ZOR Brand Positioning for Flux Branding

zor brand positioning 2017

About this book MPA maintains a variety of house brands that provide the sales team with a range of options for offering exclusive distribution to selected customers.

MPA has recently purchased ZOR, a long-standing line of turbochargers. Flux will be positioning ZOR as a premium, online brand of automotive aftermarket parts.

Flux has been tasked with creating a unique brand identity for ZOR that aligns with MPA’s current offerings while differentiating ZOR from its key competitors.

This book contains brand positioning and initial concept studies for the ZOR identity. The artwork is intended to define a visual direction and includes both logo and inspiration.

crafted by

Š 2017 motorcar parts of america

CURRENT ZOR LOGO

2

BRAND concept

ZOR IS STRONG Personified as a mythological viking, ZOR is a brand that stands for strength. It is the duty of ZOR to protect. To withstand forces.

To power forward. To reliably persist. Committed to this vision of protection, ZOR is a strong automotive brand that doesn’t quit. Š 2016 motorcar parts of america

3

name & tag

ZOR

Choose Strength

Built to protect, ZOR automotive parts provide the persistence to power through extreme forces.

Trusted, tested and true, ZOR parts are the strongest in the automotive aftermarket.

• Backed by a lifetime warranty, triple tested, and built to the highest quality standards, ZOR parts have you covered.

• With discipline, courage and honor, ZOR stands behind his products time after time. You have a choice in aftermarket automotive parts.

Choose ZOR. Choose strength.

© 2017 motorcar parts of america

4

THE MPA BRAND PORTFOLIO A NEW BRAND THAT FITS MPA has built a robust portfolio of brands that capture a variety of automotive aftermarket audiences. Their newest addition, ZOR, is strategically branded to align with MPA’s current offerings while providing unique brand positioning that stands out in the marketplace.

ZOR is a premium online automotive brand currently focused on turbochargers. By creating a strong, iconic brand, we open up possibilities for new product lines to be sold under the ZOR umbrella.

Brand Name

Position

Quality Built

Smart

Xtreme Heavy Duty

Extreme

Xtreme Power Sports

Power

Talon

Precision

Reliance

Artisanal

ZOR

Strong

Š 2017 motorcar parts of america

5

brand strategy THE NINE NOBLE VIRTUES A moral and ethical code of conduct taken from ancient Viking traditions, The Nine Noble Virtues form the foundation of the ZOR brand.

COURAGE ZOR dedicated commitment to quality and performance is unrivaled in the automotive aftermarket.

TRUTH Detailed design and lean manufacturing means that small teams of qualified craftsmen are producing small batches of the finest quality parts.

HONOR ZOR stands behind every part built. Backed by a lifetime warranty, ZOR automotive parts are products you can trust.

FIDELITY With enormous capacity and superior fill rates, ZOR can move product quickly and on time.

DISCIPLINE We do our homework. Knowledge, research and decades of experience ensures that OEM specification are always met or exceeded.

HOSPITALITY ZOR offers Industry leading technical support services staffed by ASE certified technicians.

INDUSTRIOUSNESS ZOR has it all. Providing coverage for all makes and models, ZOR is a single supplier you can count on.

SELF-RELIANCE Fully packaged with instructions, installation guides and tech bulletins, ZOR gives you everything you need to get the job done.

PERSEVERANCE Triple tested for the highest quality, ZOR products are component tested and 100% sub-assembly and EOL tested. Š 2017 motorcar parts of america

6

DESIGN INSPIRATION 1: SHIELD

© 2017 motorcar parts of america

7

LOGO 1: SHIELD

Š 2017 motorcar parts of america

Placed prominently in the forefront, the ZOR name is created in bold dimentional typography. A subtle use of a shield implies that a sense of protection always backs up the ZOR label.

8

LOGO 1: SHIELD

© 2017 motorcar parts of america

9

DESIGN INSPIRATION 2: VIKING

© 2017 motorcar parts of america

10

LOGO 2: VIKING

Š 2017 motorcar parts of america

Creating a heroic, iconic image with the use of a Viking warrior, this logo offers a nod to the brand’s history. The use of a round shield with nine rivets symbolizes the nine noble virtues.

11

LOGO 2: VIKING

© 2017 motorcar parts of america

12

DESIGN INSPIRATION 3: lightning

© 2017 motorcar parts of america

13

LOGO 3: lightning

Š 2017 motorcar parts of america

Two lightning bolts penetrate the Zor logo symbolizing power, energy and speed. A bold custom font reflects the stability of the brand. A strong Z locked up with a lightning bolt captures the essence of the brand.

14

LOGO 3: lightning

Š 2017 motorcar parts of america

15

DESIGN INSPIRATION 4: fire

© 2017 motorcar parts of america

16

LOGO 4: fire

Š 2017 motorcar parts of america

This is a nod to the previous Zor logo, pulling in the fire element and an updated type style. This concept is simple and strong, suggesting power and combustion.

17

LOGO 4: fire

Š 2017 motorcar parts of america

18