Legends of 2016 Sponsorship Book

Background/Summary The Auntie Karen Foundation invites you to participate as a sponsor at our twelth annual Legends Of...Concert Series. In 2004, our inaugural event featured Roberta Flack in concert with special guest, The Capital City Chorale. In 2005, we presented Jazz Legend, Dianne Reeves with special guest, The Auntie Karen All Stars, South Carolina’s Finest Musical Talent. Patrons are still raving about Al Jarreau (2006) and Patti Austin (2007). In 2008, we welcomed The Joe Sample Trio and Take 6. While in 2009, we showcased funk Legend, George Duke and jazz vocalist, Rachelle Ferrell. 2010 brought us the singer/songwriter duo, Ashford & Simpson, while in 2011 we showcased 10 time Grammy Award winner, singer,songwriter, producer, Kenneth “Babyface” Edmonds.

2012 we welcomed two Grammy Award winning Legends: Ramsey Lewis, pianist and the return of vocalist, Patti Austin, 2013 sold out performance with Gladys Knight and in 2014 we presented a Tribute to George Duke featuring Kirk Whalum, Lalah Hathaway & Jonathan Butler.

2015 featured Chaka Khan. Join us on February 19, 2016, at The Koger Center for the Arts in Columbia, SC, as we welcome back Al Jarreau with the SC Philharmonic to celebrate our 13th Annual Concert!

The Auntie Karen Foundation created the Legends of...Concert Series to pay tribute to the contributions African American music has made to history. Each year during Black History Month, the series profiles a jazz, rhythm and blues, gospel or blues artist who has made a lasting contribution to the history of music. In addition, we have extended our series to include “Legends of...In the Schools”. “Legends of...In the Schools” is a series of art events designed to salute African American Heritage. Events include: Folk Art, Quilting, Dance, Spoken Word, Written Word and Music. Through a partnership with The Columbia Museum of Art, on the last Saturday in January 2016, we will feature some of the best local and regional artists at no cost to the public.

Sponsorship Opportunities Sponsorship opportunities for Legends of...2016 range from a $ 120,000 Artist Underwriter Sponsorship to a $ 135 Patron Package. Every contribution is important to making this special event a success, and all sponsorship levels provide valuable benefits such as:  Exposure to the general public and target exposure to VIPs within the Community;  Free publicity and advertising for sponsors through posters, flyers, internet, and other media. Major sponsors receive coverage on radio & television and company branding opportunities;  Enhanced image as a good corporate citizen and community supporter;  Satisfaction of supporting The Auntie Karen Foundation, the Arts and the community; The Auntie Karen Foundation can customize a sponsorship package to meet your goals and priorities.

For more information on sponsorships: Send an email to: info@auntiekaren. org or call 803-748-7124.

On the cover:

Legends of... past artists: Chaka Khan (2015) Kirk Whalum, Lalah Hathaway & Jonathan Butler (2014)Gladys Knight (2013) Pati Austin & Ramsey Lewis (2012) Kenny “Babyface” Edmonds (2011), Ashford & Simpson (2010) George Duke (2009), Rachelle Ferrell (2009), Joe Sample (2008), Take 6 (2008), Patti Austin (2007), Al Jarreau (2006), Dianne Reeves (2005), Roberta Flack (2004)

About Us

The Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of replicable community outreach programs designed to empower, enlighten and educate through the arts.

Auntie Karen® Foundation

The Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts. Programs include: Annual Young Entrepreneur’s Conference For the 12th year, this innovative conference held on the campus of Benedict College has brought together youth (ages seven to twenty two) from across the region to foster economic empowerment. Each year, ten young entrepreneurs under the age of twenty five are featured.

Auntie Karen’ s Place TV Pilot: Auntie Karen’s Place The Auntie Karen Foundation partnered with SC ETV and Palmetto Health Children’s Hospital to produce a 30-minute DVD that uses puppets and music to provide a simple way to explain life skills such as: health, emergency preparedness, jazz music and financial literary. The Foundation received a grant from the Ronald McDonald House Charities of Columbia and SC Competitive Grants program.

Artpreneur/Technopreneur Classes The purpose of the Artpreneur/Technopreneur classes is to “inspire a new generation of business leaders through arts and technology”. Classes include: visual art, dance, creative cooking, guitar, bass, drums, keyboards, spoken word and etiquette. The Auntie Karen Foundation’s Artpreneur pilot program started in 2003.

