EXPLORE SUPPLEMENTS
THE MODERN SUPPLEMENT MARKET
INNOVATION, PERSONALISATION AND SENSORY APPEAL
Supplement innovation is increasingly shaped by personalisation, regional leadership & holistic functionality.
Consumers seek products that energise, uplift mood & support beauty as part of their daily routines. Brands are aligning with this shift through age-specific/gender-specific formulations and strong market positioning across leading and fast-growing regions.
Supplement innovation is functional to experiential, with new formats like shots, purées, and lollipops transforming daily intake into an enjoyable ritual.
Brands put more focus on functional benefits and flavours that spark enjoyment, enhancing consumer acceptance by infusing supplements with familiar, indulgent flavours inspired by drinks and desserts, making wellness routines feel like enjoyable treats instead of clinical tasks.
Supplements are available in a range of formats, and their method of consumption plays a critical role in determining the most appropriate flavour profile.
SUPPLEMENT APPLICATIONS GUMMIES HIGHPROTEINRAGE
At JPL Flavours, we partner with your team to develop customised flavour solutions, ensuring an optimal taste experience tailored to your product.
GUMMIES
Functional gummies have moved well beyond their origins as novelty supplements to establish themselves as a mainstream wellness format across regions, age groups, and health priorities.
Online conversations show gummies being discussed not just for convenience, but for their ability to deliver targeted, benefit-led support spanning digestion, sleep, stress, immunity, beauty from within, fitness, and preventive health.
Functional gummies now appear embedded within daily habits, broader wellness systems, and even lifestyles, signaling a clear transition from trialbased usage to regular, routine-driven consumption.
Consumers frame gummies as an approachable entry point into wellness, favouring formats that feel easy, enjoyable, and adaptable to everyday life.
POPULAR
FLAVOUR PROFILES
Mixed Berry: Consistently popular, often elevated with specific, sharper notes like raspberry or blueberry.
Citrus: Orange, lemon, and tangerine are staples used to convey immunityboosting (Vitamin C) benefits.
Red Fruits: Cherry, strawberry, and pomegranate are top performers, often used in collagen or antioxidant gummies.
HIGH PROTEIN
We offer a range of top-note flavourings for protein drinks, powders, high-protein bars, bakery products, and snacks. Our portfolio also includes masking flavours that help reduce the off-notes often found in proteins like pea, whey, and soy, along with high-impact flavours that boost taste and make products more appealing to consumers.
Using beverages to deliver protein is certainly a strong focus at present, as drinks are a simple, on the move solution for active consumers wanting to enhance their nutrition between meals. Research shows that when consumers are asked which added value ingredients they are looking for in milk drinks and drinkable yogurts, protein is a clear winner ahead of fibre or other functional ingredients (e.g., vitamins, probiotics, etc.).
CORE FLAVOURS
• Vanilla
• Strawberry
• Banana
• Salted Caramel
Many new high-protein dairy drinks are also targeting indulgence through their choice of flavour.
TRENDING FLAVOURS
Inspired by global influences and dessert profiles
• Cookies & Cream
• Cookie Dough
• Peanut Butter
• Hazelnut (nut free)
• Banoffee Pie
FUNCTIONAL BLENDS
Functional blend supplements are nutrient dense combinations of superfoods, herbs, and medicinal mushrooms (like Lion’s Mane, Reishi, and Cordyceps) designed to target specific health goals such as immunity, cognitive function, energy, and stress management.
Top flavours in 2026 include tart fruit combinations, comforting dessert notes, and refreshing botanical blends.
Yuzu & Ginger with Lion's Mane
PAIRINGS TO CONSIDER
Peach & Apricot with Panax Ginseng
Blood Orange & Rosemary Cucumber & Mint
READY-TO-DRINK
Pre-mixed, ready-to-drink beverages, formulated for immediate consumption, are increasingly at the forefront of consumer demand.
These convenient options deliver essential nutrients such as protein, vitamins, and energyboosting ingredients without the need for preparation.
As modern consumers face increasingly timeconstrained lifestyles, they continue to seek efficient, high-quality solutions that support their health and wellness, while still prioritising enjoyable, well-balanced flavours that enhance the overall drinking experience.
Protein Shake Flavours
• Chocolate
• Chocolate Peanut Butter
• Salted Caramel
• Vanilla
• Coffee
Energy/Electrolyte
• Pink Lemonade
• Blue Raspberry
• Watermelon
• Citrus
Protein Waters/ Juice-Style
• Orchard Fruits
• Citrus
• Tropical
EFFERVESCENT TABLETS
Effervescent tablets are designed to dissolve rapidly in water, releasing carbon dioxide to create a fizzy drink that provides faster absorption and a, pleasant alternative to swallowing pills.
Popular options:
• Vitamin C
• B Vitamin
• Immunity boosters
• Electrolytes
Effervescent tablets commonly come in fruit flavours to mask vitamin/mineral tastes, with orange being the most popular, followed by citrus, berry, and tropical options.
FLAVOUR PROFILES
Citrus
Lemon
Orange
Mandarin
Yuzu
Lime
Pomelos
Kumquats
Botanical
Lavender
Rose
Hibiscus
Cherry Blossom
Berries
Blueberries
Blackberry
Cherry
Gooseberry
Cranberries
Raspberries
Strawberries
Vanilla
Madagascan
Tahitian
Tongan
We specialise in delivering top-note flavouring solutions across the following categories For more options, ask your Account Manager.
Orchard
Fruits
Apple
Pear Plum
Peaches
Cherry
Tropical
Mango
Passion fruit
Dragon Fruit
Pineapple
Watermelon
Kiwi
Papaya
Grapefruit
& many more...
Indulgent
Chocolate - Dark, Milk,
Blonde
Caramel
Tiramisu
Biscoff
Peanut Butter
