Kansas City Chiefs Community Report 2013-2014

COMMUNITY REPORT Kansas City Chiefs 2013-2014

CONTEnTS OUR MISSION........................................... 1 On the field, the Chiefs have a relentless drive to win. Off the field, our organization is committed to serving our fans and community. Both are part of the club’s overall mission: Win with Character, Unite our Community, Inspire our Fans and Honor Tradition. Throughout the year, we have worked to give back to our community through the initiatives and programs highlighted in this Community Report.

CHIEFS COMMUNITY CARING TEAM

BY THE NUMBERS.................................... 2 HEALTH & WELLNESS HEADS UP FOOTBALL.............................. 3

CIVIC RESPOnSIBILITY ARROWHEAD ART COLLECTION............ 17 Chiefs Community Caring Team......... 19 Player Outreach, Ambassadors. ....................................20

Our family and the entire Chiefs organization are humbled by the support we receive from fans throughout the Chiefs Kingdom and we believe it is our responsibility to give back to a community that gives so much to us. The Kansas City Chiefs and Hunt Family Foundation provide essential funding to youth organizations, non-profit agencies and community groups throughout the region and also lend support to numerous community programs and initiatives designed to improve the lives of thousands of individuals, children and families every year. Every day we work hard to engage our community and to inspire those around us to help make Kansas City a better place.

Play 60................................................. 5

Cheerleaders, KC Wolf and Red Coaters................................ 21

Chiefs Sports Lab powered by Blue KC............................ 7

CWO, Military Outreach...................... 22

Youth Football...................................... 8

LEGACY OF THE CHIEFS RONALD McDONALD HOUSE................. 23

We hope that you will enjoy the following pages that highlight some of the many ways our players, coaches, employees and other members of the Chiefs family give back to Kansas City. Thank you for your continued support and interest in our community efforts.

TeamSmile, Chiefs Blood Drive............................. 10

Chiefs Charitable Giving..................... 26

CHILDREN & FAMILIES IN CRISIS THE ROSE BROOKS CENTER................. 11

101 Awards......................................... 28

We are proud to call Kansas City the home of the Chiefs.

Sincerely,

Clark Hunt Chairman and CEO

Healthy Halloween, Breast Cancer Awareness.................... 9

Operation Blessing, Souper Bowl of Caring....................... 13 Lift Up America, Thanksgiving Food Distribution.......... 14 Chiefs Food Drive, Read Across America......................... 15

Hunt Family Foundation..................... 25 Chiefs Charity Game.......................... 27 Kickoff Luncheon, Dream Factory.................................... 29 A Community Touchdown.................. 30 A Lasting Legacy................................ 33 Sincere Thanks................................... 34

Operation Breakthrough Adopt-A-Family, Toys for Tots....................................... 16 FRONT COVER: Chiefs Pro Bowl Defensive Tackle Dontari Poe – Play 60 Assembly at Whiteman Air Force Base.

BACK COVER: Chiefs Pro Bowl running back Jamaal Charles – Chiefs Training Camp presented by Mosaic Life Care.

Photography by Steve Sanders (Chiefs Team Photographer) and other members of the 65 Toss Power Trap Productions team. Additional photos courtesy of the Kansas City Star, Bishop Sullivan Center, US Army Combined Arms Center, First Downs for Down Syndrome, Sprint, The University of Kansas Hospital, The Dream Factory, and Shadow Buddy Foundation.

Chiefs Community Caring Team by the Numbers MORE THAN

$7.6M our mission

WIN WITH CHARACTER UNITE OUR COMMUNITY INSPIRE OUR FANS HONOR TRADITION

RAISED THROUGH PARTNERSHIP WITH FIRST DOWNS FOR DOWN SYNDROME FOR THE DOWN SYNDROME COMMUNITY SINCE 1992

75 CHIEFS RED COATERS PROVIDED MORE THAN

4,000

THE CHIEFS SUPPORT OF HUNGER RELIEF EFFORTS PROVIDED NEARLY

105,000

MEALS FOR THE KANSAS CITY COMMUNITY IN 2013

NEARLY

$4.5M

RAISED IN THE PAST NINE YEARS VIA THE CHIEFS CHARITY GAME MORE THAN

2,000

$350,000

SPREAD THE HEADS UP FOOTBALL PROGRAM TO NEARLY

6,500

30,000+

YOUTH VISITED THE CHIEFS SPORTS LAB POWERED BY BLUE KC IN 2013

MORE THAN

RAISED SINCE 1999 FOR YOUTH FIELD RENOVATIONS AND REFURBISHMENTS

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AREA YOUTH FOOTBALL REPRESENTATIVES IN 2013

