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Easy to Get Started Easy to Use Call us, email us or contact a representative to receive a consultation and see how simple it is to get started.

Contact Info: 70 Mount Vernon Street Boston, Massachusetts 02108 United States Info@CuratorsEye.com +1 888-599-5099 www.CuratorsEye.com Art Marketing Solutions for the 21st Century Dealer

Art Marketing Solutions for the 21st Century Dealer Not a Website. Not e-Commerce. Something Much More Powerful.

A Proven Record and A Low Fuss Process

Improve The Marketing of Any Category of Art

A Proven Record of Delivering Quantifiable Results: The Curator’s Eye translates targeted online advertising into qualified, actionable client leads for the high end art dealer. This list can be compared to an auction major client list or trade show attendee list.

A Platform for All Types of Art: The Curator’s Eye client development and marketing is effective for all categories of artworks. Similar to the auction model, the best and rarest works benefit the most.

Ease of Adoption: Dealers need not adapt their business to The Curator’s Eye’s marketing technologies. The Curator’s Eye adapts to the dealers own ongoing marketing efforts.

Niche Categories Benefit Too: Niche categories in which dealers themselves have the hardest time finding new clients are some of the best performers.

The Curator’s Eye Goes Beyond e-Commerce

The Curator’s Eye Goes Beyond a Simple Website

E-Commerce is Incompatible With High-End Art Sales: High end art is not sold off a website, because relationships are usually required to close a sale. The Curator’s Eye does not transact sales, but does provide transparency into potential buyers, and leaves the sale to the experts, the dealers and galleries.

Simple Websites Do Not Educate Dealers: Individual websites have difficulty collecting data about more than anonymous web browsers. The Curator’s Eye collects information about the activity of real people, and provides the dealer with detailed and valuable client insights.

E-Commerce Cuts Dealers Out of the Loop

Simple Websites Educate Potential Buyers But Not Sellers No Transparency

NO INFORMATION ABOUT CLIENT

Best Client

e-Commerce Website

Information Flow

Your Website

NO CONTACT WITH CLIENT

Client

Dealer

E-Commerce Emphasizes Single transactions: The Curator’s Eye recognizes that understanding client taste and understanding client purchasing habits is important, but maintaining ongoing relationships is critical to even the first sale and certainly ongoing sales.

Biggest mpetitor

You

Websites are Passive And Ineffective At Generating a List of Prospect Clients: An email sign up on a website helps, but The Curator’s Eye gathers and shares prospective client lists that are 10x to 100x that possible by any individual dealer.

Replicating The Power of The Auction Majors

The Unique Power of The Curator’s Eye

FACT: The market power of the Auction Majors is greatly enhanced by the specialization and division of art knowledge (Specialists) and marketing knowledge (Marketing and Client Development).

FACT: The combined partnership of Galleries / Dealers and The Curator’s Eye conceptually replicates the Auction Majors -- art knowledge (Galleries) and marketing knowledge (The Curator’s Eye).

CLIENTS

CLIENTS LIST

Other

INVENTORY

How they do it: Within the auction majors the specialists collaborate with the marketing and client development departments to close sales.

The Client Development departments generally vett the client in a way the specialists cannot, and then pass those clients to the specialists.

Overall View of The Partnership between The Curator’s Eye and Dealers

The Curator’s Eye

Dealers

PASSED

PASSED

Specialist Depts.

PASSED

PASSED

Overall View of the Auction Majors

Marketing & Client Development Depts.

INVENTORY INFORMATION

How we do it: The Curator’s Eye’s expertise is its ability to match the marketing power of the auction houses. The Curator’s Eye performs the client prospecting and vetting. The dealer closes the sale with their art expertise.

Inventory Specific Advertising

How We Reach The High Income Collector Base

Inventory Exposure is Not Limited to A Website: Each piece of inventory placed on The Curator’s Eye benefits from multiple bespoke graphic ads that will be placed in hundreds of online publications.

Our Reach is Broad: The Curator’s Eye buys ad space on thousands of sites chosen for their appeal to a high income collector base.

Bespoke Advertising for Your Inventory

The Combination of Bespoke Ads And Interest Targeting is Unmatched: Inventory specific ads are extremely powerful when combined with advertising targeted on a huge base of collectors in segmented art categories.