Hugs From Carolina The Auntie Karen Foundation partnered with Auntie Karen Inc. and City Light Inc. to create Hugs From Carolina. Hugs From Carolina, a division of Hugs Around The World, has Olivia The Octopus spreading hugs to the survivors of Hurricane Katrina. The program was launched in Biloxi, Mississippi on October 14, 2005. Children were given an adoption kit which included: an Olivia The Octopus Hand puppet and the book “Olivia Gave A Hug Today”. Once again, Olivia and City Light Inc. joined forces with a Hugs Campaign in Saluda, SC. Legends of...(A Salute to Black History) The Auntie Karen Foundation pays tribute to the contributions of African Americans with the Legends of...Programs. Each year, the celebration includes: Black History Program with The Columbia Museum of Art, The Legends of...Master Class with CSAM (Center for Southern African American Music at USC) and The Legends of...Concert & Silent Auction (Koger Center) Gordon’s Garden The Gordon’s Garden Program was created to teach kids about healthy living habits. Gordon, an original Auntie Karen character, is an overweight, purple Jamaican Yam. The Jamaican Yams are used to teach healthy living skills to youth via music, books and DVDs. The fear that Gordon’s weight and eating habits are putting him at risk for developing diabetes was the inspiration for the garden.

Auntie Karen’s character Olivia The Octopus is an International Jazz Diva. The Hugs Around The World campaign was created to have Olivia travel the world giving hugs. To date Olivia has traveled to Brazil, Costa Rica, Venezuela, Japan, Holland, Ghana and Nigeria.

Sponsorship Level: Title (Artist Underwriter) The Title Sponsor’s name is incorporated into the name of the event, providing the greatest level of community exposure for the sponsor. For instance, if XYZ Company is a Title Sponsor of Legends of...2016, promotional materials would read “Auntie Karen Foundation’s Legends of...2016 presented by XYZ Company”. Proceeds to benefit the Auntie Karen Foundation. The Title Sponsor receives the most promotional and marketing exposure, including all of the following:

Sponsorship Type – Title Sponsor 30 Tickets to Concert (Orchestra Level Seating)  30 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Name listed on Auntie Karen Radio Link for one (1) month  Regional Media Promotion (TV, Radio & Print)  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Opportunity to include branded items for concert attendees  Radio Tagline-Presenting Sponsor of Legends of…2016  Name Printed on Concert Ticket  Recognition in all Press Releases  Valet Parking Passes (4)  Welcome Reception 

Value: $ 125,000 Your Investment: $ 120,000

(The funds are used to pay for the Legends of... 2015 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Al Jarreau

with the South Carolina Philharmonic Orchestra What is it that makes a great musical artist? A Bing Crosby, a Paul Robeson, a Frank Sinatra, a Nat “King” Cole? They were all great singers, great story tellers, great personalities. But there was something else, as well. Something that took them above and beyond the level of singers who were similarly successful, well-known and best selling.

Something that made their every performance, their every recording into a memorable experience.

The answers, I’d say, can still be experienced today, in their full creative blossom, whenever Al Jarreau stands in front of a microphone, smiles his engaging smile, and lets the music flow. Like the stellar names I’ve listed above, Al has a golden musical touch.

And, like Crosby defining the holidays with “White Christmas,” Robeson transforming “Ballad For Americans,” like Sinatra vividly bringing “I’ve Got You Under My Skin” to life, and Nat Cole finding the elusive message of “Nature Boy,” Al doesn’t just sing a song, he inhabits it.

Hearing Al sing over the years – from the ‘70s to the present – has been one of my great pleasures, a very special perk of being a music journalist. It didn’t matter what the subject matter was, whether it was hearing him gift an ebullient Monterey Jazz Festival crowd with a soaring version of “We’re In This Love Together” and a brilliantly improvisational “Take Five,” or watching him roam the stage at Los Angeles’ Walt Disney Hall, singing a tender, deeply touching reading of Paul McCartney’s “She’s Leaving Home” followed by a stunning, vocally demanding romp through Chick Corea’s “Spain.” Al made each song – in each of those rare and special moments in time – his own.