MORE THAN

386 TONS

$2M

1

$135,000 DONATED BY THE HUNT FAMILY FOUNDATION TO LOCAL CHARITIES VIA THE CHIEFS 50/50 RAFFLE IN 2013

HOURS OF COMMUNITY SERVICE IN 2013

Autographed items and ticket packages donated to various charities valued at more than

In alignment with our organization’s overall mission, the Chiefs Community Relations Department strives to engage our neighbors through a myriad of programs as we INSPIRE youth to reach their fullest potential. We seek to HONOR those who serve this region in various capacities and to UNITE others through our spirit of giving.

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MORE THAN

Walter Payton NFL Man of the Year honorees; no NFL franchise has more

50%

EQUAL TO OF ALL WASTE MATERIAL AT ARROWHEAD STADIUM WAS RECYCLED IN 2013 WHILE ALSO donating nearly

6 TONS

OF non-purchased food from game day food vendors to harvesters.

THANKS TO CHIEFS PLAY 60 PROGRAMMING, LOCAL YOUTH GOT ACTIVE FOR AN ESTIMATED

2.5M MINUTES IN 2013

SALUTE TO SERVICE MILITARY INSTALLATION VISITS MADE BY THE CHIEFS COMMUNITY CARING TEAM IN 2013

MORE THAN 280 LOCAL CHILDREN RECEIVED

$135,000 IN DENTAL SERVICES THANKS TO THE CHIEFS 2013 TEAMSMILE HOMETOWN HUDDLE EVENT

NEARLY

$1.5M

IN PUBLICITY VALUE GENERATED BY THE CHIEFS COMMUNITY CARING TEAM FOR AREA CHARITIES IN 2013

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HEADS UP FOOTBALL

health & wellness

Together with USA Football, the Kansas City Chiefs actively introduced

Complex’s indoor field, the event was equal parts seminar and hands-on

the Heads Up Football initiative in 2013 for youth leagues throughout

football experiences for mothers throughout the area. Experts not only on

Chiefs Kingdom. This step-by-step program teaches core principles of

Heads Up tackling but concussions, heat and hydration, and social issues

proper tackling skills while setting a new benchmark in player safety. The

facing those in and around youth football participated. Additionally, Chiefs

curriculum utilizes five fundamentals through a series of drills to reinforce

Chairman and CEO Clark Hunt, along with Tavia and Sharron Hunt, Head

proper mechanics while teaching players how to correctly tackle, focusing

Coach Andy Reid, President Mark Donovan, Equipment Manager Allen

on a reduction of helmet contact. Additionally, Heads Up deploys the

Wright, Head Athletic Trainer Rick Burkholder, their respective staffs and

Centers for Disease Control and Prevention’s concussion recognition

a dozen former Chiefs players participated. As a result of this successful

and response protocols while also providing instructions for proper

event, NFL teams throughout the nation will be encouraged to host their

equipment fitting.

own clinics geared toward moms this coming year.

Throughout the year, the Chiefs reinforced the importance of this Heads Up Football movement thanks to a series of events. The organization kicked off the campaign with an open house at The University of Kansas Hospital Training Complex in the spring. This platform allowed local coaches and players to participate in drills to help build excitement for the roll out of Heads Up. Then, as youth football teams prepared to kick off their respective seasons, the Chiefs held an educational USA Football

“The mother’s safety clinic was very informative and helpful.

It is such a great way to help our kids grow. I look forward to more events like this in the future because it was a great way to get together and learn while having fun doing it!”

Player Safety Clinic geared toward educating league administrators and coaches on the proper Heads Up protocol. During the youth season, the Chiefs two certified Heads Up Ambassadors, Shawn Barber and Anthony Davis, visited local leagues. At their stops, the duo utilized the Heads Up approach to encourage and educate parents, players and coaches alike.

However, the apex of the team’s support came as it joined with the NFL and Commissioner Roger Goodell in holding a Chiefs Football Safety Clinic for Moms. Housed inside The University of Kansas Hospital Training

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– Marcia R., Attendee of the Chiefs Football Safety Clinic for Moms

NFL Commissioner Roger Goodell was one of several special guest presenters who spoke to attendees at the initial Chiefs Football Safety Clinic for Moms inside The University of Kansas Hospital Training Complex.

Chiefs Heads Up Football kickoff clinic - The University of Kansas Hospital Training Complex.

