Jowearn Lee Graphic & Advertising Design Portfolio 2021

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Portfolio

2021

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Profile N N

Education

Lee Jo-Wearn

2008 - 2013

PMR & SPM

03 / 03 / 1996

2014 - 2015

STPM

Penang, Malaysia

2017 - 2018

Logo Rationale

2019 - 2021

Rooster Weather Vane

SMK Seri Nibong SMK Tunku Abdul Rahman

Cert in Japanese Language

Shinjuku Japanese Language Institute

Advertising & Graphic Design The One Academy Penang

(n.) Determine the wind direction.

It represent as me being considerate in making decision to make sure everything goes in the direction I want.

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Skill

Mandarin

English

Editorial

Branding

Packaging

Bahasa Malaysia

Japanese

Advertising

Illustration

Creative Thinking

Hello!

Welcome, I’m Jowearn, a Graphic Designer.

J

Freshly graduated from The One Academy Penang — ‘21.

Specializing in branding & editorial designs. And I also enjoys drawing illustrations, exploring new ideas, and learning new things to improve myself.

In my projects, I constantly look for harmony and styles that suits the projects most.

W

05

Design is a way of life, a point of view. – Paul Rand

1-28

branding Chang Kitchen Let’s Taste The Asia, LTTA

31-52

advertising Dettol TVC Pure TVC

53-60

packaging es i n

t he

Kitina Wake Me Up

ion .

es in the w

f d o ch

the es i n

fc h

eti m wi nd o

he

ed

t he ru s in e m rt eti u m o o S n. d et rectio fin om r true di u o e d n S i f e w . change ew ion. Sometimes in the wind of on ang e direct cti h u r c t e r f r u i o ed i nd o w i nd tru we f e direction. Sometimes in the u r t r r e u o u g d o n n d we fi our cha e fin ge e find Someti of nge w w a n h e c f d o g m a d es in the win n chan wi d of o he S n i t w in he nt es i s tim me eti m o

ti m me

in

om e

ire cti im on es .S in om t

e ng ha c f do w in

w

ire ct ru ed rt

ou we fin d

Little Things to Start Doing Today R00key

So me tim

t o i r ial d 61-82 e

001 08

The movement of the air is what makes the wind blow Some parts of the Earth receive direct rays from the sun all year and is always warm. Other parts receive indirect rays, so the climate is colder.

Warm air, which weighs less than cold air, rises.

Cold air moves in and replaces the rising warm air.

002

jowearn lee

1| Chang Kitchen 2| R00key

003

i n a d r b

g n

branding

urs a movemen

t,

ce

It sp

n te

004

rs

ac

om

m

un

it y ,a

nd

b e co m e s p a r

peo t of

p l e ’ s l i ve s .

Every designer dreams of catching lighting in a bottle. It’s that moment when a brand — the product and the values it represents — catches fire and becomes more than just something to buy.

005 012

Chang Kitchen is one of the oldest Glutinous Rice Dumpling in Penang since 1975.

Corporate Identity Group Members

Lee Jo-Wearn | Tan Jing En | Tan Yong Teng

013 006

chang kitchen

Chang Kitchen was originally rebranded from Feng Yi Dumpling.

It is one of the oldest Glutinous Rice Dumpling establishments in Penang since 1975.

The new logo formed by letters and elements into a shape of triangle - shape of a rice dumpling.

The slogan, ‘a place for family’ aims to make people to feel warth and comfort like home. There are also workshop, exhibition and playground in Chang Kitchen. People can learn how to make bak chang in the right way and can engage the history of Chang Kitchen.

Logo Variation 007

branding Logo Combination

015 008

chang kitchen

009 016

branding

Icon Design

Each icon represents the departments in Chang Kitchen.