But it isn’t just the ability to inhabit a song and make it his own that brings Al, along with Crosby, Robeson, Sinatra, Cole and others, to the exalted heights of great musical artistry. Add, as well, the almost indefinable element of charisma – the quality that mesmerizes an audience, embracing them within the intimate communicative orbit of a performer. It’s a quality that produces an almost visible glow of sheer energy when Al finds his groove and takes his listeners on an irresistible rhythmic journey.

Then, in addition, and equally important, there’s the vital element of believability. Call it the sense of truth, in both the words and music – the feeling that both the story and the atmosphere are real, that the singer is sharing something with his listeners that is as alive and present tense as the evening news. An old adage says that “a picture is worth a thousand words.” But a song sung by Al Jarreau can – and usually does -- create the emotional authenticity of a gallery full of entrancing pictures.

All of these qualities require a delivery system, of course. And one of the prime attributes that joins Al with Crosby, Robeson, Sinatra, Cole and others is his extraordinary voice. One could probably make a case, in fact, for Al’s vocal instrument as a combination of many of the attributes in my entire list of great male musical artists. At times, I’ve heard him sing with the dark baritone timbre of Sinatra, the snappy rhythmic articulation of Cole, the cool balladry of Crosby and the dramatic bravura of Robeson.

And there’s more, much more. Depending on his musical mood of the moment, Al can pop out percussion sounds that can rival the layered textures and the upbeat swing of a full drum kit. He can simulate the sounds of horns and scat sing through complex chord changes and tricky rhythmic meters with an unstoppable flow of ideas.

Like Robeson, Al’s roots are in gospel. Raised by parents who were deeply involved in spiritual music – his father a minister and a singer, his mother a church pianist -- he sang as naturally as he played sports. The inherent aspects of the music, with the rich, melismatic qualities invested in it by African American culture, provided one of the important elements of what would become the Al Jarreau style.

There were others. Drawn to jazz early on, he discovered another foundation stone of his style in the improvisational art, with its inspiring combination of creative freedom, blues/gospel structures and the propulsive rhythmic drive we call "swing."

Over the course of Al's remarkable, five decade-plus career, all these attributes coalesced into one of the music world's most uniquely eclectic voices, as well as one of the globe's most universally popular artists. He is only the second artist – Michael Jackson was the first -- to win Grammy Awards in the jazz, pop and r&b categories. And he has done so because of his unerring ability to bring authenticity to each of those styles.

- Don Heckman

Sponsorship Level: Co-Title (Artist Underwriters) The Co-Title Sponsor’s names are incorporated into concert promotional material. For instance, if XYZ Company is a Co-Title Sponsor of Legends of...2016, promotional materials would read “Auntie Karen Foundation’s Legends of...2016 presented by XYZ Company, 123 Company and ABC Company”. Proceeds to benefit the Auntie Karen Foundation. The Co-Title Sponsors receive joint promotional and marketing exposure, including all of the following:

Sponsorship Type – Co-Title Sponsors 12 Tickets to Concert (Orchestra Level Seating) 12 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Name listed on Auntie Karen Radio Link for one (1) month  Regional Media Promotion (TV, Radio & Print)  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Opportunity to include branded items for concert attendees  Radio Tagline-Presenting Sponsor of Legends of…2016 Recognition in all Press Releases  Valet Parking Passes (4)  Welcome Reception  

Value: $ 65,000 Your Investment: $ 60,000 (The funds are used to pay for the Legends of 2015 artists expenses. In-kind contributions not accepted for this level. Cash only)

Poster printing deadline – December 30, 2015 Program book printing deadline -January 30, 2015

Sponsorship Level: Platinum Type – Platinum

10 Tickets to Concert (Orchestra Level Seating) 10 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Name listed on Auntie Karen Radio Link for one (1) month  Regional Media Promotion (TV, Radio & Print)  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Recognition in all Press Releases  Valet Parking Passes (4)  Welcome Reception  

Value: $ 30,000 Your Investment: $ 25,000 Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2015

Sponsorship Level: *Media Event Co-Sponsors 10 Tickets to Concert (Orchestra Level Seating)  10 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Name listed on Auntie Karen Radio Link for one (1) month  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Recognition in all Press Releases  Valet Parking Passes (4)  Welcome Reception 

Your In-kind Investment: $ 10,000 Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016 *Highest level media in-kind sponsorship level

Sponsorship Level: Diamond Type – Diamond

10 Tickets to Concert (Orchestra Level Seating)  10 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Name listed on Auntie Karen Radio Link for one (1) month  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Valet Parking Passes (4)  Welcome Reception 