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The Chiefs Rookie Club, including linebacker Nico Johnson, interacted with specialneeds youth in the YMCA Challenger League through Play 60 activity stations.

In conjunction with the Midwest Dairy Association, local youth dedicated to the Play 60 ideals were welcomed to the Arrowhead Stadium sidelines during pregame festivities by Chiefs Chairman and CEO Clark Hunt along with his daughter Gracie.

Play 60 THE KANSAS CITY CHIEFS ARE CHAMPIONS IN SPREADING THE NFL’S PLAY 60 MESSAGE. The Chiefs Community Caring Team consistently champions the NFL’s Play 60 message by encouraging young fans to eat healthy

Through various Play 60 programs reaching schools,

and be active for at least 60 minutes each day. Examples can be

community groups and other agencies, local youth got

seen regularly during Chiefs Play 60 assemblies, via the American

active for an estimated 2.5 million minutes in 2013.

Heart Association’s Play 60 Challenge and through support of Midwest Dairy’s Fuel Up to Play 60 school programming.

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Chiefs alumni quarterback Trent Green helped present a $10,000 Play 60 grant to Principal Joseph Hesman from KCPS Lincoln College Preparatory Academy.

Chiefs tight ends (#87) Travis Kelce and (#80) Anthony Fasano - Police Athletic League Youth Field.

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Sports Lab Located inside Arrowhead Stadium, the Chiefs Sports Lab powered by Blue KC is a destination for students of all ages.

Last year alone, more than 30,000 kids experienced this unique venue while learning how to become more fit and active. This interactive program attracts youth from throughout the Chiefs Kingdom, including Iowa, Kansas, Missouri and Nebraska.

The Sports Lab includes several interactive stations including “brain games” where visitors focus on memorization, reaction time, hand/eye coordination, and teamwork.

The Chiefs, including Ambassador Anthony Davis, take pride in teaching tomorrow’s NFL stars the proper way to play the game.

Youth Football The Chiefs efforts to promote and expand youth football are at the forefront of the organization’s focus.

This can be seen in a myriad of different programs, including the Chiefs Youth Football Field as well as the team’s collaboration with USA Football and its Heads Up Football initiative.

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The Chiefs Sports Lab powered by Blue KC aligns with the Missouri Grade Level Expectations (GLEs) and Kansas Standards, Benchmarks and Indicators (SBIs) in Science, Health and Physical Educations.

As part of the Chiefs recognition of USA Football Month, more than 5,000 youth football players and coaches watched a game at Arrowhead Stadium, with some teams even participating in an exhibition during halftime.

CHiefs COMMUNITY OUTREACH 2013-2014 CHiefs in Community 2013-2014

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Healthy Halloween

TeamSmile For the past seven years, the Chiefs and TeamSmile have provided vital complimentary

The Chiefs annually team with Truman Medical Centers and JDRF

dental services to local youth. As a result of last year’s collaboration, “Kansas City Oral

to host a Healthy Halloween family costume party at Arrowhead

Health Care Day” became the organization’s Hometown Huddle outreach activity as more

Stadium. This kid-friendly gathering is an opportunity to celebrate

than 280 children received dental screenings/procedures valued at nearly $135,000.

without consuming large amounts of sugary, carbohydrate-filled candy and other sweets.

Chiefs Insider Reid Ferrin joined other members of the Chiefs Community Caring Team to support the annual Chiefs Blood Drive.

Longtime fan Stephanie Reynolds was one of the initial Pink Seat Honorees as recognized by both the Chiefs and The University of Kansas Hospital.

Chiefs Blood Drive

Breast Cancer Awareness

The Chiefs annually team with the Community Blood Center of Greater Kansas City to host the Chiefs Blood

The Chiefs joined the NFL in recognizing October as Breast Cancer

Drive. Having just completed its 16th year, this initiative

Awareness Month. While the Chiefs Women’s Organization handed out The Chiefs Community Caring Team, including Offensive Lineman Eric Kush and his family, dressed in Halloween costumes and joined Truman Medical Centers to show children that there are alternatives to unhealthy trick-or-treating snacks.

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encourages all Chiefs fans to give the gift of life.

BCA-themed pink eye black, Zeta Tau Alpha volunteers were sure that fans entering Arrowhead Stadium also received “Think Pink” ribbons.

Additionally, the Chiefs, Hy-Vee and The University of Kansas Hospital honored numerous breast cancer survivors throughout the game.

