The HUBB Brand Positioning Kit for FLUX Branding

THE HUBB BRAND POSITIONING

FEBRUARY 8, 201 6

Contents

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NAME + TAGLINE / DESCRIPTOR

FACT SHEET

BRAND CONCEPT

PROPERTY DESCRIPTION

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MARKETIN G MESSAGE

UNIQUE SELLING PRINCIPLES

LOCATION

ARCHITECTURE

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TARGET TENA NT

TEAM

MOOD BOARD

THE HUBB | BRAND POSITIONING R1 | FEBRUARY 8, 201 6

Name + TAGLINE/DESCRIPTOR HubB Where work + life connect*

Hub + Broadway = HubB

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*ALTERNATES Where workspace + lifestyle connect Workspace + Lifestyle Connecting work with life Find your center The center of work and life The space between work and life Where work and life get centered

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Fact SHEET ADDRESS

PA R K I N G

L A N D S CA P E

100 West Broadway (no website) S Q F O OTAG E CROSS STREETS B R O K E R AG E

AVA I L A B I L I T Y

» https://wmcommercial. wordpress.com

F E AT U R E S

BRANDING D E V E LO P E R

» http://www.oceanwestcp.com

»

ARCHITECT

» http://www.aref.com

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Brand CONCEPT CONNECTING WORK + LIFE IN THE HEART OF DTLB

The HubB is a modern central office space that unites contemporary businesses with a thriving urban environment. Featuring a private outdoor WorkPark that encourages co-working and collaboration, the HubB brings big ideas to light. Located within walking distance of DTLB’s lively Arts and Entertainment District, the HubB is a creative intersection between innovative workspaces and a progressive lifestyle. Close proximity to downtown hotspots and a rising luxury residential area connects a live-work-play lifestyle to the heart of historic downtown Long Beach.

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Property DESCRIPTION BRINGING YOUR BUSINESS OUT OF THE BOX

A nucleus of innovative collaboration, the HubB’s central courtyard, The WorkPark, encourages co-working in an outdoor environment. Bringing fresh air to good ideas allows contemporary businesses to collectively thrive. Along with this unique amenity, the HubB also features: • • • • • • • • • • •

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Marketing MESSAGE A CENTER FOR BRIGHT IDEAS

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An interconnection of innovation and expansion, the HubB stands as a central axis from which your modern work life can powerfully extend. An essential component that connects your workspace with your lifestyle, contemporary businesses can now call a dynamic, thriving urban environment home. The diversity, culture and creativity of the Pine Avenue Entertainment District circles HubB, making it a key focal point for today’s modern professionals.

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Unique Selling PRINCIPLES GET IN ON THE GROUND FLOOR Centering your business within the urban renaissance of downtown Long Beach is a smart decision.

UNIQUE FEATURES OF THE HUBB

➀ LO CATI ON

➄ WAL KA B I L I T Y

➁ PARKI NG ➅ P UBLIC

➆ F E STIVA L S/E V E N TS

→ TRANSIT →

➂ ACCESSIBILITY TO RESTAURANTS & ENTERTAINMENT

SECOND SATURDAY ART WALK

East Village THIRD FRIDAYS TWILIGHT WALK

Historic Pine Avenue →

C E R T I F I E D O R G A N I C FA R M E R S M A R K E T

Fridays →

B O B M A R L E Y R E G G A E F E S T I VA L

February

➃ PR IVATE

→ WORKPARK

CONGRESSIONAL CUP

Sailing races, April →

ANIME EXPO OR AX

→

C ATA L I N A S K I R A C E

( S PJ A ) Promotion of Japanese Animation & Culture, July

July →

S O U N DWA L K

Sound art festival in the East Village

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The LOCATION HubB - where character & creativity connect

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The LOCATION { CONTINUED }

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The ARCHITECTURE A COMMUNAL BUILDING THAT’S AHEAD OF THE CURVE

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The HubB is a two-building, 6-story campus-style office environment measuring 210,281 rentable square feet located in the heart of downtown Long Beach.

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Target TENANT CO-WORK. CO-CREATE. CO-EXIST.

For today’s contemporary office user who works to live and lives to work, the HubB offers the perfect solution for those looking to connect their active lifestyle with their daily workspace.

PROFESSIONAL SERVICES CREATIVE AGENCIES MEDIA & PUBLIC RELATIONS GAMING & TECHNOLOGY COWORKING

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The TEAM

OW N ER / D E V ELO PER

Ocean West

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L E A S I N G AG E N T

L ANDSCAPE ARCHITECT

William Morris Commercial

Wayne Romanek

A R C H I T EC T

B R A N D I N G AG E N CY

Aref Associates

Flux Branding

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Mood BOARD

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Thank YOU NOTE

APPROVED

DESIGN PROOF

APPROVED WITH NOTED CHANGES Please make requested changes (noted via email,

CLIENT JOB NUMBER

NOT APPROVED – CHANGES DATE SUBMITTED

{ SUBJECT TO ADDITIONAL FEES }

Please make the requested changes (noted via APPROVED BY DATE

1308 Factory Place, Loft 202 Los Angeles, CA 90013 213.599.7949 Jamie Schwartzman Chief Strategic Officer jamie@fluxbranding.com

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