Value: $ 12,000 Your Investment: $ 10,000 Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Sponsorship Level: Gold Type – Gold 8 Tickets to Concert (Orchestra Level Seating)  8 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Valet Parking Passes (4)  Welcome Reception

Value: $ 8,000 Your Investment: $ 7,000 

Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

$7,000 VIP Reception Sponsor Package Sponsorship of the Legends of VIP Reception gives your brand major exposure to the over 500 attendees of the pre-concert event. This exclusive affair features culinary offerings from over 20 local and regional chefs, caterers and restaurants, live music, networking and two locations. The much anticipated event includes an upstairs reception featuring a sponsors appreciation ceremony. Patrons purchase a specific ticket level for inclusion to the Legends of...Concert Series VIP Reception.

Sponsors receive exposure to this exclusive group of attendees with signage, live mentions, brand exposure and other amazing benefits including:

8 Tickets to Concert (Orchestra Level Seating) 8 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Name/Logo prominently printed on material, signage and advertisement  Live recognition at Concert by Emcee  Logo on concert poster  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Valet Parking Passes (4)  Welcome Reception

Value: $ 8,000 Your Investment: $ 7,000  

Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Sponsorship Level: Emerald Type – Emerald 6 Tickets to Concert (Orchestra Level Seating)  6 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Full Page Ad in Concert Program  Recognition at VIP Reception  Live recognition at Concert by Emcee  Logo on concert poster  Social Media Promotion (Facebook, Twitter)  Electronic Media Promotion (Email Blast)  Valet Parking Passes (2)  Welcome Reception

Value: $ 6,000 Your Investment: $ 5,000 

Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Sponsorship Level: Ruby Type – Ruby 6 Tickets to Concert (Orchestra Level Seating)  6 Passes to VIP Reception  Recognition on Concert Program Cover as a sponsor  Half Page Ad in Concert Program  Recognition at VIP Reception  Live recognition at Concert by Emcee  Electronic Media Promotion (Email Blast)  Valet Parking Passes (2)  Welcome Reception

Value: $ 4,000 Your Investment: $ 3,500 

Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Sponsorship Level: Valet (2 Available) Type – Valet 

Valet Parking Marketing



Branded items for valet cars (300 Promotional Items)



4 Tickets to Concert (Orchestra Level Seating)



4 Passes to VIP Reception



Recognition on Concert Program Cover as Silver sponsor



Half Page Ad in Concert Program



Recognition at VIP Reception



Name/Logo prominently printed on material, signage and advertisement



Live recognition at Concert by Emcee



Valet Parking Passes (2)

Value: $ 3,000 Your Investment: $ 2,500 Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

Sponsorship Level: Silver Type – Silver  4

Tickets to Concert (Orchestra Level Seating)

 4

Passes to VIP Reception

 Recognition  Half

on Concert Program Cover as sponsor

Page Ad in Concert Program

 Recognition

at VIP Reception

 Name/Logo

prominently printed on material, signage and advertisement

 Live

recognition at Concert by Emcee



Valet Parking Passes (2)



Welcome Reception

Value: $ 2,000 Your Investment: $ 1,500

Sponsorship Level: Bronze Type – Bronze 

2 Tickets to Concert (Orchestra Level Seating)



2 Passes to VIP Reception



Recognition on Concert Program Cover as sponsor



Quarter Page Ad in Concert Program



Recognized at VIP Reception

 

Valet Parking Pass (1) Welcome Reception

Value: $ 1000 Your Investment: $ 600 Poster printing deadline – December 30, 2015 Program book printing deadline-January 29, 2016

$7,000 VIP Reception Sponsor Package Special Listing in Concert Program as The VIP Reception sponsor, Reception signage; Gold Sponsorship Package.

In-Kind Sponsorships In Kind Sponsorships consist of a donation of a certain product or service instead of a direct financial contribution. For example, a hotel may provide rooms for entertainers; a restaurant may provide food, etc., in exchange for being recognized as a sponsor. There are numerous possibilities. The “market value” of the contribution must meet or exceed the specified amount listed in the sponsorship levels described above in order to qualify for sponsorship status.

There can also be a combination of monetary and in-kind contributions. In-Kind Sponsor benefits will be based on the total market value of the donation and matched with benefits at the sponsorship levels described.

