Flax Coffee Company Brand Positioning

Brand Positioning

The First Telba Company in the World BETTER HEALTH IS BREWING Flax Coffee Co. is harnessing the power of flaxseed to create a healthy alternative for coffee drinkers. Originating from traditional Ethiopian culture, a centuries old health secret made from pure, roasted flaxseed is now available as a refreshingly creamy beverage.

Flax Coffee Co. is the first to modernize the heritage of telba, making it accessible to health conscious consumers around the world.

While perfecting the art of telba, Flax Coffee Co. discovered a way to blend two nutritional powerhouses, antioxidant-rich coffee and heart-healthy flaxseed, together in one delicious cup of Flax Coffee. Our proprietary five step process places the healing power of flaxseed into a drink you enjoy daily.

Flax Coffee Co. makes a time honored tradition your new delicious health routine.

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The History of Telba Flaxseed and coffee are gifts to humanity from one of the world’s oldest civilizations.

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A RICH HERITAGE STEEPED IN CULTURE For centuries, telba, a pure all-natural flaxseed drink, alongside coffee has been an integral part of traditional Ethiopian culture. The true origin of the coffee plant, Ethiopia is home to both telba and coffee. Growing, roasting and brewing their own pure flaxseed and coffee beans has been a daily ritual and continues to provide anti-aging and disease-fighting benefits. Flax Coffee Co. is proud to modernize the cultural treasure of telba and coffee into a daily ritual for health conscious consumers.

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The Power of Flax MAKING COFFEE HEALTHY

For over 6,000 years, flaxseed has been known to provide enormous health benefits. Flaxseed helps improve digestion, boost metabolism, lower cholesterol, reduce sugar cravings, balance hormones and promote weight loss. Rich in Omega-3’s, flaxseeds are high in fiber, are sugar, carb and chemical-free and have no calories. Antioxidant and vitamin packed coffee improves energy levels, burns fat and fights disease. By combining flaxseed with coffee, Flax Coffee Co. has created a potent superbrew filled with lifesustaining nutrients and natural flavor.

Feel better, enhance your mood and enjoy glowing skin with nature’s favorite superfood on its own or in your daily cup of coffee.

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APPETITE SUPPRESSANT ANTI-INFLAMMATORY PROMOTES DIGESTION ANTI-AGING SKIN REJUVENATING

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CANCER FIGHTING BRAIN BOOSTING MOOD ENHANCING NON-GMO

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The Seed of Life MODERNIZING TWO SUPERFOODS Representing the stages of creation, The Seed of Life inspires Flax Coffee Co.’s proprietary process and reminds us to stay true to nature’s perfect sense of balance. We pay meticulous attention to every step of the process, from sourcing the right flaxseeds to creating the perfect roasting temperature.

GROWING

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We purchase all of our ingredients from fair trade farmers who build orchards that are better for the environment and improve the lives of their communities.

SELECTING

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Environmentally conscious and ethically sourced, our flaxseeds are always the highest quality. All of our hand-selected 100% Arabica coffee beans are grown in high altitudes on single estates.

CLEANING

Flax Coffee Co. creates unique brews with truly indulgent flavor.

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Once our coffee beans and flaxseeds have been hand-picked, cleaning and sorting begins quickly using state-of-the-art equipment and a multiple wash process to ensure fresh and savory blends.

ROASTING

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Our roasters use a low-heat, slow roasting and cooling process and are committed to energy efficiency and environmental responsibility.

BLENDING

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Ground separately to create consistency, we artfully combine our pure flaxseed and specialty coffee beans together to create signature recipes with unique flavor, aroma, body and smooth aftertaste.

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Satisfaction in Every Sip

A T RU E O R IG I N A L

P URE & SI M P LE

I t a l l s ta r t e d w i t h a s i m p l e i d e a

The easy way to get more flax in your diet

Flax Coffee Co. has evolved a centuries old tradition into one-of-a-kind products. Beginning as a simple home recipe, Flax Coffee Co. is the first to nutrient test and modernize telba. Combining the benefits of pure flaxseed with antioxidant-rich coffee, we provide access to a wellspring of health benefits for coffee drinkers.

Our resealable bags maintain freshness and are perfect for travelling.

Great care goes into crafting both our Telba and Flax Coffee products. Our proprietary five step process provides the purest ingredients without the use of chemicals. Blending two superfoods together into one simple indulgence guarantees you get the most benefits in every exquisite cup.

T HE H EA LTH Y A LT E R N AT I VE

A DA I LY C UP O F G O O D NESS

A real treat

T h e b e s t ta s t i n g f l a x i n t h e w o r l d

Putting the healing power of flax into your daily routine makes you feel better. Full of fiber and Omega-3 fatty acids, nutrient-dense flaxseed and antioxidant-rich coffee result in glowing skin, balanced hormones and improved digestion. Smooth and delicious, Flax Coffee Co. believes that being healthy is always in good taste.

Wholesome and delicious, the experience of Telba and Flax Coffee is one of pure goodness. Sweet, nutty flavors and a creamy texture with no bitter taste or acidic burn deliver health benefits that no other brewed beverage can provide.

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A New Alternative for Coffee Drinkers THE ULTIMATE SUPERFOOD BREW Flax Coffee Co. creates products that promote wellness and help people feel better. The original Telba Company, our potent anti-aging brews boost heart health, brain health and overall well-being. Our Flax Coffee is enhanced with our proprietary flaxseed roast, adding richness and balance to every distinctive cup.

TELBA E t h i o p i a n F l a xs e e d B e v e ra g e

Full of fiber and Omega-3 fatty acids, flaxseed results in glowing skin, balanced hormones and improved digestion. Earthy and light, rich and refreshing like a smooth nutty tea, Telba is pure flaxseed, pure delicious.

F LAX C O F F EE Peruvian Dark Roast

Sourced from Peru and roasted until the oils rise just to the surface, this coffee and flaxseed blend has a spicy aroma, medium body and balanced acidity, making it a wonderfully versatile coffee.

F LAX C O F F EE MEDIUM ROAST

South American Medium Roast

Blended from three heirloom Central and South American coffee beans and pure ground flaxseed, our Signature Medium Roast’s elegant citrus and sugar flavors result in a balanced, rich well-rounded palette.

F LAX C O F F EE South American Decaf

Originating from South America, our organic decaf showcases shade-grown coffee beans and pure flaxseed and is decaffeinated using only water and an activated charcoal filter.

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Get to Know Our Goodness Flax Coffee Company believes that enjoying good health should be simple, delicious and rewarding. We honor the health conscious community and people who are making an effort to live healthier lives. Promoting sustainable business practices, we use only the purest, environmentally conscious and ethically sourced ingredients.

Learn more @ FLAXCOFFEE.COM

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Flax Coffee Co. opens up unique revenue opportunities with two entirely new product lines for the health and wellness industry. We are the first to bring to market the well-documented health benefits of flaxseed as a traditional Ethiopian hot beverage known as Telba, and as a premium coffee blend.

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