At the Chiefs United Way Hometown Huddle activity in 2013, players and Head Coach Andy Reid visited TeamSmile to encourage proper oral health practices.

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THE ROSE BROOKS CENTER

CHILDREN & FAMILIES IN CRISIS

The Rose Brooks Center is a local domestic violence agency that provides

women are allowed to shop at a time, and they only have 30 minutes to go

emergency shelter to women and children escaping life-threatening

through the Closet. This means they need to be able to easily find what they

abuse. This organization helps protect those needing to find the support

are looking for and be efficient while shopping.

to start a life free of violence. The shelter provides counselors, classes, assistance in finding a home, a job, health care and legal services.

This visit hit close to home for CWO member Kristine Burkholder. “Coming from a family where violence was in the house, it means a lot to help at this

This past November, the Chiefs Women’s Organization made a visit to the

shelter,” she said. “I was also in the military and regularly volunteered at

Rose Brooks Center. In addition to presenting a check for $19,085 from

women’s shelters and interacted with women who had experienced violence in

a Hunt Family Foundation 50/50 raffle at an October Chiefs game, they

their home. It’s a difficult situation, but a situation that can be overcome.”

rolled up their sleeves and got to work in a very special part of the center.

The CWO were not the only ones to show support of The Rose Brooks Rosie’s Closet is found inside the Rose Brooks Center. Joan Dougherty,

Center. The entire Chiefs Community Caring Team made its impact felt last

Director of Volunteers and Community Support from The Rose Brooks

year as General Manager John Dorsey, Coach Andy Reid, and President Mark

Center, explained more about this vital resource. “These women come to

Donovan, along with their wives, spent an evening supporting the center at its

this shelter looking for help with nothing but the clothing on their backs,

27th Annual Cabaret. This event featured some of the stages biggest starts all

so we need to provide everything for them,” Dougherty said. “Rosie’s

to support the mission of ending the cycle of domestic violence.

Closet is a place for them to come and shop to provide for their family. We receive donations from the community, sort those donations, and then the

“Rose Brooks Center is a domestic violence program that saves the lives of women and children every single day of the year.

We have 100 women and children living in our emergency center and also transitional housing and outreach programs.”

ladies shop at Rosie’s at no cost to them.”

Members of the CWO spent time in Rosie’s Closet, playfully serving as “fashion police” while sorting through many donations that the Rose Brooks Center received via various community resources. By the end of the outreach activity, the CWO helped organize and sort through hundreds of clothing, accessories and hygiene supplies.

A few days each week, women at the center are able to redeem “Rosie Bucks,” a paper currency that’s received after completing chores or helping out around the shelter, for clothing in Rosie’s Closet. Three to five

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(L-R) Dan Hesse and Diane Canaday, John and Trisha Dorsey, Andy and Tammy Reid, David and Linda Gentile, and Mark and Kathy Donovan enjoy an evening at the Rose Brooks Cabaret.

– Joan Dougherty, Director of Volunteers and Community Support at The Rose Brooks Center

L-R Rita Hunt, Toni Muñoz-Hunt, Marla Svoboda (Chief Development Officer-Rose Brooks Center), Susan Miller (CEO-Rose Brooks Center), and Tammy Reid.

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Operation Blessing

Lift Up America The Chiefs and Lift Up America have joined forces for the past 10 years to feed our

The Chiefs, in conjunction with the Kansas City Royals, host

community. Each year, this collaboration allows 60 area relief organizations to receive

an annual Operation Blessing Food Distribution. Each year,

30,000 pounds of protein product, which is distributed locally.

more than 200 volunteers join players, alumni and staff in distributing food to approximately 3,000 local families in need.

In celebration of the Souper Bowl of Caring, more than 90 members of the Chiefs Community Caring Team, including Chiefs staff members, packed nearly 4,000 BackSnacks for area youth.

Entering its 12th year in 2014, Operation Blessing is an opportunity for the Chiefs and Royals to join forces with the common goal of making a difference by feeding our neighbors.

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Pro Bowl safety Eric Berry visited the Little Sisters of the Poor and personally delivered Ann Bishop’s holiday turkey on behalf of the Chiefs Thanksgiving Food Distribution.

Souper Bowl of Caring

Thanksgiving Food Distribution

Held annually during the week leading up to the Super Bowl, the

Since 1992, Chiefs players, coaches and front office

Chiefs are a national sponsor of the Souper Bowl of Caring hunger-

staff have collected funds in support of the annual Chiefs

relief program. Chiefs Community Caring Team members kick off the

Thanksgiving Food Distribution. In that time, more than

initiative at Harvesters each season, and their efforts have resulted in

18,200 families have been fed as a result of this initiative.

nearly 160,000 meals being distributed locally.

