KASK AMERICA DOUBLES DOWN ON ITS CHICAGO MANUFACTURING TO KEEP PARTNERS MOVING
With economic pressures and tariff talks ongoing, KASK America focuses on practical, regional manufacturing to improve delivery, manage costs, and support partners across North America.
CHARLOTTE, NC – June 17th, 2025 – As supply chain conversations and economic uncertainty continue across the U.S. and beyond, KASK America is stepping up with a more regional and reliable approach. The company has invested in U.S.-based production and logistics to help distributors, partners, and customers across North America – including both the U.S. and Canada – navigate what comes next.
While many companies are watching and waiting, KASK is leaning into action. Some of its most popular safety helmet lines – the PRIMERO Series, the ZENITH X2 Series and the new ZENITH X2 MAX – made specifically for the North American market – are currently being manufactured in Chicago. This has allowed KASK to shorten delivery times, limit shipping costs, and keep its network better supplied.
“We know our customers and partners are watching every line item right now – and delivery delays and price changes are just not an option,” said Fabio Cardarelli, CEO of KASK America. “Making key helmets here in the U.S. means we can move faster, maintain reliable inventory, and confidently support our customers.”
Beyond manufacturing, KASK is also working to keep pricing as consistent and predictable as possible –especially for its distributor network. Local production helps limit exposure to rising freight costs and unexpected fees, which means fewer surprises down the line.
“We’re focused on what actually makes a difference to our partners,” said Alex Dabelstein, Global Head of Sales – Safety. “This isn’t about waving flags or chest-beating – it’s about being smart and steady. Helmets built closer to where they’re needed just makes good business sense. It means fewer delays, fewer headaches, and a better experience for everyone involved.”
The KASK manufacturing footprint includes both the United States and Italy, depending on the product line. But for North America, expanding U.S.-based production has proven to be a better way to support regional demand while avoiding the volatility of global shipping and potential tariff shifts.
“We made the strategic decision four years ago to manufacture products in North America to better serve our customers – and we're glad we did,” said Marta Beltramello, Sales & Marketing Director - Safety.
“By producing key products in Chicago, we’ve created a shorter, more dependable supply chain. That means better service for our partners across North America.”
About KASK
KASK is the premier provider of advanced sport and safety helmets for performance environments. Headquartered in Chiuduno, Italy – with additional offices in the U.S.A. (Charlotte – North Carolina) and Australia. KASK manufactures – in the U.S.A. and Italy – helmets that enable athletes and workers to perform at their best. KASK helmets deliver confidence in challenging environments, such as equestrian, snow sport, and cycling as well as construction, manufacturing, mining, forestry, emergency and rescue. The company’s mission is to develop helmets that exceed the strictest global safety protection standards maintaining a perfect balance between technological excellence, functionality and an innovative design. The high quality of the materials, combined with an extraordinary comfort, ensures freedom and awareness of feeling protected even in the most challenging and risky situations. To learn more visit kask-safety.com
PRESS CONTACT
Derek McManus
Marketing and Events Coordinator – Safety – North America
derekm@kaskamerica.us
Mob. +1 732 796 4198
Stefania Bettoni
PR & Communication Coordinator Safety stefania.bettoni@kask.com
Mob. +39 344 1324400