2017 KPA Year in Review

2017

Year In Review

Kansas Pork Association

Making a difference. That is what we strive for. In 2017, your association continued to work for you, to make a difference. From taking action and being a part of the decisions that affect your industry, to promoting the pork that you raise with hard work and care, we strive to work with your best interest in mind. And we’re making connections — building relationships and engaging in conversation with people who are interested in knowing more about pork and the farmers who raised it. This review provides a summary of what your association has done for you in 2017. Thank you to our many volunteers, National Pork Board, National Pork Producers Council, and of course, our farmers for continuing to be behind our success.

We’ll keep working hard for you.

KPA Staff

President-CEO Tim Stroda Director of Consumer Outreach Jodi Oleen Director of Communications Kim Hanke

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2017 Board of Directors

Chairman: Scott Pfortmiller- St. John Mark Crane - Chapman Daniel Gerety - Seneca Jason Hall - Elkhart David Hartter- Sabetha Art Sauder - Great Bend Chuck Springer - Independence Jim Nelssen - Kansas State University

2017: Year in Review CONNECTING WITH LEADERS. • Legislative and Regulatory Issues. KPA was active with many issues. Expansion of County Authority: 7HVWL¿HG DJDLQVW D FRQVWLWXWLRQDO DPHQGPHQW JLYLQJ FRXQWLHV LQFUHDVHG KRPH UXOH DXWKRULW\ 7KLV ZRXOG KDYH DOORZHG FRXQWLHV WR HQDFW PRUH VWULQJHQW HQYLURQPHQWDO DQG ]RQLQJ ODZV WKDQ DOORZHG E\ VWDWH ODZ Trucking: :DV SDUW RI D FRDOLWLRQ RI RUJDQL]DWLRQV WKDW ZRUNHG WR LQFUHDVH WKH OHJDO ZHLJKW OLPLW RQ WUXFNV 7KH OHJLVODWLRQ LQFUHDVHG WKH PD[LPXP JURVV YHKLFOH ZHLJKW XS WR SRXQGV IRU D VHPL WUDFWRU SXOOLQJ D WULSOH D[OH WUDLOHU ZLWK D VSHFLDO SHUPLW 7KLV LV RQO\ IRU WUXFNV FDUU\LQJ DJULFXOWXUDO LQSXWV IDUP VXSSOLHV ELRIXHOV IHHG UDZ RU SURFHVVHG DJULFXOWXUDO FRPPRGLWLHV OLYHVWRFN UDZ PHDW SURGXFWV LQWHQGHG E\ WKH VKLSSHU IRU IXUWKHU SURFHVVLQJ RU IDUP SURGXFWV Water Fees: 5HYHQXH IRU WKH VWDWH ZDWHU SODQ LV JHQHUDWHG WKURXJK ZDWHU XVHU IHHV DV ZHOO DV VWDWH JHQHUDO IXQGLQJ ,Q UHFHQW \HDUV JHQHUDO IXQG DSSURSULDWLRQV KDYH EHHQ FXW DQG VRPH IHH IXQGV KDYH EHHQ VZHSW .3$ RSSRVHG +% ZKLFK ZDV LQWURGXFHG WR SURYLGH PRUH ZDWHU SODQ IXQGLQJ WKURXJK IHHV LQFOXGLQJ VWRFNZDWHULQJ SHUPLWV Kansas Agricultural Alliance: .3$ LV D PHPEHU RI WKLV PHPEHU DVVRFLDWLRQ ZLWK WKH SXUSRVH RI SURPRWLQJ JHQHUDO ZHOIDUH RI DJ DQG UXUDO FRPPXQLWLHV ZLWKLQ .DQVDV DQG WKH 8 6 ZLWK VSHFLDO HPSKDVLV XSRQ OHJLVODWLYH DFWLYLWLHV National Issues: ,Q .3$ ZRUNHG ZLWK WKH 1DWLRQDO 3RUN 3URGXFHUV &RXQFLO RQ 1$)7$ :2786 *,36$ 5XOH WD[ UHIRUP (/'V IRU OLYHVWRFN KDXOHUV DQG IDUP HPLVVLRQV UHSRUWLQJ Farm Bill Hearing: 3DVW .3$ &KDLUPDQ 0LFKDHO 6SULQJHU RI 6SULQJHU )DPLO\ )RRGV //& ,QGHSHQGHQFH SURYLGHG WHVWLPRQ\ DW WKH ¿UVW KHDULQJ RQ WKH )DUP %LOO 6SULQJHU GLVFXVVHG SURYLVLRQV WKDW ZRXOG KHOS VWUHQJWKHQ WKH LQGXVWU\¶V FRPSHWLWLYHQHVV LQFOXGLQJ WKH HVWDEOLVKPHQW RI D )RRW DQG 0RXWK 'LVHDVH YDFFLQH EDQN +H DOVR KLJKOLJKWHG WKH ULVNV RI WKH *UDLQ ,QVSHFWLRQ 3DFNHUV DQG 6WRFN\DUGV $GPLQLVWUDWLRQ *,36$ LQWHULP ¿QDO UXOH RQ FRPSHWLWLYH LQMXU\ • Opening the Barn Doors. .3$ GHYHORSHG D QHZ H QHZVOHWWHU VHULHV Real Pig Farming 101: Opening the Barn Doors WDUJHWHG DW .DQVDV OHJLVODWRUV FRXQW\ FRPPLVVLRQHUV DQG IHGHUDO OHJLVODWLYH VWDII 7KH JRDO LV WR JLYH DQ LQWURGXFWLRQ WR SRUN SURGXFWLRQ LQ WKH VWDWH 7KH YLGHRV DUH SURGXFHG E\ WKH .3$ VWDII 7R YLHZ WKH YLGHRV YLVLW ZZZ \RXWXEH FRP .DQVDV3RUN • Legislative Reception. .3$ KHOG WKH DQQXDO /HJLVODWLYH 5HFHSWLRQ WR YLVLW ZLWK PHPEHUV RI WKH OHJLVODWXUH WR GLVFXVV VXFFHVVHV DQG FKDOOHQJHV ZLWKLQ WKH SRUN LQGXVWU\ • Ag Town Hall. .3$ &KDLUPDQ RI WKH %RDUG DQG VWDII DWWHQGHG DQ HYHQW LQ .DQVDV &LW\ WR ZHOFRPH QHZO\ DSSRLQWHG 6HFUHWDU\ RI $JULFXOWXUH 6RQQ\ 3HUGXH GXULQJ KLV YLVLW WR WKH 0LGZHVW

