVER FORGET:

#YOUAREEXTRAORDINARY

2015

YOUR QUARTERLY FAN MAGAZINE

HUMANIC AD (Women)

GAMLOONG Leather Boots SMH Shopper

The last months of the year are always very special: days are getting shorter, the first snowflakes are starting to fall and you can see Christmas lights reflected in children‘s eyes. The cold season is kind of magical in many ways … On the one hand, we rest and prepare for the coming holidays. On the other, we eagerly await ball season with its long, shimmering nights. For now, we brace ourselves for winter, probably the most important time for the world of fashion. Along with knitted jumpers and huge coats, we look forward to getting reacquainted with our beloved suede boots, which go perfectly with THE trend this winter: the return of the 70s!

We take a look at the love & peace era in our fashion editorial, with a focus on the must-have platform ankle boots. For more style inspiration, our guest blogger, Marta from Style Sandbox, shows us how to style oversized coats.

You can also find ideas on how to bejewel your shoes for special occasions, and discover this season‘s ”It bags“. In the Catwalk Trends, we present the key current fashion trends for women, men and kids. In this winter issue, our Shopper Of The Season is Vicky Wanka, the darling of the German blogosphere, and for MOVEMENT OF ME we have chosen the remarkably talented Austrian fashion designer duo, Emil and Markus from the DMMJK label.

As always, we are very happy to hear our readers’ compliments and critiques, suggestions and ideas, as well as invitations to collaborate.

Thanks a lot, YOU ARE EXTRAORDINARY. ALWAYS.

TRENDSYLVANIA TEAM MEDIA OWNER Leder & Schuh AG

EDITORIAL OFFICE Herrengasse 1–3, 1010 Wien

COMPANY ASSOCIATION Headquarters: Lastenstraße 11, 8020 Graz

PRINTING Universitätsdruckerei Klampfer GmbH, BarbaraKlampfer-Straße 347, 8181 St. Ruprecht/Raab.

WEBSITE www.HUMANIC.net EDITORIAL POLICY Trendsylvania sees itself as a high-quality medium for fashion and street-style. Changes and errors are possible regarding provided information.

MANAGEMENT BOARD Mag. Werner Weber

EDITOR IN CHIEF Selma Schönburg TEXT Notorious Mag GESTALTUNG Agency 4e7

DESIGN Florian Haider Jon Ladron de Guevara Aakanksha Singh Frances Stusche

WEB-REDAKTION Notorious Mag

PRODUCER Franziska Treml

POST MASTER Agency 4e7 GmbH, Herrengasse 1–3, 1010 Wien

DIGITAL www.trendsylvania.net

Trendsylvania is a quarterly publication, distributed for free in all HUMANIC shops in Europe, published by Leder & Schuh AG.

WEB-PROGRAMMING Agency 4e7 GmbH

Reproduction without permission is prohibited.

ADVERTISING INFORMATION +43 (0)1 5953665

S

iv v r u

al Kit b

y

3

4

5

E

very season we add a few pieces to update our wardrobes. Winter 2015 is all about oversized coats.

So, we’ve invited Marta from the blog Style Sandbox, to show us how to wear and pair this big, warm and comfortable item which will be with us for many months to come. Marta’s Style Sandbox is more than just a fashion blog. It’s a mantra and aesthetic lifestyle guide that reminds you to enjoy life’s little pleasures.

1

2 6

PAT CALVIN Leather Combination Lace-up Shoes 1221108732

WALTER BAUER Leather Boots 1523610607

LAZZARINI City Bag 6111227397

1 Topshop, Coat 2 Asos, Nixon Watch 3 J.Crew, Shirt 4 Topshop, Moto Jeans 5 Mango, Fedora 6 Zalando, Le Specs Shades

Finally, ball season is here. To add elegance and glamour to the dance floor, why not use brooches, earrings or hairpins to embellish your shoes? Let us inspire you to create your very own “Sex and the City� moment, just like Carrie Bradshaw charming New York City in her Manolo Blahniks.

VIGNERON Leather Pumps 1131410858

HUMANIC.NET - 5

SMH Pumps 1141419964

VAGABOND Nubuck Leather Boots 1643504080

OPENING CEREMONY

TOMAS MAIER

LAZZARINI Suede Boots 1523711104

C AT WALK TRENDS

GAMLOONG Suede Boots 1643612942

LAZZARINI Leather Shopper 6111228220

VAGABOND Leather Boots 1643612324

FUNKY SHOES Boots 1243604820

TIMO WEILAND

HUMANIC.NET - 6

VICTORIA BECKHAM

The 70s have definitely influenced the fashion world in the past few years. The most commonly-referenced image of the era is the hippie chic and bohemian flair. However, the decade was about more than just free love; it was also the time when women started to conquer the job market. 70s reloaded is inspired by these working ladies in their jumper minidresses and midi-length coats, teamed with boots. Suede is key to putting this look together. The HUMANIC range of ankle and knee-high boots includes plenty of options in this soft material, in rich earth tones such as sand, grey, amber brown and saffron.

