Komponents Brand Book

Page 1

Identity Guidelines


The Komponents and Solutions Rack logo

The Komponents and Solutions Rack symbol is two slashed slats in firebrick red. It is inspired by the shape & placements of panels in a solar array.

Furthermore, the symbol represents & communicates: · Renewable energy as a doorway into the future. · Shield (shielded from blackouts) · Geometric strength · Movement / Energized


The Symbol


Construction of the symbol 4x x

x

0.5x

15°

x

4x

Logo Construction

15°

15°

1.75x

1.75x


Construction of the symbol & spacing guidelines 4x x

x

0.5x

15°

x

4x

The “x” measurements in this diagram are used to indicate equal spaces. 15°

1/4 of the height of the logo mark is equal to the gray space (”x”) around the wordmark.

15°

1.75x

1.75x


Komponents and Solutions Rack logo

Komponents AND SOLUTIONS RACK


Logo Proportions and Sizing

15x

4x x

15°

4x

15°

x

x

0.5x

Komponents AND SOLUTIONS RACK

15°

2x

0.75x

0.75x

1.75x

1.75x

0.5x 8.5x


Clear space around the logo

x

x

Komponents x

AND SOLUTIONS RACK 0.75x

x


Alternate lockup

An alternate vertical lockup is available for use in special cases where the standard logo cannot be optimized.

Komponents AND SOLUTIONS RACK


Alternate lockup Construction and spacing 4x

x

x

0.5x

15°

4x

The vertical logo should exist with an additional “x” spacing on the left and right side

15°

15°

Komponents AND SOLUTIONS RACK


Clear space around the logo

x

x

x

x

The vertical logo should exist with an additional “x” spacing on the left and right side to compensate for the width of the wordmark beneath the symbol.

Komponents AND SOLUTIONS RACK


Colour

The colours are derived from the company’s predominantly black luxurious ambiance with accents of firebrick, and are:

FIREBRICK #DE3D32

SMOKE #090909

CONCRETE #889697

SILVER #DE3D32

CLOUDS #DE3D32


Typography

Cabin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ;:[]{}@`,./_?!"#$%&'()=^~\|*-+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ;:[]{}@`,./_?!"#$%&'()=^~\|*-+


Pattern

The pattern for the Komponents identity is made to mimic the arrangement of photovoltaic cells on a solar panel module.


Pattern







Logo Conceptualization Process


Logo Conceptualization Process


Logo Conceptualization Process

spacing 2x

x

15°

x

x

x

x

x

x

x

x

15°

x

x

x

x

15°