Latin America stands at a crucial intersection where environmental urgency meets economic opportunity. Juan
Manuel Becerra Sánchez has long recognized the region’s potential to thrive through sustainable business models. His work emphasizes that green entrepreneurship is not only possible but essential for long-term prosperity. As a recognized figure in Latin America's innovation space, he sees sustainability as the future of economic development.
Green entrepreneurship combines innovation with environmental and social responsibility. It focuses on creating businesses that contribute positively to society and the planet.
Juan Manuel Becerra
Sánchez has championed this concept by leading initiatives in green construction, clean energy solutions, and digital platforms that support ecoconscious ventures. His approach blends profitability with purpose, proving that impact-driven business is both scalable and sustainable.
NOWThe urgency of climate change, combined with rapid urbanization and youth unemployment, demands innovative action. Juan Manuel Becerra Sánchez believes that green entrepreneurship can offer answers to these pressing challenges. By supporting eco-friendly enterprises, the region can address its infrastructure gaps, improve quality of life, and create new jobs in future-ready industries. His work consistently focuses on turning local challenges into sustainable solutions.
The professional journey of Juan Manuel Becerra Sánchez reflects a deep commitment to sustainability and innovation. He founded MaestroYA in 2020, a platform that helps entrepreneurs scale impactful ideas with long-term value. Since 2012, he has served as the Business Director of Boom Connectors, guiding major green infrastructure projects across Colombia. Earlier, in 2010, he co-founded Fundación Traspasando Fronteras, where he led international cooperation efforts to support social development programs. These initiatives show how one leader’s vision can shape the future of sustainability in the region.
Creating a thriving green economy in Latin America requires more than ideas—it needs the right ecosystem. Juan Manuel Becerra Sánchez has often spoken about the importance of education, government collaboration, sustainable finance, and clean technologies. He emphasizes that entrepreneurship must be supported by forward-thinking policies, community engagement, and mentorship to truly thrive.
According to Juan Manuel Becerra Sánchez, building a green business begins with identifying a real environmental challenge. From there, the solution must be designed with sustainability at its core—whether through eco-materials, renewable energy, or circular production. He advises future entrepreneurs to involve local communities, measure their impact transparently, and expand while staying true to their environmental mission.
Boom Connectors is a standout example of green entrepreneurship in action. Under the leadership of Juan Manuel Becerra Sánchez, the company has built environmentally responsible homes that use innovative materials and energy-saving systems. These projects not only reduce carbon emissions but also create jobs and improve living conditions for underserved communities. The company serves as a blueprint for how business can be both successful and sustainable.
Juan Manuel Becerra Sánchez encourages all sectors to get involved in driving the green movement forward. He calls on entrepreneurs to lead with purpose, on governments to provide supportive frameworks, and on investors to prioritize clean ventures. His message is clear: sustainable innovation must be a collective mission if we want to secure a better future for Latin America.
Manuel Becerra Sánchez believes that green entrepreneurship represents a powerful force for transformation. It’s not just a strategy—it’s a responsibility to future generations. Through his leadership and projects, he demonstrates that Latin America has both the talent and the passion to lead the world in sustainable development.
The time to act is now, and the path forward must be green.