SMH Crossover Bag 6131221250

MATTHEW MILLER

A little bit punk, slightly rebellious, elegantly boyish – that’s what street girl is all about. It’s a flashback to the urban scene of London in the early 80s. Following this trend, the coolest girls are wearing their pretty metal jewellery together with tees, track jackets and dark tights. Lots of black with some plum accents are statement colours of the tough chick’s outfit. Just one thing can shine stronger than your attitude – patent leather boots from HUMANIC to add extra glam to the streets.

VERA WANG

GAMLOONG Patent Leather Boots 1713600237

HOUGHTON

COACH

Urban Trekking is a trend that blurs the lines between countryside and city life, bringing together their best features. The alpine innovation lies in combining mountaineer-style boots with feminine metropolitan chic outfits, establishing a perfect contrast. Military-inspired footwear with treaded soles is the heart of the look.

You can find these styles in a selection of leathers, and the look is only getting hotter. The practical soles and hardwearing materials make for a utilitarian combination that promises to protect you from the cold, wherever you end up.

THAKOON

SMH Shopper 6131221588

FUNKY SHOES Lace-up Boots 1543610668

FUNKY SHOES Boots 1643504240

HUMANIC.NET - 7

SMH Crossover Bag 6131221670

Fashion‘s enduring love affair with the bold print from the Highlands is in evidence more than ever this season. Appearing on shirts and jackets as well as trousers, they add a great appeal to any outfit. The heritage patterns come in different colours and sizes, and are not only seducing on the catwalk, but also on our streets. From Scotland with love, and taking all continents by storm, tartan is reinterpreted and combined with other trends, such as urban trekking or 70s reloaded.

BEAUTIFUL PEOPLE

FRAICHE Leather Boots 1623505933

CÉLINE

TOMMY HILFIGER

VIGNERON Leather Boots 1633604817

C AT WALK TRENDS

FUNKY SHOES Lace-up Boots 1643612590

PAT CALVIN Leather Boots 1623716612 Photo Credits: WGSN

Ken

zo,

Sw e

ater

Fashion doesn‘t check your age or your appearance. It’s all about attitude, no matter how old you are. Nevertheless, each stage of life reflects a facet of the beauty and charm of a woman, highlighted by the right outfit. In their 20s, women style themselves with a sense of adventure. In their 30s, with youthful sophistication. In their 40s, it’s all about elegance. But whatever time of life you are in, don’t forget to smile and be happy!

FUNKY SHOES Boots 1243604888

H&M, Skirt

i

r au

,K

S

Zara, Dress

HUMANIC.NET - 8

Sa

L nt

T en

ted nit

r ate e w

GAMLOONG Leather Boots 1643504140

S ai n

t La ure n

T, Sk

ir t

LAZZARINI Leather Combination Boots 1523711100

Clarks and the Clarks logo are registered trademarks of C & J Clark International Limited.

HUMANIC.NET - 10

No matter when we were born, our souls belong to the 70s. Those years were full of hope, love and peace; the perfect time to be young. We feel exactly the same today. So, why not embrace the style of such an amazing decade with HUMANIC‘s ankle boots with snakeskin embossing or suede and clunky heels?

PS. When not wearing them, these shoes are also doing well placed in our homes, along with some other souvenirs from the 70s ;-)

City Guy

VAGABOND Suede Boots 2143602662

SMH Leather Combination Boots 2143602713

HERMÈS

TOM FORD

MARGARET HOWELL

This trend is taking us back to the basics, but with a twist – it’s a modern version of the basic.

The City Guy lives in a metropolis of the near future, where familiar and essential items are designed with a contemporary edge. Just like we’re seeing on the catwalks: premium progressive fabrics, tailored in classic cuts and muted tones, that make casual looks feel smart.

The shoes for this look are trendy and minimalistic to go along with this sense of discreet luxury. Designers like Tom Ford are devoted to this combination.

LLOYD Leather Combination Boots 2223509350

BUGATTI Nubuck Leather Boots 2123605300

This trend springs from the urge to commune with nature. We feel the need to identify small, moments of purity in our daily lives to unwind and take a deep breath. We change work routines, take craft breaks in the evenings or sign up to a weekend expedition with gusto. The longing for micro adventures is reflected in rural and functional clothes, with outdoor references like plush and faux fur, as used by Ovadia and Sons for their hooded anorak. On the catwalks, we’ve also seen big parkas, cargo pants and rugged clothes, paired with lace-up mountain boots.

