Marketing Proposal 2024
WORK WE’VE DONE DECEMBER 2023
Appeal
End of Year Re-posted on Facebook with a link to the website Sent out as an eblast throught Mailchimp
Flyer for Upcoming Events Printed and Mailed And used for Handout
Coming in 2024
Trifecta of Books Meg Kissinger
Meg Kissinger’s “While You Were Out” is a deeply personal and poignant memoir that explores the complexities of growing up in a large, dysfunctional family. Despite the outward appearance of a charmed life, distressing challenges lurk behind closed doors. The unspoken family rule of never discussing these issues adds a deeper layer to their story and the journey to healing. Kissinger has been reporting on the inadequacies of the community mental health systems for years.
Michelle Butler
Michelle C. Butler has written a compelling series called “Bridging Hearts: Empathy in Grief.” It features her much-needed book, “Please Don’t Say That Sh*t” designed with its accompanying journals to guide readers through their journey to healing. The collection of wellintended cliches meant to support someone who is grieving, but do more damage than good, will help anyone comfort a grieving friend or relative. Her knowing suggestions for better language help grievers and their supporters grow a healthy and healing relationship.
Cynthia Hurst
Finally, Cynthia Hurst’s thought-provoking book, “The Star Project” shows us all how to examine our faith, redefine how to love and light the hope of social justice. Take a look at yourself from deep within and reach outside yourself to the stars!
Let’s explore the big questions raised in these books with their authors and dig into the experiences and life lessons of these three very creative authors. Center for Spiritual Care 1550 24th Street, Vero Beach, Florida 32960 | 772-567-1233
Video of Mission Statement Posted on Facebook
Card
Holiday Printed and Mailed Sent out digitally as an eblast Sometimes our light goes out, but is blown again into instant flame, by an encounter with another human being. Each of us owes the deepest thanks to those who have rekindled this inner light. - Albert Schweitzer
Thank you for helping us to keep our light rekindled in 2023. Your generosity has been a tremendous blessing to all of us. Happy Holidays!
Posted on Facebook as a
Video
Facebook Posts PROMOTING ONGOING CLASSES
Facebook Posts PROMOTING ONGOING CLASSES
Facebook Posts PROMOTING ONGOING CLASSES
Facebook Posts PROMOTING ONGOING CLASSES
WORK WE’RE DOING - JANUARY 2024
Membership Drive
Help us keep the candle burning and the light shining in 2024.
MEMBERSHIP CAMPAIGN
NEW FACEBOOK
Header
MEMBERSHIP DRIVE 2024 7 STEP ACTION PLAN 1. Update current member list based on 2023 and record status of who has given and who needs to 2. Divide the list (based on relationships) and the team will reach out to members whose membership has lapsed and give a personal gentle reminder that it is time to renew 3. Send out letters to those on the list with an updated membership form to fill out and mail back 4. Send out a reminder through Mail Chimp (eblast) 5. Put updated information on website and recreate new button that directs people to “Become A Member” 6. Promote on Facebook through posts and creative content 7. Have weekly class facilitators of ongoing classes verbally remind participants to become a member
UPDATED
Membership Form FOR WEBSITE AND HANDOUTS
Join today! Check the appropriate membership level on the form below and drop off at the Center with your check or mail to us at 1550 24th Street,Vero Beach, FL 32960.
