ESCAPING BANKRUPTCY
How an event planner innovated her way to profit
S
ome months ago, I met with a friend whose company helps Marketing Managers of multinationals to runsuccessful events. She had an enviable portfolio, and had done events for some of Africa’s biggest multinationals, cutting across telecommunications, oil & gas, business consulting, and governments. Yet she felt, something was amiss. It appeared her clients were not getting as much value from events as before. Sure, they still organised events, but allocated budgets were shrinking. Her revenue was taking a hit. She needed to find a solution. Fast. But clearly the old playbook wasn’t working. She needed something new, something fresh.
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MAKONJO
But what? Several experiments, event management books, and blog articles later, she met with me over coffee at the Makonjo Media R & D office in Silicon Mountain for a chat. We talked strategy for hours. Everything I proposed fell into her bin. She had tried all those tricks. She forced me to put off all my meetings. “We must figure this out,” she said. “How do we make sure I continue doing events? Events are my life and I must make it work”. I reached out to my creative team for help. We pulled together different framework templates. Value Proposition framework, Business Model Canvas, Blue Ocean Strategy Canvas, Positioning Canvas, Fishbone diagrams and more. And many hours later, we had nothing.
It was not until somebody among the creative team started asking the right questions that we began to make headway. He asked: “What if the success of the event is not a problem? What if the success of your client’s business after the event is the real problem? What if you can continue to work with your clients to achieve real success after the event? What if you stop seeing your businessf as an Event company and start seeing it as a sales company?
After all, isn’t the real objective of your client to make sales?”
T
hat was the spark that led us back to the whiteboards and frameworks. We had to help our friend discover how she could help her clients make sales. If an event business is actually a different kind of sales business, then by maximizing her clients’ investments to guarantee and grow returns, then she would be back in business.
She saw herself back in business. The planning, the tickets, the sending of invitations, the opening prayers, and the long list of “atalkus” MCs use to address the guests of honor.
These same techniques could also be used to nurture panelists and speakers by engaging them with the planning process so that they are as invested in the events as my friend’s clients themselves. This will reduce the likelihood of them cancelling. We were gradually developing a framework for Digital Marketing for Events. We just didn’t know it yet. My friend on her part simply wanted to create more value for her clients through her events. That would surely bring back the previous budget sizes.
We based our plan of action on two digital marketing frameworks the “Content Funnel” and the “Sales Funnel”. We knew that if we used targeted social and search advertising to attract the right audience with the help of a lead capture that will be of interest only to the client’s target market, we would be able to attract the right audience. We could then collect the contact information of interested participants so that we could continue to nourish, so as to increase their likelihood of attending the event. In between the nourishment, we could offer special treats like discounts and coupons for event tickets, hotel rooms and other necessities to attendees. We could even take it to the next level by offering specials like free private sessions to expert consultants and bonus packages. This would attract and convert just the right persons the clients needed for their events
We could accomplish all these using email marketing, SMS marketing, and retargeting advertising techniques.
For that we decided to use Marketing Automation. The contacts of all participants who indicated interest in the event and those who finally attended the event would be put into a marketing automation system in different lists. By strategically sending value-adding messages, sandwiched with promotional messages using permission marketing principles, we would help her clients to continue closing deals and enjoying the ROI of the events months and even years after the event. Contacts in the list would gradually be graduated into her client’s CRM (Customer Relationship Management System).
This was it. She got it. Today, she not only gets better budgets assigned to her events, she also enjoys a retainer deal with her clients wherein, Makonjo partners with her to maintain their marketing automation systems after events.
At the production level, we work with her to handle the production of all digital assets comprising logo design, graphic design, web development, social media audit and redesign, marketing automation setup, email copywriting and more. We connect all the tools and platforms we use to make sure all leads captured are collected into the marketing automation system. At the distribution and maintenance level, we work with her to maintain the event’s social media pages, ticketing page, customer support, digital ads optimization and more. We keep the presence online alive and ahead. We look forward to working with other event marketing companies and marketing managers to help them offer real value to their clients. We believe that our efforts in this value chain helps us win because at the end of the day, we are the clients of our client’s client’s clients.
The framework we gave her to deliver unending value to her clients’ clients comprises: - Strategy - Production - Distribution and Maintenance.
Let’s work together and transform your clients’ events to Automated Digital Selling Machines.
MAKONJO
At the strategic level, we work with her to discover the real objectives of the events and make sure they are integrated into the event marketing plan from Day 1. We also decide on the best tools that will likely deliver maximum value to her clients.
Otto Akama Managing Director MAKONJO MEDIA
hello@makonjo.com
+237 677 243 603
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The Team PUBLISHING TEAM •Fon Felix •Clarisse Ndinge •Ndedi Asek •Mbah Emmanuel •Lyonga Darling •Gina Efeti •Angwere Miranda •Kelly Munge
EDITOR IN CHIEF •Fon Felix
EDITORS •Clarisse Ndinge •Lukong Jude Kiven •Faith Tata
CREATIVE DIRECTOR •Clarisse Ndinge
LAYOUT & GRAPHIC DESIGN •Ndedi Asek
WRITERS •Fon Felix •Clarisse Ndinge •Brunhilda Tambe •Asongwe Brenda •Tikay's Bridal •Miss Gina Promotes
amer Link as the name implies is a magazine aimed at linking up entertainment stakeholders in a strong collaborative network to foster the growth of the entertainment industry. To set the pace in such mutually beneficial collaboration that will hence ensure a rapid growth margin. Kamer Link has built a strong team behind the Magazine consisting of young, passionate and innovative entertainment stakeholders; Clarisse Ndinge(Beta Media), Lukong Jude(Hovareigns), Ndedi Asek (Asek Arts), Gina Ebob(Miss Gina Promotes), Kelly Munge(Kameroon Beauty), Mbah Emmanuel, Lyonga Darling(Trackz On Fire), Angwere Miranda (Trend Camer) and my humble self Felix. What we have as Kamer Link Magazine today is a collective effort from this dedicated 9 man team. The creative portfolio is now driving creative collaboration amongst creative individuals from all fields, featuring them in this first issue of the magazine. The Magazine features some of the country’s best artists, animators, musicians, bloggers, writers, photographers, models, media presenters, actors and fans. This is no ordinary feature but it is a vision tied into seeding growth and innovation in these communities. It’s been a tug of war trying to get Cameroonians to realize the quality of talent we have back home and abroad. Right now I can say we are recording enormous progress, judging from recent happenings in the entertainment industry. Apart from raw material; crude oil, cocoa, coffee, timber etc, our country can also export finished products of entertainment. Our success strides are remarkable and I believe it’s time to step up the energy and of course spotlight our stars. The Kamer Link Magazine is here to do just that!