A Sampling of the Places We Advertise

The Volume of Ads Placed We Place is Massive: Dealer inventory specific ads total approximately 10M placements per month, reaching between 500k and 1M people a month.

Client Prospect Generation Through Refinement

5-10M Ads Ad ds per Mon Month nth

Client Profiling Tools

Similar to the profiles that the Auction Majors Develop, The Curator’s Eye delivers delivers to galleries and dealers a comprehensive view of potential collectors.

500K-1M People e Reached per p Month

ALL CLIENTS CLIENTS 100s of o 1,000s s Tracked of Visitors Visitorrs Tracke ked 10s of 1,0 1,000s 000s Fully F Registered Registere ed Clients Clie ients

Many 1,000 1,000s 1 0s of per Clients pe er Category Ca

1,00 1,000s 00s of Potential Potentia al Clients C Dealer per Dea ale er List

Demographic D emographiic Profile is Strong ng g

Significant Buying g I Intent

Correct Category Interest

100s off Hig Highly ghly Prospects Qualified P Pro ospects per De ealler Dealer

BUYING BUY YIN NG CLIE ENT TS CLIENTS

The targeted lists of potential clients are highly refined and dealer-specific, and include only people with demonstrated interest in a dealer’s inventory.

Category Interest Profiles: The Curator’s Eye discloses strength of interest for each category in which the collector has interest.

Demographic Profiles: The Curator’s Eye’s detailed picture of a collector is generated from public wealth management databases.

Buying Intent Profiles: The Curator’s Eye fully describes the persons propensity to buy-- Are they a browser or a serious buyer?

Dealer Case Study

Are you ready for it?

DEALER CASE STUDY

Generalist

Dealer London Based Dealer with >20 years experience.

Sells in multiple categories.

Sells in the $10,000 to $1,000,000 range.

Presents at shows throughout Europe and US.

Marketing Program 12 month program at a $6,000 cost.

Listed 40 pieces of inventory through the period.

Marketing Program Details

Marketing g Prog Program g

SUCCESSES CCES Multiple sales in multiple categories with total value of over $100,000.

One sale to a very special collector (Ultra HNW).

1,200 other potential clients to invite to future shows.

Score yyourself with the following questions to findd out

if you are ready:

If you score: >25 YOU’RE READ!

>15 and <25 Youâ&#x20AC;&#x2122;re moving g in the right g direction.

>15 You may y not be ready quite yet.

1 = DISAGREE 5 = AGREE

Questions 1 Our sales process often involves multiple personal interactions with clients.

1 2 3 4 5

2 Our client base is sophisticated and knowledgeable.

1 2 3 4 5

3 We would like to streamline our marketing campaigns and save money.

1 2 3 4 5

4 It would be impossible to personally call every single person in our client list.

1 2 3 4 5

5 We participate in shows and fairs to connect with potential buyers.

1 2 3 4 5

6 We do mailings to reach out to buyers.

1 2 3 4 5

7 We have our own website.

1 2 3 4 5

8 We actively manage our email marketing and subscriber lists.

1 2 3 4 5

TOTAL SCORE

By the Numbers

By the Numbers

TYPICAL PROGRAM COSTS $4,000 - $10,000 / year

ographic Geog Geographic Reach United States

India

10%

China

1% %

Others

3% 2% 2% % 2% % % 2%

4% %

%#”

Italy Russia

$#”

30%

Brazil

20% High g High Low

Average Income of Client Prospect Database INCOME-Top Decile (top 10%) INCOME-Overall

$0

$200K

$400K

$600K

$800K

$1M

0%

$0.01

$0.10

$0.10

10%

$1.00

$1.00

Low

15%

High

High

#”

Low

Low Low

40%

$10K $1K $100.00

$10.00

Low Lo w

42%

Canada

Spain

High

High

28% %

Australia

(Cost as a % of object value)

$10.00

High

United Kingdom

Cost per Sale

4% %

Cost per “Business Card” $100.00

Cost per 1,000 Ad Impressions

Average Net Worth of Client Prospect Database Magazine Ads vs

The Curator’s Eye

Art Fairs/Shows vs

The Curator’s Eye

Sales at Auction vs

The Curator’s Eye

NET WORTH-Top Decile (top 10%) NET WORTH-Overall

$0

$2

$4

$6

$8

$10 $12

$14 $16

$18

$20 $22