Special Sources Brand Manual

A unit of Lacus Resources p vt ltd

identity design guidelines

A Whoa Mama Design Identity

hello!

designer, printer, web developer, animator...

This is the identity guidelines of Special Sources. Please read carefully, we want to make your work easier :)

logo

Vertical Version (Primary version of the logo to be used)

Horizontal Version (Use when is strictly necessary)

www.whoamamadesign.com

logo

identity design guidelines

logo Construction

7.2x 6x

180° x 4x x

x

0.4x 4.8x

4.8x

4x

x

logo

identity design guidelines

www.whoamamadesign.com

Horizontal version aligment

logo clear space The green border indicates “Clear Space�. It must be kept free of any other graphic or visual elements.

This is the imaginary border that protects the logo from any conflict and preserves its presence and legibility.

4x

x

4x

identity design guidelines

logo

4x

www.whoamamadesign.com

4x

symbol Two hands that are joined thanks to one source as a symbol of affection that describes an emotional connection

Area allowed to crop.

x

where two humans beings come into contact.

4x

Crop It is only possible to crop the symbol for special use as a complementary graphic.

minimun size

1cm

1.8cm

Web

42px

78px

favicon

www.whoamamadesign.com

Print

identity design guidelines

color single colour usage (Only when limited to screen print)

color

identity design guidelines

Primary color system (Corporative communication)

Special color for tiny text

pantone 2715cp cmyk 56:52:0:0 rgb 123:124:187 #7b7cbb

pantone 283cp cmyk 42:9:0:0 rgb 139:197:235 #8bc5eb

pantone 284cp cmyk 59:17:0:0 rgb 93:173:224 #5dade0

50%

50%

15%

15%

www.whoamamadesign.com

Bussiness cards use example:

color Combinations (Primary Color System)

Gradients Proportion 80% 20% for each version.

Proportion 50% 50% with secundary purple color.

color

identity design guidelines

Secondary color system (Advertisement and highlights)

#4bbe9f

30%

pantone 2655cp cmyk 56:52:0:0 rgb 130:112:178 #8270b2

pantone 7499cp cmyk 1:2:24:0 rgb 253:243:202 #fdf3ca

www.whoamamadesign.com

pantone 3395cp cmyk 66:00:48:0 rgb 75:190:159

a good way of using the secondary colors to write a nice message.

incorrect use

Avoid streching

harmonies that prevent visualization of the logo.

the logo.

Avoid alterating

Avoid changing

Avoid tilting,

Avoid

the fixed structure to suit layout demands.

flipping or rotating of the original logo.

the structure.

changing the colour of the brand.

Avoid

border lines.

www.whoamamadesign.com

Avoid using color

identity design guidelines

typography

Headlines and Typo Breaks

futura round A smooth bold font for headers.

Black a b c d e f g h ij k l Caps m n o p q r s t u v w x y z

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0 12 3 4 5 6 7 8 9 ~ ! @ # $ %^&*()_+{}[]:;”’<>,.?/

Context Text And Inner Headlines

GOTHAM ROUNDED A smooth technical letter that goes from friendly to high-tech to cheeky with ease.

BOOK

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/

BOLD

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/

BOOK Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/

BOLD Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789~!@#$%^&*()_+{}[]:;”’<>,.?/ www.whoamamadesign.com

typography

identity design guidelines

text hierachy Main Title always in lower case.

Title Sub Title Paragraph

futurasb-round Gotham Rounded Bold Gotham Rounded Medium.

Gotham Rounded Book.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Proin tincidunt ligula eget consequat luctus. Integer nec lacus at ipsum suscipit ultricies sollicitudin ac nulla. highlight one, iaculis sed congue quis, euismod eu enim. Proin eget tincidunt velit. â&#x20AC;&#x153;Quotations or copy in Book Italicâ&#x20AC;?. Praesent vel nunc mattis orci lacinia tincidunt vel sit amet felis. Links

and highlight two in green, rutrum ex tempus, euismod sapien. Aliquam finibus imperdiet porttitor. Pellentesque sit amet leo quis libero luctus rutrum nec a risus.

tag line We are part of the same group. We are a community that seeks to make a difference to the world. We want to improve ourselves, we want to care and heal in order to give our hand to others.

www.whoamamadesign.com

we belong

identity design guidelines

graphic We communicate everything through hands, thatâ&#x20AC;&#x2122;s why we have our own alphabeth.

a

b

c

d

e

f

g

h

i

j

k

l

m

n

o

p

q

r

s

t

u

v

w

x

y

z

www.whoamamadesign.com

identity design guidelines

Our aim is connect people living with special needs and their guardians with Related Institutions, caregivers,therapists, and producers/distributors of physical aids etc.