Color Palette

Typeface Masthead

Saffran ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@#$%^&*() C: 80 M: 10

Y: 80 K: 0

C: 5 M: 30

Y: 95 K: 0

C: 0 M: 65

Y: 75 K: 0

Bodycopy

Ariana Pro Regular Ariana Pro Medium Italic Ariana Pro Bold

C: 0 M: 75

Y: 20 K: 0

C: 70 M: 15

Y: 0 K: 0

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?@#$%^&*()

010

chang kitchen

011 018

branding

012 019

chang kitchen

ang Kitch Ch en

is a

p l a ce f o

rf

t o e at , h

am il y

av

ef

a

un, learn nd ther. c r e at e t o ge

020 013

branding

021 014 Menu page 1

Menu front cover

Menu page 2

Menu back cover

015

LTTA aka Let’s Taste The Asia is an International Asian Food Culture Fair.

Corporate Identity Group Members

Lee Jo-Wearn | Tan Jing En

016

LTTA

There will be six countries — Thailand, Vietnam, China, Malaysia, Japan and Korea participating in this fair.

Our target audience is adult aged between 21 to 30 extrovert, casual, easy-going people who like outdoor activity and hangout with family and friends. The venue is located in Taiping Lake Park because we want the event to be casual, fun and relaxing with nature surroundings.

There are also workshops, games and exhibitions. People can develop culinary skills in cooking class and can learn the culture through the games. The games are designed to connect, learn, inspire and appreciate our culture.

017

Logo Variation

Bjola / Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$% &*()_+

Berlin Sans FB / Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$% &*()_+

Sofia Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

t e L

t e h t e s a A T s i s ’ a t

branding

!

018

LTTA

Color Palette

C: 0 Y: 20 M: 45 K: 0

C: 10 Y: 80 M: 25 K: 0

C: 20 Y: 0 M: 40 K: 0

C: 40 Y: 45 M: 0 K: 0

C: 50 Y: 0 M: 20 K: 0

C: 50 Y: 30 M: 0 K: 0

019

branding

020

Above is a booklet designed like a passport to give the visitors a feel of travelling to a few countries within the LTTA food fair.

The content inside includes the event activities, event calendar, map, and ticket.

LTTA

021

branding

022

LTTA

Environmental Graphic Design

023

branding

031 024

025 032

branding

026

LTTA

034 027

branding

035 028

029

The wind is a very difficult sound to get.

It’s always changing.

Wind makes sounds when it passes through or comes into contact with an object.

On a windy day, a multitude of sounds can be heard outside. One of the most prominent sounds you’ll hear is like whistling, some will sound like small objects falling or rolling and some sound is like objects rubbing into each other.

030

brandinglee jowearn

a dve win

fi f very di

cult sound to get. It’s a

lways chan ging .

Th

ew

038 031

n

ays changing. Th ew ’s alw

ind

is a

ve ry

dif fic ul t

is

so un

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to

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yd

u ffic di

ou lt s

It get. d to

i nd

er av

cu iffi

ry

d is a

rt

isin g

nd ou lt s

’s . It get to

alw ay sc ha ng ing .T

he

win

d is

ays alw

a ch

2| The Power Of 2 in 1

ng .T

i ng

1| Dettol TVC

he

wi nd

is a

ver yd

iffic ult soun d

to ge t . It ’ s

alwa

a ve ry d

if f i cul t

sound to

get. It’s always c hanging. T he wind

advertising branding

Advertising is communication with the users of a product or service.

Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

In today’s world, advertising uses every possible media to get its message through. The ideas and concepts are converted to create the visuals, text, layouts and themes to communicate with the user.

g

It is like a s

o

nd

u

d is a very dif fi cult sound to get.

032

It’s alw ays ch a

ngin g.

The

w in

di

sa

co

ve y

ing

m e s s a g e s to

e th

w

d. l r o

r ve

033

When human is able to conquer zombies, NO MORE ZOMBIE-LAND. Group Directed Study

Individual Work

034

zombie recover

035

In this world, instead of spreading the virus zombies are being chased by humans. Therefore, this TVC is to tell people to always wash your hands to destroy the bacteria.

The campaign process involves script writing, storyboarding and animating, shooting webinar to sell the idea and create Youtube Ads to promote the TVC.

advertising

036

zombie recover

037

advertising

038

zombie recover

039

advertising

040

041

This integrated campaign invovles 3 main stages:

A

wareness, ctivation, mplification.