•Tiny Gossip •Syndy Emade •Jane Francis
Fon Felix Editor In chief
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CON TE N T S
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Discover cameroon: THE BEAUTY OF LIMBE SPOTLIGHT : LOUIS FAME CLOTHING SYNDY EMADE GIVES HER VIEWS ON THE MOVIE INDUSTRY Top Ten Talents To Watch COVER STORY: MR. LEO StAR ZONE : Celebrity Inspirations COOKING WITH THERESE SPECIAL FEATURE : CBOYZ (BAND/GROUP) Health Tips + Loreta Got Jokes MAKE UP TIPS + BLANCHE BAILLY IS BUSTED THE INTERVIEW WITH NSANG DILONG TINY GOSSIP + Quiz - How Well Do You Know Stanley Enow ? SECRETS TO PLANNING THE PERFECT WEDDING IN CAMEROONTikay’s Bridal 31 BUSINESS DIRECTORY + Top 5 Most Influential Record Labels (2016/2017)
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DISCOVER CAMEROON THE BEAUTY OF LIMBE
L
imbe, formerly called Victoria by the British missionary Alfred Saker of the Baptist Missionary Society of London in 1885 during the colonial era, is a very attractive town in the South West Region of Cameroon. She is located on a beautiful bay against the backdrop of a major mountain range. Black sand beaches make Limbe one of two coastal towns (Kribi being the other with white sand) that are popular among Western tourists. The Limbe Wildlife Centre, a center for the rehabilitation and protection of some endangered animal species; and Limbe Botanical Garden with its rich and divers plant species, a center for recreation, education, relaxation, research etc., are notable attractions. Not forgetting Bimbia in Limbe with the site of an old slave trading port where slaves were assembled for exportation to Europe and America during the period of slave trade. Some historical attractions still present in Bimbia today include; Old German Wharf where ships anchored for the embarkation of slaves, chains used on slaves and abandoned Ship, the Alfred Saker Camp (where Alfred Saker first landed in Cameroon, A monument has been constructed to commemorate his arrival); the British Canon (an instrument used to abolish slave trade); and Nichol Island (site that harbored slaves prior to their journey to the new world).
Limbe is considered a good region in the country in terms of night life, from live divers music (Neptune, Bamboo bar) to cool clubs (Palace night club, Calypso) and snack bars (Ocean Blues, Maxim) which will give you the groove of night time in Limbe. It is the home to the Bakweri people with fishermen villages, to experience the different method of fishing with an opportunity to do inshore fishing. 6
You also will fancy the Limbe amusement park for some Kiddo fun. The official language is English, although French is spoken due to the city’s geographic proximity to the nation’s economic capital, Douala(70killometers), where the official language is French. Most of the population speak Cameroonian Pidgin English. When you create time to enjoy the beauty of nature, Limbe has it all from beautiful and affordable hotels in the heart of the city like: Trinity Hotel, Lady L Hotel/ Restaurant, Atlantic Beach Hotel with a beautiful sea side view, and Holiday Inn Resort. To retreating from the urban noise Fini Hotel, Seme Beach Hotel, Kie village Hotel with private beaches without leaving out Savoy Palmz hotel and Omnisport Hotel. Limbe is a well planed city with a standard road network that eases access to every part of the city. The hospitality of its inhabitants makes it nothing less than home for tourists and visitors. By Brunhilda Tambe BSc Journalism and Mass Communication CCU Bali
LOUIS FAME CLOTHING was founded by Louis Fame McCarter, a young passion driven Cameroonian.Louis had been creating his own personal sketches, styles and making custom clothes since 2008 and finally launched his clothing line in July 2014 in Buea.
The Milestone 2014 | Won as one of the 3 finalist for the Guinness Made Of Black Style Sew Competition. 2015 | Hired by Brasseries du Cameroon for Mutziq Beer TV and Billboard commercial. 2016 | Showcased at the African Fashion Week, Ontario, Canada. 2016 | Louis Fame designs have featured in Cameroonian movies such as “Chasing Tales” by Frank Sere, “SAMBA”, “Rose on the grave” by Syndy Emade, Agbor Gilbert Ebot ETC and Musical Videos for Artistes such as Rhythmz, Mr Leo, Salatiel, Askia, Locko, Mic Monster, Maallox ETC 2017 | Louis Fame released new collection ‘Louis Fame A1 Spring/ Summer Men’s Collection’.
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• TESTIMONIALS
“I couldn’t be happier about this experience… Not only were the pieces Louis Fame designed for me absolutely perfect, with straight stitches, but he is so super down to Earth. He had a way of making it all really fun.” Mr Leo Their pieces are classic, contemporary and beautiful clothes designed for today’s discerning, active men. Their attention to detail is second to none, with fittngs offered as part of the service and at no extra cost, and all with a light touch and a smile Kezzy Rhythmz His pieces gives your wardrobe beautiful structure with its classic modern pieces befitting of the best couturier. Not only are the styles complimentary to the figure and the designs contemporary classic, the fabrics used are sumptuous and yet practical. PhilbillBeats Louis Fame has definitely changed the way I think about myself and my relationship with clothes. I have never felt great about my body and this reflected in how I felt about the clothes I wore. Being introduced to LF and his collection it has changed that. Alenne Manget ATS
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The Movie Industry T
So Far
Syndy Emade Gives Her Views
he Movie Industry Before now I’d like to term the spirit in the industry before ‘A numb one’ meaning we had no competition and no market for our movies. No one really cared to make movies knowing that there was no market. In the past we had very few producers making movies.We never really had producers coming up or wanting to tell stories in different ways, very few movies being produced yearly, very few actors and I would say no one actually recognized that there was a film industry in Cameroon.