Friends of Auntie Karen Sponsorships The Auntie Karen Foundation understands that there are many small businesses, entrepreneurs and individuals who might like to make contributions other than those set up for larger companies. We came up with “Friends of Auntie Karen” Sponsorships to meet these needs.

Executive Business Package The Executive Business Package includes two Orchestra seats to the concert, 2 reception passes and ¼ page ad, valet parking pass (1). Cost $ 400.00.

Valued @ $ 500.00.

Small Business Package The small business package includes two (2) Grand Tier seats to the concert, two (2) reception passes and one (1) business size card ad, valet parking pass (1). Cost $ 300.00.

Valued @ $ 350.00.

Student Scholarship Package The student scholarship package ten (10) student balcony seats and one (1) business size card ad. Cost $ 500.00.

Patron The VIP package includes one (1) Orchestra seat to the concert, one (1) reception pass; your name listed as a friend of Auntie Karen in the program booklet. Cost $ 125.00.

Sponsorship Opportunities available through Auntie Karen Foundation only

v. 12-15-15

SPONSORSHIP AGREEMENT Sponsor Information

Sponsorship Opportunities

Major Sponsor _______________________________________________________ Title (Artist Underwriter)

_______________________________________________________

 Co-Title (Artist Underwriters)  Platinum  Media Event Sponsor  Diamond Sponsor  Gold Sponsor  Reception Sponsor  Emerald Sponsor  Ruby Sponsor  Valet Sponsor  Silver Sponsor  Bronze Sponsor

_______________________________________________________

Event/In-kind Sponsor

Company Name

_______________________________________________________ Contact Name

_______________________________________________________ Address

_______________________________________________________ City,State, Zip

______________________________________________________

Phone Fax Email Address Website

Payment Please make checks payable to Auntie Karen Foundation and mail to Auntie Karen Foundation, PO Box 602 Columbia, SC 29202 Enclosed is my check for $_________ Signature (I agree to purchase a sponsorship package as outlined.)

$ 120,000 $ 60,000 $ 25,000 $ 10,000 $ 10,000 $ 7,000 $ 7,000 $ 5,000 $ 3,500 $ 2,500 $ 1,500 $ 600

Friends of Auntie Karen Packages  Executive Business $ 400  Small Business $ 300  Student Scholarship Pack- Master $ 500  Patron $ 125  Student Scholarship (s) _____ x $ 50 = ______  Donation $ _______  In-kind Value

$ _______  _______________________ $ _______ ________________________________________ in-kind item - list additional items on back.

________________________________________________ Credit card payments can be made online at www.auntiekaren.org.

All contributions are tax deductible to the extent allowed by law.

Artwork requirements:

When supplying ads on CD or Zip Disc, please include a clean laser printout for reference. PDF files that have been stuffed to a file size of 10 megabytes or less can be emailed directly to: graphics@auntiekaren.org For best reproduction quality, please supply artwork for ads digitally. If you cannot supply digital art, please make sure artwork is black and white and as clean as possible. Basic art ad can be created if no artwork is available.* Artwork needs to be submitted electronically to graphics@auntiekaren.org *Design Fees All artwork not Camera Ready is subject to a Design Fee. All Design Fees will vary due to the amount of time necessary to prepare the ad. Fee will be set and agreed to before work commences.

Office Use Only Received by____________________________________ Cash Amount ___________ Online Amount ________ Check Amount __________ Check # ________ Ad received ___________

Program Guide Ad  Full Page  1/2 Page  1/4 Page  Business Card  Name (Friend)

$ $ $ $ $

500.00 250.00 125.00 75.00 25.00

Deadlines:

Poster/Marketing Material - December 30, 2015 Printing - January 29, 2016 Ad Specs Full-Page 7.5” x 10” Half-Page (W) 7.5” x 5” Quarter Page (W) 3.75” x 5” Business Size (W) 3.75” x 2.5” FORMATS: JPEG, TIFF, PDF (300 DPI minimum resolution).

Only files in the above specified formats will be accepted.

v. 12-5-15

HALF PAGE 7.5” X 5”

QUARTER PAGE 3.75” X 5”

BUSINESS CARD 3.75” X 2.5” AD SIZES

Full-Page 7.5” x 10” Half-Page (W) 7.5” x 5” Quarter Page (W) 3.75” x 5” Business Size (W) 3.75” x 2.5”

FULL PAGE 7.5” X 10”