Planning, Organizing, Implementing, and Controlling

Planning

• Work with you to establish your goals.

• Gather all of the relevant facts.

• Determine the target buyers for your property.

Organizing

• Prepare a property evaluation and marketing analysis.

• Consult in the preparation of your property for sale.

• Recommend any necessary improvements that will enhance a buyer’s perception of your property.

• Develop effective advertisements to expose your property in its best light.

• Prepare a property profile statement to be distributed to agents and prospective buyers.

With the foundation laid by carefully Planning and Organizing the Marketing Process, we can more effectively Implement the plan and Control the direction and results.

Implementing

• ■Entering the property data into the San Francisco Association of Realtors’ online Listing Service (MLS), thus making it immediately available to all members. The property will also appear, with all photographs, in the Multiple Listing Service and its affiliate syndication networks.

• Place a “FOR SALE” sign on the property, if appropriate.

• Schedule advertising in the various media to give the property maximum exposure.

• Compass office tour. This tour occurs on the first Wednesday morning that your property is on the market Sales often occur on the first Wednesday morning that your property is on the market Sales often occur as a result of our own tours.

• Tuesday Brokers Tour. Placing your property on this tour will give it the most immediate and widest exposure to the full brokerage community.

• Coordination with other Compass agents with similar listings.

• Scheduling showings of your property to brokers and their clients.

• Contract Negotiation The best price on the best terms for your property.

• Supervise the course of the escrow through the contingency removal phase to closing.

Controlling

• Maintain communication and keep you informed of the progress of the marketing program.

• Maintain momentum by staying in close contact with potential buyers and interested brokers so that your property will remain fresh in their minds.

• Follow up phone calls to agents after showings to solicit their comments on the price, showing condition, and their client’s reaction to the property.

• Provide updated information on real estate activity in the area in which your property is located This information may affect our marketing plan.

• Review the above with you on a regular basis to see whether our strategy needs reappraisal, our pricing is in accord with the market and that the property remains positioned properly for the sale. We will recommend any adjustments which may be necessary during this review process.

Who Pays for what?

The seller can generally be expected to pay for:

• Real estate commission

• Document reparation fee for deed

• Documentary transfer tax* (see below)

• Any City & County transfer tax* (see below)

• Any loan fees required by buyer’s lender

• Payoff of all loans in seller’s name (or existing loan balance if being assumed by buyer)

• Interest accrued to lender being paid off, statement fees, reconveyance fees and any prepayment penalties

• Termite inspection (according to contract)

• Termite work (according to contract) home warranty (according to contract), any judgments, tax liens, etc., against the seller

• Recording charges to clear all documents of record against seller

• Tax pro-ration (for any taxes unpaid at time of transfer of title)

• Any unpaid homeowner’s dues

• Any bonds or assessments (according to contract)

• Any and all delinquent taxes notary fees

• Title insurance premiums

• Escrow fee

• Document preparation (if applicable)

• notary fees

• Recording charges for all documents in buyer’s names

• Termite inspection (per contract)

• Tax pro-ration (from acquisition date)

• Homeowner’s transfer fee

• All new loan charges (except those required by lender for seller to pay)

• Interest on new loan from date of funding to 30 days prior to first payment date.

• Assumption/change of records fees for takeover of existing loan

• Beneficiary statement fee for assumption of existing loan

• inspection fees (roofing, property inspection, geological, etc.)

• City transfer/conveyance tax * (see below)

• Fire insurance premium for first year

The buyer can generally be expected to pay for: Transfer

Time and Action Flowchart

Buyer

Initial Consultation: Financial Qualifications, Commitment to Agent

Market Education to Buy View Property

Select a Home to Buy

Write an Offer

Present Offer to Seller

Negotiate Terms