The Movie Industry Today Today it’s entirely a different case. I’ll term it the “striving one”. The Cameroon movie industry started a long time ago, even before NOLLYWOOD. We’ve always had what it takes to make good movies and to have an outstanding film industry. I guess the wind of change has blown across the industry and we’ve had a ‘wakeup call’ which has brought more producers, more actors and more people willing to join/support the industry and hence a high level of competition among producers, actors and technicians. Hence the need for creation of a market system, cinema halls and more. The industry has recorded a step-up in the production of movies and a higher level of professionalism in the way the movies are shot, the way the stories are told and in the way the craft is being exposed generally.
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The Negatives The very first issue is the fact that we are not able to work together. At this very early stage, movie makers should be coming together and getting/offering help to one another so the industry would go major steps further. If only people would work together, then the productions coming out of Cameroon would be way stronger than what they are right now. Producers should be able to work together, actors should be able to support each other and recommend each other for projects.
The Positive Side The positive side lies in the high level of competition with the projects coming out. Seeing a movie as a film maker and striving to do more in terms of level of production, image, sound,storytelling and acting. There is a high level of competition with the quality of movies being made which is a good thing. The producers are stepping up their game and coming out with good products ready for the market both at home and abroad. I like that.
The destiny of our industry When I say we are ready, it’s because it’s about to blow. I mean, the world is not ready yet. They are not ready for what the Cameroonian movie industry is about
Projects To watch out for There are a lot of projects to watch out for and a lot of people to watch out for. The most exciting thing I’m proud of is talent which is coming up every day. New actors, producers, directors, technicians etc. That’s how an industry should be and that’s how you know there is growth taking place.Generally I’d say every project coming out now should be watched out for because no one is sleeping. Everyone is stepping up the game.
To Movie Lovers For those who have been supporting, I’d say thank you for the support so far. For those who have not been supporting us I’d say come out and support us because it’s not just about sitting, complaining and criticizing but suggesting ways to better the industry. The little support you put in could create a huge impact somewhere, you have no idea. For those willing to get into the industry, they should consider. It’s not just about quitting school and saying you want to be an actor or film maker. You need to go to school, study, have a dream, a vision, a focus in life, then you can better make a decision to get into the movie industry.
To movie makers My advice is simple; support one another, push one another up and continue with the hard work because it’s not just the talent but its talent blended with hard work that takes people places they had no idea they’d be. Keep on with the good job not forgetting God who is the center of everything. Don’t think that because you won an award or because you have directed/produced this number of movies, you are so good. No, we learn every day. Dear movie makers, go back to your drawing boards every time, study and learn from people who’ve done it before and better your craft.
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Talents To Watch Mic Monsta : Born and bred in Kumba, Molua
Alous Mosima aka Mic Monsta started rapping in 2008 at the age of 16 and in 2010 he kicked off his professional career recording his first song “I No Get Chorus” which went viral in Kumba. This was followed by a series of successful covers off his mix tape “My thoughts” which paved his way into Best Music Inc u n der which he gained more street credibility, releasing his h i t single “N Word” (Ice Prince cover) and earning a feature in Jovi’s “Et P8 Koi” R e mix. Then came USA based music label Kreef Entertainment with a good deal which he jumped to, releasing “KingKong” (Vector cover) ft Crispy which took Kamer music fans by storm. He later released his first official single under Kreef Entertainment titled “Fear” followed by “Kwata State Of Mind”, “Freedom of speech”, etc confirming the fact that he is one of Cameroon’s most promising talents.
Berinyuy Bertrand
: Berinyuy Bertrand Shybam is a young Cameroonian model who hails from the North West Region. His love for fashion and new trends nurtured a strong urge to get involved in the fashion industry. He finally satisfied this urge in 2014 by making his first modeling tryouts. In 2015 he went professional with the determination to inscribe his name in the f a s h ion record books with a bold point. So far he has m o d eled for top Camer oonian designers, storming the runway at events like FIAFA, NIKI HEAT, PROJECT NEW BAMENDA, CAMEROON TOP MODEL ETC. He has also done commercials for businesses like; BIOPHARMA and BIG YELLOW PAGES (Android App). Bertrand’s major breakthrough came after he was selected to take part in the Cameroon Top Model TV Show being the only English speaking Cameroonian candidate. His unique looks, height, body build, skin colour and hair clearly distinct him from the ordinary.
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KGD : Kamer Great Dancers “KGD” is an all female dance crew based in Buea. KGD consists of three vibrant Cameroonian girls who go by the show names; “Pamzy, JJ, Veena and Maya. They have been operating professionally since 2015. They dance all brands of music but focus more on Afro s o n g s which satisfies their primary goal being to promote the African culture. Dancing being their passion, the KGD girls have unfailingly met the expectations of their fans, performing with top Cameroonian artists, a long list of music videos.
Ko-C : Njang Collins aka Ko-C kicked off his pro-
fessional music career in 2015. He was part of the PIM BOYS crew and after the release of their hit single “Ici au Kamer”, he decided to go solo. Ko-C has set himself apart from every other artiste through his unique style, introducing his solo career with outstanding covers of popular songs like “Panda” and “All the way up” then finally icing the cake with a breath taking debut single titled “Balancé” followed by “I Love You” in collaboration with Locko. Ko-C is currently regarded as the fastest Cameroonian rapper.
Malvis Ann : Malvis Ann Mohvu is a Camer-
oonian actress from the north west region. The 24year old got her debut role in the TV series Rumble currently airing on CRTV. She has also acted in movies like “barefoot on broken bottles” and “before you say I do”. Venturing into designing and is a budding entrepreneur and social lite.. She loves working with kids and hopes to have an orphanage named after her. Malvis Ann strives towards making a change in the world in the biggest way possible.
Mimie
: Mimie Ngoga known by the stage name M.I.M.I.E debuted her professional music career in 2014 with her first official single “Warriors”. This came soon after she introduced herself with acoustic covers such as Hein Pere by Stanley Enow which won her a stage opening performance at a Stanley Enow Concert in Cameroon. MIMIE went further to release hit singles; “Dance Fi You” and “Dona” which ironed her place in the hearts of music lovers nationwide. Mimie is currently hitting every major stage, TV/Radio shows and collaborations with other artistes while raising anticipation for next hit. Her unique voice and great ability to dance has made her a potential music goddess not only in the studio but also on stage.