Chiefs Pro Bowl linebacker Derrick Johnson and other members of the Chiefs Community Caring Team were joined last year by volunteers, including the Ft. Osage High School football team, to load food during Lift Up America.

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Read Across America Last year marked the 15th time that the Chiefs Community Caring Team

Operation Breakthrough Adopt-A-Family

participated in Read Across America Day. Held traditionally on the birthday

Annually, the Chiefs Community Caring Team, including the CWO, participates

of the famed children’s author, Theodor “Dr. Seuss” Geisel, Chiefs players,

in The Operation Breakthrough Holiday Adopt-A-Family program. As a result,

coaches, Ambassadors, Cheerleaders, Red Coaters and front office staff

the Red and Gold assisted more than 60 of the center’s families, including

members shared their favorite books with students around the metro.

nearly 175 children, that otherwise wouldn’t be able to share a traditional holiday as a family unit.

During the week leading up to the Chiefs Food Drive, staff members kicked off the collection by making the first contributions to the cause, which also included a 40,000-pound food donation by Farmland.

The Chiefs Red Coaters donated more than 60 bikes and scooters to the team’s annual Toys for Tots collection in 2013.

Chiefs Food Drive

Toys for Tots

Members of the Chiefs Community Caring Team, including the CWO, joined representatives of Farmland and Harvesters to host a food drive at Arrowhead Stadium in 2013. Between

The Chiefs Toys for Tots collection is the longest-running of its kind

donations made by the organization, fans and Farmland, this

between an NFL franchise and the Marines. For nearly five decades,

initiative provided more than 43,000 meals to the community

the team has hosted this toy drive along with local members of the

through Harvesters.

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Marine Corps and the Marine Corps League.

Cornerback Marcus Cooper was one of several Chiefs individuals to share a Dr. Seuss classic with youth from throughout the metro during Read Across America Day.

Lamar Hunt Jr. helps Sister Berta to load up special holiday gifts for Operation Breakthrough families sponsored by members of the Chiefs Community Caring Team.

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ARROWHEAD ART COLLECTION

civic responsibility

Since the age of the locomotive, Kansas City has been a crossroads of

the Arrowhead Art Collection. Over the past two years, a committee made

imagination. In 1972, the aesthetic footprint of mid-America was elevated

up of representatives from the Chiefs and leading members of the Kansas

with the building of Arrowhead Stadium. American sports pioneer Lamar

City business and arts communities have been reviewing submissions and

Hunt built an architectural masterpiece that has become a cultural icon in

assembling a world-class collection of artwork.

the region. A work of art in its own right, Arrowhead’s tradition of design and ingenuity continues today.

Twenty-two pieces of art have been installed to-date, and plans are underway for additional installations. The Chiefs organization is developing

So much a piece of the cultural fabric that is Kansas City, Arrowhead

an educational program to introduce this year that will give children ages

Stadium underwent a massive renovation in 2010 while many of its

8-12 the opportunity to visit Arrowhead and learn about art with a curriculum

decades-old stadium counterparts were being deemed obsolete. This

that mirrors the Common Core standards in both Missouri and Kansas.

revitalization not only maintained the beautiful architectural styling of the original design, but also introduced new opportunities and avenues for the organization to offer programs that engage the community year-round.

“Everyone benefits from the arts whether or not they’re participating. The arts are an economic engine; the arts are a means of building community and bringing people together.

In Arrowhead Stadium, they are making a statement, which says that these two things are connected.”

As part of these efforts, the Hunt family and the Kansas City Chiefs introduced plans to install an art collection at Arrowhead Stadium. The program is designed to celebrate regional art while providing educational opportunities and engaging the community in a way that touches individuals of all ages and walks of life. Sharron Hunt, a member of the founding family of the Chiefs, and Lamar Hunt’s only daughter, serves as Chairwoman of the program.

A call for artists was issued to the surrounding region including Missouri, Kansas, Nebraska, Iowa, Oklahoma and Arkansas, inviting interested artists to submit examples of their work to be considered for inclusion in

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Arrowhead Art Collection Chairwoman Sharron Hunt and other members of the Hunt family introduced an art collection at Arrowhead Stadium during a special event attended by numerous members of the local arts community.

