Rubyyaya September/ October Magazine 2021

BEAUTY IN BLOOM

SUPPORT BREAST CANCER AWARENESS MONTH

SHOP DROP III & IIII FROM SPRING WWW.RUBYYAYA.COM | SEPTEMBER/ OCTOBER EDITION

LETTER FROM THE DESIGNER Creativity blooms in spring, energy blossoms and so do new trends. Our Spring range is bursting with new colour in our feminine, versatile styles that you’ll love to wear to a variety of occasions.

You’ll find fresh takes on some of our most popular styles that are stylish, flattering and comfortable.

Common sense tells us that flowers make us happy. Now, science has proven that not only do flowers make us happier but they have a strong, positive effect on our emotional well-being. So fill your home with flowers, dress head to toe in florals and enjoy the calming, happy effect of flowers this Spring season

PRESS PLAY ON SPRING!

BREAST CANCER AWARENESS MONTH Breast Cancer Awareness Month is an opportunity for thrivers and loved ones to celebrate friendship and family. It’s a month for promoting breast cancer awareness and the importance of research, early detection, and prevention. It’s also a critical month to galvanize communities around the world—bringing the disease front and center to our collective attention.

FOR EVERY SHIRT SOLD, $25 WILL BE DONATED TO THE NATIONAL BREAST CANCER FOUNDATION SHOP & DONATE

SATANA WRAP $159.95

SATANA MAXI $149.95

With its fluid silhouette and crafted from a lightweight fabrication, this dress is the epitome of go-with-the-flow. Featuring a subtle, Japanese-inspired print, and ankle-skimming skirt, we like to keep it casual with sandals or dress it up with heels and gold jewellery.

SATANA MAXI $149.95

MEET NIAGRA The boho-chic Niagra style features fresh floral embroidered details, making it the perfect addition to any spring wardrobe. With vibrant botanical detailing and an effortless fit, there are so many ways to style each piece.

NIAGRA JACKET $159.95

GARBO HALTER $179.95

GARBO MAXI $159.95

With its spring-perfect colour palette and delicate detailing, the Garbo maxi is sure to make a lasting impression. This lightweight maxi dress features a front placard and agoya shell button accents.

ORIENTA CLUTCH BLUE $69.95 Elegant and effortless, the Orienta clutch combines buttery soft cotton with elevated Bohemian details. Thoughtfully designed, this gorgeous clutch features vibrant tassels for an understated pop of colour as well as our signature touches throughout. Incredibly chic and endlessly versatile, it’s sure to be a piece you’ll love forever.

RAFFLES TRAVEL BAG $109.95 The boho-inspired Raffles travel bag is perfect for your next long weekend getaway or quick overnight trip — with its convenient size and versatile straps. This chic bag features gorgeous flora embroidery and is large enough to hold all of your essentials, but still small enough to carry on your arm or shoulder.

RAFFLES SHOPPER BAG $109.95

ORIENTA TRAVEL BAG $109.95

ORIENTA CLUTCH PINK $69.95 Elegant and effortless, the Orienta clutch combines buttery soft cotton with elevated Bohemian details. Thoughtfully designed, this gorgeous clutch features vibrant tassels for an understated pop of colour as well as our signature touches throughout. Incredibly chic and endlessly versatile, it’s sure to be a piece you’ll love forever.

TAYLOR MAXI $179.95

TAYLOR MAXI $179.95

TAYLOR WRAP $179.95

Crafted from ultra-soft fabrication and elevated by the whimsical wildlife-inspired print the Taylor wrap is the perfect piece for your next special event or casual garden party.

TAYLOR DRESS $139.95

SAINT T-SHIRT $79.95

SAINT T-SHIRT $79.95

Simple and easy to wear, the Saint t-shirt promises to keep you comfortable wherever your day takes you. For a laidback look, pair your shirt with jeans, sandals and a light-wight jacket.

EVITA SKIRT $129.95

EVITA SHIRT $99.95 Make a luxe statement in our ultrachic Evita shirt featuring an alluring floral design and ultra-soft fabrication. The subtle v-neckline and flowy silhouette make it easy to dress up or down. Pair with denim and flats for a laid-back weekend look.

EVITA MIDI $139.95 With its fluid silhouette and crafted from a lightweight cotton, the Evita midi is the epitome of gowith-the-flow. Featuring a largescale floral print subtle, and vneckline, we like to keep it casual with slides and a jacket or dress it up with heels and a gold necklace.

EVITA SHIRT $99.95

EVITA MIDI $139.95

VARA SHIRT $119.95 Our spring-chic Vara shirt features a flowy effortless fit and feminine eyelet details throughout. Fresh colour ways and on-trend boho detailing add a splash of charm while the trendy cut creates a flattering and versatile silhouette.

Pair this top with denim for a fun night out or with shorts and flats for a laid-back, luxe look.

VARA DRESS $119.95 The standout Vara dress features a fresh spring-perfect design and ultra-feminine flowy silhouette, perfect for your next vacation.

