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Contact Info: 70 Mount Vernon Street Boston, Massachusetts 02108 United States Info@CuratorsEye.com +1 888-599-5099 www.CuratorsEye.com Art Marketing Solutions for the 21st Century Dealer
Art Marketing Solutions for the 21st Century Dealer Not a Website. Not e-Commerce. Something Much More Powerful.
A Proven Record and A Low Fuss Process
Improve The Marketing of Any Category of Art
A Proven Record of Delivering Quantifiable Results: The Curator’s Eye translates targeted online advertising into qualified, actionable client leads for the high end art dealer. This list can be compared to an auction major client list or trade show attendee list.
A Platform for All Types of Art: The Curator’s Eye client development and marketing is effective for all categories of artworks. Similar to the auction model, the best and rarest works benefit the most.
Ease of Adoption: Dealers need not adapt their business to The Curator’s Eye’s marketing technologies. The Curator’s Eye adapts to the dealers own ongoing marketing efforts.
Niche Categories Benefit Too: Niche categories in which dealers themselves have the hardest time finding new clients are some of the best performers.
The Curator’s Eye Goes Beyond e-Commerce
The Curator’s Eye Goes Beyond a Simple Website
E-Commerce is Incompatible With High-End Art Sales: High end art is not sold off a website, because relationships are usually required to close a sale. The Curator’s Eye does not transact sales, but does provide transparency into potential buyers, and leaves the sale to the experts, the dealers and galleries.
Simple Websites Do Not Educate Dealers: Individual websites have difficulty collecting data about more than anonymous web browsers. The Curator’s Eye collects information about the activity of real people, and provides the dealer with detailed and valuable client insights.
E-Commerce Cuts Dealers Out of the Loop
Simple Websites Educate Potential Buyers But Not Sellers No Transparency
NO INFORMATION ABOUT CLIENT
Best Client
e-Commerce Website
Information Flow
Your Website
NO CONTACT WITH CLIENT
Client
Dealer
E-Commerce Emphasizes Single transactions: The Curator’s Eye recognizes that understanding client taste and understanding client purchasing habits is important, but maintaining ongoing relationships is critical to even the first sale and certainly ongoing sales.
Biggest mpetitor
You
Websites are Passive And Ineffective At Generating a List of Prospect Clients: An email sign up on a website helps, but The Curator’s Eye gathers and shares prospective client lists that are 10x to 100x that possible by any individual dealer.
Replicating The Power of The Auction Majors
The Unique Power of The Curator’s Eye
FACT: The market power of the Auction Majors is greatly enhanced by the specialization and division of art knowledge (Specialists) and marketing knowledge (Marketing and Client Development).
FACT: The combined partnership of Galleries / Dealers and The Curator’s Eye conceptually replicates the Auction Majors -- art knowledge (Galleries) and marketing knowledge (The Curator’s Eye).
CLIENTS
CLIENTS LIST
Other
INVENTORY
How they do it: Within the auction majors the specialists collaborate with the marketing and client development departments to close sales. The Client Development departments generally vett the client in a way the specialists cannot, and then pass those clients to the specialists.
Overall View of The Partnership between The Curator’s Eye and Dealers
The Curator’s Eye
Dealers
PASSED
PASSED
Specialist Depts.
PASSED
PASSED
Overall View of the Auction Majors
Marketing & Client Development Depts.
INVENTORY INFORMATION
How we do it: The Curator’s Eye’s expertise is its ability to match the marketing power of the auction houses. The Curator’s Eye performs the client prospecting and vetting. The dealer closes the sale with their art expertise.
Inventory Specific Advertising
How We Reach The High Income Collector Base
Inventory Exposure is Not Limited to A Website: Each piece of inventory placed on The Curator’s Eye benefits from multiple bespoke graphic ads that will be placed in hundreds of online publications.
Our Reach is Broad: The Curator’s Eye buys ad space on thousands of sites chosen for their appeal to a high income collector base.
Bespoke Advertising for Your Inventory
The Combination of Bespoke Ads And Interest Targeting is Unmatched: Inventory specific ads are extremely powerful when combined with advertising targeted on a huge base of collectors in segmented art categories.
