/RATECARD_2011-2012

2011 2012

Celebrating 90 Years of Tradition

SIZES & RATES

4. RIO Rate

3. Non-Profit & University Rate

2. Local Advertising Rate

1. National Advertising Rate

1/16 Page „ 3 Col. x 1.5 (H) „ 1 Col. x 3 (V)

1/8 Page „ 3 Col. x 4 (H) „ 1 Col. x 6 (V)

1/4 Page „ 3 Col. x 4 (H) „ 2 Col. x 6 (V)

1/2 Page „ 5 Col. x 5 (H) „ 3 Col. x 9 (V)

3/4 Page „ 5 Col. x 7 (H) „ 4 Col. x 9 (V)

Full Page „ 5 Col. x 9.5

Double Truck „ 10 Col. x 9.5

1. $66.00 2. $54.00 3. $45.00 4. $26.25

1. $132.00 2. $108.00 3. $90.00 4. $52.50

1. $264.00 2. $216.00 3. $180.00 4. $105.00

1. $550.00 2. $450.00 3. $375.00 4. $218.75

1. $792.00 2. $648.00 3. $540.00 4. $315.00

1. $1,045.00 2. $855.00 3. $712.50 4. $415.63

1. $2,090.00 2. $1,710.00 3. $1,425.00 4. $831.25

1- 4

1. $62.25 2. $50.25 3. $41.25 4. $26.25

1. $124.50 2. $100.50 3. $82.50 4. $52.50

1. $249.00 2. $201.00 3. $165.00 4. $105.00

1. $518.75 2. $418.75 3. $343.75 4. $218.75

1. $747.00 2. $603.00 3. $495.00 4. $315.00

1. $985.63 2. $795.63 3. $653.13 4. $415.63

1. $1,971.25 2. $1,591.25 3. $1,306.25 4. $831.25

5-9

1. $58.80 2. $46.80 3. $37.80 4. $26.25

1. $117.60 2. $93.60 3. $75.60 4. $52.50

1. $235.20 2. $187.20 3. $151.20 4. $105.00

1. $490.00 2. $390.00 3. $315.00 4. $218.75

1. $705.60 2. $561.60 3. $453.60 4. $315.00

1. $931.00 2. $741.00 3. $598.50 4. $415.63

1. $1,862.00 2. $1,482.00 3. $1,197.00 4. $831.25

10-14

1. $55.50 2. $43.50 3. $34.50 4. $26.25

1. $111.00 2. $87.00 3. $69.00 4. $52.50

1. $222.00 2. $174.00 3. $138.00 4. $105.00

1. $462.50 2. $362.50 3. $287.50 4. $218.75

1. $666.00 2. $522.00 3. $414.00 4. $315.00

1. $878.75 2. $688.75 3. $546.25 4. $415.63

1. $1,757.50 2. $1,377.50 3. $1,092.50 4. $831.25

15-19

1. $52.50 2. $40.50 3. $31.50 4. $26.25

1. $105.00 2. $81.00 3. $63.00 4. $52.50

1. $210.00 2. $162.00 3. $126.00 4. $105.00

1. $437.50 2. $337.50 3. $262.50 4. $218.75

1. $630.00 2. $486.00 3. $378.00 4. $315.00

1. $831.25 2. $641.25 3. $498.75 4. $415.63

1. $1,662.50 2. $1,282.50 3. $997.50 4. $831.25

20 -24

1. $49.80 2. $37.80 3. $28.80 4. $26.25

1. $99.60 2. $75.60 3. $57.60 4. $52.50

1. $199.20 2. $151.20 3. $115.20 4. $105.00

1. $415.00 2. $315.00 3. $240.00 4. $218.75

1. $597.60 2. $453.60 3. $345.60 4. $315.00

1. $788.50 2. $598.50 3. $456.00 4. $415.63

1. $1,577.00 2. $1,197.00 3. $912.00 4. $831.25

25-29

1. $47.25 2. $35.25 3. $26.25 4. $26.25

1. $94.50 2. $70.50 3. $52.50 4. $52.50

1. $189.00 2. $141.00 3. $105.00 4. $105.00

1. $393.75 2. $293.75 3. $218.75 4. $218.75

1. $567.00 2. $423.00 3. $315.00 4. $315.00

1. $748.13 2. $558.13 3. $415.63 4. $415.63

1. $1,496.25 2. $1,116.25 3. $831.25 4. $831.25

30-34

1. $44.70 2. $32.70 3. $26.25 4. $26.25

1. $89.40 2. $65.40 3. $52.50 4. $52.50

1. $178.80 2. $130.80 3. $105.00 4. $105.00

1. $372.50 2. $272.50 3. $218.75 4. $218.75

1. $536.40 2. $392.40 3. $315.00 4. $315.00

1. $707.75 2. $517.75 3. $415.63 4. $415.63

1. $1415.50 2. $1,035.50 3. $831.25 4. $831.25

35-39

1. $42.00 2. $30.00 3. $26.25 4. $26.25

1. $84.00 2. $60.00 3. $52.50 4. $52.50

1. $168.00 2. $120.00 3. $105.00 4. $105.00

1. $350.00 2. $250.00 3. $218.75 4. $218.75

1. $504.00 2. $360.00 3. $315.00 4. $315.00

1. $665.00 2. $475.00 3. $415.63 4. $415.63

1. $1,330.00 2. $950.00 3. $831.25 4. $831.25

40+

SPECIAL ADVERTISING Front Page

Puzzle Sponsorship

Surf Report

Special placement at the top of the front page is available Monday, Wednesday, and Friday. The ad is „ „ 2.5 wide by 1.25 tall, and is sold on a semester long commitment.

Ka Leo recently launched a games page with Sudoku, Crosswords, Pathem, Mazes, and more for our readers. This is a highly read page, and has special placements sold on a semester long commitment.

