C A R E E R
O P P O R T U N I T I E S
OUR MISSION
OUR VISION
OUR VALUES
WELCOME Welcome to PLACE
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%
designed to power the top 1
.
.
of agents and teams We are looking for the Navy SEALs of real estate
,
.
We recognize that great companies are not built just to make money but for a purpose The purpose of PLACE is to provide you with limitless
,
.
opportunities to grow your real estate business build wealth and live an experiential life
.
,
,
,
YOUR productivity is the heart of our business Our operational systems lead generation models technology platforms and marketing programs
.
power your production while creating consistency in both your income and the consumer experience Our goal is to create simple solutions for your
.
business while simultaneously providing more transparency to our customers While doing so we build stronger relationships through greater value
.
,
,
to the consumer Through our comprehensive home services your clients can find solutions to all their home buying and selling needs all in one
.
place
,
We created the PLACE Lead Generation Model that provides a consistent flow of business the PLACE Leverage Model to provide a path to
,
.
increased productivity and income and the PLACE Opportunity Model to provide a career path built around growth
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,
,
.
PLACE offers company subsidized health insurance retirement planning wealth building and investment opportunities You will have everything
,
,
.
you need to grow a big business take care of your family maximize your net income and prepare for retirement
.
,
.
Your dreams are our dreams As you step through this guide we will help you design a plan to achieve those dreams
.
.
.
Come on in Look around Get to know our PLACE
Ben Kinney, Co-founder
@
ben
.
place com
Chris Suarez, Co-founder
@
chris
.
place com
CAREER OPPORTUNITIES
IT'S ABOUT YOU YOUR NEEDS
YOUR DREAMS
YOUR QUESTIONS
YOUR TIMELINE
YOUR CAREER We will get to know you - your goals, your dreams, your motivation. It’s not just about your career, it’s about building your experiential life.
YOUR GOALS BU SI NESS
FI N AN C IA L
PERSON A L
RELA T I ONSH IP
HE ALT H
CAREER OPPORTUNITIES
WELCOME HITTING YOUR BUSINESS AND FINANCIAL GOALS We’ll show you how working with us enables you to net more every year.
$
$
GROSS INCOME LAST 12 MONTHS
$ NET INCOME LAST 12 MONTHS
NET INCOME GOAL NEXT YEAR
DO THE MATH
#
$ UNITS TO REACH NET GOAL
AVG. PRICE TO REACH NET GOAL
$ AVG. COMMISSION TO REACH NET GOAL
WHY SHOULD YOU CONSIDER JOINING OUR TEAM?
01 LOW TO NO EXPENSES
02 DO MORE BUSINESS
Most real estate agents spend 40-90% of their commission on expenses to run their business. These expenses typically include salaries, technology, marketing and advertising, supply costs, signage, photography, lead generation, training, coaching and systems. With PLACE, your gross income is your net income.
The combination of our training, technology, systems, leads, accountability, coaching, and brand will give you the tools to outperform the average agent with 10 years of experience. The top new agents on our team consistently close between 24 and 75 homes in their first full calendar year on the team. Contrast that with the national agent average of 10 to 12 deals per year after a decade in the industry.
03 MORE TIME
04 OPPORTUNITY
Systems make the ordinary extraordinary. As a member of our team, the combination of systems and leveraging all of the team’s resources means you have more time available to do what you get paid the most for - listing appointments and buyer consultations. Spend the remainder of your time doing the things you enjoy most with the people you love the most.
Our unique Opportunity Model is designed so that every team member can build a team within our team that is more profitable and successful than the largest teams in the US. Imagine having your own showing specialist, administrative support, ISA, and listing agent - all while working with us. Additionally, our most successful agents earn the right to become partners in business and in real estate.
CAREER OPPORTUNITIES
LOW TO NO EXPENSES The average agent with 10 years of experience closes 10 to 12 deals per year. The PLACE model includes online, traditional, and international marketing and exposure that enable you to close 24 to 36 deals - or more - in your first full year. By following the model and using the proven systems, you have the opportunity to earn more with the lowest possible expenses.
