K2K SS24 COLLECTION - MENSWEAR

MENSWEAR

K2K ALLIANCE & PARTNERS

DESERT SEASON

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DESERT SEASON

Join us on Facebook Facebook: K2K Alliance & Partners (“K2K”)

PHOTOGRAPHY: GARY JORDAN PHOTOGRAPHY MAKE-UP ARTIST: SANDRADENE FEARON MODEL(S): KAYLE ANDERSON | LUNA CASTILHO | GRASI LIMA

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K2K ALLIANCE & PARTNERS

A B O U T T H E C O M PA N Y An award-winning multi-media company, based in Trinidad and Tobago, K2K Alliance & Partners (“K2K”) is a leading design-house, that combines costume design with fashion and theatre. K2K, recognized for its artisanal craftsmanship and couture costuming, has been featured in ESSENCE, the Caribbean Beat Magazine and Discover Trinidad & Tobago Magazine. The brand has been showcased in the The New York Times, WSJ, Reuters and National Geographic.

In 2019, the firm made history in Trinidad and Tobago by being the first women-led, medium-sized company to win the "Overall Band Of The Year" title, with its Collection, Through Stained Glass Windows.

OUR BRAND

Since conceptualization in 2010, the brand has focused on three pillars for execution: The Look | The Fashion | The Mas, with a core focus on our 365-Day Concept, making garments that can be used after the Carnival Season.

OUR FOCUS

Since inception, the brand has focused on three pillars for execution: The Look | The Fashion | The Mas • The Look: Make-up and hairstyling • The Fashion: Iconic trends throughout history and new fashion trends • The Mas: Costuming

OUR COLLECTIONS | THEATRE & ENTERTAINMENT

Since inception, K2K focuses on the art of storytelling to craft each Collection, as we believe that storytelling, whether through fashion, music or in the true literary sense, affects and effects change.

Combining theatre, artistry and dance, the collaborative work with artists and creatives have resulted in some of the most magical shows.

Today K2K brings theatre, storytelling, music, and stage plays to a viewing audience, focusing on original content written by its CoFounders. The theatrical pillar was created by creatives for creatives.

OUR AFFILIATE

In 2019, the Co-Founders of K2K started NORMÌ & NORMÌ INC. an online luxury resort brand that creates capsule pieces for women.

NORMÌ, is committed to producing artfully crafted garments that provide an effortless yet glamorous statement for women. Mixing sophistication with sensual; and elegance with timelessness, the capsules are intended to capture romanticism. At the end of the day every woman desires to feel beautiful in her skin, and NORMÌ is crafted for every brand of beautiful

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The “365-day Concept” of our brand, which talks to the wearability of the garments after the Carnival Season, continues to comes to life in in our 2024 Collection.

Everyone’s wardrobe deserves to have a mix of classic chic with a modern edge and versatility. The 2024 Collection provides just this! Sophisticated pieces with an element of risk.

Elegant luxury with a modern edge. Effortless fluidity with versatility. All-in-all, there is something for the moods of you.

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

R3 degrees talks to driving a sustainable living thru 3 degrees of influence by: REIMAGINING ways to use you wardrobe pieces REPURPOSING your garments for alternative use REARCHITECTING your living blueprint to drive a sustainable lifestyle According to Nicholas Christakis, proposed the theory “three degrees of influence”. He suggests that everything we do or say tends to ripple through our network and impact our friends with around three degrees of separation (friend of a friend's friend). Thus, each person has the ability to positively affect and effect change within three degrees. If we each do our part, to REIMAGINE | REPURPOSE | REARCHITECT our lifestyle choices, the impact on the environment eventually becomes infinite

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

Redefine Your Scarf DRIVING SUSTAINABILITY THROUGH FASHION MEETING MAS

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OUR AESTHETIC

Thoughtful silhouettes and accessories for seasonal use

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

DRIVING SUSTAINABILITY THROUGH FASHION MEETING MAS

REPURPOSE YOUR SCARVES

Since inception K2K’s mission has been to make garments that can be used long after the carnival. Explore the collection and enjoy our versatile silhouettes reimagined

