WESTCOTT PROPERTIES
RHODE ISLAND
MASSACHUSETTS
FLORIDA
AWARDS Consistently Recognized As Industry Leaders
Corporate Clien “I just want to thank you, Mike, and the rest of your team for superior service. It is brokerages such as yours that are the ones of Carrington’s greatest assets. I wish all of our brokers were as passionate, knowledgeable, and as dedicated as yourself. The time that you spent providing tours of the properties is greatly appreciated, as I know that you are extremely busy. I also appreciate your cooperation as we move forward into this rental project, and continue to look to you for direction, knowledge, and advice concerning your local market, and the market in general.” Thomas Scheffler Carrington Property Services, LLC
“Thank you for taking the time to show us around the Providence area. It proves very beneficial to us to see and understand market areas. In addition, your general overview of the market provides us with a good basis of understanding relative to the key drivers in your marketplace. I read Sunday’s Providence Journal and see that the foreclosure problem is front and center in the Money & Business section. I think I recognize the houses pictured in that article. Thanks again. It was a pleasure and greatly appreciated.” Chad A. Neel LPS Field Services, Inc. LPS Asset Management Solutions, Inc.
nt Testimonials “Out of all the brokerages and agents I have worked with thus far, none have been as professionally run and competent as Westcott Properties. As soon as a property has been assigned to Westcott, an occupancy status is communicated to me within 24 hrs. If the property is occupied, Westcott determines whether the tenants want to continue paying, accept cash-for-keys, or need to be evicted within a day or two. Detailed interior and exterior pictures are taken and submitted within the first few days, and any trash out or repairs needed are communicated to me along with pictures. Repair bids are submitted within two days of a request. Monthly reports are submitted like clockwork without a need to constantly remind them. BOPs come complete every time with sales and rental comparables, the listings for the sales and rental comparables, and detailed interior and exterior photos. Offers are submitted to me in the proper format providing efficiency in negotiations. Counters are communicated promptly. Issues regarding tenants, damage, city code violations, etc. are brought to my attention immediately…I would have no hesitation advocating that Westcott Properties be used as the model upon which all other brokerages should follow regarding the proper listing and management of REO properties.” Bryan Dempsey Commercial REO Asset Manager Bayveiw Financial
About Westcott Properties
Founded in 1987, Westcott Properties is a contemporary real estate consulting, sales and marketing firm led by its founder Joy Riley. The company sets themselves apart with their unique approach to residential and commercial real estate inlcuding:
• Leveraging the latest technology offering a complete digital experience including an extensive mobile friendly website, social media presence and a mobile connection with agents. • Continuously rethinking the traditional real estate model to better serve clients and close sales. • Providing the highest degree of specialized attention and customized marketing.
“We believe it is more than just a transaction. It is your financial future.”
CCIM Certified Woman Owned Business WBENC REOMAC
Joy Riley, Founder and Principal Broker of Westcott Properties is a real estate executive with over 30 years of sales, consulting and marketing experience. Joy has become an industry leader with closed sales volume approaching 1 billion throughout her career, a record that has been recognized annually with the Platinum Circle of Excellence Awards for 20 Million & Above.
JOY E. RILEY GRI, CRS, PHHS PRINCIPAL BROKER & PRESIDENT
Since 2003, the Greater Providence Board of Realtors has presented Joy Riley with the Platinum Plus Award for 20 Million plus in sales per year.
Meet The Team Patt Pagliarini Associate Broker Executive Administrative Director Director of Closing Coordinator
Michael Riley Sr. Director of Property Management, Construction and Field Services
Melissa Riley Sales Associate - RI and MA Director of Relocation & Director of Property Management Agent Team Lead
Pam Santiago Marketing Assistant Bilingual Interpreter Closing Assistant
INNOVATIVE MARKETING STRATEGIES
Westcott Properties elevates the property buying and selling experience for their clients with their innovative strategies.
In-House Marketin
OPEN HOUSE
WELCOME TO SHELTER HARBOR 89 Donizetti Road, Westerly
Views of Block Island Sound
3 beds, 3 bathrooms
Patio & private dock
Updated kitchen
Shelter Harbor amenities
MORGAN HOLLENBECK | 401.212.6313
ng
Our in - house marketing team fuels our agents’ efforts by providing a comprehensive resource for powerful property exposure. Our team develops a completely customized and strategic plan for the sale and marketing of their clients’ greatest financial asset.
Digital Advertising
The majority of property searches begin online, so when it comes to digital real estate marketing, we are committed to expose your property to the greatest number of buyers each month. Our ongoing efforts include social media and search engine marketing – not only within the United States, but also on key international portals. Our strategic partnerships with these powerful online affiliates allow us to expose properties to a broader audience – and, in turn, sell it in the shortest amount of time, for the highest value.
Maximum Exposure
5
Independent Multiple Listing Services (MLS)
Professional
Photography
Drone Ph
hotography
Listings with professional photographs sell
32%
faster
Sources: The Wall Street Journal, PR Newswire
Complete W
Web Presence
95%
of home buyers search for homes online - Properties Online
Professional Video 70%
Of homebuyers use video to “tour” the inside of a property. YouTube, the world’s second-largest search engine, remains the top video research website for real estate searches. Westcott Properties utilizes YouTube and Vimeo to showcase neighborhoods and properties with high – definition video.