– Harlan Brownlee, President and CEO of ArtsKC Chiefs Pro Bowl linebackers (#56) Derrick Johnson and (#50) Justin Houston - Arrowhead Art Collection field trip with students from the Guadalupe Center’s Alta Vista Middle School.

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Chiefs Community Caring Team

Player Outreach You will often see your favorite Chiefs players volunteering their time in the community and lending a helping hand. In fact, since linebacker Derrick Thomas

One way the organization supports the Kansas City region

established his “Third and Long Foundation” in 1990, nearly 85 members of the Red

is through Chiefs Community Caring Team outreach. This

and Gold have created individual player foundations and/or charitable programming.

unit, led by the Hunt family, unites members from the Chiefs organization who join in volunteerism throughout the year.

Highlights from 2013 included visits to schools, community centers, food pantries, hospitals, military institutions and various other youth-focused charities.

For the second consecutive year, Tavia Hunt helped to spearhead the Chiefs Style Lounge, where football meets fashion.

Chiefs Ambassador Ken Kreamer helped moms understand that preventing concussions can start with them at the Chiefs Initial Mom’s Football Safety Clinic.

Ambassadors The Chiefs Ambassadors are a dedicated group of former players committed to community outreach and fundraising on behalf of local charities. In 2013, the Ambassadors It’s not uncommon to find Pro Bowl linebacker Tamba Hali and other members of the Chiefs Community Caring Team at a local soup kitchen, such as the Bishop Sullivan Center, serving up a big smile along with a nutritious meal.

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gave grants to nearly 20 nonprofit organizations in the Kansas City area.

Chiefs President Mark Donovan, Head Coach Andy Reid and General Manager John Dorsey present Ft. Leavenworth’s CSM Christopher Greca with a special game ball during an interaction in the Chiefs Draft Room.

Offensive linemen including Donald Stephenson (#79) and Eric Fisher (#72) have helped raise more than $7.5 million for First Downs for Down Syndrome since 1992 at events such as the Step Up Walk.

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Cheerleaders, KC Wolf & Red Coaters

Chiefs Women’s Organization The Chiefs Women’s Organization is made up of wives and significant others of Chiefs

The Chiefs Community Caring Team is comprised of the entire Chiefs

players, coaches, executives and football support staff members who come together

family. This includes such vital participants as the Chiefs Cheerleaders,

to bring positive change to the Kansas City community. Throughout the season, the

Red Coaters and the lovable KC Wolf.

CWO teams up with local charities to improve the lives of the underserved through volunteerism and service-based projects.

KC Wolf visits hundreds of schools each year on behalf of the Chiefs Community Caring Team, advancing the organization’s Play 60 message.

Defensive end Mike DeVito represented the Chiefs Community Caring Team on a Salute to Service visit with airmen from Whiteman Air Force Base.

Military Outreach The Chiefs have a long-standing appreciation for the men and women in our armed forces. That spirit is reinforced thanks to a continued partnership with military installations and support facilities, including Ft. Leavenworth, Ft. Riley, the Marines Combat Logistics Regiment 4, the Marines Corps League, the VA Medical Center and Whiteman AFB; as well as ceremonies surrounding the annual Salute to The Chiefs Cheerleaders made over 500 appearances throughout the Chiefs Kingdom and at military installations around the world in 2013.

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In 2013 alone, the Red Coaters provided more than 4,000 hours of community service on behalf of the Chiefs Community Caring Team to organizations that serve the Chiefs Kingdom.

Service game at Arrowhead Stadium.

Throughout the year, the CWO assists various local agencies. In 2013, CWO volunteers (L-R) Kristen, Jessica, Nicole, Theresa and Tammy helped make soup for the Ronald McDonald House.

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ronald mcdonald house

LEGACY OF THE CHIEFS

Since 1992, the Friday prior to the first Kansas City Chiefs regular season

about the new house and created an awareness level that just wouldn’t

home game of the season has been celebrated across the Chiefs

have been possible without the Chiefs Kingdom’s support. The money

Kingdom as “Red Friday.” Red Friday began with a Chiefs fan group, the

we raised together from the Red Friday magazines will help us serve

Red Coaters, who would take to street corners throughout Kansas City

thousands more families of critically ill children in the years to come, and

selling newspapers with a special Chiefs edition to benefit local nonprofit

for that, we are so thankful.”

agencies. Ever since, fans across the region have supported those efforts and celebrated Red Friday by donning red in support of their favorite

Red Friday is the culmination of the start of the NFL season but, to the

team. Since its inception, Red Friday has generated more than $600,000

Chiefs organization, it’s more than that: It’s the celebration of America’s

for local children’s charities.

game, a celebration of the Chiefs, and at the end of the day, it’s a celebration of the community coming together for a united cause.

