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Rebranding MADMAZE Events
Client: Vanguard Digital
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Project Year: 2019
Scope of work: Branding
Typology: Visual merchandising
Studio: MELD
Very enthusiastic about someone or something.
A network of paths and hedges designed as a puzzle through which one has to find a way
Madmaze came to us in order to completely rebrand their company Vanguard digital to Madmaze digital. I extensively worked on their branding and did the visual design and layout for their website. The first thing that stands about the name MADMAZE was the energy and the contradiction within the name. To me, it felt like someone who would take on any challenge and come up with unique solutions to any problem.
The concept behind this logo was to make a word mark that looked like a maze. We based the word mazes that are built from straight lines.We built a the word mad from scratch and its not based on an any ,even though we took inpiration from real hedge mazes .