SALARIES Administrative Staff Transaction Coordinators ISAs Operations Marketing / Designers
LEAD GENERATION Online Buyer & Seller Leads Design & Print Mail Campaigns Data (FSBOs, Expireds, etc.) Sphere Touches & Events
TRAINING & COACHING Private Coaching Calls Group Coaching Calls Industry Events Online Training Library
TECHNOLOGY CRM Transaction Management IDX Website Dialer Home Valuations
$ SIGNAGE Listing Signs Open House Signs Directional Signs Riders KWKLY Lead Capture Signs
MARKETING & ADVERTISING Listing & Buyer Presentations Social Media Graphics Listing Marketing (Digital/Print) Brand Promotion
PHOTOGRAPHY Listing Photography 3D Tours Aerial Photography Videography
BUSINESS SYSTEMS Activity, Production & Income Tracking Proprietary Campaigns Payroll & Insurance Virtual Assistants
DO MORE BUSINESS Our systems produce incredible results. By using our scripts, presentations, processes, technology, and lead sources, you’ll generate more leads and close more deals. Even our brand new agents consistently out-produce the top agents in their market in their first full year in the business.
3
10-12
24-75
Closings in first year
Closings per year
Closings in first year
Average Agent
Average Agent After 10 Years
PLACE Team Agents
CAREER OPPORTUNITIES
SPHERE
INTERNET
LEAD GENERATION Brivity Auto Plans
Closing Gifts
Client Events
Seasonal Items of Value
Brivity Market Reports
Monthly Newsletters
Social Media
PLACE SOI Certification
Wealth Series
Video Scripts
Scripts Admin
& &
Scripts
&
MODEL
Dialogues
Social Media Leads
Brivity Auto Follow Up Plans
Pay Per Click Leads
Role Play
Accountability Brivity Marketer
-
-
-
Agent Branded Follow Up Mailers
SEO Leads
Access to Lead Ponds
Editing
Staff Support
&
Admin
AGENT 1-2 deals a month
&
Paid Leads
Staff Support
&
Referrals
Brivity Leads
LISTING LEADS
BUSINESS 1-2 deals a month
KWKLY Text Capture Leads
OPEN HOUSES
Targeted Advertising
,
Signs Directionals
,
Seller Pond Access
Banners
SPHERE
-
Brivity Mobile Check In
Personal Sign Riders
INTERNET
Predictive Sellers
-
Social Media Posts
Pre Foreclosure Homeowners
Social Media/Online Ads
Farm
-
Agent Branded Property Flyers
Agent Branded Landing Page, specific to Farm
Circle Prospecting Flyers/Postcards
Brivity Marketer Agent Branded Mailers
OPEN HOUSES
PLACE Open House Certification Scripts Brivity
& &
Dialogs
LISTING LEADS
Predictive Sellers in Farm CMA Collateral Listing Presentation
MLS Reverse Prospecting
Dedicated Listing Admin Team
Adopt Team Listings Printing
&
Team Training/Coaching
Design Work Pricing
Pre/Post Open House Checklists
-
PROSPECTING
Brivity Auto Plans
Customer Service
OTHER
Marketing
Brivity Marketer Admin
&
PLACE Training
Staff Support
Admin
&
Staff Support
OTHER PROSPECTING
-
ISA
Hand Off Opportunities
Scripts
&
Dialogues
-
-
Buyer Guides
Brivity Marketer
Seller Guides
Effective
Circle Prospecting Lists
Come List Me
Agent Branded Flyers for Door Knocking
“
Calls to Action
Come Sell Me a House
”
Past Client Marketing for Repeat
Brivity Auto Plans
Materials for Consumer Classes
Admin
&
Referral Business
Scripts
Plays Surrounding Open Houses
Targeted Farm Database
&
&
Dialogues
Brivity Auto Plans
&
Admin
&
Staff Support
Ongoing Team Training Coaching
&
,
Accountability
Consumer Classes
&
Webinars
OUR PLACE Resources
Certifications
Agent Referrals
Opportunities for Production Partner
Networking Events
PLACE Training
Staff Support
,
Coaching Mentoring
&
Shadowing
Production Rhythms
HAVE MORE TIME 01
02
03
We leverage our admin and technology to remove more than 75% of the daily tasks an individual agent must complete just to close a buyer or seller transaction.
