The main objective of this publicity project is about communicating the "meeting point" in the hall of the building, a space destined to weave networks between the different communities they contemplate ('CCCB friends', social programs, family, education and 'CCCB Lab' ). As a specific objective, the campaign aims to publicize the center from its true promise: "A different meeting place, it is not the same." In addition, it is requested that it position the CCCB brand with respect to competition in the Spanish state market, and specifically detect what is of real interest to consumers and visitors to the center.
