Fremont 9 Ad Campaign for Flux Branding

FREMONT 9 CAMPAIGN CONCEPTS

SEPTEMBER 2 3, 201 6

concept one

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Concept 1: Show Us Your Different “ At Fremont 9 we do things a little different. We like that.

We know you will too.”

This campaign celebrates the unique personalities that gravitate to Fremont East. Street art inspired typography is combined with gritty, but stylish lifestyle photography. #ShowUsYourDifferent is a hashtag to be used for social media.

A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

NOW LEASING AT FREMONT9.COM

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FREMONT 9 | CAMPAIGN CONCEPTS | SEPTEMBER 23, 201 6

concept two

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Concept 2: FRE yourself “ You love your freedom. We don’t we need to spell it out for you.

Fremont 9 gives you the space to live. Out loud. Everyday.”

yourself

This campaign takes ownership of the Fremont East District by isolating the “FRE” and turning it into a motto that appeals to a youthful audience that embraces all Fremont 9 has to offer. It can work as a purely typographic campaign, or in conjunction with emotive portrait photography.

A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

NOW LEASING AT FREMONT9.COM

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FREMONT 9 | CAMPAIGN CONCEPTS | SEPTEMBER 23, 201 6

concept three

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Concept 3: Fremont East Style “ Your routine is anything but routine. Your life is busy, highenergy, crazy - and tomorrow you’ll do it all again.”

This concept unfuses the “Eat, Work, Sleep, Repeat” routine with the eclectic lifestyle of a Fremont East enthusiast. Photo strips are used to emphasize spontaneity and bold lists parody the language of a creative daily calendar.

WAKE. CREATE. EAT. PLAY. DRINK. SWEAT. SEEK. LOVE. SLEEP. REPEAT. A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

NOW LEASING AT FREMONT9.COM

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FREMONT 9 | CAMPAIGN CONCEPTS | SEPTEMBER 23, 201 6

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SUMMARY Concept 1

Concept 2

yourself

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Concept 3

WAKE. CREATE. EAT. PLAY. DRINK. SWEAT. SEEK. LOVE. SLEEP. REPEAT.

A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

A MODERN APARTMENT COMMUNITY IN LV’S FREMONT EAST DISTRICT

NOW LEASING AT FREMONT9.COM

NOW LEASING AT FREMONT9.COM

NOW LEASING AT FREMONT9.COM

FREMONT 9 | CAMPAIGN CONCEPTS | SEPTEMBER 23, 201 6

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Thank YOU

1308 Factory Place, Loft 202 Los Angeles, CA 90013 213.599.7949 Jamie Schwartzman Chief Strategic Officer jamie@fluxbranding.com