Accelerators Organization Target Audience Profile

TARGET AUDIENCE PROFILE - ROUND ONE

WHAT TO EXPECT Goal: Create a succinct, formalized AO Target Audience Profile to provide advertisers, mentors and other stakeholders with a clear picture of who the AO Target Audience is.

THE FACTS THE AO AUDIENCE MEET OUR MEMBERS KEY TAKEAWAYS NEXT STEPS

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

The Facts: Statistics

THE FACTS: STATISTICS Start-up entrepreneurs are at the heart of every industry and contribute immensely to the overall revenue of this country. Studies show that this is not a young man’s game. Successful businesses are usually started by middle-aged men and women who have real experience and want to apply it in their field. Here are the facts about start-up entrepreneurs.

GENDER

AGE RANGE

EDUCATION

REASON FOR STARTING BUSINESS

ETHNICITY

Male: 73%

50-59 years old: 35%

High School/GED: 33%

Ready to be his/her own boss: 26%

White/Caucasian – 71%

Female: 25%

40-49 years old: 25%

Associates Degree: 18%

Wanted to pursue his/her passion: 23%

Hispanic/Latino – 6%

60-69 years old: 18%

Bachelor’s Degree: 29%

The opportunity presented itself: 19%

Black/African American – 7%

30-39 years old: 14%

Master’s Degree: 16%

Dissatisfied with corporate America: 12%

Asian/Pacific Islander – 11%

18-29 years old: 4%

Doctorate: 4%

Laid off or outsourced: 6%

Other – 5%

70+ years old: 4%

Not ready to retire: 6% Other: 5% Life event such as divorce, death, etc.: 3%

82% of successful business owners did not doubt they had the right qualifications and proper experience to run a company.

Source: https://smallbiztrends.com/2019/03/startup-statistics-small-business.html

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

THE FACTS: BEHAVIORS Being a successful entrepreneur requires the types of habits that most people simply don’t have, along with a discipline, passion and dedication that are unmatched among non-business owners. While every entrepreneur is different, they all have a lot in common including these 10 habits.

1. Plan Their Day in Advance They make sure to block out time for their most important priorities.

6. Know Their Strengths and Weaknesses Successful business owners are honest with themselves. Period.

2. Get Proper Nutrition and Exercise They know that being a productive entrepreneur is about your body just as much as your mind and will.

7. Hire A-team Players They simply hire the best.

3. Position Themselves to Serve Successful entrepreneurs set service as one of their top priorities.

8. Constantly Learning Successful entrepreneurs know that they don’t know it all. They invest in themselves and stay up to date on their industry.

4. Set Clear Goals They establish long-term, mid-term and short-term goals allowing them to plan their days and weeks with unmatched focus.

9. Always Looking for Opportunities They don’t rest on their current successes, they spot new trends in their industry.

5. Take Calculated Risks They’re don’t take crazy risks just for fun. They know the numbers and probabilities behind their course of action.

10. Evaluate Their Actions and Priorities Each Day Successful entrepreneurs rarely let a day go by without doing a review.

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

The AO Audience TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

THE AO AUDIENCE Along with the above mentioned behaviors and habits of successful entrepreneurs, the AO Audience exhibits 6 Key Attributes that further differentiate them from the pack.

AO is an audience of Business Owners who want RESULTS and are WILLING TO DO THE WORK.

6 KEY ATTRIBUTES OF AO MEMBERS Eager to Serve They are constantly looking for ways to engage their customers and their fellow members.

Seeking Financial Freedom They desire control over their finances instead of being controlled by them.

Want to Give Back AO Members have a desire to contribute to society in meaningful ways.

Desire Success They have a strong drive and motivation to reach their goals and are willing to put in consistent effort to do so.

Willing to Share AO Members are able to open up, be vulnerable and share their personal successes and failures.

Want to Have Fun AO Members understand that they are spending most of their life at work, so they make it less of a chore and more fun.

