Kashwére was created twenty five years ago out of the inspiration to create unique yarns that parallel the elegance of cashmere, yet have the convenience of easy, unfussy care.
Kashwére creates beautiful products that weave together the tangible comfort of the world’s finest, softest yarns with the emotional comfort of being cared for.
We believe in the importance of how things feel; not only how they feel against our skin, but more importantly, how they make us feel. We believe that everyone needs moments, places, and objects that give us an escape from the pressures of the world. We hope to help create environments where we can relax with the people we love while feeling comfortable in our own skin.
For us, comfort and beauty go hand in hand. Beautiful design elevates the beauty of the spaces we create for ourselves; this in turn, enhances the lives we create within those spaces. Serene aesthetics soothe the soul and that’s one of the deepest forms of comfort one can find. That’s why everything Kashwére makes is designed to create comfort beautifully.
ELEVATE THE EVERYDAY
Welcome to the Kashwére Merchandising Guide, your complete resource for perfecting the art of merchandising. This guide is designed to provide the essential knowledge and strategies needed to maximize product appeal and create captivating assortments.
Effective visual merchandising highlights the features and benefits of products, making them more appealing to customers. It allows retailers to present merchandise in a way that maximizes its visual impact and desirability.
Whether you are a seasoned professional or a newcomer to the world of Kashwére, this guide offers valuable insights to help you create intriguing color stories and cozy collections.