Brand Identity

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Brandidentity

guidelines

Brand Identity Guidelines

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PLEASE NOTE: THE IMAGES SHOWN ON THIS PAGE AND THROUGH OUT THESE GUIDELINES ARE FOR INTERNAL PURPOSES ONLY. THEY ARE NOT AVAILABLE FOR USE ON ANY COMMUNICATIONS MATERIAL OR FOR DISTRIBUTION TO EXTERNAL PARTIES.

Brand Identity Guidelines

Contents: OUR BRAND

BRAND ELEMENTS

TEMPLATES

Vision and Mission Our Brand Personality Our Brand Values

Logo Colour Stats Clearspace Protection and Exceptions Dos: Color, Scale and Reduction Don’ts: Logo Misuse Layout & Positioning Typography Iconography

Business stationery o Letterhead o Envelopes o Business cards o A4 & A5 notepads Print advertising o Inserts for magazines o Post-mailing Social Media Posts & Ads o Facebook o Instagram o LinkedIn o Pinterest o YouTube o Whatsapp posts o Zoom presentations o Email header and footer

PLEASE NOTE: THE IMAGES SHOWN ON THIS PAGE AND THROUGH OUT THESE GUIDELINES ARE FOR INTERNAL PURPOSES ONLY. THEY ARE NOT AVAILABLE FOR USE ON ANY COMMUNICATIONS MATERIAL OR FOR DISTRIBUTION TO EXTERNAL PARTIES.

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Brand Identity Guidelines

Our Brand

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With pioneering work, we were the first company in Germany to explore new paths with broom technology and analyzed broom physics for over 30 years. This led to the development of a system with broom technology that now provides numerous users with up to 80% time savings daily.

Here you will come to CLEANline Cleaning Technology, a helpful partner for efficient, time-saving and long-lasting cleaning technology.

PLEASE NOTE: THE IMAGES SHOWN ON THIS PAGE AND THROUGH OUT THESE GUIDELINES ARE FOR INTERNAL PURPOSES ONLY. THEY ARE NOT AVAILABLE FOR USE ON ANY COMMUNICATIONS MATERIAL OR FOR DISTRIBUTION TO EXTERNAL PARTIES.

Brand Identity Guidelines



Vision and Mission

Mission: We provide cleaning solutions for time and cost savings. With our innovative products, our customers achieve cleaner operational areas faster, easier, and more economically.

Vision: As a trusted partner with experience and competence, we enable significant time and cost savings in daily cleaning. Our high-quality, functional, and durable cleaning technology will continue to be the foundation for clean, efficient, and safe facilities in the future.

A

s a company that interacts with regular people every day, we understand only too well that life doesn’t always work out the way we planned. Our clients’ needs are varied and ranging, from a quick solution out of a tight situation to a long-term plan to save for a rainy day.

At CLEANline, this means: 1.

We maximize resources. Our job is to make your finances work for you, in the best way possible, for maximum return.

2.

We act quickly. We realize that mere seconds could make the difference between a happy ending and a sad one. We work hard to deliver to expectations, in a timely fashion, for the benefit of our clients.

3.

We listen. Our clients come to us to make a much-needed difference in their lives. We listen for understanding, so we can come up with the best product and/or service that will make that difference possible.

Our products, therefore, are flexible, tailored for individuals and small and medium-sized businesses, and delivered with speed.

Efficiency is our trademark—we get things done, and we work professionally to deliver to high expectations.

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Brand Identity Guidelines

Our Brand Personality

Our brand personality is a reflection of our collective human character. These are the attributes the world should see when they look at us.

speed

enthusiasm

passion

reliability

potential

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growth

First, we are professionals. We are candid with our clients and colleagues, but we make it clear that we know what we’redoing. We engage in thorough research, and we appl your knowledge soundly for greater benefits.

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We are also innovative, always adapting. We never rest on our laurels because there’s always work to be done. We keep up with the latest technologies and find creative ways of using them in our unique environment, adapting our services to meet the ever-changing need so four clientele.

We are reliable. We are in the business of helping people plot their financial paths wisely.

Therefore, it is important to us that we always have the trust of our clients, partners and stakeholders.

Brand Identity Guidelines



Our Brand Values

Our brand values are the standards to which we hold ourselves accountable. They act as a guide for all our design, photographic and written communications.

Every piece of work we produce, every sentence we utter, and every image we share with our audience must express something of each value, and should not contradict these values under any circumstance.

Tone of Voice:

Our Brand Language Our values underpin our brand, and they exist in our brand language too. If you are speaking or writing within brand guidelines, each of them will come through instinctively and at the right volume – you won’t need to work hard to emphasize them.

Success-oriented Daily goal setting and orientation for optimal success.

Innovative Changing the present with positive actions and innovations.

Trust Trusting each other as the foundation for success.

Organized Done right and coordinated.

Responsible Thoughtful and responsible actions for employees, customers, suppliers, authorities, and the environment.

FUN Joy and humor color our workdays.

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Brand Identity Guidelines

Brand Elements Logo

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“CLEANline” have optical kerning, refined weight, and defined clear space, as well as well delineated placement in relation to other content all help to make it as instantly recognizable as possible at all sizes and in all contexts.

Company Logo

Design element

PLEASE NOTE: THE IMAGES SHOWN ON THIS PAGE AND THROUGH OUT THESE GUIDELINES ARE FOR INTERNAL PURPOSES ONLY. THEY ARE NOT AVAILABLE FOR USE ON ANY COMMUNICATIONS MATERIAL OR FOR DISTRIBUTION TO EXTERNAL PARTIES.

Brand Identity Guidelines

Colour Stats

+95% +80% +60% +40% +20% 100% 80%

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60% 40% 20% 5%

PRIMARY COLOURS

RED HEX: #30B39F RGB: 48, 179, 159 CMYK: 0%, 100%, 100%, 0%

SPOT COLOURS / PANTONE (SCREEN PRINTING)

JET BLACK: HEX: #FAB60F RGB: 250, 182, 15 CMYK: 60%, 50%, 40%, 100%

JET BLACK: HEX: #FAB60F RGB: 250, 182, 15 CMYK: 0%, 0%, 0%, 60%

PLEASE NOTE: THE IMAGES SHOWN ON THIS PAGE AND THROUGH OUT THESE GUIDELINES ARE FOR INTERNAL PURPOSES ONLY. THEY ARE NOT AVAILABLE FOR USE ON ANY COMMUNICATIONS MATERIAL OR FOR DISTRIBUTION TO EXTERNAL PARTIES.

WHITE: HEX: 000000 RGB: 250, 250, 250 CMYK: 0%, 0%, 0%, 0%

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