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MM

R E A D Y

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W E A R

CARNIVAL MONDAY GARMENT MEN Our RTW-MM (Ready-To-Wear Monday Menswear) stays true to our 365-day Concept, providing clients with pieces that can be utilized in his wardrobe long after the Carnival Season

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RTW-MM

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RTW-MM

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CLUSTER I T

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D E S E R T

The Collection is split into 2 clusters: (i) The Desert (ii) The Oasis The desert cluster speaks to the journey which is designed to strengthen one’s character and teach one valuable lessons about oneself The desert cluster focuses on animals that live and are revered in these harsh environments, which, in and of itself, is a story about survival, courage and determination The sections for the desert cluster are: • The Ships of the Sahara Desert (Endurance) • The Last Lair of the Empty Quarter (Courage) • The Saqr of the Deep Desert of Sharjah (Perceptiveness)

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THE SHIPS OF THE

SAHARA DESERT

Endurance

Throughout history, camels had been called ships of the desert. The namesake bestowed because these beasts carry very big loads from one side of the desert to the other. Camels are an important part of Emirati culture that dates back to its roots. In the past, camels were said to be God's gifts to the Bedouin, as these animals often made life in the desert possible, providing everything from transportation, to clothes and even food. Nowadays the camel is still highly regarded and seen as a symbol of Dubai's cultural heritage.

Some concepts that are symbolic of camels are wisdom, endurance, survival, service, selfsufficiency, and stamina

THE LAST LAIR OF THE

THE SAQR OF THE

EMPTY QUARTER

SHARJAH DESERT

Rub’ al Khali, with an area of 225,000 square miles, is the largest contiguous desert in the world, covering most of the southern third of the Arabian Peninsula and parts of Oman, the UAE and Yemen. Aptly named the Empty Quarter, this is a place with little else but sand, rippling across with the wind and piling up as giant sand dunes. Despite the harsh environment, the most surprising resident is the Arabian Leopard, a cousin of the African leopard and a highly endangered species.

The Saqr Falcon is a species which is used for hunting in the UAE. Hunting with falcons has been an integral part of Bedouin history on the Arabian Peninsula for 10,000 years. The nomads of desert caught falcons and trained them to catch the game and hare of the desert.

With this capture, those who lived in an arid environment, had a food supplement. For Arabs falconry was the way of life where every household irrespective of their social or tribal status had enjoyed the presence of falcons around them. Today, the falcon is the national bird of the UAE and represents both the culture as well as the traditions which are at the heart of its desert people. Strong, fearless, fast and agile, the falcon has all the characteristics that one needed to survive in the harsh environment 23 of the desert.

Courage

The Arabian leopard has been a symbol of strength, freedom and fearlessness and has been found in ancient rock art, mosaics and paintings over the centuries, cementing its position as a revered and respected animal in Saudi Arabia.

Perceptiveness

THE SHIPS OF

THE SAHARA DESERT (ENDURANCE)

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DISCOVER MENSWEAR

From the iconic men’s shirt to artful prints, to rugged luxury, the World of K2K men is rooted in creating versatile pieces

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WHERE FASHION MEETS MAS WITH A PURPOSE With each collection, a dream is brought to life. The distinct lifestyles created by K2K reflect the brand’s vision of fashion meeting mas

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365-DAY CONCEPT

VERSATILITY IS AT THE HEART OF OUR EXPRESSION Driving sustainability through creating reusable wardrobe pieces

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

REIMAGINING ways to use you wardrobe pieces REPURPOSING your garments for alternative use REARCHITECTING your living blueprint to drive a sustainable lifestyle

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ANGOSTURA® is one of the leading manufacturing companies in the Caribbean that produces a superb collection of rum brands such as Angostura® 1824, Angostura® 1919, Angostura® 1787, Angostura® 7year- old rum, Angostura® 5-year-old rum, Angostura® Reserva, Angostura Single Barrel®, Angostura Tamboo, Angostura® White Oak and its innovative array of flavours – Sorrel, Coconut, Watermelon, Pink Grapefruit and Pineapple, Forres Park Puncheon, Black Label, and Royal Oak. The Company also produces the leading bitters products in the world – ANGOSTURA® aromatic bitters, ANGOSTURA® orange bitters, ANGOSTURA® cocoa bitters, Amaro di Angostura® and signature beverages – Angostura® Chill Lemon Lime and Bitters, Angostura® Chill Blood Orange and Bitters, Angostura® Chill Sorrel and Bitters and Angostura® Chill Ginger and Bitters.