Ka Leo does a Surf Report on the front page that is sponsored by a business for an entire semester on Monday, Wednesday, or Friday. „ Space is 5 columns by 1 tall, and has space for a logo and client information.

$65.00

$55.00

$55.00

$162.00

KA LEO OFFICE 2445 CAMPUS ROAD HEMENWAY HALL 107 HONOLULU, HI 96822 OFFICE 9A-5P / M-F 808.956.7043 (P) 808.956.9962 (F)

AD MANAGER 808.956.3210 ADVERTISING@KALEO.ORG

WWW.KALEO.ORG

L-Shape Page This ad is set u to utilize a right hand or left hang page surrounds the text in the middle. It is also page dominant and the only ad on the page.

$306.00

Triangle Page This ad is set up to draw special attention to the advertiser while having complete control over the page. Triangle ads are populat because the copy flows with the shape of the ad. $450.00

Inserts Pre-printed inserts are accepted upon prior approval. Inserts must „ „ be no larger than 8.5 x 11 and „ „ no smaller than 5 x 5 . Special requests may be handled with printer. Reservation is required 15 days prior. Inserts are required to be delievered 10 days prior.

Minimum 10,000 inserts.

1-4 Pages / $75.00 cpm Each Additional 4 Pages / $5.00 cpm Folding Charge / $25.00 cpm

Goal Post Page This ad is set for the center truck of the paper and surrounds the content in the center spread. It is the only ad on the two middle pages, and is a great alternative to buying a Double Truck. $612.00

ALL ADVERTISING INCLUDES FREE FULL COLOR AND FREE AD DESIGN!

* Please contact Advertising Manager prior to printing inserts. *Cost per 1,000 Inserts (cpm)

*Additional charges for special placement, request, and excessive design may be applied.

ONLINE ADVERTISING www.kaleo.org Ka Leo’s website offers its readers up-to-date news and links to popular websites, podcasts, slideshows, puzzle answers, and much more. Ka Leo’s website serves about 30,000 visitors each month and continues to grow in popularity. Advertisers can buy ad spots, sections, or run of site display ads.

CREATIVE SERVICES

Cost We sell advertising based on a flat weekly rate that will serve the most impressions to our target audience. Advertisers can buy specific ad sizes, or a website package, for our current website.

Rack Cards Ka Leo has updated its distribution racks, and has some great options for posters to be placed in high traffic areas around campus. We place posters on a weekly basis, Monday - Sunday in a special poster rack on campus.

Medium Rack . . . . . . . $75.00 Single Location $500.00 Per 10 Stands Large Rack . . . . . . . . . . $150.00 Single Location $400.00 Per 3 Stands

Logos, Posters, Flyers, & Photos Size

Website Package

Allows you to pick from any of the 3 ad sizes and place an ad in that size on either website for one (1) week.

(Monday - Sunday)

Called run of sit advertising, buying a website consists of purchasing all three ad sizes to be run on all sections for one (1) week.

(Monday - Sunday)

$20.00 Per Week

$40.00 Per Week

Ka Leo’s Creative Staff is here to help you with all your marketing needs, we can help you produce all your collateral to go with your marketing campaign. Please ask your Ad Team to see what we can do.

Cross College Promotions Cross CollegeatPromotions Ka Leo distributes UH M ‒anoa, but we can also help you reach other college markets Ka Leo distributes at UH M ‒anoa,within but weour cansystem. also help Other schools include Kapi‘olani Community College, you reach other college markets within our system.

Leeward Community College, Honolulu Community Other schools include Kapi‘olani Community College, College, Community College,Community and UH Hilo.