Mink’s : La vingtaine entamée, Mink’s se positionne aujourd’hui comme l’avenir du rap camerounais. En 2008 alors élève au collège des Lauréats, Minkada Franck Stéphane commence à écrire des textes dans les rues du quartier bonamoussadi à douala avec quelques voisins et amis d’enfance tous fans de youssoupha, Kanye West et Jay z. V é r i t a b l e kickeur, Mink’s aime la compétition. Il d é cide de se mesurer a u x autres en participant avec brio à plusieurs concours de rap et projets comme mboa come test, NSC3, AKDMY, MTNmake the music et Cameroon Hip Hop Talent Search qui lui permettent de se faire un nom et lui donnent l’opportunité d’intégrer le label ACH4LIFE. Avec des morceaux populaires comme “Les Panthères”, “Sponsor” ft Salatiel, “Le Gars La Est Laid”, “Le Number” etc , Mink’s est incontestablement un talent camerounais à suivre.
Ndedi Asek : Ndedi Asek is one of the top
versatile and creative visual artists in Cameroon. The scope of his knowledge of art revolves not only around painting, but also encompasses digital arts, graphic designing, illustration and various forms of artmaking. He creates art that voice out the essence of human beauty and strength of the spirit. He is genius! His works will blow your mind.
Tenor : Née en 1998, MENGOUMOU AYIA THIERRY au pseudonyme de TENOR, est un jeune passionné de la musique urbaine Camerounaise. TENOR commence à rédiger des chansons a l’âge de 7 ans, particulièrement attiré par les mœurs et culture d’ailleurs, qu’il n’hésitera pas a interprété lors des évènements périscolaires. il fait en 2009 l’Académie Music ‘Art EUTHERPE de bastos ou il fait des cours de chant. Tenor enregistre son premier single intitulé MAMAN rendant ainsi hommage à sa maman et a toutes celles du monde. Il rencontre le groupe de musique GAME B O Y S , avec lequel il travaille sous le label 937 muzikstar. Avec ce label, le jeune prodige vas faire des merveilles, un vidéogramme intitulé GOOD STYLE en feat avec GAME BOYS et MISSI G STILL DASH. Il décide par la suite de faire un single intitulé ALLELUIA, son premier freestyle titré CAMEROUNAIS. Tenor enchaine directement plusieurs freestyles dont celui nommé dorobucci, tout en annonçant la sortie de son prochain single Ebanflang survive par ses singles; #TEDLN (Tu Es Dans Le Ndem), #DoLeDab, Purple Lamboghini, Kaba Ngolo, Bahatland et des feat avec Mink’s, Mani Bella etc.
Briana Lesley :
Bertha Lesley Ndiba, aka Briana Lesley born on the 15th of September 1995 in Limbe is a Cameroonian artiste/ model/vixen/actress. Briana Lesley has been in the entertainment Scene for a while developing herself more as a model/ vixen/backup singer. Nevertheless, she held onto her burning desire to become C a m e r o o n ’s finest female artiste. Her most recent material; a mashup of Cameroon’s top trending Afropop songs paved her way deep into the souls of her die heart fans and music lovers. A music cover well received by entertainment bloggers, endorsed by hit makers & producers. This was followed by a breath taking debut single titled; ‘Falling’. She is not only here to stay but also to create a lifetime legacy of good music for her fans. Briana Lesley is highly supported and managed by OZI International, a brand known for its groundbreaking excellence in Fashion designing and top of the line creativity. She is definitely an act to put an eye on, with so many interesting projects ahead of her already amazing career.
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“… childhood for me was not the best.It came with its own ups and downs. Dad in the military, Mum a farmer, but we learnt to overcome the difficulties...we were a happy a family and that was all that mattered and we always appreciated what we had.”
1. What were your dreams, growing up, did you always want to be an artiste? - (chuckles) growing up as a kid, music was never in the picture, even when i got into arts, music wasn’t still on my mind. Actually I started with painting, I was very good at it. After that (chuckles) I went to football. So u see music was last.
everyone followed that trend then i came to boycott that in the name of doing music. it was crazy,a real battle, (chuckles) I can’t even explain. But of course it took me proving to them that music was worth doing in Cameroon, music can pay bills ,and even them. And finally they came around so and i can proudly say i have their full support.
2. Which artistes would you say influenced your love for music, growing up? - What actually touches me is the music itself not the person behind the music. Good music is good music doesn’t matter if it is coming from someone down the streets ; what matters is if its real or natural. If it has all these characteristics then fine. Quand c’est bon c’est bon.
5. Some artists blame their incapability to complete their secondary and tertiary studies on their passion and love
3. So when did you start doing music professionally? In 2010. You know! I started singing way back about 9, 10 years ago, 2007/2008 and ehmm yah. But music actually became serious business for me around 2010. 4. Do your parents and family support your music? Have they always supported? - Yes they do, I think everyone does (chuckles) but the truth is they were not in support of it at the start you know! My Dad was a very strict person. He had this formula he applied to all his kids; go to school, get certificates, get a job and stuff. So imagine 12
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Good music is good music . It doesn’t matter if it is coming from someone down the streets ; what matters is if it’s real or natural.
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for music, but you went through with your education. What was your drive - Yeah like I told you, it was never easy convincing my family to let me do music. Of course it’s that thing I love doing so much and all that. But truth be told whatever you are doing, whatever you really want to do, you need your family’s blessings. But
they would not give it to you if they are not fine with what you are doing. But I used it as a trick, I got them the certificates and they let me do music, . That’s the price I had to pay if not they would not I won’t b here. May be with some other guy the case was different but in my case I had no choice. I could still go, get stubborn and do it but you know! I like the clean shit you know! I wanted it that way. I wanted them to be with me, you know! I wanted them with me each step of the way. 6. How did your journey with Alpha Better records begin? - It wasn’t easy from the onset. But then it became progressive as we went deep today its at a geometric rate because we have put in our all. It took time, energy, money, sleepless nights, prayers and we gave in all that. So far I think we are on the right track, judging from our fans, we are on the right path. 7. So you have been with the label for over 6 years now, how would you describe your journey so far? - Yeah ah… that’s because we are a team. I mean! its Alpha Beta is not just Mr Leo. That means we have a whole team behind that monitors, you know! That assists, that runs every affair. What I do is, I just make sure I do good music and we all decide when its right for song to be released. Putting all this work in place isnt easy but at the end of the day its all about team work, that’s how we release songs.