The 2013 season marked the 22nd anniversary of Red Friday and, for the first time, the Kansas City Chiefs partnered with Ronald McDonald House Charities of Greater Kansas City. The day was a city-wide celebration featuring city fountains with red water, landmarks lit in red and Chiefs flags and Arrowheads draping over Union Station and the Nelson-Atkins Museum. Chiefs Chairman and CEO Clark Hunt, General Manager John Dorsey, President Mark Donovan, Chiefs Ambassadors, Cheerleaders, KC Wolf and hundreds of volunteers were spread throughout the region to help raise funds for the children and families supported by Ronald McDonald House Charities.

“This year’s Red Friday held a special place in the hearts of families who call Ronald McDonald House Charities of Kansas City ‘home’ during times of medical crisis.”

“The tremendous support of the Chiefs organization, McDonald’s, the Kansas City community and media opportunities throughout the day helped kick off our capital campaign to build a new 20-bedroom Ronald McDonald House,” Ronald McDonald House Charities Executive Director/ CEO Holly Buckendahl said. “Magazine sales provided information

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Chiefs General Manager John Dorsey and The University of Kansas Hospital’s President and CEO Bob Page joined other volunteers and members of the Chiefs Community Caring Team to kick off the Red Friday festivities during morning magazine sales.

– Holly Buckendahl, Ronald McDonald House Charities Executive Director/CEO

Faithful from throughout Chiefs Kingdom helped get ready to start the 2013 season - The annual Red Friday Pep Rally.

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Hunt Family Foundation The Hunt Family Foundation, formerly the Chiefs Children’s Fund, is a 501(c)(3) nonprofit organization established by the Hunt family in 1983 to support charitable agencies in the greater Kansas City community. Through philanthropy and community programs, the Foundation provides vital assistance to over 125 area charities each year and works to give back to a community that has given so much to the Kansas City Chiefs organization for over 50 years.

Thanks to a grant from the Hunt Family Foundation, Chiefs Hall of Fame linebacker and current Director of Special Events Gary Spani (center) recognized Pleasant Hill’s Kyle Roach (left) and Shawnee Mission East’s Dustin Delaney (right) as the 2013 Chiefs High School Coaches of the Year.

Chiefs wide receiver Dwayne Bowe (far left) and running back Jamaal Charles (far right) joined United Way of Greater Kansas City President/CEO Brent Stewart (second from left) and Sprint Community Affairs Manager Colette Black (second from right) at a fundraising kickoff event for the United Way.

Chiefs President Mark Donovan and wife Kathy visit with The University of Kansas Hospital President and CEO Bob Page at the annual Treads and Threads fundraiser, which supports the hospital’s Cancer Center.

Chiefs Charitable Giving The Chiefs organization is dedicated to making positive change in the Kansas City community. More than 260 agencies have received funding via the Chiefs. In 2013 alone, the organization The Hunt Family (L-R) Lamar Jr., Rita, Clark, Tavia, Sharron, Norma, Toni and Dan, were on hand to support the Greater Kansas City Chamber of Commerce at the 2013 Chiefs Kickoff Luncheon.

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helped raise over $1 million on behalf of local nonprofit groups.

Running back Knile Davis and the rest of the Chiefs Rookie Club joined the Hunt Family Foundation in supporting the Children’s Center for the Visually Impaired in 2013.

Cancer survivor Rita Hunt, wife of Lamar Hunt Jr., was escorted down the 3rd Annual Art Bra runway by Chiefs kicker Ryan Succop (#6) and punter Dustin Colquitt (#2). Hunt’s football-themed corset netted the highest bid of the evening: $12,000.

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Chiefs Charity Game

101 Awards

Since 1984, the Kansas City Chiefs have teamed with our

Following each NFL season, a civic organization called

community to raise money and awareness for local children’s

The Committee of 101 hosts the 101 Awards, Kansas City’s

charities through the annual Chiefs Charity Game. In the past

Salute to Professional Football, to celebrate the season’s

nine years alone, nearly $4.5 million has been donated for

best players and coaches in the National Football League.

worthwhile charities thanks to this fundraising initiative.

Proceeds from the 2013 event benefited the Truman Medical Center Charitable Foundation.

