A PROMINENT PLAYER IN THE FRESH PRODUCE
INDUSTRY
Perfection Fresh Australia is a prominent player in the Australian fresh produce industry. Founded in 1978, the company has grown to become one of the country’s largest and most innovative fresh produce businesses. Known for its commitment to quality, sustainability, and innovation, Perfection Fresh offers a diverse range of fresh fruits and vegetables to both local and international markets.
Originally established by the Simonetta family, who immigrated from Italy to Australia, the family brought with them a deep-rooted passion for fresh produce and a dedication to quality. Over the years, the company has evolved from a small fruit and vegetable supplier into a national leader in the fresh produce industry.
OUR BUSINESS IS GROWING FOR YOU
DELIVERING
QUALITY SEEDLINGS. GROWN TO CUSTOMER SPECIFICATIONS. IN AN ENVIRONMENTALLY SUSTAINABLE MANNER.
DELIVERY IN FULL ON TIME WITH OUR OWN FLEET OF TRUCKS
NURSERY PRODUCTION SYSTEMS TO IMPROVE PROCESS CONTROL
GRAFTED SEEDLINGS ENHANCING IN FIELD CROP QUALITY OUTCOMES
STRICT HYGIENE PRACTICES ACROSS THE NURSERY
COMPREHENSIVE PEST & DISEASE MANAGEMENT PRACTICES
COMPLETE SEEDLING TRACEABILITY TO IMPROVE CONTROL
EXTENSIVE VEGETABLE SEEDLING COVERED PROTECTION
ACCREDITED UNDER HACCP & ISO 9001:2016 QUALITY MANAGEMENT SYSTEMS
WORLD CLASS, SELF SUFFICIENT QUALITY WATER SUPPLY TECHNOLOGIES
ENVIRONMENTAL DIVERSIFICATION
Withcott Seedlings is a major commercial supplier of vegetable and tree seedlings to the east coast of Australia, South Australia and Northern Territory forming an integral link in the supply of fresh food, timber and carbon sequestration services throughout Australia
The company’s growth trajectory has been marked by strategic acquisitions, partnerships, and a relentless focus on innovation, therefore successfully introducing numerous unique and exotic produce items to the Australian market, distinguishing itself from competitors and delighting consumers with high-quality, flavourful products.
Perfection Fresh offers an extensive array of fresh fruits and vegetables, categorized into several key segments:
This category includes a variety of premium fruits such as berries, grapes, mangoes, melons, and stone fruits. The company is particularly renowned for its exclusive varieties like Calypso® Mangoes and Grapes, and proprietary berry varieties.
Perfection Fresh supplies a wide range of vegetables including tomatoes, cucumbers, capsicums, and leafy greens. The company has a strong focus on specialty vegetables such as broccolini® and baby capsicums, which are popular among health-conscious consumers.
The company has introduced several exotic and specialty produce items to the Australian market, including micro herbs, edible flowers, and unique fruit and vegetable varieties. These products cater to gourmet chefs and adventurous home cooks looking for novel ingredients.
Innovation is a cornerstone of Perfection Fresh’s business strategy. The company invests heavily in research and development to cultivate new varieties of fruits and vegetables that meet consumer demands for taste, quality, and nutrition. Through its dedicated breeding programs and global partnerships, Perfection Fresh has been able to bring unique and superior produce to the market.
Quality assurance is another critical aspect of the company’s operations. To ensure their reputation is maintained, they employ stringent quality control measures across its supply chain, from farm to table. This includes the use of advanced agricultural practices, state-of-the-art packaging, and cold chain logistics to ensure that produce remains fresh and nutritious.
Deeply committed to sustainability and corporate social responsibility (CSR), the company recognises the importance of sustainable farming practices
Deeply committed to sustainability and corporate social responsibility (CSR), the company recognises the importance of sustainable farming practices and has implemented numerous initiatives to reduce its environmental footprint. Key sustainability practices include:
Water Conservation: Implementing advanced irrigation systems to minimise water usage and promote efficient water management.
Soil Health: Using crop rotation and organic fertilizers to maintain soil health and fertility.
Waste Reduction: Reducing food waste through innovative packaging solutions and donating surplus produce to food banks and charities.
In terms of CSR, Perfection Fresh actively supports community initiatives and charitable organisations. The company is involved in various programs aimed at improving food security, supporting local farmers, and promoting healthy eating habits among Australians.
Perfection Fresh has a robust distribution network that ensures its produce reaches customers across Australia and beyond. The company supplies fresh produce to major supermarkets, independent grocers, food service providers, and direct-to-consumer channels. Key retail partners include Woolworths, Coles, and Aldi, among others.
The company also exports its high-quality produce to international markets, including Asia, the Middle East, and Europe. Through strategic partnerships and a strong logistics network, Perfection Fresh has established a significant presence in the global fresh produce market.
Embracing technology has been pivotal to Perfection Fresh’s success. The company leverages cutting-edge agricultural technologies to enhance productivity and efficiency. This includes precision farming techniques, automated harvesting systems, and advanced data analytics to optimise crop yields and quality.
In addition, Perfection Fresh uses innovative packaging solutions to extend the shelf life of its produce and reduce food waste. The company’s commitment to technological integration ensures that it remains at the forefront of the fresh produce industry, continually delivering superior products to its customers.
The leadership team at Perfection Fresh is composed of experienced professionals with deep expertise in agriculture, marketing, and supply chain management. The company’s corporate culture is characterised by a strong emphasis on innovation, quality, and customer satisfaction. Employees are encouraged to embrace a forward-thinking mindset and contribute to the company’s vision of delivering perfection in fresh produce.
Looking ahead, Perfection Fresh Australia aims to continue its growth trajectory by exploring new markets, expanding its product range, and investing in sustainable farming practices. The company is poised to leverage its strengths in innovation and quality to meet the evolving needs of consumers and maintain its leadership position in the fresh produce industry.
Perfection Fresh is also committed to enhancing its sustainability efforts and reducing its environmental impact. The company plans to invest in renewable energy sources, further reduce water usage, and implement more sustainable packaging solutions.
Perfection Fresh Australia stands out as a leader in the fresh produce industry, distinguished by its commitment to quality, innovation, and sustainability. With a diverse product range, robust distribution network, and a forward-thinking approach, the company is well-positioned to continue delivering high-quality fresh produce to customers in Australia and around the world. As it looks to the future, Perfection Fresh remains dedicated to its mission of bringing perfection to every table.
