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QUICK SUMMARY
• Across the 3 platforms we received 11,29,971 impressions
• Our audience composed of :
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• Location: 85% India | 15% Global
• Age: 25- 34, males was the largest target group, with a bigger share of female.
• Celeb mentions were at the highest, with a cumulative follower reach of 3.5 - 4M followers
• User Generated Content (UGC) was up by 59% as compared to 2022
• There was a 35% increase in the earned engagement via UGC
• Reels / videos saw the maximum of content interaction; followed by links and photos.
• Organically gained 1.3K+ followers for KASHISH MIQFF across social media platforms