This dreamy piece pairs well with sandals, flats, or even boots. Add simple gold or silver jewellery to complete the look.

VARA MIDI $139.95

ALOHA T-SHIRT $79.95

Simple and easy to wear, the Aloha t-shirt promises to keep you comfortable wherever your day takes you. For a laid back look, pair your shirt with jeans, sandals and a light-weight jacket.

ALOHA T-SHIRT $79.95

VALERIA MAXI $159.95

MEET VALERIA With its trendy print and rich colour story, the Valeria story combines effortless elegance with breezy style. The silhouettes and flow of each piece makes it perfect and versatile for any occasion, whether you’re strolling along the beach or attending a festive garden party.

VALERIA MAXI $159.95

VALERIA MAXI $159.95

VALERIA LONG TEE $109.95

The soft construction and relaxed silhouette of the Valeria long tee make it seamlessly comfortable, while the gorgeous colourways and floral print add a touch of boho flair.

GLOBETROTTER: Morocco

Centuries of design, culture and architecture are seeped into the ancient city of Marrakech, and this is why our designer and her husband absolutely love visiting Morocco for design inspiration.

From exploring the city’s contemporary design landscape through its unique concept shops and boutiques, to wandering through its maze-like souks for handicrafts and keepsakes, and indulging in traditional Moroccan fare at its excellent restaurants, its no wonder why they return to the beautiful country every chance they can.

Where to shop?

Exploring the treasured shops and digging through treasures is an all time favourite activity for our designer. Her favourite shops include: Maison ARTC, 33 Rue Majorelle, Boutique at El Fenn, Soufian Zarib's Private Riad, Souk Cherifia, El Abidi Nasser Eddine.

What to do?

There are so many must-dos when travelling to Morocco. You can't leave Morocco without getting a scrub from the luxurious hammam that is Royal Mansour Spa. For the architectural and landscape lovers, visiting Jardin Majorelle is a must see featuring a beautiful 12-acre botanical garden famed its cobalt blue building. And finally for the history lovers, get your dose from Maison de la Photographie which is full of vintage Moroccan documents, maps and photography dating back to the 1970s.

Where to eat?

Finding beautifully designed restaurants with the best food is one of the designers favourite things to do when in Marrakech. For interior and history lovers, Dar Marjana is spectacular, housed in a restored early 19th century mansion with rich tapestry and Moroccan design mostifs, this restaurant is definitely one of the best spots in the city for an elaborate feast, complete with live music and belly dancers.

Another favourite would have to be La Terrasse des Espices located about the Souk Cherifia bazaar in the heart of Marrakech's medina.

Where to stay?

The historic 19th century private riad, L'Hotel Marrakch by Jasoer Conran is an all time favourite stay comprising of five luxurious suites built around a magnificent central courtyard and a swimming pool.

The design of the hotel is incredible with a design sensibility marries traditional Moroccan craftsmapship with antique furniture and textiles. Another must stay is Riad El-Fenn [definitely a favourite of ours]. This hidden oasis lives in one of Marrakech's oldest neighbourhoods where the combination of traditional and contemporary Moroccan design is stunning.

BHUTAN TOP $109.95 The relaxed, effortless fit of the Bhutan top is elevated by the fresh colour story and vibrant embroidery detailing. Perfect for any occasion, this gorgeous top can be effortlessly paired with your jeans and sandals.

BHUTAN DRESS $109.95 The Bhutan dress features gorgeous embroidery and delicate details. Crafted from classic cotton, this so-soft piece embodies the laid-back essence of the season.

Perfect for a day at the beach, simply pair with sandals.

BHUTAN MIDI $129.95

ASHER JACKET $159.95

Fresh floral detailing and luxurious linen make the Asher jacket a chic, must-have for the season. This on-trend layer can easily tie any look together, from dresses to simple t-shirts and jeans.

MEET MADRE

Simple and easy to wear, the Madre t-shirt promises to keep you comfortable wherever your day takes you. For a laidback look, pair your shirt with jeans, sandals and a light-wight jacket.

MADRE T-SHIRT $79.95

CLEOPATRA DRESS $179.95

The stunning Cleopatra dress pairs gorgeous intricate embroidery with a flowy silhouette. Pair this chic dress with simple sandals and simple jewellery for a laid-back look.

HEPBURN SHIRT $109.95

HEPBURN MIDI $139.95 The Hepburn midi features a tiered midi cut and a flattering front necktie. This so-soft piece has been expertly printed using artisanal techniques to create a gorgeous boho pattern. Simply pair with sandals or heels for an effortlessly on-trend look.

HEPBURN TIE DRESS $169.95

BONITA SHIRT $99.95

CAN'T STOP THINKING ABOUT IT?

Need assistance?

Our customer service team is happy to assist you with ordering or any other questions you may have.

ENQUIRIES@RUBYYAYA.COM

WWW.RUBYYAYA.COM