The Chiefs Charity Game is the largest one-day fundraising event in the NFL, helping children’s charities in Jackson County to make a difference in our local neighborhoods.

The 2013 Chiefs Charity Game raised $500,000 for Big Brothers Big Sisters of Greater Kansas City. These funds will help provide children facing adversity with strong and enduring one-to-one relationships that change their lives for the better.

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“Bigs” and “littles” from Big Brothers Big Sisters of Greater Kansas City participated in various pregame festivities, including the ceremonial first pass with Ambassador Danan Hughes (L).

H&R Block President/CEO Bill Cobb (second from left, with son Jason) and Sprint CEO Dan Hesse (second from right, with son Evan) were some of the hundreds to attend the 44th Annual 101 Awards dinner.

Chairman and CEO Clark Hunt congratulates Head Coach Andy Reid on being named as the AFC Coach of the Year during the 44th Annual 101 Awards dinner.

Norma Hunt joins Lamar Hunt Award for Professional Football winner Len Dawson at the 44th Annual 101 Awards Event.

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Dream Factory

A Community Touchdown

Initially introduced to the Chiefs via Founder Lamar Hunt, the Dream Factory has been a long-time partner in uplifting youth throughout our area. Thanks to

The Chiefs Community Caring Team takes pride in

gameday experiences, the team assists this group with its mission of granting

inspiring the Chiefs Kingdom year-round, whether

dreams to critically and chronically ill children.

visiting a sick child or tossing around a football. Its goal is to inspire not only those who are helped through personal interaction but also to encourage the entire Chiefs Kingdom to do its part.

Kicker Ryan Succop was one of several Chiefs players to visit youth at The University of Kansas Hospital this past season.

Funds raised at the 2013 Chiefs Kickoff Luncheon benefited the Greater Kansas City Chamber of Commerce.

Kickoff Luncheon For more than 40 years, the Chiefs have celebrated the start of the season with this opportunity for the civic community and fans to support the team. The Kickoff Luncheon raises funds for charitable organizations while welcoming players and coaches back to Kansas City for the upcoming season.

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CHiefs COMMUNITY OUTREACH 2013-2014

Chiefs Board Member Dan Hunt (R) and wife Toni Muñoz-Hunt (L) toured the sidelines with Dream Child Gannon Hathcock. He correctly predicted a 31-7 Chiefs victory in Week 4 before kickoff.

Chiefs President Mark Donovan dishes out some football pointers during a Play 60 assembly at Whiteman Elementary.

Linebacker Josh Martin and the Rookie Club made its annual holiday visit to the agencies at the Children’s Center Camps, including the Children’s Therapeutic Learning Center.

CHiefs COMMUNITY OUTREACH 2013-2014

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Salute to Service Game Tailgating Before Kickoff Celebrating a Chiefs Victory

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CHiefs COMMUNITY OUTREACH 2013-2014

Chiefs Drum Honoree George Brett

Breast Cancer Awareness Game

Arrowhead Stadium’s Loudest Crowd Roar

Pro Football Hall of Famer Curly Culp is Honored

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A Lasting Legacy Guided on the principles forged by Founder Lamar Hunt, the Chiefs have an enduring tie and responsibility to its neighbors throughout the Chiefs Kingdom.

Sincere

Thanks We would like to thank all our fans, Season Ticket Members,

In 1972, Pro Football Hall of Fame linebacker Willie Lanier received the Gladiator statue as NFL Man of the Year, an award given to the player who is both successful on and off the field.

In all, the Chiefs have had five players so honored as vital parts of the community.

as well as community and corporate partners for their tireless support and for enabling us to continue our charitable work. We look forward to working with you again next season!

Running back Priest Holmes, the Chiefs 2014 Hall of Fame Inductee, left an unforgettable mark in Kansas City, both on the field and throughout the community.

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CHiefs COMMUNITY OUTREACH 2013-2014

Since its inception in 1960, the Chiefs franchise, including players such as (L-R) QB Todd Blackledge and RB Theotis Brown, has been a beacon of hope to those in need through a myriad of programs and outreach initiatives.

Chiefs Pro Bowl quarterback Alex Smith Special Olympics football clinic.

For more information about the Chiefs Community Caring Team, please contact:

KANSAS CITY CHIEFS COMMUNITY RELATIONS DEPARTMENT THE UNIVERSITY OF KANSAS HOSPITAL TRAINING COMPLEX ONE ARROWHEAD DRIVE | KANSAS CITY, MO | 64129 816.920.9300 | CHIEFSCR@CHIEFS.NFL.COM