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

DRIVING SUSTAINABILITY THROUGH FASHION MEETING MAS

Repurpose your scarf

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THE SAQR OF

THE DEEP DESERT OF SHARJAH (PERCEPTIVENESS)

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

R3 degrees talks to driving a sustainable living thru 3 degrees of influence by: REIMAGINING ways to use you wardrobe pieces REPURPOSING your garments for alternative use REARCHITECTING your living blueprint to drive a sustainable lifestyle According to Nicholas Christakis, proposed the theory “three degrees of influence”. He suggests that everything we do or say tends to ripple through our network and impact our friends with around three degrees of separation (friend of a friend's friend). Thus, each person has the ability to positively affect and effect change within three degrees. If we each do our part, to REIMAGINE | REPURPOSE | REARCHITECT our lifestyle choices, the impact on the environment eventually becomes infinite

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CLUSTER II T

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O A S I S

The Collection is split into 2 clusters: (i) The Desert (ii) The Oasis The Oasis, from a spiritual perspective, talks to making a place for nurturing the deepest wellsprings of the human being The sections for the oasis cluster are: • The Zellij of Lanterns & The Dome of Prayers (Faith) • The Al-Ahsa of the Rub' al Khali (Hope) • The Desert Bloom Migration – The Black Swallowtail & The Queen Butterfly (Healing)

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T H E Z E L L I J O F L AT E R N S &

THE DOME OF Faith PRAYERS

Although there are several deserts in Morocco, the country is also known to have some of the most beautiful oases. Additionally, Morocco is also famous for its mosques, palaces, riads, and medinas, each featuring intricate designs and captivating artistry.

In terms of artistry, in Morocco, zellij art form remains one of the hallmarks of Moroccan cultural and artistic identity and continues to be used today. The Zellij is a style of mosaic tilework made from individually hand-chiseled tile pieces. It is known to be a wholehearted expression of deep spiritual connection with the Creator. These patterns go on and on in repetition but not without intention - they purposefully serve as reminders of God’s endlessness, bounty, grace, love and mercy.

THE AL-ASHA OF

THE DESERT BLOOM

RUB’ AL KHAKI

MIGRATION

A desert oasis of shady palm groves and crystal clear springs, Al Ahsa Oasis stands as a dazzling haven against the harsh and untamed plains of the Rub' Al Khali (Empty Quarter). Al-Ahsa is the largest self-contained oasis in the world. It includes many national heritage sites and some of the oldest known human settlements dating back thousands of years. Its date-palm oasis is the largest palm oasis surrounded by sand in the world

A desert bloom is a climatic phenomenon that occurs in various deserts around the world. The phenomenon consists of the blossoming of a wide variety of flowers during early-mid spring in years when rainfall is unusually high. About every second or third spring, and in about one autumn in ten, people flock to the California Desert in search of the fabled desert bloom.

That's when the desert's native plants take advantage of recent rains, if any, to put out flowers in a desperate attempt to reproduce by setting seed. Even a moderately abundant bloom can be well worth your attention, as the desert's usually earth-toned landscape sports accents in yellow, purple, pink, and orange.

Where there are desert flowers, in other words, there are desert butterflies. The butterfly has 65 been a symbol of hope, transformation, and faith for thousands of years.

Hope

Healing

THE LAST LAIR OF

THE EMPTY QUARTER (COURAGE)

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THE ZELLIJ OF LANTERNS &

THE DOME OF PRAYERS (FAITH)

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

Redesign Your Scarf DRIVING SUSTAINABILITY THROUGH FASHION MEETING MAS

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THE DESERT BLOOM

MIGRATION (HEALING)

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R3°

REIMAGINE | REPURPOSE | REARCHITECT

VERSATILITY IS AT THE HEART OF OUR EXPRESSION R3 degrees talks to driving a sustainable living thru 3 degrees of influence by: REIMAGINING ways to use you wardrobe pieces REPURPOSING your garments for alternative use REARCHITECTING your living blueprint to drive a sustainable lifestyle

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DESERT SEASON