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Coke and Pepsi, as leading brands in the global soft drink market, have a long history of competition, popularly known as the "Cola Wars." This rivalry offers a rich field for investigation, from marketing strategies to product diversification and global market penetration. However, diving into this ocean of data, analyzing decades of marketing campaigns, and understanding subtle shifts in consumer preferences across different cultures can be overwhelming. It requires not just access to a wealth of information but also the ability to critically evaluate and present this information in a structured manner.
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