Coordinated a Task Force to redefine and better reflect the vibrancy and true nature of The Rainier Club.
A/B Test with new Visual Scenes
2,500+ unique website visits
35% Email click through rate Image created for text use
A/B Test with Peter Rainier
Comment Bubble
4,500+ unique website visits
32% Email click through rate
Message from Seattle Times - this was one of their best campaigns!
“This campaign performed EXCEPTIONALLY WELL! Our benchmark range (where we primarily see campaigns performing at) is 0.06% - 0.12% Clicksto-Uniques % and this campaign came in at 0.21% - significantly better than we normally ever see with our Morning Brief Display Banner sponsorships! Needless to say, this is a perfect example of how to do campaigns like this right.”
“One-to-Many” events are Rainier Club–sponsored member receptions designed to make it easy for members to connect their personal and professional networks with the Club
These gatherings are a warm, welcoming way to showcase The Rainier Club’s hospitality and community spirit to your network.
IImplemented two promotions for new members. An engagement credit promotion and a provisional membership “try before you buy” concept titled “The Preview Experience”
210 people received 20 email spams within minutes due to a server error. Not exactly the top of service we were going for.
I wrote an apology email signed by leadership inviting them to an apology reception. Successful response:
52% click through rate and 15 attendees for the reception.
I launched a new Ambassador Program, an initiative designed to warmly welcome new members into our community. Each new member is thoughtfully paired with a current member Ambassador, someone who can offer personal introductions, extend invitations to events, and help them feel at home from day one.
The goal is simple: to foster meaningful connections that lead to lasting engagement. While mixers and large events are valuable, there’s nothing quite like a personal connection to help someone feel like they truly belong. This program reflects what makes The Rainier Club so special: our people.