Lead generation is easier when you can use proven scripts, professional presentations, and state of the art technology.
This leads to more free time for you and more consistent closings every month of the year.
CAREER OPPORTUNITIES
LIMITLESS OPPORTUNITY Opportunities abound for agents powered by PLACE who aspire to something more than being “just an agent” for the rest of their career. Driven individuals earn the ability to launch an expansion team, invest in a brokerage, invest in real estate together with Ben Kinney, Chris Suarez and their business partners, become a trainer, take leadership positions, and build wealth.
01 LEVERAGE MODEL
02 OPPORTUNITY MODEL
LEVERAGE MODEL We only want to get into business with the best of the best. When we do, we give top agents the opportunity to earn and apply more leverage, grow their business, and partner with us. Learning how and when to add leverage is a key part of our agent’s development schedule. In addition, team members will experience coaching for personal growth, health/well-being, wealth building, and relationship building. They will also have the opportunity to give back.
You can:
When you sell:
STAY
HIRE
HIRE
HIRE
QUALIFY
PRODUCTION PARTNER
1/2 ADMIN
LEVERAGE
OPERATOR OPPORTUNITY
1–2
3–4
6
8
10
DEALS/MO
DEALS/MO
DEALS/MO
DEALS/MO
DEALS/MO
REVENUE SHARE
STOCK PROGRAM
+ Wealth building REAL ESTATE INVESTMENTS
OTHER OPPORTUNITIES
+ Wealth protection HEALTH INSURANCE
LIFE INSURANCE
INCOME DIVERSIFICATION
CAREER OPPORTUNITIES
OPPORTUNITY MODEL
AGENT
ASSOCIATE
PARTNER
0–12 units
13–24 units/year
25–48 units/year or $250k GCI
All Agent Benefits Plus:
All Associate Benefits Plus:
Agent Launch Access to Team Leads Access to PLACE Intranet for Training, Coaching & Collaborating Weekly Training & Consulting Custom PLACE Website & CRM Marketing Platform for Design, Print & Social Graphic Solutions
PLACE Stock Purchase Plan
Access to Partner
Invest Up to 10% of
Mastermind Group led by
Commissions Earned
PLACE Executives
Eligible for 20% off PLACE Stock
Access to Subsidized Health
with a 20% Company Match
Care Plan
Revenue Share 1% of GCI Earned on Recruits
Access to Leverage Model Training Potential to Hire a Production Partner
SENIOR PARTNER
MANAGING PARTNER
EQUITY PARTNER
49–99 units/year or $500k GCI
100+ units/year or $1M GCI
$2.5M in GCI
All Partner Benefits Plus:
All Senior Partner Benefits Plus:
All Managing Partner Benefits Plus:
Access to the Next Level of
Investment Opportunities
Leverage Model
(Mortgage, Title, Real Estate,
Potential to Hire a Virtual
Brokerages)
Ability to Launch Additional
Profit Share in Location
PLACE Leadership Roles
Assistant or Admin Ability to Become a Coach
Vested in First Location
Locations
Complete Coaching Training Earn Income from Coaching Agents PLACE Operator Referral Stock Option Program Earn Stock Options for Referring Operators to PLACE
CAREER OPPORTUNITIES
WHAT SETS PLACE APART FROM ALL OTHER COMPANIES?
