5th Annual Designer Genes Hereford Sale (ONLINE ONLY)

AUCKVALE

REMPSTONE

MOORSIDE

W & R Kemp & Sons Wigdon Walls Farm – DL14 0LN Email – wigdonwalls@talktalk.net Web - http://www.auckvaleherefords.com Phone - 0 7803692545

M Ludgate Scotsgrove Farm – OX9 3RX Email - jludgate@outlook.com Phone – 07725558051

G & MC Shepherd Moorside House Farm – PR4 0TB Email – mail@gshepherd.co.uk Web – www.moorsideherefordcattle.com Phone – 07778 191964

COLEY

SC & GL Hartwright Woodlands – OX14 4DP Email – spartan.herefords13@gmail.com Phone – 07341 440776

SPARTAN Miss H Whittaker Coley Walks Farm – HX3 8RD Email – coleywalks@tiscali.co.uk Phone – 07861 899646 (Andrew Hughes)

ROMANY DENDOR DE, ED & AL Jones Gwastadgoed – SY17 5NZ Email – dendorherefords@btinternet.com Web – www.dendor.co.uk Phone – 01686 688266

JRB Wilson & Sons Cowbog Farm – TD5 8EH Email – cowbog@aol.com Web – www.romanyherefords.co.uk Phone – 07980 253496

MORALEE T & D Harrison Old Potato House – NE43 7DF Email – tomanddi@btinternet.com Web – moraleeherefords@vpweb.co.uk Phone – 07962 076854

FABB DRA Fabb Wilsons Orchard Farm – PE28 2TY Email – helen@fabbherd.com Web – www.fabbherd.com Phone – 07970 901267

Thank you to all the buyers at the Designer Genes Sale over the years!

L & L Bowen PD & JM Vaughan N & L Holdsworth PA Astley Speirs Farms Ltd J Hodge S & E Walker Alan Crooks Robert Allcock PA Astley George Morgan K Goldstraw Victoria Orr R Williamson Mannon Lewis CFP, SH & LJ McCreath M J Brewster MJT Herefords Dara C Entwistle DRA Fabb Moeskaer Herefords G & MC Shepherd

Gouldingpoll Herefords Roy Beattie SC & GL Hartwright William Awan S Taylor & D Marsh Burs Farm Partners LD & LL Powell Ian Skea Ellis Parry S & J Branch Marcus Murdock M Barber Harvie Ranching RSK Farms Normanton Herefords Lowderman Cattle Company Ghyll Beck Hereford Stud Philip Martindale George Bowen DJ Harden James Ludgate Willie Ryan

Philip & Laura Vincent Dendor Herefords Rebecca Robinson Norman Farming Partnership Nick Griffiths Ewan Burgess Carolyn Fletcher Daniel Whiteford Heather Whittaker Henning Have Juha Moisander B Cambridge J J Darmody C Jenkin & B Bridgman James Lake RL Morgan A W Shaw Uel Shaw A Sweetnam LL & GG Vasami JR & HM Whitlow

It is safe to say that a lot has changed since our last sale. 2020 has certainly not panned out the way anyone thought it would. Our world has experienced unprecedented change, but ever more astounding has been the resilience of people across the world, especially those who dedicate their lives to feeding the planet.

In the spirit of resilience, we decided early on that we did not want the COVID-19 pandemic to stop us from hosting our 5th annual event. As soon as restrictions allowed, we were on the road looking for the best we could find. This year we have been stricter than ever, and as a result have consigned a slightly reduced entry of Herefords that is undoubtedly our best offering to date.

We are devastated that we cannot welcome you to Shrewsbury this year. Over the last few years our event has developed into the pinnacle of the Hereford calendar, and we love nothing more than to see everyone enjoying themselves at our sale. But as always, the show must go on. Our focus has always been on bringing top-quality Hereford genetics to our sale ring, and regardless of the pandemic, 2020 has not stopped us from continuing this tradition.

As you turn the pages of our virtual catalogue, you will see that both class and consistency run deep. Every lot has a balance of phenotype, performance, pedigree, and they provide further evidence that our vendors are wholly committed to selling their very best. The time, expense and dedication that it takes to raise Herefords of this calibre is immense, and we want to thank our consignors for the trust they put in us. We are in awe of you because the investment you make in your programs year after year is beyond commendable.

In 2018, at our 3rd annual event, we broke the mould once again, offering 2018 Hereford Bull of the Year Coley 1 Pilot – the bull who went on to sell for a record breaking 13,000gns to Graham and Maria Shepherd. Not only did Pilot set records, he set the standard for any future herd sire prospects that would be sold at DGS. 2019 did not present us with animals of this standard, so we held fire, but 2020 doubled up and presented us with two. I was always told that you will recognise a future herd sire when you see them, well Tommy Lad (Lot 1) and Thame (Lot 2) did just that. Both these bulls have breed changer written all over them.