Leeward Windward Community College, Honolulu Ask your Ad Team to get your specifc pricing, andHilo. we College, Windward Community College, and UH will take care of the rest.

Ask your Ad Team to get your specifc pricing, and we will take care of the rest.

Skyscraper

Medium Rectangle QR Codes

160 x 600 pixels

300 x 250 pixels

Quick Response Codes are a great way to link your print ads to online readership. We recommend that you link you link your ads with a code like the one below.

This particular code refers right back to our website.

Leaderboard 468 x 60 pixels www.kaleo.org

PUBLICATION SCHEDULE June 2011 T

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September 2011

December 2011

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Special Issues 2011-2012 Jul. 18

Orientation Guide

Dec. 2

Fall Housing Guide

Apr. 9

Spring Dining Guide

Aug. 22

Welcome Issue

Dec. 12

Finals & Graduation Issue

Apr. 23

Spring Housing Guide

Sep. 14

Fall Dining Guide

Jan. 9

Welcome Back Isssue

May 7

Finals & Graduation Issue

Oct. 21

Homecoming Issue

Jan. 23

Games Book

Oct. 24

Halloween Issue

Feb. 8

Visual / Valentines Issue

Nov. 11

Nightlife Guide

Feb. 29

Best of Honolulu Issue

Nov. 21

Shopping Guide

Mar. 14

Spring Break Issue

Yellow Highlight : Regular Publication Brown Date: Special Issue

00

GENERAL INFORMATION Circulation Ka Leo is distributed free to more than 50 location throughout the UHM campus and surrounding businesses. 10,000 copies are printed every Monday, Wednesday, and Friday during the Fall and Spring semesters.

10,000 copies are printed weekly on Wednesdays during the Summer session.

Contracts To qualify for a frequency discount, we must have a signed contract on file. All advertising is subject to acceptance by Ka Leo managers, and may be rejected if found to be unacceptable. All contracts are the responsibility of the advertiser to fulfill, we reserve the right to pro-rate for prior ads run in the event the contract is not fulfilled.

Tearsheets Full issues of Ka Leo are available free throughout campus. Should you require special tearsheets for your proof of publication, plese request them as you place your ad. Otherwise display advertising tearsheets are mailed at the end of each month with the invoice.

Classified tearsheets or full issues should be requested when placing your order.

Payments All advertising must be paid for in advance (cash, check, Visa, MasterCard) unless credit has been established with the Board of Publications. Once credit has been established, pyment in full is due within 30 days of invoice date. All unpaid balances are subject to finance charge of 1.5% per month. Payment past 60 days may be subject to collection.

Space Reservation & Material Deadlines Retail & Classified Display Monday / Previous Monday, 4 p.m.

Wednesday / Previous Wednesday, 4 p.m.

Friday / Previous Friday, 4 p.m.

About Ka Leo

Subscriptions Annual subscriptions (102 issues) mailed first class every publication day is $85.00 or mailed weekly is $60.00.

Semester subscriptions are also available (46 issues in the Fall, 45 in the Spring) mailed every publication day is $50.00, or mailed weekly is $35.00.

Column Widths „

1 Column . . . . . . . . 1.84

„

Since 1922, Ka Leo O Hawai‘i has been serving the University of Hawai‘ i at M‒anoa campus. Ka Leo is student-run and provides readers with campus and lcoal news, feature stories, sports coverage, and more.

Advertising in Ka Leo is an easy and effective way to reach a readership of more than 26,000 students, faculty, and staff. The team at Ka Leo Advertising is dedicated to serving your needs efficiently and professionally. We look forward to working on ad campaigns that will help your business

‒ UH Manoa Demographics

2 Column . . . . . . . . 3.805 „

3 Column . . . . . . . . 5.77

„

4 Column . . . . . . . . 7.735

20,500 Students 69% Undergraduate 31% Graduate

„

5 Column . . . . . . . . 9.7

6,000 Faculty & Staff 40% age 21 and under 22% age 22-24 17% age 25-29 21% age 31+ Average Age : 25.5 years old

All ads created by Ka Leo graphic designers are the rights of Ka Leo, and are not allowed to be used without prior permission for other promotions. all ads will be proofed to the client for review before being published, unless otherwised noted by the client.

Monthly Discretionary Spending by Students : $322.00 (WAUPM)

Camera Ready Display Monday / Previous Friday, 4 p.m.

Wednesday / Previous Monday, 4 p.m.

Friday / Previous Wednesday, 4 p.m. **Any advertisments submitted after the deadline will have to wait until the next publication date. Any ad materials submitted past deadline will incur a $10.00 charge.

Visit www.kaleo.org for additional information. Feel free to contact us with any additional questions that you may have. We appreciate your interest in advertising with Ka Leo!