I personally, I do songs. I record maybe with Salatiel or any other producer available. So that’s how we roll. 8. You are one of the few Cameroonian artistes who has succeeded to gain the hearts of Cameroonians all over Cameroon, that is from the North to South, East to West, unlike some artistes who have fans chunked in one region, you have succeeded to cut across. How did you do that? - How did I do that? it all started with the single “Ei go be. I released my first single 2014/2015, but then I started working with the record label 2010. I mean from 2010-2014, it’s not because we didn’t have songs to release but because we wanted the perfect single for Mr Leo. We wanted something with that wow effect. We wanted a song that will cut across Cameroon because it is a bilingual country. We didn’t want any language barriers either as well as age group differences. It was not easy but I derived a strategy that worked for me. Now to cut across every age group, I thought of the youths, I thought of the aged people and most of the time 98% of them don’t want noise. That is the first reason why “Ei go better” is a cool and calm song that was to bring them close. But then to make the youths come into it I had to speak their language. You know, pidgin English, franc-anglais, mboko and all that, so the song was able to merge he two audiences.. And when we succeeded with “Ei go better” and hence other songs have followed quite the same trend 9. Your music is original, we want to get in touch with your creative process a little bit…Tell us the things you do in between composing a track? What is your muse? What inspires you? Originality is a key factor, originality is very important in anything you’re doing.Originality comes from don there;from where you started. When you are on your way to that place you are going, when you are looking for means to get there that’s when you choose to either keep your originality or lose it. Once you lose it, it’s not easy to become a professional in that field and bring your originality back, it’s not easy. You know! That’s the mistake people. That’s when you either choose to stay original or lose it. Being good in what you are doing is different from being good in it and being original in doing it. Those are two different things. Any way that’s that. About how I come about my songs; each song comes
to me as an entire project. I don’t just wake up and just write.I have many things I put in place; what’s the state of the industry? What works I mean, what’s actually working? I ask myself those questions. What genre of music are people going in for now? How do I make mine special?. Now, how is the video of this song going to look like? I mean it comes to me like a whole concept. Like before I finish writing, I already know how I want the video to look like. You know! I think o f the stage, how am I going to perform this song? How am I going to communicate with my audience? Like when am on stage right, now I could sing from start to end of course they will enjoy it, it’s Mr Leo singing. But when do they sing with me? Which part of the song permits them to sing with me? That’s how you get to make your show. I think of all those things when am writing the song.So that a clue of how i do it. 10. Did your teach yourself how to play the guitar? - I am still learning how to play the guitar, hopefully in a few months I will be very good. It takes a bit of time and I have to put in more hours. In a short while, I will be a good guitarist but for now am still learning. 11. All your major releases have been hit records, do you have a special formula you use? How do you know which song to release? - Yeah ah… that’s because we work as a team. That means we have a whole team behind that monitors, you know! That assists, that runs every affair. I just make sure I do good music. That’s how we work actually. We just do songs and songs and songs. You know! And when it’s time for a release, we then sit down as a team and decide which song to release. I record maybe with Salatiel or any other producer available. Most often it’s with Salatiel. At the end of the day we come up with the songs. Each time we have an opportunity to do a song, we do and we sit down as a team and we decide on which song we all think should be released at that moment and we go ahead and we the release. So it’s about team work.
12. You are one of those few Cameroonian artistes who is succeeding to earn a decent living out of music. You have succeeded to turn your passion into a genuine business. What is it about you that makes it all possible? - God works in mysterious ways. I don’t know how to detail out how I turned my passion to a living. You know! I really don’t know how to explain that. I just know that am a very hard working person. I work hard and I pray hard. I try my very best to keep a clean sheet. You know! Those are just the things I do. The rest is God’s doing.
(CONTINUES ON PAGE 28)
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“It is far more easy to achieve success than to maintain success. It takes discipline, focus, hard work, humility, consistency and God to stay up there”.
Salatiel
“The word impossible does not exist. it may of course be extremely difficult but all things are possible. take a look at history and prove me wrong”.
Martin Enow
“Ne permet jamais que l’on te dise que tu es nul. ..bosse• Demain c’est nous. ..et demain c’est maintenant”
Fidjil
“Funny enough I realized sometimes in life you don’t always do things to give you certain results or take you somewhere. Relationships that didn’t work in the past were lessons; some bad, some good and some were experiences that shaped us today”
Nabil
”Let your passion guide your path, you will never get lost”.
Mr. Adrenaline
“My faith keeps me going. I believe that in all I do I must make it”.
Dr. Nkeng Stephens
“Le plus grand combat est contre soi-meme”.
Brice Albin
“ Don’t call it a dream, call it a plan. If your path seems different, you are not necessarily lost. Leaders never followed a crowd but rather started in a new trend”.
Miss P
“If a man has to fly one day, he must first stand up and walk. One cannot just fly into flying”.
Jeffrey Epule
“I am who I am today because of the choices I made yesterday”.
Louis Fame
“Live to be remembered”
Tito Valery.
“ Have a vision for what you want your life to be. Learn to be realistic and be ready to adapt because life doesn’t always turn out the way you want. Set goals, seek out mentors and coaches who can guide you along the way. Enjoy the simple and finest things of life because you only live once...Work hard, do the best you can and leave the rest to God”.
Yefon Mainsah
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“To shine your brightest light is to be who you truly are”.
Wax Dey
“Le ndem de chacun l’entraine dans son propre ndem Mais le talent de chacun l’entraine au firmament”.
“My inspiration comes from my everyday life; Reading fashion magazines, visiting touristic sites, watching runway shows and research through the internet. After all these, I I always want to do something unique and different”.
Juliet sparks
Tony Nobody
“Live, Laugh, Love/ Be yourself, Believe in yourself, God first!”.
Gasha
“The GOAL is not to be loved but to live life on my own terms”.
Bandy Kiki
Meet Mme Kadji Madavan Limunga; a young wife and mother of 1, An Event Host, An Accountant and an Entrepreneur. She runs Online shop (Maddy’s Vogue) and it may intrigue you to know that at 25,she’s keeping up quite well with her cup full of responsibilities.
Maddy is presently working on her own Reality Show, so watch out !!!!!
