Social Media Analytics | Period: Jul 1 – September 30
QUICK SNAPSHOT FACEBOOK: • Total: 10,10,080 people reached • Total during festival dates: 28,50,238 people reached Our reach during festival days was more than 2.5x times than other days TWITTER: • Total: 380.1K impressions (organic) During festival days we • Festival Dates: 64, 572 impressions received 7.4K impressions per day • Avg. Engagement: 1.0% INSTAGRAM: • Impressions: 268,189 • Website clicks: 608 YOUTUBE: • Total Impressions: 240.3K • Total Watch Time ( hours) : 800.3
In all, we received close to 300 story mentions
During the festival days, a total of 428.0 hours of content was consumed on our YT channel
FACEBOOK How Well Did We Reach Out? •
Increase in new followers: 13
• •
Total reach: 10,10,080 people Total reach: 28,50,238 people (during festival days)
• •
Avg. daily reach: 11.2K people ( an increase by 150% than last year) Avg. daily reach: 23.7K (during festival days)
People Reached on:
Opening Night: 4902 | Closing Night: 1641
Whom did we reach out to? Country
People Reached
City
People Reached
India
25882
Mumbai
7819
USA
17892
Delhi
4421
Canada
2534
Kolkata
3017
Nepal
2099
Bangalore
1891
Phillipines
1270
Pune
908
Share of our audience reach Female
Male
23% 20%
25% 20%
Total Distribution
15% 10%
10%11%
9% 9%
4%
5%
6%
0% 18-24
25-34
35-44
45-54
Female
47%
Male
52%
Our major audience comprised of Males in the age group of 25-34 years
ENGAGEMENT • • • • •
Total engagement: 6,839 Total Likes: 1700 Total Comments: 210 Total Shares: 104 Total Link Clicks: 2695
Avg. Daily Engagement
43%
Reactions
47%
Comments Shares Other
Avg. Daily Engagement :
Reactions: 19 | Comments: 2 | Shares: 2| Other: 8
5%
5%
Where were people engaging from? Country
People Engaged
City
People Engaged
India
5704
Mumbai
1494
USA
2019
Imphal
1090
Australia
522
Chennai
718
Germany
389
Toronto
120
Canada
107
Phillaur
73
OUR VIDEOS ARE POPULAR! • •
Total Video Views: 9K Minutes 3 sec video views: 24.1K
Top 3 video with views: Video Title
Minutes Watched
Peak Live Viewers
3 sec Video Views
Avg Video Watch Time
CLOSING CEREMONY
1.66K
11
2.2K
04:38
KASHISH 2021 Festival Trailer
1.1K
--
4.6K
00:04
OPENING NIGHT
640
--
535
00:21
What works the best? Post Performance 400 300
Video
200
Photo
100
Link
0 Reach
Reaction
Post Clicks
Visuals work the most. While Videos + Photos get a high reach, more people reacted with video, while more people clicked on the links
TWITTER How Well Did We Reach Out? •
Increase in new followers: 49
• •
Total impressions: 380.1K Total impressions: 64.5K (during festival days)
• •
Avg. per day impressions: 4.2 K Avg. per day impressions: 3.6K (during festival days)
Metrics for:
Opening Night: 11,376 impressions | 1.6% engagement rate | 11 Link clicks | 34 people engaged Closing Night: 2,351 impressions | 0.8% engagement rate | 3 Link clicks | 10 people engaged
ENGAGEMENT • • • • •
Total engagement: 1,145 Total link clicks: 177 Total Retweets: 308 Total Likes: 636 Total Replies: 23
Avg. Daily Engagement
14%
22%
Retweets Likes
14%
Comments
50% Avg. Daily Engagement :
Retweets : 3 | Likes: 7 | Link Clicks: 2 | Replies: 1
Replies
Top Tweets
Total engagements
540
Total engagements
331
Total engagements
242
Impressions
96,179
Impressions
107,415
Impressions
57,441
Retweets
42
Retweets
5
Retweets
5
Likes
54
Likes
15
Likes
6
Link clicks
5
Replies
1
Link clicks
7
INSTAGRAM How Well Did We Reach Out? • • • • • • •
Increase in new followers: 870 Total impressions: 268,189 Total reach: 123,837 Website clicks: 608 Total engagement: 14,038 Total Profile visit: 5570 Total comments : 290
On festival days • Avg. Likes / Post : 35 • Avg. Comments Received / Post: 2
A look into our audience
Really Awesome Reels
In all, we received 7K+ views for our reels with 36 comments
We asked – They Answered! We received 65 interactions per story With the festival changing its dates, the new dates and information about the festival had to be reshared. In order for the audience to remember it effectively we put together a quiz where about 65 people participated with about 60% answering with correct options thus specifying the social media was effective in sending out the message about the new dates and related info.
IGTV Videos
We reached out to 63.3K audience with our IGTV videos. On average, we received about 300 video views per IGTV, with an average % view being 2.5 In all, KASHISH 2021 uploaded 136 IGTV Videos.
YOUTUBE How Well Did We Reach Out? • • •
Total Channel Views: 18641 Total Watch Time ( hours) : 800.3 Subscribers Gained: 138
• •
Total Impressions: 240.3K Click Through Rate: 4.8%
Top Performing Videos Video
Views
Watch Time (hours)
Avg. Watch Time
Impressions
KASHISH2021 Opening Night
765
92.7
7:16
6,610
KASHISH2021 Closing Night
671
120.9
10:48
2,437
KASHISH2021 Festival Trailer
512
12.2
1:25
1,232
KASHISH2021 Q&A Firebird
417
31.2
4:28
2,721
TRAFFIC SOURCE
AUDIENCE DISTRIBUTION (Demographics)
The majority of the audience that engaged with our content is in the age group of 25-34 years for both males & females. Although the content exposed is almost equal for males and females, the males engaged /watched more of the content.
VIEWERS BY AGE GROUP
The consumers of the content are in the age groups of 18 – 54 years. Age group 25-34 to be the primary content consumers followed by 18 -24 years indicating our audience lies in the young-matured adult groups.
VIEWER DISTRIBUTION (Geographically) Geography
Views
Watch Time (Hours
Avg. View Duration
India
13,025
558.6
2:34
United States
212
14.0
3:57
Brazil
46
4.6
5:59
Egypt
25
0.1
0:07
Israel
16
1.0
3:38
SUBSCRIPTION STATUS Total
Views
Watch Time (Hours
Avg. View Duration
Not Subscribed
17,162
680.6 (85.1%)
2:22
Subscribed
1,479
119.7 (15.0%)
4:51
While the non subscribed audience consumed more of the content, it was the subscribed audience watched the content for twice the amount on an average than the non-subscribed audience. The former can be attributed to the reach and distribution via external sources and/or optimization of the content, while the latter indicates that the subscribed audience is finding valuable / relatable content.
Decoding: Top Performing Videos
The Opening Ceremony was viewed by a diverse age group primarily from India.
Decoding: Top Performing Videos
The Closing Ceremony was viewed primarily by the age group of 25-44 years from various countries.
Decoding: Top Performing Videos
No data to display the age distribution of the audience.
QUICK SUMMARY •
Across the 4 platforms we received 18,98,737 impressions
•
Across the 4 platforms , the daily average engagement rate during festival days was at about 5%
• Our audience composed of : Location: 85% India | 15% Global Age: 25- 34, males was the largest target group, with a bigger share of females as compared to 2020. •
Live Videos saw the maximum of 3736 content interactions – 3613 comments | 123 shares Accounts Reached: 37548, Peak Concurrent Viewers: 1.3K
Analysis carried out by the insights as provided by each platform
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