1. COMMUNITY
2. LEVERAGE
Being part of a community is a basic
Our unique Leverage Model
human need. The PLACE community
allows our agents to focus on
extends far past just our local team. It
what they do best and is most
includes our daily network-wide online
important - taking care of clients
collaboration, weekly consulting, and
and closing deals. Leverage
international partnerships. We have
includes systems, tools, and
curated a community of top producers
people. Leverage is a learned
within the real estate industry in which
skill and PLACE provides not only
members continue to build
a path and platform, but also a
relationships and a culture of
sequential process to follow as
supporting one another across all roles.
you continue growing.
3. TRAINING & COACHING At PLACE, what we do and how we do it are equally important to how hard we work. In order to continue our consistent growth and stay ahead of market shifts and industry changes, we provide real estate training, individual accountability, and businessbuilding coaching to help each of our partners hit their goals and continue on their growth path.
4. TECHNOLOGY
5. EXPOSURE
Our businesses and our
Our custom, comprehensive
relationships are built on
marketing, outreach and
proprietary software and
engagement strategy delivers
technology. Having built the best-
best-in-class exposure for our
in-industry CRM, PLACE eliminates
clients. It includes digital, social
the need for multiple technology
media, and print
platforms. This not only streamlines
communications that allow our
our processes and communication,
agents to win business and,
it also helps us to build big
more importantly, allow our
businesses while also building
clients to win when it’s time to
strong long term relationships with
sell, buy or invest in real estate.
6. TRACK RECORD Our track record speaks for itself. No need to list awards, rankings, recognition or acknowledgments. We all want to be part of a winning team. Winners attract other winners. PLACE’s goal is to continue to grow with the top 1% real estate agents in North America.
our customers.
CAREER OPPORTUNITIES
COMMUNITY The PLACE community continues to grow and expand locally, nationally, and now globally. As important as that may be for our collaboration and wealth building, it is equally important to our customers and clients. The world-wide network of PLACE real estate agents, offices, and platform enables us to deliver the same experience to buyers and sellers consistently, regardless of location. We connect and refer our clients to our global partners with confidence, knowing the level of service they will receive will be second to none.
INTERNATIONAL COMMUNITY PLACE continues to build its global presence which creates opportunities worldwide. Our companies, leaders, and agents own brokerages across the US, Canada, Europe, Central and South America.
CAREER OPPORTUNITIES
HOW WE HELP AGENTS WITH LEVERAGE Leverage is a learned skill. PLACE has created a platform of growth by coaching our agents through our Leverage Model while offering them the support of a high performing team. When you are part of a Powered by PLACE real estate business you unlock the power of leverage. We recognize that a real estate agent needs leverage in operations, technology, marketing, contract to close, and even licensed activity. Each part of our team leverage will allow you to sell more real estate and save more time.
PLACE TRAINING PLACE is consistently creating content to educate, train, coach, and consult our partners. Our training gives you access to the systems, strategies, and scripts that Ben and Chris have used to build a thriving business of 13,000+ deals a year. We also offer professional coaching for hiring and organizational growth, as well as personal coaching on subjects such as life mastery and wealth building.
CLASSES
WEBINARS
COACHING
VIDEOS
CAREER OPPORTUNITIES
PLACE TECHNOLOGY We have built or acquired some of the top real estate technology companies in the world (including ones we’ve purchased from companies like Zillow) for optimum results in real estate sales.
HOW MUCH IS YOUR HOME REALLY WORTH? Join over 300,000 homeowners in finding your home’s value
EXPOSURE / MARKETING Marketing and exposure is critical for your clients and for your brand. With marketing across digital media, social media and print media, you will be generating leads and building a brand simultaneously. Our technology and advertising team can help you find the right buyers and sellers and market your listings for a fraction of the cost.
JUST LISTE D SEE THE PRIC ALL E THE PHOT OS!
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CAREER OPPORTUNITIES
OUR TRACK RECORD
OUR RECOGNITION
Our track record shows that we have a recipe for success.
Our sales teams, brokerages, and technology companies are consistently recognized for exceptional performance and growth.