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• National Pork Industry Forum.

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2017: Year in Review Virtual Field Trips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outh Video. .3$ SDUWQHUHG ZLWK WKH .DQVDV &RUQ &RPPLVVLRQ WR FUHDWH D IXQ \RXWK YLGHR WKDW ZLOO EH XVHG LQ FRQMXQFWLRQ ZLWK WKH 9LUWXDO )LHOG 7ULS SURJUDP 7KH YLGHR VKRZV WKH GLIIHUHQW VWDJHV RI SLJ IDUPLQJ DV ZHOO DV ZKDW SLJV HDW DQG ZKDW LW¶V OLNH OLYLQJ RQ D SLJ IDUP

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KPA develops new email series • Real Pig Farming Tour. 7KH 53) WRXU LV FRQWLQXLQJ WR PDNH D SRVLWLYH LPSDFW RQ FRQVXPHU DWWLWXGHV DERXW IRRG DQG IDUPLQJ 7KLV \HDUœV 53) WRXU KRVWHG GLHWLWLDQV DQG EORJJHUV DQG LQFOXGHG VWRSV DW )DLU 2DNV )DUPœV 3LJ $GYHQWXUH DQG 5RGLEDXJK )DUPV ERWK LQ ,QGLDQD 3UH DQG SRVW WRXU VXUYH\V VKRZHG WKDW FRQFHUQV DERXW UDLVLQJ DQLPDOV LQGRRUV GHFUHDVHG FRQFHUQV DERXW WKH KXPDQH WUHDWPHQW RI IDUP DQLPDOV GHFUHDVHG ZKLOH WUXVW LQ $PHULFDœV IRRG V\VWHP LQFUHDVHG $WWHQGHHV DOVR UHFHLYHG D WRXU RI WKH NLWFKHQ DQG URRIWRS JDUGHQ DW +DUYHVW D GRZQWRZQ &KLFDJR 0DUULRWW UHVWDXUDQW DQG YLVLWHG ZLWK H[HFXWLYH FKHI 0\N %DQDV 7KH .DQVDV 6R\EHDQ &RPPLVVLRQ SDUWQHUHG ZLWK .3$ WR KRVW WKLV WRXU