042

Group Directed Study

Group Directed Study

Group Member

Daniel Ho Wen Hong | Chiew Pei Ru | Lee Yen Sophia Sim Yi Ching | Tan Jing En | Lee Jo-Wearn

the power of two in one

043

The Power Of Two in One This integrated campaign involves 3 main stages, first, during the awareness stage, there are Print ads, OOH, Facebook and Instagram posts to increase awareness.

Next, for activation, the Instagram Contest was created to encourage people into guessing the right answer online and at the event. For the event, it was held for 3 days at Penang Spice Arena.

Lastly, for amplification, results and the winners will be shared online and during the event.

Infographic

advertising

Teaser Ad

044

the power of two in one

OOH Billboard

045

OOH Billboard

Facebook Teaser Post

advertising

Launch posters are placed at The One Academy Exhibition Hall.

the power of two in one

1. A W A R E N E S S - Launch Ad

047

Two In One ADVERTISING & GRAPHIC DESIGN PROGRAM

advertising Think like an advertiser, create like a graphic designer. Study for Advertising & Graphic Design program at The One Academy Art & Design College in Penang now. You will be exposed and trained through different topics such as Creative Thinking, Advertising Campaign, Design Fundamental, Packaging Design, Publication and so on. For more information, log on to www.toa.edu.my/penang.

Come and join our event now!

Venue: Penang Spice Arena Date: 18th-20th December 2020 Time: 10am-6pm

048

the power of two in one

Facebook Launch Carousel Ad

049

Launch OOH

advertising

Instagram Launch Post

2. A C T I V AT I O N - Instagram Contest

050

To participate, people need to guess the 2 objects that form the beautiful shadow and stand a chance to win away RM100.

the power of two in one

2. A C T I O N - Event

The Power of Two in One Event The Advertising & Graphic Design event is held in Penang Spice Arena. The event goal is to create awareness amongst target audience with the concept idea of the power of two in one. The message is to communicate with the merging of these two aspects, Advertising and Graphic Design in one course, it will help to multiply more than 100 job possibilities in the future.

This event includes a series of light box installation, insta shadow challenge area, stage for sharing, information centre and rest area.

051

REST AREA STAGE FOR SHARING INFORMATION CENTRE

LIGHT BOX INSTALLATION

INSTA SHADOW CHALLENGE AREA

Rest Area

advertising

Stage for Sharing

Information Centre

Insta Shadow Challenge

052

060

Wind power is inexhaustible and infinitely renewable.

It’s simple but it’s true.

Wind is used to provide mechanical power through wind turbines to turn electric generators for electrical power. Wind power is a popular sustainable, renewable source of power that has a much smaller impact on the environment compared to burning fossil fuels.

054

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ti

an

do

te l y

ren

ri

si

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1| Kitina

a xh

e bl

ni nfi

ple

im ss

d

ri

si

n ex

h a u st i b

i nfin le and o

te l

y

n re

ri

si

ne

xh

au

st i

ble

po we

ue .

in

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062 055 i

nd

Wi

nd

pow

er is

i n ex h a u st i b l e a n d o n

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in

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ex

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ble

and

i te l y

tr

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n si

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in onf

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ru

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it’

ab

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. I t ’ s s i mp l e b u ble ti

an

do

nfi

nit

ely

r

en

a ew

bu

t it

’s i

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tru

e.

W

ind

po

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2| Wake Me Up

el finit

yr

en

ew

I le. ab

t’

i a k g c a p

im ss

pl

e

b

i ut

t’s

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ren

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i mp l e

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ind t r ue. W s ’ t i s ’ t i

p ow e r

i

aust i s i n ex h

d onfi

ing kag

n

h a s t h e po

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s i mp

it’s packaging

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ut le b

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063 056

ra c

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att entio

n and

ma

he p ke t

urchase.

Packaging design is the first impression of a product to consumers. It reflects the brand identity and brings the brand to life - from the visual appearance and feel of the packaging to its function and sustainability.

kitina

This packaging design portrays the essence of my mother, Christina Yin Kwai Sum. My mother likes to collect antique like fan, iron, baskets and many more.

