18_RedGrass_Presentation

Page 1

A Redgrass Project For Redgrass - Visual Indentity Design Concept 1



Tlon, Ubar, Orbis Tertius (1940)

White on white (1918)

Oedipus the King (430 a.c.)


Invasion

Objectivization

Irony


Redgrass - Concept 1 / The idea

Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination Domination.

be o t s s e n i Happ ed dominat


Redgrass - Concept 1 / The idea

We must dominate then.


Redgrass - Concept 1 / Logo


Redgrass - Concept 1 / Logo Sizes

a

b

1/2 a

1/2 b

1/4 a

1/4 b


Redgrass - Concept 1 / Black and White


Redgrass - Concept 1 / Colored


Redgrass - Concept 1 / Colors

Pantone Neutral Black C CMYK 0 0 0 100 HEX #282727

Pantone 413 C CMYK 32 24 31 0 HEX #BAB8AE

Pantone Cool Gray 1 CP CMYK 4 2 4 8 HEX #E5E1E5

70%

70%

70%

50%

50%

50%

30%


Redgrass - Concept 1 / Paper Colors


Redgrass - Concept 1 / Tipography / Neutrif Pro

... the last of the late eighteenth century and was inspired by several dishes of a Portuguese calligrapher named Antonio Jacinto de Araujo. The structure of this typography makes us think of the fashion industry to which these types of sources have been associated. The curvature of the glyphs makes a more feminine identification with typography. For this proposal will be worked with a bold measure of typography. Measure that is one of those that works better since these intentions are used today as a trend.

Rg

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*& ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*&

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*&

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*&

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*&

/ Calendas Plus

In contrast to a typography with serif, a typography without serif is used for the description of the business. We chose this typography which is a multi-width geometric type family designed around the circle. And because it continues to maintain the important aspect of the symmetry we want to convey.

Ni

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*& ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*& 0123456789()[]{}‹›«»@*& ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789()[]{}‹›«»@*& 0123456789()[]{}‹›«»@*&


Redgrass - Concept 1 / Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Jules reflects the last of the late eighteenth century and was inspired by several dishes of a Portuguese calligrapher named Antonio Jacinto de Araujo. The structure of this typography makes us think of the fashion industry to which these types of sources have been associated. The curvature of the glyphs makes a more feminine identification with typography. For this proposal will be worked with a bold measure of typography. Measure that is one of those that works better since these intentions are used today as a trend. In contrast to a typography with serif, a typography without serif is used for the description of the business. We chose this typography which is a multi-width geometric type family designed around the circle. And because it continues to maintain the important aspect of the symmetry we want to convey.

Jules reflects the last of the late eighteenth century and was inspired by several dishes of a Portuguese calligrapher named Antonio Jacinto de Araujo. The structure of this typography makes us think of the fashion industry to which these types of sources have been associated. The curvature of the glyphs makes a more feminine identification with typography. For this proposal will be worked with a bold measure of typography. Measure that is one of those that works better since these intentions are used today as a trend. In contrast to a typography with serif, a typography without serif is used for the description of the business. We chose this typography which is a multi-width geometric type family designed around the circle. And because it continues to maintain the important aspect of the symmetry we want to convey.


Redgrass - Concept 1 / Family Logo


Redgrass - Concept 1 / The family ideal


Redgrass - Concept 1 / The family ideal


Redgrass - Concept 1 / The family ideal / Structure


Redgrass - Concept 1 / The family ideal / Interaction


Redgrass - Concept 1 / The family ideal / Colors Interaction


Redgrass - Concept 1 / Logo Detail for Stationary A


Redgrass - Concept 1 / Basic Stationary


Redgrass - Concept 1 / Basic Stationary


Redgrass - Concept 1 / Basic Stationary


Redgrass - Concept 1 / Basic Stationary


Redgrass - Concept 1 / Basic Stationary


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Basic Stationary A


Redgrass - Concept 1 / Logo Detail for Stationary B


Redgrass - Concept 1 / Logo Detail for Stationary B


Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Basic Stationary B A


Redgrass - Concept 1 / Basic Stationary A Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Basic Stationary B


Redgrass - Concept 1 / Posters


Redgrass - Concept 1 / Poster Graphics


Redgrass - Concept 1 / Poster Litho


Redgrass - Concept 1 / Poster Digital


Redgrass - Concept 1 / Poster Signs


Redgrass - Concept 1 / Poster VA


Redgrass - Concept 1 / Signs


Redgrass - Concept 1 / Sign 1


Redgrass - Concept 1 / Sign Interaction


Redgrass - Concept 1 / Sign Interior


Redgrass - Concept 1 / Sign Column


Redgrass - Concept 1 / Etc


Redgrass - Concept 1 / T-Shirt Basic


Redgrass - Concept 1 / T-Shirt Interaction


Redgrass - Concept 1 / T-Shirt Interaction


Redgrass - Concept 1 / T-Shirt Interaction


Redgrass - Concept 1 / T-Shirt Interaction Red


Redgrass - Concept 1 / Licor


Redgrass - Concept 1 / Intervention


Redgrass - Concept 1 / Street Intervention


Redgrass - Concept 1 / Column Intervention



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