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Cookingwith
Therese • •
• • • • • • • • • • • • • •
5 cups of rice (Basmati preferably) 1 whole chicken or 4 -6 chicken split chicken breast(3 to4lbs) or 3 to 4 Lbs of beef stew 4 cups of coconut milk 1 large onions 4 large Jamaican hot pepper ½ large red bell pepper ½ large green bell pepper ½ cut leeks 1 cup of canola oil ½ teaspoon salt 3-4 bouillon cubes (Maggi) 4 cups of water 3 stem of celery 2 stems of green onion 3 cups of green beans 3 cups of carrots
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Method:
-Prepare and cut chicken into moderate sizes as desired spice with white pepper, black pepper and pinch of salt and 1 bouillon cube and bake for about 20 to 30 minutes or until cooked. -Put coconut milk in blender, add spices and puree - Warm up your oil and add coconut milk with pureed spices. Add 3 to 4 tablespoons of curry powder.
- Add 4 cups of water. -Add bouillon cubes and salt to taste and bring to a boil for about 3mins - Add rice and cook on low to medium for about 20 to 30 minutes or until cooked. Picture is coconut curry rice garnished with carrots and cut green pepper....Enjoy!
CMTV5 is a content on demand platform for Cameroon visual content made by Cameroonians for Cameroonians. It was created on the 28th of November 2017 and owned by Chillen Media. Watch all the Prime time Cameroonian Tv Series, Movies, TV shows, documentaries, events and more on CMTV5 from wherever you are in the world and on any device: PC, Android, IOS etc
www.cmtv5.com cmtv5online@gmail.com tel: 654204691 or 677291300
(Artiste)
5 ills About the Kamer Music Industry Cameroonian music is really improving thanks to artists in the Anglophone regions (Buea, Bamenda etc..) I’m really proud of my little bros and sis there. In the Francophone regions, a lot of work is yet to be done. This is my opinion with respect.
• I think we lack copyright protection and good Management. • Irrelevant competition and jealousy. The “why you and not me?!” is destroying us. • There is plenty of fake singers; Real singers are exploited and not given enough respect. • The most talented are kept in the dark. • Some Artistes in Cameroon don’t support each other even though there is a market for every- 17 one.
SPECIAL FEATURE
Meet the “Caring boys” ; Bonaventure, Denzel and Tyler #Cboyz whose burning love for humanity prompted them to embark on a journey to make the world a better place. From Cameroon to Africa to the world, Cboyz spread messages of peace and love, reaching out to the underprivileged, inspiring and encouraging everyone else to do same. The impact of their music has been remarkable so far. Their videos are widely played on major Tv channels across Africa, USA and has gone a long way to attract the interest of big Tv shows like “Helene Show” and “Steve Harvey” show in the USA. CBoyz are managed by their mother Marie Ndapqwe.
Releases (Available on YouTube) •No Time To Waste •Feel My Pain •Everybody Dance •Everyone Should Know
Awards : best young artists of the year in Minnesota CONTACT
•Facebook : @cboyzofficial •Gmail : cboyzofficial@gmail.com •Tel : 237698226992
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6 NUTRIENTS WOMEN NEED THE MOST
HEALTH
TIPS •VITAMIN B6 - Regulates mood, appetite & sleep •VITAMIN B12 - Fights fatigue & Improves alertness •FOLATE - Prevents brain and spinal defects in first weeks of pregnancy, Lowers risk of colon & breast cancer. •VITAMIN D3 - Strengthens bones, teeth, muscles + Protects against autoimmune diseases + breast & brain cancer. •CALCIUM - reduces PMS symptoms + maintains blood pressure •IRON - Proper brain functioning + boosts energy levels + Prevents anemia.
Folate
Iron Vitamin-B12
LORETTA GOT JOKES.
To All Those Broke Guys Who Pop Bottles To Show Off
“I Say Ehh”.. I have a question for you guys especially those abroad. I see you guys on social media, always in the club popping bottles. Young guys between 25 and 35 years old spend time popping bottles in the club. My brother let me ask you this; what are you celebrating? People pop bottles to celebrate their success in life. People pop bottles to celebrate when they’ve reached a certain level of achievement. You; why are you popping? what are you celebrating? Some of you still live in your mother’s basement and you are out there popping Champaign. So you have money to pop bottles and you can’t pay your car insurance? you have money to pop bottles and you can’t support your struggling mother? Some of you have parents back home in Africa suffering and you are here popping bottles, flexing and making videos to show off. I pity your life my dear brother. you need to get your act together. People pop bottles to celebrate achievement but you are out here, poverty is dealing with you. You pop bottles and the next morning you can’t even afford breakfast, you go begging for leftover food. 19 Shame on you. Get your life together mehn....
MAKEUP TIPS.
BY JANE FRANCIS NIKI HEAT MAKEUP
TYPES OF FOUNDATIONS AND THEIR CORRESPONDING COMPATIBLE SKIN TYPES.
Girls love to apply makeup and look flawless. A key component to achieving that flawless look is the type of foundation they apply. Below are some tips that could help in choosing the right foundation for different skin types. Foundation types: Liquid, cream , stick and powder foundation Skin types: Dry, oily, normal, or combination
BLANCHE BAIL Y
IS
1.The most trouble I’ve ever gotten into To be honest,I don’t live a crazy lifestyle so it’s quite hard, thinking of any major trouble I might have gotten myself into. Nonetheless,I remember stealing my mum’s heels and wearing them to school. She almost killed me when she found out! LOL 2.Five things I can’t do without My ultimate one will be my headphones because I am always listening to music. The second will be my phone. I’m literally addicted to my mobile phone. The next will be my makeup kit,especially my red lipstick (ruby woo by Mac). I just love having my face beat!
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1) Liquid foundation: it is the most common and suits basically all skin types. After application, you either get a matte finish, satin finish or dewy finish 2) Cream foundation: Similar to liquid but the texture is thicker. They usually come in compact, jar or pump. Goes best with dry skin or normal skin because it’s very hydrating, has better coverage and more moisturizing components.
3) Stick foundation: comes in the form of a stick and best for really oily skin since the skin is well moisturized and has a good base for the stick foundation to melt. Notgood for dry skinbecause it will cause patches and won’t blend well. 4) Powder foundation: It is more matifying and best for oily skin. If you have dry skin, you can use a moisturizing powder to set the foundation. It is also essential to set the foundation with powder.
