Every field of work needs some element of creativity, and that’s true wherever you are on the work chain. You can be looking at strategy or the next shoe design, working out a complicated data-driven solution or needing to persuade the government to adopt a policy. In every instance, creativity gives us the edge. There is a reason people employ design, PR, marketing and strategy agencies, we all know the value free thinking and creativity brings to a business. What we forget is that for every one of us, we have an extra source of FREE inspiration cloaking our earth. And that is our natural world. Do you remember the last time you took yourself out of the office or your house and went for a walk in the woods, along the towpath, across the park? When you had that revelation, some glimpses into a solution. Nature allows your mind to be free, to wander, to just be. There are no judgements or preconceptions, it just is. It lives and breathes just like us. Being close to it, watching the undulations of branches in