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“The farmers answered questions and helped us non-farmers understand how things work and why. They are passionate about pig farming and want people to know the facts.�

- Linda Ditch, Blogger, A Sunflower Life

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2017: Year in Review • Boosting Pork Sales through Partnerships. .3$ SDUWQHUHG ZLWK WKH .DQVDV &RUQ &RPPLVVLRQ DQG WKH 1DWLRQDO 3RUN %RDUG IRU D VHULHV RI SURPRWLRQV WR GULYH GHPDQG IRU SRUN SURGXFWV 7KH SDUWQHUVKLS FRPSRQHQWV LQFOXGHG • Coupon Offers. RII +DP 6WHDN DQG RII +DP (PDLO &RXSRQ 2IIHUV (DFK FRXSRQ UHFLSLHQW ZDV UHTXLUHG WR ZDWFK D YLGHR RQ SLJ IDUPLQJ IHHG ‡ 7KH RII KDP VWHDN FRXSRQV UHDFKHG FRQVXPHUV YLD WKH .3$ 4XLFN %LWHV H QHZVOHWWHU DQG UHVXOWHG LQ UHGHPSWLRQV ‡ 7KURXJK ZRUN ZLWK LQÀXHQFHUV WKH RII KDP FRXSRQ UHDFKHG D QDWLRQDO DXGLHQFH DQG UHVXOWHG LQ UHGHPSWLRQV • Costco Promotion. :LFKLWD &RVWFR VWRUH UDQ D RII SRUN WHQGHUORLQ SURPRWLRQ ZKLFK LQFOXGHG DQ LQ VWRUH VDPSOLQJ ‡ OEV VROG D LQFUHDVH LQ SRUN WHQGHUORLQ VDOHV YHUVXV SUHYLRXV ZHHN VDOHV • %ORJJHU ,QÀXHQFHU 3DUWQHUVKLSV 3DUWQHUHG ZLWK ORFDO VRFLDO PHGLD EORJJHU JXUXV WR SURPRWH WKH YDULRXV DVSHFWV RI SRUN DV D YHUVDWLOH PHDW DQG HQFRXUDJH FRQVXPHUV WR HLWKHU FKHFN RXW WKH LQ VWRUH SURPRWLRQ RU ZDWFK WKH YLGHR IRU WKH GLJLWDO FRXSRQ 7KLV UHDFKHG RYHU RQOLQH 7KLV SURJUDP DOVR UHFHLYHG IUHH SLFN XS IURP DGGLWLRQDO FRXSRQ ZHEVLWHV QRW DFFRXQWHG IRU LQ QXPEHUV DERYH

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Digital.

Social Media at a glance... â&#x20AC;˘ Over 85,750 â&#x20AC;˘ Over 5

total social media followers

million impressions served â&#x20AC;˘Over 214,000 engagements made

Connect with us at â&#x20AC;&#x153;KansasPorkâ&#x20AC;?