3-D Immersive Exp
Westcott Properties utilizes revolutionary technology that creates 3D visualizations of the interiors of home. This technology allows buyers to move naturally through the interior and then zoom out for a dollhouse view as well as a floor plan view.
perience
Mattertag Technology Westcott Properties uses Mattertag technology to provide viewers with detailed information about features included in every property.
The first type of Mattertag Content is simple, sleek, and powerful. Like everything Matterport, it’s quick, easy, and built to take you deeper into Space.
Virtual
Virtual home staging uses sophisticated software to realistically and artfully stage the rooms in a property. Furniture and décor is placed digitally saving an enormous amount of time and money while shortening the time for sale and helping secure the highest possible sell price.
Staging
BEFORE
Virtual home staging uses sophisticated software to realistically and artfully stage the rooms in a property. Furniture and décor is placed digital saving an enormous amount of time and money while shortening the time for sale and helping secure the highest possible sell price.
Virtual Staged homes sell for more than
BEFORE
Sources: Coldwell Banker Real Estate Corp., HSR Certified Professional Home Stagers,
6% over asking
Staging
AFTER
Staged homes sell up to
75% faster
AFTER
Email Marketing & Blog Westcott Properties schedules a consistent email campaign to the top 25 brokers in any market area to introduce them to the property and provide links to our toolbox of “media” used in our marketing efforts.
Westcott Properties takes the time to write an individual marketing description for each of its properties and shares it for anyone interested on their blog.
Buyer/Seller Database Lead Management System Leads that are generated through website and campaigns are automatically managed through our Lead routing system that notifies our staff and agents instantly. The system is flexible for agents to maximize efficiency and respond to leads quickly without sacrificing quality of service.
Social Media We engage our friends and clients throughout Facebook, Twitter, Pinterest, and YouTube sites to ensure that our initiatives, services, and properties gain exposure. We also use social media to strengthen our connections locally by sharing news and interests happening within our community.
Mobile App We offer a unique real estate mobile app that can be easily downloaded on any Apple and Android device. This application connects busy buyers to a world of real estate in an instant. Browsing property descriptions, photos, and contacting agents to find out about our listings has never been more simple or convenient. Our mobile app provided by BoomTown technology gives us our presence in this digital segment.
Pre-Market Checkli Declutter and organize Your house and rooms look larger with less items in them - a house that is overflowing gives the impression there is not enough storage space.
Repair and maintain Make updates and repairs to improve appeal and value. Addressing small issues prevents buyers from feeling like they have a to-do list as soon as they move in.
Consider staging This can be a great way to breathe new life into homes which may be in need of upgrades and improvements
ist Focus on curb appeal This is a buyer’s first impression of your home! Consider hiring a professional landscaper if your budget allows.
Daily housekeeping A daily housekeeping routine will ensure your home is kept in tip top shape and you are ready for showings.
Clean, clean, clean! The house should look spotless! Consider a professional cleaner if your budget allows.
Seller’s Net Sheet
Financial Checklist ESTIMATED SELLER’S NET SHEET Property Address: Property Sale or Projected Sale Price: Brokers Commission: First Mortgage Amount: Second Mortgage Amount/ equity: Loan payoff/ line of credit:
Cost of Resale Certificate (if applicable): Mortgage Discharge ($49.00): Fed Ex Charges: Deed Preparation (consult attorney): Transfer Tax ($4.60 per thousand): Proration of Real Estate Taxes: Sewer / Assessment (where applicable): Final Water/ Sewer (where applicable): Smoke & Carbon Monoxide certificate ($30-$100.00): TOTAL ESTIMATED NET FROM SALE
Seller’s Closing Ch 3-4 Weeks Before Closing Install Smoke and Carbon Monoxide detectors; contact local fire department to set up an inspection. Make arrangements with movers: (schedule an appointment for the closing date) If seller is a a non-resident of RI, you will need to file form with the RI Division of Taxation 1-2 Weeks Before Closing Change of Address notification for : Drivers license Credit Cards Place of employment Banks and brokerage Insurance Magazine and newspapers Post Office Utilities Gas and electric Water: Obtain meter reading for water/ sewer cost Oil: contact the oil company to read the tank and provide a certificate for closing. Alarm: cancel on closing date or as agreed by buyer Cable: cancel on closing
heck List
Needed at Closing Receipt from oil company stating amount of oil and current price Photo Identification Copies of keys, remote garage openers, door openers Certified checks if needed Closing Expenses Recording the mortgage discharge. (if applicable) Deed Preparation (ask attorney or buyers attorney for fees) State Sales Tax $4.60 per 1000 of selling price Proration of Real Estate Taxes (seller is responsible for taxes up to the day of closing) Proration for water and sewer Proration for fire district bill Real Estate Commission Fee for obtaining the smoke certificate and carbon monoxide certificate
WESTCOTT PROPERTIES 178 Broadway, Providence, RI 559 Broadway Providence, RI 257 Grove Street Newton, MA 401-421-5300 westcottproperties.com