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

THE AO AUDIENCE AO Member Goals ONE SINGULAR FOCUS - GETTING TO 7 FIGURES, FAST.

AO Members are 100% focused on their Business.

This is not a side hustle.

What AO Members Are Not Individuals with full time jobs who are just considering entrepreneurship.

AO Member Interests Their whole life is their business. Interests and hobbies are second place to making their business profitable.

AO Member Core Challenge Their life is consumed by their business and they feel alone.

AO focuses on Business Owners who are on their way to making their first million. There is more emotional and personal development in this phase of business and we like that.

Where the AO Audience Lives Across the US

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

How the AO Audience Gets Their Information Social Media Books Online magazines and articles Friends and Influencers

What the AO Audience Is Seeking On demand access and immediate answers to questions Valuable resources Ongoing support Knowledge from experienced Mentors Comaraderie and shared experiences

Core Need of the AO Audience A network of individuals they can TRUST

Entrepreneurs tend to be impatient in nature.

They want access to information on demand when they want it - NOW.

Meet Our Members TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

MEET OUR MEMBERS Nick Berendt

his tough, no BS attitude

Age: 41 Location: Northwest suburbs of Chicago Gender: Male Marital Status: Married with 2 children

Solutions He is Seeking Scaling Written communication Improving management style

Personality An outdoor enthusiast who likes vacations and nice cars.

Current Benefits from AO Support from peers Practical creative and branding guidance Contributing to the group and providing mentorship Feeling emotionally connected to core members of AO

Business Ace Heating & Cooling Industry Residential Heating and Cooling Location Metropolitan Chicago Annual Revenues 2018 - $980K 2019 - $1.2 million projected Reason for Joining AO Followed Shawn on Instagram and liked

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Current Goals Reach $5 million in next 3 years Begin to franchise Retire by 50 Current Motivation Money Freedom

Nick is an adventurous, liberal, risk-taker who is open, opinionated, unconventional, driven and gritty.

MEET OUR MEMBERS Heather Brockman Age: 36 Location: Houston, Texas Gender: Female Marital Status: Divorced, no children Personality A straightforward, open-minded seeker who enjoys yoga, running, family, friends, gardening and work.

Business Heather’s Mobile Pet Salon Industry Pet Grooming Location Houston, Texas Annual Revenues 2018 - $500-600K 2019- $750K projected 2020 - $1 million projected Reason for Joining AO Shawn’s no nonsense, direct approach and his genuine desire to help

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Solutions She is Seeking Streamlining Efficiency Hiring Leadership skills Current Benefits from AO Accessibility - being able to ask specific questions and get answers quickly One-on-one retreats Connections and networking Respect, honesty and authenticity of members Current Goals Franchise Be known across the US Be a Mentor Reach $1 million in sales by 2020 Current Motivation Enjoys the challenges that come along with owning your own business Problem solving

“I enjoy connecting with people who understand the highs and lows of being an entrepreneur and knowing that people can relate to me because we are in the same boat.”

MEET OUR MEMBERS Michael Tucker Age: 51 Location: Point, Texas Gender: Male Marital Status: Married with 4 grown children Personality Mike likes to travel, especially near the ocean and the mountains. Creative and detail-oriented, Mike gets satisfaction out of helping others.

Business I Am Bulldog Industry Dog Breeding Location Point, Texas Annual Revenues 2018 - $150K 2019 - $150K projected

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Reason for Joining AO Needed a mentor in various areas Wanted to do everything Shawn was doing but in the bulldog business Solutions He is Seeking Finding reliable resources and employees Current Benefits from AO Seeing other people grow and sharing their success Questions answered when I need them Always getting good answers Current Goals Double my income Current Motivation Financial Freedom

“Being a successful person is not luck, it’s not a gamble. It’s a process that that when you follow you get a predicted outcome.”

