Pacific Bliss Brand Platform

PACIFIC BLISS Brand Platform R1

December 21, 2017

“Follow your bliss and the universe will open doors where there were only walls.”

JOSEPH CAMPBELL

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EASTWAY PACIFIC BLISS | PROPERTY | BRAND POSITIONING PLATFORM R1 | NOVEMBER DECEMBER 21, 17, 2017

About This Book This book was written to share the fundamental core of the Pacific Bliss brand with you. This brand positioning serves as the internal foundation for all expressions of the Pacific Bliss identity, culture, messaging and creative collateral. Your brand positioning should act as a blueprint – something you can use to build from and measure against.

USE THIS BOOK AS:

→ A strategic and tactical document that paves the way forward → An internal resource to rally employees around a clearly articulated vision → A quick and easy reference for external creative and marketing teams → A key that informs the visual language, style and tone of all collateral → A reviewing tool to help ensure the consistency of all content and communications

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BRAND ESSENCE

MISSION

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MARKETING MESSAGE

VALUE PROPOSITION

5 NAME & TAGLINE

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Brand Essence

Live the dream

Where mood and memories mix.

Where style and substance blend.

Where friends and feelings unite.

On common ground we play.

Everyday.

Inspired by California creatives who’ve paved the way forward and made us reconsider what it means to live the dream, Pacific Bliss is here.

Offering the perfect backdrop for the creative spirit to soar, California embodies the epitome of healthy, relaxed living that places freedom, self-expression and independence above all else.

Infusing a California state-of-mind into everyday life, Pacific Bliss taps into our innate creativity, releasing blocks, breaking through barriers, and unleashing passions day in and day out.

With Pacific Bliss, your calling is never unanswered.

It’s honored.

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Mission CALIFORNIA STORIES Pacific Bliss was established to inspire people to live a creative life full of adventure and discovery. By sharing the stories of artists and influencers who are shaping the California creative landscape, we connect our consumers to their passion and inspire them to explore, define and reveal their most authentic selves.

For people who march to the beat of their own drum, blaze their own trails and create their own worlds, Pacific Bliss is a cannabis brand that lets you go beyond the ordinary.

Our goal is to generate passion, fuel creativity and spark the imagination.

Every day. Every moment.

This is our bliss.

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Mission By sharing stories of the top 10 creatives who are living the California dream, we create media driven content that fuels the brand and differentiates Pacific Bliss.

FOOD

ART

FILM

ILLUSTRATION

FASHION

ARI TAYMOR

MAJA RUZNIC

RYAN COOGLER

JESSICA HISCHE

ROB GARCIA

Super-fresh Chef at Alma @ The Standard Hotel Los Angeles.

Abstract painter who’s multidimensional works provoke curiosity and reflection.

Award-winning filmmaker known for his first feature Fruitvale Station.

Font aficionado and letter-crafting pro.

Menswear designer and founder of EniNoir Collection.

This list represents a creative direction and is not intended as final.

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Mission

TECH

DESIGN

MUSIC

SCRIBE

NATURE

SAM TELLER

OWEN SCHMIT

YOODOO PARK

CAMILLA BLACKETT

JAMIE HERN

Cofounder and managing director of Launchpad LA.

Known for her color-filled canvases and surf-themed scenes.

Aka GRMLN, California musician backed by Carpark Records.

Screenwriter whose words are heard in HBO’s The Newsroom and New Girl.

Cofounder and communications director of 350.org

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Marketing Message JUST COAST Let style dictate your direction.

Let passion propel you forward.

Let ease be your energy.

Beyond the surf, above the trees is a place where life is beautiful.

A California state of mind. Filled with unlimited creative potential and infinite ease.

At Pacific Bliss, we believe inspiration shouldn’t come in moments but in days. That’s why we created a cannabis brand that inspires you to live the California dream.

Pacific Bliss was designed with you in mind.

The Trailblazers, the Trendsetters, the Influencers.

For those who are always In the mood for more.

For those that crave a life that is sweeter.

This is your time.

This is your coast.

Your mood is your choice.

Choose bliss.

Pacific Bliss.

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Value Proposition A LIFESTYLE BRAND FOR CREATIVES Inspired by the mountains, foothills, sand and surf of California, Pacific Bliss is a cannabis brand for creatives. Stimulating individuals in all aspects of creative life, Pacific Bliss is a lifestyle brand for free-thinkers who enjoy cannabis responsibly.

Pacific Bliss is made for the artists, the dreamers, the entrepreneurs who dare to define their own dreams, pursue their unique passions and discover new ways to create an authentic life.

At Pacific Bliss, we take the best and make it better. We cultivate the most popular strains and create the highest quality products. All our plants are carefully grown, tediously tended to, hand trimmed and packaged to ensure quality from seed to smoke. Fully controlled, hand made and home grown, Pacific Bliss is pure California.

Pacific Bliss is an everyday cannabis brand that makes the ordinary extraordinary.

Created for Creatives Crafted in California Pacific Bliss makes everyday a beautiful day.

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PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Name & Tagline

Pacific Bliss Pure California

NAME

TAGLINE

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Pacific Bliss

The California lifestyle is a state of mind. A way of being that inspires people to follow their dreams and go beyond what they previously thought possible. Pacific Bliss is a lifestyle brand for creatives, we just happen to sell cannabis products.

Pure California

By aligning Pacific Bliss with the brand of California, we leverage the appeal of West Coast living with our quality cannabis products. This state of joy, of freedom of total selfexpression is infused into everything we do as a company, a brand and a way of life.

PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017

Thank YOU

1308 Factory Place, Loft 202 Los Angeles, CA 90013 213.599.7949 Jamie Schwartzman Chief Strategic Officer jamie@fluxbranding.com

Karen Maxwell CREATIVE DIRECTOR

Julie Greene CREATIVE STRATEGIST

Nick Campbell ACCOUNT MANAGER

Johanna Ketterle GRAPHIC DESIGNER

PACIFIC BLISS | BRAND PLATFORM R1 | DECEMBER 21, 2017