064 057

Therefore, I plan to build a brand for vintage-style kitchenware and the name of the brand is based on her name.

packaging

058 065

wake me up by avicii

A

V

I

C

I

I

WAKE ME UP

CD album packaging designed and made with only hard card paper. Inside contents both CD and a lyric book.

This album is created in the memory of Tim Bergling a.k.a AVICII.

066 059

packaging

067

061

Happiness comes the way the wind blows. ve I lo

fe the

eling o

f the fresh

air

on

my f

ac ea

nd

the w

ind blowing thro

ug

a yh m h

ir.

062

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a s e n s e o f h a p p i n e s s . I t g i ve

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editorial

Editorial design has a big impact on how written information is understood. An editorial designer has many things to think about, from typography to layouts to graphics and illustrations.

064

I t g i ve s t h e

r

ad

e

appiness. It gives yo

The goal of editorial design is to make publications attractive, visually interesting, and easy to read. Good editorial design is cohesive, clear, and draws readers in.

u a sense o

f happin

es s . I t

g i ve s

you a

sen

se

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ha

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065 072

Here are 10 little things to start doing today and become a better version of yourself: Book Design Individual Work

066

little things to start doing today This is an motivation book to inspire people on being grateful in life and how to become a better person by just doing a few little things in starts from today.

To make it more interesting, I used highlighter and pencil to create the handwriting typo. As the body text, I used sans serif typeface for a simple and casual mood.

067

editorial

Moreover, I also use bright colors like red, pink, orange, light blue and blue to make it more engaging and provide energy.

068

little things to start doing today

076 069

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e s u

he t d

te c h n i q

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of

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editorial

077 070

k oo

.

071 078

R00key, a magazine for parents and it comes with a special edition for kids.

Magazine Design Individual Work

072

r00key

In this assignment, we were required to create a publication based on a particular topic of our choice related to the keywords on the right:

B&W

080 073

Birds & the Bees + World

Above is the keyword I have came out with. Basically, bird and the bees is the meaning of sex education.

The reason I chose this keyword is because it’s an interesting topic and it’s what now people forgotten and neglect of which give me more reason to choose this topic.

“

I’m really looking forward to being a part of baby’s life as she/he grows.

“

“

editorial

R00key is originally from the word ‘rookie’ which means a newcomer, a beginner. The name is to represent the beginner father and mother. I also swaped the double ‘o’ in Rookey to ‘zero’ which fits the meaning of newbie.

To make the title stand out, I masked image of colourful texture of things that represent kids. I drew eyes on the zeros to add some cuteness.

081 074

Target Audience Parents age 33-40 who has kid Tone & Manner Informative, Gentle

r00key

075 082

editorial R00key is a parent magazine that helps moms and dads navigate every aspect of parenthood from pregnancy through the school years.

083 076

We get to the heart of the latest news and recommendations on kids’ health, safety, nutrition, behavior, and more to give parents the tools to raise healthy and happy children.

r00key | the love and the making

A special edition magazine specially made for children talking about the sex problems faced by them. We also help parents understand from a child’s way of thinking / perspective.

Besides, it’s a great opportunity for parents to have or to start the topic with their children. It’s important for children to have sex education at early age.

084 077

Target Audience Young teen age 10-15 Tone & Manner Educational, Adoring

editorial

’s hat w ing your ns d e n Te rsta know g you e d r Un ing to ythin , Fo . g n gi gett . Ever bation facts. n a h d y is c ou an health astur t the y bod g to y stay sex, m e, jus r You penin you bout sham s hap y help now a re. No bod t to k nd mo wan sent, a ut ! con ck it o Che

085 078

r00key | the love and the making

079 086

editorial

087 080

Experimented on creating infographic in gameboard style.

r00key | the love and the making

Promotional Item

Keychain

088 077

There can be use as a normal keychain. You can also use it as a token in the boardgame in “The Love and The Making”, pg 23.

editorial

Poster

This poster filled with sex education knowledge can be placed in your kids room.

089 082

+6019 592 1889 jowearn.lee@gmail.com

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