A Sampling of the Places We Advertise
The Volume of Ads Placed We Place is Massive: Dealer inventory specific ads total approximately 10M placements per month, reaching between 500k and 1M people a month.
Client Prospect Generation Through Refinement
5-10M Ads Ad ds per Mon Month nth
Client Profiling Tools
Similar to the profiles that the Auction Majors Develop, The Curator’s Eye delivers delivers to galleries and dealers a comprehensive view of potential collectors.
500K-1M People e Reached per p Month
ALL CLIENTS CLIENTS 100s of o 1,000s s Tracked of Visitors Visitorrs Tracke ked 10s of 1,0 1,000s 000s Fully F Registered Registere ed Clients Clie ients
Many 1,000 1,000s 1 0s of per Clients pe er Category Ca
1,00 1,000s 00s of Potential Potentia al Clients C Dealer per Dea ale er List
Demographic D emographiic Profile is Strong ng g
Significant Buying g I Intent
Correct Category Interest
100s off Hig Highly ghly Prospects Qualified P Pro ospects per De ealler Dealer
BUYING BUY YIN NG CLIE ENT TS CLIENTS
The targeted lists of potential clients are highly refined and dealer-specific, and include only people with demonstrated interest in a dealer’s inventory.
Category Interest Profiles: The Curator’s Eye discloses strength of interest for each category in which the collector has interest. Demographic Profiles: The Curator’s Eye’s detailed picture of a collector is generated from public wealth management databases. Buying Intent Profiles: The Curator’s Eye fully describes the persons propensity to buy-- Are they a browser or a serious buyer?
Dealer Case Study
Are you ready for it?
DEALER CASE STUDY
Generalist
Dealer London Based Dealer with >20 years experience. Sells in multiple categories. Sells in the $10,000 to $1,000,000 range. Presents at shows throughout Europe and US.
Marketing Program 12 month program at a $6,000 cost. Listed 40 pieces of inventory through the period.
Marketing Program Details
Marketing g Prog Program g
SUCCESSES CCES Multiple sales in multiple categories with total value of over $100,000. One sale to a very special collector (Ultra HNW). 1,200 other potential clients to invite to future shows.
Score yyourself with the following questions to findd out
if you are ready:
If you score: >25 YOU’RE READ!
>15 and <25 You’re moving g in the right g direction.
>15 You may y not be ready quite yet.
1 = DISAGREE 5 = AGREE
Questions 1 Our sales process often involves multiple personal interactions with clients.
1 2 3 4 5
2 Our client base is sophisticated and knowledgeable.
1 2 3 4 5
3 We would like to streamline our marketing campaigns and save money.
1 2 3 4 5
4 It would be impossible to personally call every single person in our client list.
1 2 3 4 5
5 We participate in shows and fairs to connect with potential buyers.
1 2 3 4 5
6 We do mailings to reach out to buyers.
1 2 3 4 5
7 We have our own website.
1 2 3 4 5
8 We actively manage our email marketing and subscriber lists.
1 2 3 4 5
TOTAL SCORE
By the Numbers
By the Numbers
TYPICAL PROGRAM COSTS $4,000 - $10,000 / year
ographic Geog Geographic Reach United States
India
10%
China
1% %
Others
3% 2% 2% % 2% % % 2%
4% %
%#”
Italy Russia
$#”
30%
Brazil
20% High g High Low
Average Income of Client Prospect Database INCOME-Top Decile (top 10%) INCOME-Overall
$0
$200K
$400K
$600K
$800K
$1M
0%
$0.01
$0.10
$0.10
10%
$1.00
$1.00
Low
15%
High
High
#”
Low
Low Low
40%
$10K $1K $100.00
$10.00
Low Lo w
42%
Canada
Spain
High
High
28% %
Australia
(Cost as a % of object value)
$10.00
High
United Kingdom
Cost per Sale
4% %
Cost per “Business Card” $100.00
Cost per 1,000 Ad Impressions
Average Net Worth of Client Prospect Database Magazine Ads vs
The Curator’s Eye
Art Fairs/Shows vs
The Curator’s Eye
Sales at Auction vs
The Curator’s Eye
NET WORTH-Top Decile (top 10%) NET WORTH-Overall
$0
$2
$4
$6
$8
$10 $12
$14 $16
$18
$20 $22