Lululemon Product Development

alley walls, andrea villanueva + kate walker

pause trend Pause is our overall theme for our no sweat men’s line. This theme offers a refined palette and a story of well-being with sophisticated performance and simultaneous comfort.

The palette offers breathing space, calming effects, and a feeling of luxury.

luke § § § § § § § § § §

35, upper middle class architect austin, texas yoga, rock climbing and running longtime girlfriend favorite movie is the godfather favorite meal is homemade korean bbq rescue dog named Bean loves to travel and go to the farmers market can speak French and Italian fluently

pause moodboard

color + fabric Storm

mist

clay

almond

stone

snow

Bleach speckled snow print

Textured woven wool blend

Spacer mesh polyester

research

basic top § § § § §

textured woven top textured polyester fabric cost: $52 retail $130 markup: 60%

The new basic top is a long sleeve crew neck, knit T-shirt with long raglan sleeves. The fabric is a lightweight, breathable knit wool blend, an;-s;nk fabric that can transi;on from a<er-gym wear to regular daywear.

fashion top § § § § §

hooded back mesh top polyester fabric cost: $80 retail: $200 markup: 60%

The new fashion knit top will be a long sleeve version of the old Henley shirt, with a looser silhoue?e and detachable hood that can be bu?oned on and off.

It has a crew neck with three bu?ons and placket down the middle. While the front is made of a basic knit co?on, Lycra, spandex blend fabric, the back is a slightly transparent spacer mesh polyester that allows breathability.

Sleeves take the relaxed silhoue?e of those of a set-in sleeve sweatshirt.

print top § § § § §

bleached wool blend wool, polyester cost: $66 retail: $165 mark up: 60%

The fashion top is also a long raglan sleeve, crew neck shirt, remaining consistent with the other 2 tops. However, the new pa?ern is a speckled earthy pa?ern that fades gradually as it moves up the shirt, and comes in 3 colors. However, the sleeves on this shirt are more fi?ed. The fabric is a co?on, spandex, Lycra blend.

line sheet

total retail dollars for all three styles: $952,930

namaste