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Brand Guidelines

Designed by Alligance Branding

CAPITALBOP

Brand Guidelines — 2014/2015

Union Arts 411 New York Ave. NE Washington, DC 20002

p: 202-255-0392 editor@capitalbop.com www.capitalbop.com


CAPITALBOP Branding Book

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CAPITALBOP Brandbook


Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01

Fonts 08 Color Palette 09 Type Hierachy 10 Print 11 Tone 12 Imagery 07

For any questions regarding the contents of this document please contact us at editor@capitalbop.com and we will endevour to assist you as soon as possible. The contents of this document are private all rights reserved by Capitalbop 2014


CAPITALBOP Branding Book Section Title

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CAPITALBOP Brandbook


Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.


CAPITALBOP Brandbook

Logo

6

01

Final Logo

CAPITALBOP Branding Book

Capitalbop final logo in standard black and white using Kirkwood Font in Regular type weight with official Capitalbop symbol.


Usage

02

Which logo where A. Full Logo | Capitalbop, symbol, with company/brand title B. Logotype Capitalbop lettering with symbol stacked. C. Digital | Logo in all black -when printed on non color documents. D. Capitalbop Symbol A

C

B


CAPITALBOP Brandbook

Colors

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03

CAPITALBOP Branding Book

Logo color placement A.White color on black color B. Grey | White logo on Grey color C. Black full color logo on grey color. D. Black | White Logo on black color. Reverse:The logo may be reversed out of a colored background only in special situations, which must be approved by Capitalbop. A

B

C

D


Errors

04

Ensure not to do the following A. Dark on Dark | Full color logo not to be placed on dark background B. Write over | May not write over logo. C. Distort | Logo is not to be distorted in anyway-original typographic authenticity will be lost. D. Rotate | Logo is not to be rotated in anyway. A

B

Do not write over logo

C

D


CAPITALBOP Brandbook

Size

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05

Logo Size

CAPITALBOP Branding Book

Horizontal Orientation: This logo can be used as small as about 2 inches wide. For larger applications such as signage and banners, please consult the company for additional sizes.

10px


Isolation

06

Logo Isolation To prevent a cluttered look, maintain a comfortable white space around the general logo. The Capitalbop symbol is the same height as the Capitalbop lettering.No graphic element – type, rule, line, art – should be allowed within this area.

10px


CAPITALBOP Brandbook

Fonts

CAPITALBOP Branding Book

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07

kirkwood regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trade Gothic Bold Condensed No. 20

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Palette

08

Several variations of the logo may be used for different printing situations. Two-Color: When possible, use the spot-color version. This version includes two Pantone速 Matching System colors: PMS1807 PC (red) and PMS 1817 PC (dark red).

Process Color: When printing materials in four-color process, use the segmented four process colors (cyan, magenta, yellow and black). One-Color: When the method of reproduction does not allow for either a second color, use the one-color version, printed with black ink.

C20 M100 Y100 K12 / Pantone 1807 PC / Web #b5121b

C0 M90 Y100 K66 / Pantone 1817 PC / Web #6f1200

C0 M13 Y49 K100 / Pantone Black / Web #1F1400


CAPITALBOP Brandbook

Print

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10

Stationery

CAPITALBOP Branding Book

Full color logo in use for Letterhead, Business Card and electronic newsletter.


CAPITALBOP Brandbook

Tone

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11

CAPITALBOP Branding Book

Tone of Voice Example

We build audiences in order to this music, because it is impor identity but also ever-changing CapitalBop.com is designed to newcomers to jazz die-hards fi fit their preferences. Our D.C. J shows reach diverse audiences nontraditional, outside-the-box


We build audiences in order to build community around this music, because it is important to the city’s historic identity but also ever-changing and contemporary. CapitalBop.com is designed to help everyone from newcomers to jazz die-hards find live music that will fit their preferences. Our D.C. Jazz Lofts and other shows reach diverse audiences and present jazz in nontraditional, outside-the-box scenarios.

o build community around rtant to the city’s historic g and contemporary. help everyone from find live music that will Jazz Lofts and other s and present jazz in x scenarios.


CAPITALBOP Brandbook

Imagery

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12

CAPITALBOP Branding Book

Photographic Style


Imagery focus: jazz lifestyle and culture, high energy, performance, spaces, musicians.


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CAPITALBOP Brandbook

This quick reference guide introduces and explains the Capitalbop graphic identity and branding. It outlines ways to implement a strong, consistent visual character.


Capitalbop Brand Guidelines  
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