HYEIN SEO

Hyein Seo is the biggest brand among youths at this moment as her design shows expresses the stretched transition from teen to adulthood. A state where youth can relate to making them more intune and connected with the brand. Hyein Seo expresses that she design clothes that girls can feel sexy innot for other but for themselves. Her inspirations draws from “STRONG GIRLS” like jiu jitsu students, mischievous school girls, anime characters, action heroines and assasins. Hyein Seo aims to break societal conventions and break down patriarchy, a sentimental modern day singaporean girls agree on.

DYDOSHOP in three years since they were founded has managed to reach great heights as a woman’s streetwear brand in korea and are now expanding and exploading in popularity internationally. DYDOSHOP are catered to creating more wearable apparels and products based on visual media that are inspired by music and random moments. DYDOSHOP is rising to be the most hottest brand as many k-pop idol are found spotted wearing the brand in their stages and even in their daily wear, namely LE SERRAFIM, JENNIE, AESPA and many more. Singaporean girls has caught a hold of this as many local fashion influencer are starting to wear the brand.