3.Three things I hate about myself The body part I hate the most on myself would be my breasts. After my drastic weight loss , it seemed like that was the only part that lost fat completely. LOL Secondly, I hate my talking voice. It annoys me! I think I have a male voice when I talk . Like seriously, I need some sweetness and softness to spice it up but... Then, I hate my teeth. Let’s keep the details about why I hate them for another day. *winks*
4.My secret cravings The list is long. I generally crave for a particular thing for a period of time and then I don’t, later. But my two main secret cravings remain •Drinking garri and nido milk •bread and Pear. 5.The craziest Thing I’ve ever done I used my house rent to shoot the video of my first single ‘Killa.’ *covers face * This should be the craziest thing I have done in my life till date!
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THE
INTERVIEW Ever felt like taking a dive into a super star’s brain? Well, here you go! We had an exclusive interview with NsangDilong where we asked her the most intriguing questions. Check out what she had to say.: 1. ‘NsangDilong’ is one of the most popular names in the Cameroon movie industry so far. For those who might not know, how would you introduce yourself? Nsang D: Nsang Dilong is an ex beauty queen( Miss West Africa Cameroon 2011) , a model, an actress and founder of Dilong Entertainment. She is also a Cameroonian woman using her talent to impact her society. 2. When/Why did you embark on this journey and how hard has it been for you so far? Nsang D: It all started in 2012 but got serious in 2014. So far it’s been good and it only gets better. The Cameroon film industry is growing. 3. You have made quite an impact already. Are you satisfied with your success? How do you feel about the response you are getting? Nsang D: Well, I am not where I was and I am not yet where I want to be, but I am a hard worker, as well as a smart worker, so things will only get better. The response from the fans is very encouraging
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I am so happy they love my work. We are nothing without our supporters. 4. Now you are working on your comedy serial; ‘Paulina’ under your very own ‘Dilong Entertainment’. Can you tell us more about it and
“ I AM YET TO ACT MY HARDEST ROLE” what it’s all about? Nsang D: Dilong Entertainment is my new baby , and I am currently nurturing her. For now the Paulina Serial will be our major project, but with time we will venture into other stuff. We are taking one step at a time. 5. Do you feel ‘Paulina’ might just become your trademark character? Nsang D: Yes, I know Paulina will become my trademark because I work with a team that believes in Paulina and are working so hard to see her big.
With
Nsang Dilong
6. Any Other projects in the pipeline? Nsang D: Yeah, there are many exciting projects coming up but I can’t spill anything yet. Just stay tuned and get ready to be entertained. 7. What do you like most about what you do? Nsang D: Being different people in different movies. At least I can do crazy things and get away with it and say “hey I was acting” Hehehe. Actually what I love the most is to see people laugh and tell me I made their day. It’s priceless knowing you put a smile on someone’s face.
8. What’s the hardest role you’ve ever played in a movie and what’s the most fun role you’ve played? Any dream role? Nsang D: I am yet to act my hardest role. I believe someone is writing that script somewhere. The most fun role will be Paulina. She is crazy, funny and stupid, so yea I love Paulina. As for my dream role I don’t really have one. I just want to play characters who either challenge me, inspire the society or make people laugh. 9. Name 5 Cameroonian actors you would like to work with. Nsang D: I have already worked with a few of those I would really like to work with. The ones I am yet to work with will be Christa Eka, Lucie Memba,Itambi Delphine, Ivan Namme and several others. 10. In your opinion, what’s the biggest problem the movie industry in Cameroon is facing right now and how can it be solved? Nsang D: I would say we lack markets for our movies. Film makers need to find a way to market their movies. We need marketers, if possible a marketers guild, as lack of markets for our movies is scaring away potential investors. 11. Any word for aspiring actors? Nsang D: Just like Meryl Streep once said, “Giving voice to characters that have no other voice , that’s the great worth of what we do.” You have to be passionate about your craft, ready to learn. Be you, don’t try to be someone else. Work hard and smart, and trust me you will be a success story.
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•Following numerous requests and questions from my family, friends and colleagues about my daily make up and dress routines, I decided to go ahead and blog back in 2014.
TINNY GOSSIP
•I am just my own ‘fashionista’ and I do my best to show case my simple yet efficient routines / looks and purchases . My biggest secret as you will get to find out is that “Less is more “.
• • • • •
To me fashion is everything ! It’s an art and you can use it to express your moods ,feelings and personality . •Fashion is a therapy because no one feels bad if they know they look
How many awards has he won so far in his career as an artist? How many international collaborations have he done? Name the international artistes he has collaborated with How many endorsement deals has he sealed in his career so far? Name the brands he has endorsed.
* Win print copy of Kamer Link Magazine + a Kamer Link Tshirt; How to answer : Tweet your answers to @KLink237 or post on facebook and tag Kamer Link (@KamerLinkMag)
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good. Your confidence will say it all. •You just have to find what goes well with your body type and what makes you feel good in your skin et voila ! •Lastly I can’t do without a good pair of shoe , bag and lipstick
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P 1.
reparing to make one’s dream wedding day come true is probably the most exciting project most ladies have to pull off. Nonetheless, wedding planning can be so filled with stress that, the happiness of the D-day may slip by the bride. From timing to budgeting to keeping your cool, here are some tipsthat can help you:
Don’t Act Impulsively
He popped the question, and you said YES! Well I understand you are excited right now, but please don’t get impulsive on the decisions you are about to take. The thing about dream weddings is that, well, they are JUST dreams. Like most dreams, what we need to make the wedding come true is not clearly defined in your dream until you start hitting reality by getting the quotation of wedding vendors.
2.
Visualize What You Can Get In
The Reality of Your Environment You need to envision the kind of wedding you and your future spouse actually want. Will it be a daytime cocktail, a beach party; outdoor-tent-occasion, or an indoor reception? Envision what you want your theme to be, and also how many people you think you will invite.
3.
Create a List of Wants and Needs
There is always a list of must-haves if you need to make the wedding come true. Then there is also a list of fancy stuff you or your future spouse may want to add, depending on your budget. Clearly spell out the items on each of these lists.
4. Be Clear About What Your Budget Is.
The budget is a very delicate issue during the wedding planning stage. It is important to spell out everything you both intend to spend (I insist on clearly writing out a list). This way a clear and nearly exact budget is drawn out. Do not forget to include the miscellaneous.
5. Use Every Means You Have To Get The Best Wedding Vendors 8. Be Sure About Finding the right wedding vendors to cater to what You And your needs is not an easy task. Do not hesitate to Your Fiancé Want widen your scope when searching. Use the recommendations fromfriends; social media (e.g. you will find the business pages of certain vendors on tikaysbridal.com,Facebook, Instagram, Pinterestetc), as well as other useful internet websites/blogs.
