Professional Case Study TRC / Kari Cassidy-Diercks

PROFESSIONAL CASE STUDY MARKETING, RETENTION & BUSINESS DEVELOPMENT INITIATIVES DIRECTED BY KARI CASSIDY-DIERCKS BRAND DIGITAL

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ENGAGEMENT BUSINESS RETENTION

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MESSAGING

PRINT CRM

MARKETING DRIP

CAMPAIGNS

DEVELOPMENT

OUTREACH

EXPERIENCE

IMPROVEMENT

BRAND & MESSAGING REFRESH Coordinated a Task Force to redefine and better reflect the vibrancy and true nature of The Rainier Club.

Kari Cassidy-Diercks

RAINIER CLUB THE

SEATTLE,

CRM DRIP CAMPAIGN

EST. 1888

Developed a personalized, multitemplate email outreach with refreshed messaging.

A STORIED SOCIAL CLUB

A QUICK HELLO

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A TEMPTING OFFER

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OUR CLUBHOUSE NEVER SLEEPS Talks with thought-leaders in business, global affairs, sciences, the arts, even the art of making cocktails. Author readings. Bridge groups. Book groups (of which there are several). Wine dinners.

Scotch tastings. The list goes on. With over 400 events each year, our members rarely tire of coming to the Clubhouse.

AND SO ON.…

NICE TO MEET YOU

OUR SPEAKEASY MAY BE GONE, BUT ITS SPIRIT LIVES ON Walk into either of our two private bars and you’ll see why the Rainier is

…Isn’t Downtown the best neighborhood ever?

called a “social” club. Whether you’re in group or flying solo, meeting someone new and swapping stories is practically a given. One bar has a fireplace, the other a turntable, but a relaxed atmosphere prevails in both, along with $5.25 Manhattans, a selection of superb Scotches, and a curated roster of new and old world wines by the glass. (Oh, and don’t laugh but occasionally Chef puts a $4 Burrata Salad on the menu too.)

Callus biased, but Downtown Seattle is our favorite place

tolive. Our clubhouse has been a storied part of it since 1888, when Washington was still a rough-and-tumble Pacific Northwest territory. Today, our clubhouse is home to two private bars, a seasonally-inspired restaurant, 400+ events a year, multiple co-working spaces, and one heck of a colorful past. Better yet, our clubhouse is a mere 10minute walk from the Rainier Tower. With a diverse, social membership and an always active calendar, becoming a member could make you even more glad you decided to live Downtown… if that’s even possible.

YET ONEMORE REASONTO JOIN

Join by October 15th, 2025, and you’ll receive $2,000 in Rainier Rewards allowing you to jump right in to special events, dinner and cocktails, valet parking for you and your guests, overnight guest suites, and more.

EMAIL EXAMPLE

CURIOUS ABOUT MEMBERSHIP? It would be a pleasure to host you for coffee, lunch or a Happy Hour to see if the clubhouse feels like a fit for you.

Simply reply to this email, and we’ll take it from there.

We hope to raise a glass with you soon.

Sincerely,

THE RAINIER CLUB

JOIN U S MEMBERSHIP $4000 Initiation Fee $575 Monthly Dues

Membership to The Rainier Club includes access to our two private bars, a seasonally-inspired restaurant, hundreds of social and thought-provoking events, valet parking, complimentary co-working spaces, the library and pool & game room, 24/7 gym and dry sauna, and reciprocal privileges at over 240 prestigious clubs here and around the world.

UNDER AGE 40 $3000 Initiation Fee $475 Monthly Dues

DIRECT MAIL CAMPAIGN POSTCARD #1 A/B Test with new Visual Scenes 2,500+ unique website visits The Rainier Club has been a storied part of Seattle since 1888. Our clubhouse is home to two private bars, a seasonally-inspired restaurant, 400+ events per year, an eclectic membership, overnight guest suites, space to work and work out, and one heck of a colorful past.

35% Email click through rate

We invite you to join us for an event or lunch, on us.

Scan the QR code to learn more, get in touch, and take a tour.

Kari Cassidy-Diercks

Image created for text use

DIRECT MAIL CAMPAIGN POSTCARD #2

Have aa Negroni Have Negroni for for me me

A/B Test with Peter Rainier Comment Bubble 4,500+ unique website visits 32% Email click through rate THE

RAINIER CLUB

A STORIED PLACE

SINCE 1888

Our Clubhouse never sleeps. $5.25 Manhattans. Exceptional Scotch. A library, billiards and game room, 24/7 fitness center, and a restaurant arensdta supreaankt eaasyn dlo usnpgeea ktheast ye vololvuen g esevaosloven . Hwiuthn drtehdes osef amsoenm. beHr-u nleddr Cevoenntse.c tCioonnsn eactt iomnso rea t tmhaonr e 2t5h0a n worldwide. Awclonurdbl ds wthiwdaoetr.’l sdA wnoidn elty.h aAt’hsn edo n Seattle. bFFauiientghdine aanuitttnihcg ee. ncFottiincc ndcce oacnutn WStheea thtinleva.irtte oyf ou to enjoy a complimentary lunch and explore The Rainier Club PREVIEW EXPERIENCE, a short-term oppor tunity otop plivoer tCulnuibty ltiofe l ifvires tChlaunbd l.ife firsthand.

get in touch,

Scan the QR code

to learn more,

and take a tour.

PRINT ADVERTISING

Kari Cassidy-Diercks

DIGITAL ADVERTISING SEATTLE TIMES “MORNING BRIEF” BANNER Message from Seattle Times - this was one of their best campaigns!

“This campaign performed EXCEPTIONALLY WELL! Our benchmark range (where we primarily see campaigns performing at) is 0.06% - 0.12% Clicksto-Uniques % and this campaign came in at 0.21% - significantly better than we normally ever see with our Morning Brief Display Banner sponsorships! Needless to say, this is a perfect example of how to do campaigns like this right.”

MEMBERS’ NETWORKING REFERRALS CREATED “ONE-TO-MANY” RAINIER CLUB-HOSTED RECEPTIONS “One-to-Many” events are Rainier Club–sponsored member receptions designed to make it easy for members to connect their personal and professional networks with the Club These gatherings are a warm, welcoming way to showcase The Rainier Club’s hospitality and community spirit to your network.

PROMOTIONS IImplemented two promotions for new members. An engagement credit promotion and a provisional membership “try before you buy” concept titled “The Preview Experience” Kari Cassidy-Diercks

APOLOGY RECEPTION FOR EMAIL GLITCH ONE INVITATION IS PLENTY (WE PROMISE) 210 people received 20 email spams within minutes due to a server error.

Not exactly the top of service we were going for.

I wrote an apology email signed by leadership inviting them to an apology reception. Successful response: 52% click through rate and 15 attendees for the reception.

RETENTION AMBASSADOR PROGRAM I launched a new Ambassador Program, an initiative designed to warmly welcome new members into our community. Each new member is thoughtfully paired with a current member Ambassador, someone who can offer personal introductions, extend invitations to events, and help them feel at home from day one.

The goal is simple: to foster meaningful connections that lead to lasting engagement. While mixers and large events are valuable, there’s nothing quite like a personal connection to help someone feel like they truly belong. This program reflects what makes The Rainier Club so special: our people.

Kari Cassidy-Diercks

Link to Video

Kari Cassidy-Diercks www.karicassidydiercks.com