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Annual Sponsorship Proposal

Paste Radio Show Signs of Life in Music, Film & Culture Produced and Broadcast by 90.1 WABE-FM; Atlanta, GA

Paste? What is

Paste is the premiere entertainment publication for progressive thinkers—people who enjoy discovering new music, film and books. Paste caters to readers who prize substance and authenticity over fads and manufactured attitude. The Paste Radio Show The Paste Radio Show will take the best of what Paste Magazine has to offer, and present it to the listeners of NPR’s Morning Edition and 90.1 WABE-FM. Like NPR and WABE, Paste is for anyone who is discriminating in their approach to consuming culture, the arts, news & information.

Content The Paste Radio Show will be broadcast twice each week during the NPR Morning Edition (Tuesdays & Fridays; 3 1/2 minute vignettes). As well as, every Friday evening @ 7:30pm in a full 30 minute long form program format.

WABE Listeners are the


Customers for your business. Each week, WABE reaches over 400,000 Atlanta listeners who are among the most educated and affluent audiences in radio. The WABE audience is 50.5% male and 49.5% female. 55.5% of our audience are between the ages of 25 and 54 and 63% are between the age of 35 and 64. The average age is 47 and the average household income is $112,690. Wealthy 60% more likely to own a half million dollar home 82% more likely to earn a household income of over $150,000 per year.

Opinion Leaders 41% more likely to vote in local, state, or federal elections.

Engaged in Community Life 86% more likely to work as a volunteer.

Business Leaders 102% more likely to be the president of a company.

Curious About the World Around Them 84% more likely to travel outside the U.S. 5+ times every 3 years.

Well-Educated 214% more likely to have a post graduate degree.

Sample List The Following is a Segment

Facing the Critics

A Paste Magazine critic reads his review aloud to the artist concerned, and then discusses the album, film or book in light of the review.

Ears We Trust A musician, producer or film maker talks about his favorite recent musical discoveries, and offers a listen

Review Haiku Reviews can be dull But poetry is genius Thus, Review Haiku

Dischord Two critics offer two very different reviews for the same album

Kid Music that Doesn’t Suck Artists or Writers with Children offer their picks for music that is both kidfriendly and palatable for adult ears

Ear of the Beholder Much like Ears We Trust, but as a “Man on the Street” approach, where a reporter asks those in public what they have playing on their ipods.

Something Old, Something New Paste offers up suggestions of older music for fans of a new album or artist; then offers suggestions for new music/ artists based for fans of a classic album or established artist.

Ex: For fans of Elton John (classic): Dr. Dog, the new Ben Folds Album; For fans of Wild Sweet Orange (new): Copeland, Counting Crows, Coldplay

Distribution: The Paste Radio Show will be broadcast initially in the Atlanta market by 90.1 WABE during NPR’s Morning Edition and every Friday evening from 7:30p.m. to 8p.m. We will begin syndication of The Paste Radio Show on a national level in 2009.

As One of Only Two Presenting Sponsors, You Will Receive: • 52 week category exclusive presenting sponsorship of The Paste Radio Show on 90.1 WABE • One :15 second underwriting message embedded in the body of one 3.5 minute vignette. Airing in NPR’s Morning Edition. • Two 15 second underwriting messages embedded in the body of the 30 minute program on Friday evenings. • One opening and one closing message. • The Paste Radio Show air times: Tuesdays & Fridays 6a.m. to 9a.m. & Fridays 730p.m. to 8p.m.

Annual Totals: 156 fifteen-second underwriting messages, 3.2 million total annual impressions P12+ $50,000 (net) investment (Atlanta only)


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