13,500+ Homes sold in the last year
THE WALL STREET JOURNAL INC 500
$6 BILLION Closed Volume
4.9/5.0 Average client satisfaction rating
INMAN T3 SIXTY MOST INFLUENTIAL RIS MEDIA FUTURIST
OUR TRACK RECORD OF GIVING PLACE is committed to giving back to our communities. Our passions are around solving homelessness and hunger in our communities - especially when it affects children. Here are some examples of the places we support:
PLACE Gives
Donate to CASA
Northwest Children’s Outreach
Alzheimer’s Association
Epilepsy Foundation
Operation Blue Santa
American Cancer Society
Fathers in the Field
Our Calling
American Heart Association
Feeding Tampa Bay
Project Transitions
American Kidney Foundation
Folsom’s Hope
Roadrunner Food Bank
American Red Cross
Hudson Humane Society
Rose of Charity Orphanage
Austin Child Guidance Center
Idaho Food Bank
Safe Haven Maternity Home
Austin Pets Alive
Jesuit High School Scholarship Fund
Saratoga Center for the Family
Bellingham Food Bank
Josh Bidwell Foundation
Save a Warrior
Bethlehem Community Fund
Keep Austin Fed
Senior Services of South Sound
Big Brothers Big Sisters
Leukemia Lymphoma Society (LLS)
Skookum Kids
Breaking Bread
Make a Wish America
South Street Children’s Cafe
Canine Companions
Malta Veterans Association
St. Jude Children’s Hospital
Center for Disability Services
Mary & Martha House
Stop Soldier Suicide
Children’s Cancer Association
Mary Gilbert Seehawer Foundation
The Family Place
Christian Medical Mission
Mary’s Place - Homeless Shelter
The Phoenix Center
Clark County Food Bank
Meals on Wheels
The Service Board
Coats for Kids
Mercy Housing
West Texas Food Bank
Community Cancer Center
Miracles In Progress
Westside Baby
Community First Village
No Kid Hungry
Whatcom YMCA
Cuidando Los Niños
North Texas Cancer Support Community
YMCA Women’s Shelter
CAREER OPPORTUNITIES
COMMITMENT TO THE STANDARD
01 ACTIVITIES
02 KNOWLEDGE
A commitment to consistently doing the activities and following the systems that make our top agents so successful.
A commitment to be the most informed person in the room. To know and master the models, processes and systems that make our team so successful.
03 PRODUCTIVITY
04 PARTICIPATION
A commitment to generating listings and pendings in the first 30-60-90 days. Your commitment to the team, your loved ones, and yourself is to produce at the highest level possible.
Leaders show up. This is why we want your commitment to participate in our daily activities, training, and events.
FIRST STEPS COMPLETE GOALS AND GPS The most successful people in business and life have written goals. You will complete the goals worksheet and create your first GPS prior to your first day.
REVIEW AND SIGN STANDARDS AND TEAM AGREEMENT We ask that you commit to generating listings and pendings in the first 30-60-90 days, and to produce at the highest level possible.
MEMORIZE MISSION, VISION AND VALUES The Mission, Vision and Values of the PLACE create the foundation of our business and help us in every decision that we make. Your goal is to be able to recite it, by memory, on your first day, in front of the team.
COMPLETE SPHERE SPREADSHEET On your first day of work you must provide a sphere spreadsheet complete with at least 200 names, each with at least one piece of contact information.
ATTEND SCRIPTS AND ROLE PLAY
PICK START DATE
All of our agents attend daily script practice. When you role play, you will learn about the team, our culture, and your future opportunity. Prior to launching with our team you will make 1,000 prospecting dials.
Once all of your brokerage paperwork, licensing, and homework is complete, you can report for your first day. We expect you to arrive prepared on day one with 1 buyer lead, 1 seller lead, and the names of 3 people who would be interested in a career in real estate.
CAREER OPPORTUNITIES
EVERYTHING HOME IN ONE
L E A R N
M O R E
A T
P L A C E . C O M