MEET OUR MEMBERS Mashel Rathmell Age: 47 Location: Pittsburgh, PA Gender: Female Marital Status: Divorced, no children Personality Easy-going and family-oriented, Mashel enjoys experiencing the finer things in life. She is very loyal to her business partner, family and friends and wants to provide the best opportunities for her kids.

Business This Magic Moment Bridal Studio Industry Bridal Location Pittsburgh, PA Annual Revenues 2018 - $320K 2019 - $600K Projected

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Reason for Joining AO Saw a live session with Shawn on Instagram and appreciated his honesty.

Solutions He is Seeking Scaling Hiring practices Making the right choices Technicalities - getting into the details Current Benefits from AO Access to Mentors Structure (no rah-rah sessions) Getting the answers and moving on Being able to access real people who own their own businesses Being heard and respected for the experience she’s had so far Current Goals Sell the business at a profit by age 55 Partnership Mentoring Current Motivation Seeing my business grow Giving people something really important Helping people one on one

“I thought joining Accelerators Organization was a good investment to make in myself and my business.”

MEET OUR MEMBERS Greg Brunette Age: 45 Location: Reardon, WA Gender: Male Marital Status: Married with children Personality An outgoing, dreamer and risk-taker, Greg enjoys music and the outdoors when he’s not working.

Business Brunette Sportswear

Solutions He is Seeking Better hiring practices Everyday running of the business Business plans Employee motivation Current Benefits from AO Access to a wealth of knowledge Free-form talking Networking - being able to meet people in person Accountability from someone higher up

Location Spokane, WA

Current Goals To grow businesses and sell them Form other businesses that are not so labor intensive Retire early

Annual Revenues 2018- $1.2 million 2019 - $1.5 million projected

Current Motivation Make more money so it is never an issue and he has more time

Industry Silkscreening/Apparel

Reason for Joining AO Found Shawn on Periscope and appreciated his lack of sugar coating Needed a mentor at a higher level than what he could find in Spokane TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

“I found that professors in college didn’t have real life experience and I needed someone who’s been there.”

MEET OUR MEMBERS Patricia Burgess Age: 50 Location: Columbia, South Carolina Gender: Female Marital Status: Divorced, 2 adult children Personality A true entrepreneurial spirit, Patricia likes food, good restaurants and shared experiences with friends and family.

Business Answer Spring Industry Mentorship/Supply Chain Management Location Columbia, South Carolina Annual Revenues 2018- $750K 2019- $1 million projected Reason for Joining AO Going through transition and needed other people to talk to Liked the way Shawn coached - authentic and passionate about helping people Learn how to build a community

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Solutions He is Seeking Keeping overhead low enough so she can manage and yet scale Outsourcing and building a team Brand strategy Sales/marketing/advertising automation Current Benefits from AO Not feeling alone Reliable guidance Feeling heard and respected Comaraderie and friendship Providing informal mentorship to fellow members Current Goals Grow Answer Spring to replace her own personal billing Put more into her personal missions - impact a million children by 2029.

Current Motivation Help my family To keep becoming a better version of me The freedom to live my purpose

“ We can solve the world’s problems over a glass of wine and a good meal.”

Key Takeaways TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

KEY TAKEAWAYS AO Members are hard-working individuals who own or are in the process of starting their own business.

They are over the age of 21 and they have enough disposable income to invest in and grow their business.

AO Members are Business Owners who generate at least $300k a year or more and they’re READY TO EXPAND. The AO Audience Shares These Attributes With Successful Entrepreneurs Passionate Risk Taker Strong Work Ethic Confident Determined Seek out Mentors Strong People Skills Creative Self-starter Competitive Open-minded Disciplined

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

Core Focus of AO Audience

Make more money and master their business

Key Motivators

Money, Freedom and Giving Back

NEXT STEPS

Provide initial feedback on the overall content and style of the presentation Determine what information may need to be removed and what information may need to be added Provide specific edits by end of day Friday, November 1st.

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019

TARGET AUDIENCE PROFILE - ROUND 1 | OCTOBER 30, 2019