About Us
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
"I think Rare Beauty can be more than a beauty brand — it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness."
in three easy steps
Face Lip Eye
Everything you need for a complete look
WHY SELENA LOVES IT
“Whie wascreatngthsproduct earnedthatfndinga mascarathatworksforyou sjustaspersona asfindngyour go-tofoundaton Ths struyauniversa mascarathatworks foreveryone”
Bestsellers
“Itkeepsmylpssuperhydratedwithahntofshine Honoris mygo-toforeveryday”
“Theresnothnglkeasofthntofbushtoadddmensionand coortoyour ook”
“tstruylghtweghtandgoeson ikesik andIlovethe naturalsheenitgivesyou Iveneverseenahighghter ike ths”
Details about Perfect Strokes Universal Volumizing Mascara
Not too wet, not too dry, this weightless, easy-tobuild formula is perfect for creating lash looks that are true to you all while volumizing, defining and separatingforclean,clump-resistantresults
The unique curvy brush features a combination of long bristles to create length and short bristles to add volume. Together, the two bristle lengths hold the perfect amount of formula to give buildable, weightlessvolumenomatteryourlashtype
Ultra-black, water-resistant formula lasts all day withoutflakingorsmudging.
DetailsaboutWithGratitudeDewyLipBalm
Sheer color, soft shine. The kind of tinted lip balm youcanthrowonwithoutamirrorandstillgetright.
Glides on with a smooth, satisfying slip Feels comfy andcushiony,nevergreasyorsticky
Provides weightless hydration so lips feel nourished andnurtured.
Lips look fuller and healthier, with buildable color thatblursthelookoffinelineswithoutsettling
DetailsaboutSoftPinchLiquidBlush
Airy, lightweight liquid formula blends and builds effortlesslyforasoftflushofcolor.
Infused with long-lasting color pigments for all-day wear alittlegoesalongway
Mistake-proof, it layers beautifully over liquid/powderformulaswithoutdisturbingmakeup
DetailsaboutPositiveLightSilkyTouchHighlighter
Finally the ultra glass-like glow of a liquid highlighter in a convenient powder form. The look: Instantly dewy, smooth, reflective skin all from an easycompact
The feel: Think silk reborn as powder Unexpectedly smooth,airy,andincrediblyweightless,thistalc-free formula melts onto skin for the most seamless, natural-lookingsheen.Wontsettleintofinelinesor accentuateskintexture.
Uniquesemi-sheerbaseispackedwithultrasmooth, prismaticmicroshimmersthatsyncwithyourskinto enhancearangeofskintones.
Transferproof, smudgeproof, water-resistant formulakeepsyougleamingallday
WHY SELENA LOVES IT
“This severythingIveeverwantedina p iner Super smoothanddoesnttugonyour ips,andmadeto asta day wthoutfee ngsticky”
Bestsellers
“Iwantedtocreatesoft,rosyeyeshadowshadesthatpair perfectlywthourSoftPnchLqudBlushes”
“Theresnothnglkeasofthntofbushtoadddmensionand coortoyour ook”
“Thssettngpowderdoesital–smooths bursandsetsmy makeup I ovethatithelpsmyskin ookandfee tsbesta day”
DetailsaboutKindWordsMatteLipLiner
Incredibly smooth, balm-like glide applies evenly noskippingortugging perfectforoutlininglipsor coloringthemin.
Instantly defines and shapes lips with comfortable high-pigmentcolorandasoftmattefinish
Long-lasting, waterproof formula not only stays put alldaywithoutsmudging ithelpskeepyourlipstick inplace,too!
Lightweight and non-drying so lips stay soft and supple
Completewithabuilt-insharpener.
Details about Rare Beauty Discovery Eyeshadow Palette–GiveYourselfGrace
Rich, rosy neutrals inspired by the bestselling Soft PinchLiquidBlushyouknowandlove!
Discover easy-to-wear combos you dont have to thinkabout,with7smooth,butteryshadesinarange of finishes from matte to metallic plus a 3D glitter topcoat(centershade)toaddshimmeringdimension toanylook.
Super blendable crease- and fade-resistant colors lastallday
Housedinasleek,portablemirroredcompact.
DetailsaboutLiquidTouchWeightlessFoundation
Weightless, smooth-glide formula dries to a natural, skin-likefinishin48shades.
Pure pigments are packed in a super fluid, serumlike base, making it easier than ever to blend and build your coverage just how you like it a little reallygoesalongway
Evens out skin tone and smooths the look of pores. Nocloggingorcaking.
Lasts all day without drying you out or changing coloronyou
Convenient, mess-free doe-foot applicator lets you apply 1 dot at a time all you need to cover your entireface!
Details about Always an Optimist Soft Radiance SettingPowder
Super finely milled and silky to the touch, this talcfree loose mineral powder goes on light and airy to provide sheer, seamless coverage with a subtle radianceandanaturalfinish
Extendsthewearofyourmakeupwhileblurringthe look of pores and smoothing skin’s texture no caking,noflashback.
Keepsexcessoilinchecksoyourskinnotonlylooks itsbest itfeelscomfortableallday,too
Take it with you our custom-designed sifter locks formess-freestorageonthego.
@maaevka ancycupcakes @katemarier @deajaniesmakeup @makeupbykenyaa @goglowgo @kamaa 5 this is your community
FOUNDER QUOTE
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”
-SELENA GOMEZ