$50 Annual Member Benefits include: Enrollment on our e-mail list; advance information on all programs and services; invitation to our annual meditation garden party; opportunity to volunteer and join networking groups; use of the Center’s reference library. $100 Family Membership $250 Friend of the Center All of the benefits above and recognition on our website. $500 Benefactor All of the benefits above and one complimentary counseling or spiritual direction $1,000 Sustainer $2,500 Center Partner $5,000 Center Angel Name_____________________________________________________________________________________ Street Address______________________________________________________Apt.____________________ City___________________________________________State_______________________Zip_____________ Email Address______________________________________________________________________________ Home Phone___________________________________Cell Phone___________________________________ Mastercard/Visa_________________________________________________ExpDate_______________SecCode_______ PLEASE RETURN THIS ENTIRE PAGE TO THE CENTER FOR SPIRITUAL CARE WITH YOUR CHECK OR CREDIT CARD INFORMATION Please consult with your tax advisor regarding the tax implications of your donation. 1550 24th Street | Vero Beach, Florida 32960 | 772-567-1233
Please Don’t Say That Sh*t
A Book to Honor the Darker Moments of my Grief and A Book to Bridge the Gap Between Grievers and People Who Struggle to ... to Say (Bridging Hearts: Empathy in Grief)
BOOK REVIEW
Saturday, January 27, 2024 3-5 p.m. Michelle C. Butler will be the presenter and will sign copies of her books.
Michelle Butler
In her book, Please Don’t Say That Sh*t, Michelle shares her personal journey and sheds light on the thoughtless comments and phrases that can unintentionally deepen the pain of those grieving. Drawing from her own experiences and extensive research, she offers alternative phrases and strategies that foster empathy, strengthen bonds, and promote open communication. Please Don’t Say That Sh*t is not only a validation for grievers but also a guide for those who find themselves at a loss for words. Michelle’s heartfelt words provide comfort, understanding, and a roadmap for navigating the complex emotions that accompany grief. By offering practical tools and insights, she empowers readers to support their loved ones through the healing process, creating stronger connections and fostering a more compassionate society.
Center for Spiritual Care 1550 24th Street, Vero Beach, Florida 32960 772-567-1233
PHOTO ENHANCEMENT BEFORE
AFTER
Marketing Proposal for Center for Spiritual Care Judy Graziosi 772-925-4880 | December 2023
FULL SPECTRUM
TAILORED SOLUTIONS
SPECIALIZED ASSISTANCE
ESSENTIAL SUPPORT
Plan A
Plan B
Plan C
Plan D
Post on Facebook once a week promoting upcoming classes and events as well as the Center for Spiritual Care
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Update and enhance Facebook page, creating graphics, uploading collateral, monitoring social media growth
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Create a monthly digital newsletter - created in mailchimp and sent out to the email addresses in the Center database
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Help facilitate getting updated photos of building, staff, grounds, classes, teachers/moderators, art, library, etc. to promote the Center
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Flyers for all of the ongoing workshops and classes offered at the Center
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Periodic eblasts sent out throughout the month upon request, promoting new classes, artshows and new announcements from Center
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Press releases written and sent to the newspaper and other media outlets promoting upcoming events
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Slideshow and video creation to promote the programs at the center as well as the mission and vision
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Update Center literature, brochures and posters and facilitate the printing process plus working with Center staff to make sure brochures stay stocked
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Keep a digital library of Center literature and materials to be used to promote events and programs at the Center
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Marketing consulting included in all four plans upon request from Executive Director
$800 Mo $600 Mo $400 Mo $200 Mo
Assist with writing and designing Appeal Letters at direction of Executive Director
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Work with Director on creating Annual Report which can be distributed to donors, highlighting achievements and gains from previous year
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BASIC RECOMMENDATION OF MONTHLY MARKETING SERVICES 1. Social Media Management Posting Upcoming Events Posting Ongoing Events Promoting Art Shows Announcing Book Signings Providing uplifting messages from the Exec. Director and facilitators or special guests 2. Eblasts I recommend doing a monthly newsletter Appeals Special Announcements that deserve to be highlighted 3. Website While I am not a webmaster, I have the skills to help maintain basic changes to the website 4. Print Media Brochures Flyers Posters Forms Cards Etc. etc. etc. 5. Planning Work with Executive Director and Board to help steer the Center for Spiritual Care in positive and upward direction Assist Executive Director in achieving 2024 Goals for Center for Spiritual Care Help to come up with marketing plans for any new projects as they present themselves.