We love a pick lot at DGS, and Lot 3 presents our most exciting one to date. Coley Herefords are offering the chance to pick any animal (male or female) from their herd solely owned by Coley. I would need another couple of pages to list the accomplishments of this program over the past decade, and they didn’t happen by chance, it happened because the quality runs deep at Coley.

Josh Dowbiggin Sale Manager 07447 412123

Jonny Dymond Auctioneer 07803 412617

joshdowbiggin@outlook.com

jonnyd@hallsgb.com

Our females are our bread and butter. This year’s line-up includes the first daughters to sell from Coley 1 Pilot, Romany 1 Primetime, Gouldingpoll 1 Double Decker and Solpoll 1 Perfection, not to mention daughters of Lancer and Kingsize. The cow families behind these female are full of champions and breed changers a like – and you have the chance to take them home for Christmas.

Although we cannot welcome you to Shrewsbury this year, we look forward to seeing you logged in and ready to rumble on MartEye at 2PM on Saturday 19th December. After all, the one quality that is naturally built into the Hereford breed that we all know and love is the same quality that has got us all through 2020 and will get us through the coming months and years – RESILIENCE. All information on how to get involved with our sale is on the next page, but if you have any further questions please do not hesitate to contact myself or Jonny. So, from all of us at Designer Genes and Halls – stay safe, keep smiling and CLICK TO BID! Best wishes,

We would like to dedicate our 2020 sale to Pernille Sørensen. Her and Pilot made history in 2018. She will always have a place in our hearts, gone but never forgotten.

Sale information...

TERMS AND CONDITIONS Cattle will sell under the standard terms and conditions put forward by the breed society, Halls Auctions and the Livestock Auctioneer’s Association.

These are available upon request.

Cattle will also sell under the same warranty as used at official society sales.

HERD HEALTH Information on the health status of each herd can be found at the back of this catalogue.

Buyers can request a pre-movement TB test following the sale at the cost of the vendor.

PREGNANT FEMALES All females detailed as being in calf have been scanned as such by a certified veterinarian.

ANIMALS SOLD REQUIRING RE-TEST (EXPORT) All live entries in the sale are available to be re-tested in order to be exported. For more information on purchasing animals for export please visit the Hereford Cattle Society website or contact the DGS Sale Team.

GENETIC ABNORMALITIES Each animal in the sale has been tested or parent verified free of Hypotrichosis. All animals sold are guaranteed free of by the vendor. Please note animals used as embryo recipients for pregnancy lots are not sold with the same guarantee.

CATALOGUE CONTENT All the information within this catalogue has been supplied by the vendor. While every effort has been made to ensure the information is correct, the Sale Team and auction are not liable for any misprinted information.

ANNOUNCEMENTS Announcements made from the auction block will take precedence over information printed in the catalogue so please pay attention to such announcements.

TELEPHONE BIDDING For those who cannot make the sale, we have a number of independent phone bidders on hand to take your bids for you.

Contact our sale team to be put in touch with one of our phone bidders.

VISITING CATTLE Potential buyers are actively encouraged to visit consignor farms to assess our 2020 sale lots. Agriculture and Livestock Purchasing are essential business and therefore are essential travel and exempt to COVID restrictions. When on farm, please follow COVID restrictions, do not enter other people’s homes and keep a distance of 2 metres from those not in your own household.

TRANSPORT Collection and transport of any purchased animals is the responsibility of the purchaser. Animals will not be released until full payment has been received. Animals must be paid for and collected within 2 weeks of the sale date.

How to Bid...

There are three main bidding options for our online sale.

OPTION 1 – ONLINE BIDDING Register to bid on the MartEye app or website and then click to bid live. Please ensure you register to bid prior to sale day.

OPTION 2 – PHONE BIDDING We have set up a team of independent phone bidders who will be in the room with the Sale Manager and Auctioneer on sale day. They will take you bids live over the phone.

Please contact Josh on 07447 412123 to get you set up as a phone bidder.

OPTION 3 – PROXY BIDDING Our independent phone bidders can also take proxy bids before the sale starts. This means you tell us what lot(s) you wish to bid on and what your maximum bid is. The independent bidder will then bid for you when your lot comes up. Your lots and bids will not be disclosed with the sale manager, auctioneer or vendor and will remain confidential between buyer and independent bidder.

Online Bidding...

The Designer Genes Sale will be available for online viewing and bidding through MartEye

Schedule of Events...

The sale will take place live and online only on the MartEye App and Website at 2PM on Saturday 19th December 2020.

