Talon Brand Positioning for Flux Branding

talon brand positioning 2016

About this book MPA maintains a variety of house brands that provide the sales team with a range of options for offering exclusive distribution to selected customers.

In response to an immediate opportunity for growth, MPA is repositioning its Talon brand, which is not currently being leveraged. To provide assurance of clear intellectual property rights, a fast approach to solving the customer’s need is achieved by using Talon.

Previously positioned as a low-cost value line, Talon will be re-imagined as a premium quality line of automotive parts.

The newly recrafted brand will become elevated to compete head to head with: Quality-Built™, Pure Energy™ and Reliance™.

CURRENT TALON LOGO

This book contains initial conceptual studies for both the Talon brand position and identity. The artwork is intended to define a visual direction, and includes both logo and inspiration. Final artwork will be completed for one selected identity, with refined and perfected logotype treatments completed at that time in the future. crafted by

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NOW, OPEN YOUR PERSPECTIVE TO AN ALL-NEW VISION FOR TALON PREMIUM ART PARTS. 2

BRAND concept

THE POWER OF PRECISION Embracing the ideals of an eagle’s keen vision, swift precision and powerful instinct, Talon Premium Auto Parts soar above the competition.

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name & tag

TALON Quality Within Reach

Designed with accuracy and flawless precision, Talon delivers the freedom to choose superior quality parts that perform better than the original.

• Just as the eagle relies on powerful talons, today’s top mechanics and experienced service professionals now have the reliability of durable, tested, true replacement parts they can trust.

• Every product is backed by a lifetime warranty and the industry’s leading support team, providing technical assistance that’s always within reach.

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MOOD BOARD PROVEN CREDIBILITY Delivering consistent performance without compromise, Talon specializes in premium auto parts that accelerate quality forward.

• Strictly tested by our team of expert engineers, each component is individually inspected and 100% lab certified to ensure that reliability and dependability are built into each and every part.

• ASE certified master technicians are available through Talon’s free technical support hotline offering the support needed to swiftly and accurately get the job done. Test assured, with Talon, durability is close at hand.

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TARGET MARKET TALON: TESTED FOR THE PROFESSIONAL Created exclusively for the traditional aftermarket channel, Talon ensures that the right people have the right parts, at the right time, to get the job done. The brand targets two distinct audiences: the professional parts reseller and the professional installer.

Premium Parts Within Reach • With Talon, our commitment to premium quality components translates into total confidence that every replacement part meets or exceeds OE specifications for fit and functionality.

Total Support Within Reach • Free technical support is available through our website or by phone with a certified ASE Master Technician, providing assurance that every install results in a satisfied customer.

Complete Coverage Within Reach • Talon Premium Auto Parts are available for 98% of AAIA

Talon.

Tested.

True. > Certified Quality > Free Technical Support

applications, providing a single source for import & domestic

> Complete Coverage

nameplates across fast moving, late model & hard to

> Product Training

find applications.

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> Lifetime Warranty

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DESIGN INSPIRATION 1

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LOGO 1

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Graphically simple, modern and sophisticated, this logo features a subtle reference to an eagle’s beak breaking through the letter T and two interconnected talons in the letter O.

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LOGO 1

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DESIGN INSPIRATION 2

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LOGO 2

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Emphasizing the iconic nature of the eagle, two talons punctuate this logo highlighting the precision and accuracy of its most important feature.

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LOGO 2

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DESIGN INSPIRATION 3

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LOGO 3

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Implying an eagle’s wings with solid, clean lines and a bold typeface, this abstract take on the letter T reinforces the power and strength of the Talon brand.

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LOGO 3

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DESIGN INSPIRATION 4

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LOGO 4

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Inspired by the talon as a tool, this logo references the usefulness of the product, infusing swiftness, accuracy and precision into the brand itself.

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LOGO 4

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