OVADIA AND SONS

ROWLAND BROTHERS Leather Boots 2233502012

FRANK WALKER Leather Boots 2203503364

RALPH LAUREN POLO

ROWLAND BROTHERS Leather Boots 2233502002

HUMANIC.NET - 13

BANANA REPUBLIC

FRETZMEN Leather Boots 2203503302

Photo Credits: WGSN

Military appeal

HUMANIC.NET - 14

meets the young, creative and musical mind That s the trend. To get the look, you will need to play with layers Start with a

. ’ Rock And Go . hooded sweat jumper. Then add a woolen dark-green pea coat, double-breasted with an easy cut. Finally, straight-leg trousers in olive shades will do the trick. Team these with some cool sneakers

from

HUMANIC collection !

the and you’re good to go

1 VANS, Cap 2 MASSIMO ALBA, Pea Coat 3 ZARA, Trousers

URBAN X Leather Boots 2243507938

CONVERSE CTAS Vintage Leather 2713510332

CONVERSE Chuck Taylor AS MA 2713510321

ROWLAND BROTHERS Leather Boots

BÓBOLI

HUMANIC.NET - 16

SARABANDA

NANOS

Winter is a particularly exciting time for kids. Having fun while building snowmen, sledging down hills and throwing snowballs are always top priorities for small winter enthusiasts. In order for their feet to be frost-free outside, HUMANIC has put together a selection of boots that are very robust and very cool. Laced and velcro footwear in brown, black and blue tones are included for boys. Just for girls, you‘ll find pink, grey and earth colours, adorned with sweet motifs. May the snow boot games begin!

MAYORAL

FUNKY GIRLS Boots 3223502247

FRANK WALKER Boots 4623504398 FUNKY GIRLS Suede Boots 3623709784 FRANK WALKER Nubuck Leather Boots 4623504104

Photo Credits: WGSN

GEOX Snow Boots 4623906012

HUMANIC.NET - 17

FUNKY GIRLS Boots 3623603193

FUNKY GIRLS Suede Boots FRANK WALKER Leather Combination Boots

SHOPPER OF THE SEASON

WHY DID YOU START BLOGGING?

I noticed that many people kept asking me what I’m wearing.

They liked my style and wanted to know where I get all my inspiration for my outfits from.

So, I started blogging just for fun and to share my style.

YOU HAVE A GREAT STYLE, YOUR HAIR AND MAKEUP ARE PERFECT, YOUR PHOTOS ARE SUPER COOL. WHERE DID YOU LEARN ABOUT ALL THESE THINGS?

I really have to admit that I don’t have a magic code or anything. I just tried some things and somehow, I found “my own“ kind of eye makeup and hair colour that I feel comfortable with.

WHAT’S YOUR HAIR COLOUR?

I am naturally dark blonde, but I was a redhead for a while. At the moment, I have granny-grey hair.

IF YOU WERE A SHOE, WHICH ONE WOULD YOU BE?

HUMANIC.NET - 18

Vicky Wanka is a fashion blogger from Hamburg, Germany. She started blogging in 2010, appearing on the media radar when she presented some looks and ran a runway show at a shoe fair. Since then, Vicky has been seen in several TV shows, magazines and on her own video channel. There, she gives beauty tips and takes her audience with her on her trips all over the world. We’re lucky that the fashion girl Vicky found her favorite shoes at HUMANIC!

I think I want to be one that is comfortable but a fashion statement as well – footwear you can combine with a lot of styles and that you can wear the whole day and night.

For me, the perfect shoes are white sneakers.

U&ME Sneaker 1711123095

#YouAreExtraordinary In recent months, HUMANIC has been deeply involved in various Vienna-based fashion projects, and we have met some incredible individuals along the way. It means that choosing who to feature in MOVEMENT OF ME, our showcase for talented creatives, was a really tough task. In the end, we chose the Viennese label DMMJK, because their story started quite recently, but is already a long one! Emil Maria Beindl and Markus Binder started the brand in 2013, after graduating from Vienna‘s University of Applied Arts, with guidance from Bernhard Willhelm and Veronique Branquinho.

DMMJK

Their first collection won many accolades, including awards from RONDO/Vöslauer, INDIE Magazine and Apolda European Design. It also got them hired by hot New York design duo Proenza Schouler - a dream come true for any newcomer looking to be picked up by a major fashion label.

DMMJK are inspired by casual acquaintances, strangers passing by and the odd moments of everyday life. Through their creative process they transform simple insights into remarkable things.

DMMJK – You Are Extraordinary!

DMMJK - DENNIS MARTHA MARY JESSICA & KEVIN STUDIO@DMMJK.COM - www.dmmjk.com MARXERGASSE 24/2/5 A - 1030 VIENNA AUSTRIA

TOPSHOP eu.topshop.com

H&M www.hm.com

ASOS www.asos.com

SAINT LAURENT www.ysl.com

J. CREW www.jcrew.com

ZARA www.zara.com

MANGO shop.mango.com

VANS www.vans.eu

ZALANDO www.zalando.com

MASSIMO ALBA www.massimoalba.com

KENZO www.kenzo.com

HUMANIC.NET/INT/STOREFINDER/

PHOTO CREDITS

FIND THE NEAREST SHOP

WGSN // SHUTTERSTOCK // MARTIN RAUSCH STYLE SANDBOX // VICKY WANKA // DMMJK

Want to be featured in the next fanzine? Get in touch!

INFO@TRENDSYLVANIA.NET

GAMLOONG Leather Boots SMH Backpack CONVERSE Chuck Tailor All Star MA-1 Zip