6. Make Detailed ResearchAbout ,,,,,,The Legal Requirements and Do them On Time
It is obvious that friends/ family will give their opinion. But don’t forget that it’s not about what they want for you. It’s about what You and Your Fiancé want on your wedding day. Do remind them about it if need be.
Once you get engaged, the first step is to get your marriage registered with the authorities in your county. It’s really only after your wedding 9. Don’t Even Try has been scheduled by the Local authorities for To Do It all Yourthe court wedding that you can afford to fix your self. ,,,,,,wedding reception date. It simply is impossible to 7. Be Frank With Yourself and plan a wedding all alone. Any Freinds/Family That Propose If you can’t afford a wedding planner, accept the Their Services. help of your family and Sure, your cousin is a photographer, but can freinds. Assignroles to difyou trust him to deliver to your expectations? If ferent people and simply that’s not the case, do not let him drag you into supervise. accepting services that will leave a bitter taste in your mouth at the end of the day.
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||| CONTINUES 13. So, nearly all the female folk love you, you have succeeded to steal our hearts with your smooth and sultry love ballads, so has any girl stolen your own heart? We know you are not married yet, any near plans? LOL - Of course I have a girlfriend, common am not gay. But about marriage, I cannot tell for sure. Of course I want to get married tomorrow, have kids, make a family. But that would come when it would come.it could be tomorrow, a week from now, two years, five years three months, you never can tell. You can never tell how these things will happen. 14. Describe the type of girl you would love to marry. - Of course being beautiful is a must But in this case, I mean the real definition of beauty. Beauty has a lot to do with your heart it’s not just your looks, I want inner beauty as well. I don’t have any language barrier, color barrier or what so ever. When it comes to love, it’s not easy to predict. It comes to you like a thief in the night and you never know. You only realize (chuckles) yourself when you are into it so. 15. Do people judge you sometimes based on your dreadlocks? LOL. Is there any particular reason why you chose that hairstyle? - Yeah a lot of people do that. A lot of people judge me from my hair style they assume everyone with dreadlocks smokes marijuana 98% of people do that. Now it’s different, because they now know me as Mr Leo. They know me as a musician, an artist they love. They don’t really get to judge me a lot these days, but when I started doing my dreads it was hell even my dad. Why I choose it because I needed a look for myself, not a look to be changed very often. I checked out a few and dreadlocks was the one I choose. 16. From our inquiries many people say you have remained humble despite your fame. What keeps you level headed? - It all stems from my upbringing and my mum had big role to play in this, also I have my principles. The fact that am Mr Leo today and am making money and succeeding with my career doesn’t mean I should become disrespectful or aggressive. What do I lose staying humble, absolutely nothing. - What advice do you have for artists who are not patient enough with their record labels. You’ve stuck with Alpha Beta for years now. - It takes alot of time and sacrifice to make it. With a record label, if it was of no use to you, you wouldn’t join it. You joined the label because you have something to offer besides your talent. . Okay I do a very good song, people love it and then I keep it in my cupboard. Nothing changes it stays there until the day you decide to open that cupboard and let it out. But it’s some other person’s job to take that song to the consumer. It’s not your job, you cannot do it better than that person. That’s why we have bloggers, TV presenters, radio animators, DJs and all that. People are specialized in different things and it’s this team that makes you a star and thats what happened with my label You just have to know what works for you. You never know the kind of deal an artist signs until you see that paper, you understand! If you are given a good deal, then there is no need for you to leave. If you are leaving, leave for the right reason, if you are staying stay for the right reason.
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17. Why do you think some artists can’t make an honest living out of music? - About that I think some of them focus too much on the music side of it, which is good but then they forget the business side of it and that’s where the problem is. You know! It doesn’t end with you being a good singer and doing a good song. You have to make sure that song gives you money. How does that song give you money? It means people have to listen to it, then call you up for shows then pay you so that you make money of it. There are questions you have to ask yourself, and to ask yourself these questions you have to see music as a business. Ask yourself those questions that any business man will ask himself; what am I producing? Where am I producing? To whom am I producing? You know you ask yourself these questions. First of all it guides you to know the kind of music and where. I cannot came to Cameroon and am doing rock. Why? It’s not because rock is a bad genre of music but because people don’t listen to rock too much in Cameroon a few do but people don’t listen to rock. That’s just a clue of what I think some artists should consider in doing music. 18. when you are not doing music ,what else keeps you busy. - Besides being on stage, radio session, TV programs, you know! Studio and all that, I love sports, more football and I love to party yeah I love to party. Learning without play makes Jack a doll boy. So anything to do to take off the stress then am good to go .You can call me a party freak that’s when I have time lol... 19. What is your advice for youths who see you as the model? I always say this and never change it. It goes to every other person who has passion for any field. Take your time, to choose carefully what you really want to do because that’s the most important part of it that will either make or break you. Once you’ve found it, then work hard. 20. Message to your fans and supporters. Thank you so much for believing in me, keep believing in me and I won’t let you down. Chao!
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Are you curious to know which issues Kinnaka TV will tackle and solve?
More people are moving away from analog or digital TV and moving to the easily accessible Internet TV which is available for streaming on demand 24/7 on the Internet, thanks to the Internet TV software.This brilliant IT innovation is still a new concept to a lot of people in Cameroon (and Africa at large), even though it has been available since 2007. This explains why there are no Cameroon-owned internet TV stations with up-to-date Cameroonian content. The goal of Kinnaka TV is to bring positive awareness of good talents and open up a new demographic scope to grant direct access to a new market with immense buying power. Kinnaka TV went live on July 11, 2016 with exciting shows such as; Unplugged, Glam House, Vox Pop, The Vibe, Risk Takers, Kinnaka Special, Cameroon Movies Access www.kinnaka.tv and give it a try!
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Top 5 Most Influential Record Labels 2016-2017
1
3
[ ALPHA BETTER RECORDS ]
2
[ EMPIRE COMPANY ]
5
4 [ BIG DREAMS ENTERTAINMENT
[ NEW BELL MUSIC ]
[ MOTHERLAND EMPIRE]
]
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IMPRESION NUMERIQUE & OFFSET
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SERIGRAPHIE
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