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2017: Year in Review â&#x20AC;¢ Kansas State Fair. .3$ VWDII VHW XS D PRGHO SLJ EDUQ DV SDUW RI D GLVSOD\ LQ WKH /LYHVWRFN %LUWKLQJ &HQWHU DW WKH .DQVDV 6WDWH )DLU DQG LQWHUDFWHG ZLWK IDQV RQ )DFHERRN DQG ,QVWDJUDP ZLWK OLYH VWUHDPLQJ YLGHRV DQG posts. â&#x20AC;¢ Kansas Governorâ&#x20AC;&#x2122;s Summit on Agricultural Growth. .3$ VWDII ZDV DPRQJ WKH QHDUO\ OHDGHUV UHSUHVHQWLQJ D YDULHW\ RI DJULFXOWXUDO LQWHUHVWV WKDW FDPH WRJHWKHU IRU WKH FRQIHUHQFH KRVWHG E\ WKH .DQVDV 'HSDUWPHQW RI $JULFXOWXUH 7KH HYHQW KHOSHG LGHQWLI\ FKDOOHQJHV DQG RSSRUWXQLWLHV ZLWKLQ LQGLYLGXDO VHFWRUV RI DJULFXOWXUH â&#x20AC;¢ Ag Chat. .3$ VWDII DWWHQGHG $J&KDW¶V JOREDO FRQIHUHQFH &XOWLYDWH DQG &RQQHFW LQ .DQVDV &LW\ â&#x20AC;¢ National Festival of Breads. .3$ VSRQVRUHG D VSHFLDO FDWHJRU\ %HVW 5HFLSH 8VLQJ 3RUN IRU WKH FRQWHVW 7KH ZLQQLQJ GLVK ZDV %DFRQ 0DF &KHHVH 6SURXWHG :KHDW 5ROOV

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â&#x20AC;¢ Kansas Meat Processors Association. KPA spon VRUHG WKH 0RVW ,QQRYDWLYH 3RUN 3URGXFW DZDUG DW WKH .03$¶V DQQXDO FRQYHQWLRQ â&#x20AC;¢ Kansas Foundation for Ag in the Classroom. KPA KRVWHG D EUHDNRXW VHVVLRQ DW .)$&¶V RQH GD\ VXP PHU FRQIHUHQFH .3$ FRQWLQXHV WR FROODERUDWH ZLWK .)$& RQ D QXPEHU RI SURMHFWV â&#x20AC;¢ Kansas Academy of Nutrition and Dietetics. The .3$ VSRQVRUHG D UHVWDXUDQW FUDZO LQ GRZQWRZQ 2YHUODQG 3DUN WKDW SUHFHGHG WKH .6$1' DQQXDO FRQIHUHQFH (GXFDWLRQDO LQIRUPDWLRQ ZDV JLYHQ DW HDFK VWRS DQG SDUWLFLSDQWV ZHUH DEOH WR VSHDN ZLWK ORFDO IDUPHUV UHJDUGLQJ KRZ WKH\ SURGXFH VDIH IRRG .3$ DOVR KDG DQ LQWHUDFWLYH ERRWK GXULQJ WKH â&#x20AC;¢ Pig Tales. Pig Tales LV WKH RIILFLDO FRQIHUHQFH WKDW LQFOXGHG WKH PRGHO SLJ EDUQ DQG SXEOLFDWLRQ RI WKH .DQVDV SRUN LQGXVWU\ YLUWXDO UHDOLW\ WHFKQRORJ\ DQG FRQWLQXHV WR UHDFK SURGXFHUV DQG LQGXVWU\ SDUWQHUV RQ ERWK WKH VWDWH DQG â&#x20AC;¢ Foreign Animal Disease Exercise. .3$ VWDII national levels.

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â&#x20AC;¢ In Pursuit of Pork. KPA continues WR PDQDJH WKLV UHVWDXUDQW JXLGH EORJ &RQWHQW LQFOXGHV UHYLHZ RI SRUN GLVKHV IURP .DQVDV UHVWDXUDQWV FRRNLQJ WLSV DQG UHDGHU FRQWHVWV â&#x20AC;¢ Oktoberfest. .3$ VWDII DWWHQGHG WKH DQ QXDO FRQIHUHQFH KRVWHG E\ WKH 1DWLRQDO 3RUN %RDUG 7KH HYHQW EULQJV WRJHWKHU VWDWH VWDII DQG H[HFXWLYHV WR GLVFXVV UHWDLO SURPRWLRQV SURGXFHU HGXFDWLRQ DQG RWKHU topics.

2017: Year in Review â&#x20AC;¢ Don L. Good Impact Award.

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â&#x20AC;¢ Swine Profitability Conference.

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Questions, comments or concerns?

Contact us at: Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 785-776-0442 www.kspork.org

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