FieldMaxPro Minibook Brand Guidelines

Minibook: Brand Guide

1.0

Logo Construction

Logomark The FieldMaxPro logo, The Geometric Dots, is carefully crafted to immediately display an abstraction of the letters “F”, “M,” and “P.”

Mark derivation

M P

It takes a while to notice the other letters, M and P, but when you look closely you can infer them.

The precision required of the FieldMaxPro system as a tool for field work is the basis for our choice of well-placed geometric circles — precise, complete, trustful.

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Logo Logo Exclusion zone

1/2x

1/2x 1/2x

1/2x

x

1/2x

1/2x

1/2x

1/2x

The logo and the icon’s exclusion zone is equal to the height of the x (also coincidentally marked as x in the diagram).

The logo may also not be placed closer to the edge of an artboard, slide, or print material than the 1/2x height.

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1.1

Logo Elements

The logo consists of a symbol and a typeface of custom kerning set in DM Sans.

Logomark

Logotype

Logo

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1.2

Logo Variations

Primary Use

White burn-in to replace either brand color on background

✓

As much as possible, we encourage sticking to the default insignia.

✓

However, where specific “user” branding and space are to be considered paramount, we provide acceptable alternates.

Nonetheless, there are clear don’ts we warn against rendering either of the insignia or wordmark or both thereof.

Avoid Stretching

Avoid Rotating

✗

✗

Kindly adhere to our preference.

Avoid re-creating using any other typeface

Avoid using on busy backgrounds

✗

✗

FieldMaxPro 3

1.4

Logo Mark Usage - Alternate color combos

Alternate color combinations.

Here are different color ways that work well with the logomark.

On the app, a solid color version is applicable in the context of a menu metaphor.

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1.5

Logo Usage - Alternate color combos

Alternate color combinations.

Here are different color ways we can do with the logo.

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2.0

Colors

Primary palette

Secondary palette

Supernova

Steel

Noir

Amber

Turf

CMYK - 0, 86, 88, 0

CMYK - 85, 66, 44, 42

CMYK - 93, 72, 51, 60

CMYK - 0, 43, 92, 0

CMYK - 82, 10, 100, 1

RGB- 232, 62, 39

RGB - 45, 62, 81

RGB- 25, 42, 56

RGB - 252, 163, 17

RGB- 20, 152, 33

HEX - #E83E27

HEX - #2D3E51

HEX - #192A38

HEX - #FCA311

HEX - #149921

The color palette for FieldMaxPro is a combination of red and gray.

It symbolizes “forward energy and determination,” so data-accuracy is ensured as well as “deliberation and analysis” for business insights.

These two qualities work perfect together as the color combination portrays.

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3.0

Typography Fonts

DM Sans DM Sans is the primary typeface.

It is especially chosen for its geometrical glyphs to communicate a sense or mood of preciseness, relating to the work of the FieldMaxPro system.

DM Sans Bold is used for all headings according to the treatment set forth here. It is also used to callout important information; for example, in blockquotes, buttons, etc.

An optional Lato or Open Sans is preferred for body copies for legibility.

DM Sans

DM sans Regular and Bold

Aa Aa

ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

Aa Aa

ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

Aa Aa

ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#%&*(,.:”?)

Lato Lato Lato Regular and Bold

Open Sans Open Sans

Open sans Regular and Bold

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4.0

Brand Elements App Icons

Construction + Usage Please use any one of the following application icons as is appropriate for the platform or medium.

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5.0

Brand Applications Business Cards

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5.1

Brand Applications Letterhead

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5.2

Brand Applications Tshirts

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6.0

Product Screenshots Mobile App

When using screenshots from the FieldMaxPro app, we encourage picking ones where our brand stands out in terms of colors and geometric elements.

Examine the following examples.

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Thank You