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Bueno_Jonathan_VCD3321A_01_Fall2024_BrandBook

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is to be as customer-friendly as possible. Redfin seeks to innovate and redefine the real estate industry by being customer-centric. Real estate is inherently stressful, but Redfin strives to make it as easy as possible. Redfin puts the

’S Mission

needs of the customer first; Redfin charges lower fees than the traditional realtor. Redfin takes pride in the real estate process. With their country best agents, Redfin promises professionalism without the cost of friendliness.

V I S I O N

erified Agents

nclusive

imple to understand

nnovative technology/values

utstanding customer service

otably less stressful

HIS TORY 2004

In 2004, Redfin was founded by David Eraker, Michael Dougherty, and David Selinger in Seattle, Washington, U.S, setting out to change the real estate industry for the better.

2006

In 2006, Redfin started to innovate by adding an interactive map to show avaliable homes on the website. Also in 2006, Redfin was awarded by Inman News with the Innovator Award for the Most Innovative Business Model.

In 2017, Redfin became a public company via an initial public offering, raising $138 million.

2017

2019

In 2019, visitors to the Redfin website can request and offer to buy their houses from Opendoor. Also in 2019, Redfin was named one of the top tech companies to work for in Seattle by Hired.com.

REDFIN helps find the right home for you

REDFIN SERVES EVERYONE

RANGING FROM COLLEGE STUDENT TO BUSINESS OWNER

COLOR PALETTE

Roboto

ILLUSTRATION STYLE

SIMPLISTIC DESIGNS

SYMBOLIZATION

BOLD COLORS

WEBSITE

APPLIC ATIONS

REDFIN BAG

STICKERS

REALTOR UNIFORM

REALTOR BADGE

POP-UP BOOTH

POSTERS

The 3 poster series illustrates the process of buying a home using Redfin. This series incapsulates how easy it is to work with Redfin on starting your next chapter in life. Buying a home if often chapter 1 of your next book in your life and Redfin helps you start it.

STATI ONARY

START CHAPTER 1

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