LOT

1

Moralee 1 Tommy Lad KR T2 T & D Harrison

Moralee 1 Tommy Lad T2

SIRE: COrnriggs 1 KnigHt riDEr (P) {DLF iEF HYF}

MOraLEE 1 tOMMY LaD Kr t2 (P) {HYF} DAM: MOraLEE 1 isHbEL (P) ai

6

22/09/2019 HOMO POLLED UK114914 300146

Now this is how you start a sale! Ever since we sold Pilot in our 2018 sale, we knew that any bull we chose to follow in his footsteps had to ooze quality from every angle. As soon as I saw Tommy Lad this summer, I knew he did exactly that. This bull is the first animal to be sold from Moralee that includes both the bulls that propelled the Harrison’s herd to the forefront of the breed – Kingsize and Knightrider. Add to that the occurrence of Remitall Online 122L not once but twice in his pedigree, plus sires like Super Duty 42S, P606, High Voltage, Atlas and Storm, it is easy to see how this bull will go on to make his mark as one of the breeds dominant sires in coming years. The thickness, muscle expression and functionality in this young animal is a testament to the breeding program at Moralee, not to mention his Top 10% for IMF. We at Designer Genes take consigning bulls to our sales as a very serious confirmation of our belief in their potential. If you want to propel your breeding program to the forefront of this breed, invest in Tommy Lad on sale day, it’ll be the best return on investment you will ever make. Homozygous Polled.

Moralee 1 Kylie KS R1 - Cousin

November 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-3.7

+0.4

-

+2.2

Mat. Cow Wt. (kg)

200 Day Milk (kg)

Scrotal Size (cm)

Carcas Wt. (kg)

-

-

+0.2

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+28

+48 +60

Eye Rib Muscle Fat Area (mm) (sq cm)

+2.8

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

+0.2 +0.3 +0.2 SMH Kingsize - Paternal Grandsire

LOT

2

Rempstone 1 Thame N565 M Ludgate

Rempstone 1 Thame N565

SIRE: sOLPOLL 1 nObiLitY (P) {DLF iEF HYF}

rEMPstOnE 1 tHaME n565 (P) DAM: bLaKEsLEY 1 nEsta (P)

3/3/2020 POLLED UK287953 40056

You know you’ve found a great one when you’re stood in the field with the breeder and you come out with “Woah, who’s that?” – although I think when I saw this guy there was slightly more profanity. I have always been told that you know a future herdsire when you see one, and the moment I laid eyes on this calf I knew he had a big future. For a bull of this age to express such power and performance balanced with functionality and breed character by the bucket load. For a heifer’s first calf to wean at 420kg at 240 days is proof of the milk and maternal ability behind this bull. Sired by Solpoll 1 Nobility, arguably the most influential bull in the Rempstone program, Thame’s granddam is none other than 2016 National Champion Female Blakesley 1 Kimberley. He is Top 5% for 200, 400 and 600 Day Weights plus TI and SRI, so it is proven performance. We truly believe this bull will go on to be one of the greats of the Hereford breed. Pedigree, performance and phenotype – what more do you need?

Granddam - National Champion Female 2016

November 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (days) (%) DTRS (%)

-5.7 Mat. Cow Wt. (kg)

-

-2.2 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+5.2

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+41

+72 +94

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Solpoll 1 Nobility - Sire

7

LOT

3

Coley Pick of the Herd Miss Heather Whittaker

Terms: • OFFEring tHE CHanCE tO PiCK anY aniMaL FrOM tHE COLEY HErD sOLELY OwnED bY COLEY HErEFOrDs. • tHis LOt inCLUDEs aLL EMbrYO CaLvEs (inCLUDing ExCLUsivE CanaDian gEnEtiCs)

& aLL EMbrYO PrEgnanCiEs tOO.

• sELECtiOn MUst bE MaDE bEFOrE 31st FEb 2021

8

Pick of the Herd lots always raise my excitement levels due to the potential they possess, but when I got the call from Coley offering this lot, I had to go a take a lie down. Coley have a long history at Designer Genes, being one of the few consignors to enter in all five of our events to date – and they’ve broken records in doing so. 2013 Reserve Female of the Year Coley 1 Bubbles 249 sold for 8,000gns in 2016, 2018 Hereford Bull of the Year Coley 1 Pilot went on to sell for 13,000gns in 2018, and Coley 1 Clara 418 sold for 7,500gns for 50% interest in 2018. But even more impressive is the impact that Coley animals go on to have in other herds, like Coley 1 Pippa (Royal Highland Show Breed Champion and donor female at Moralee) and Coley 1 Pilot (Herdsire at Moorside Polled Herefords and Sire of Lots 12 & 15). This lot offers you the chance to walk the fields at Coley and pick any animal solely owned by Coley – so whether you’re looking for a cornerstone donor female, a big-time herdsire or a future bull or female of the year, bid and buy Lot 3 on sale day.

• • • • •

UK Manufacturer Colostrum Specialists Unique Trace Element Drenches Veterinary & Farmer Owned Great Foot Products

For further details please see the insert or visit us online www.gshepherd.co.uk

01772 690131

@ of昀ce@gshepherd.co.uk

www.gshepherd.co.uk 9

LOT

4

Auckvale 1 Janet 1756R W & R Kemp & Sons

Calved November 2020

SIRE: DEnDOr 1 MUttLEY (P) {DLF iEF HYF}

aUCKvaLE 1 JanEt 1756r (s) {HYF} DAM: aUCKvaLE JanEt 1298K (DH)

8/3/2018 sCUrrED UK104917 501756

BREEDING INFO - Sold with November born Auckvale 1 Victor 2048V at foot.

10

It was some years ago now when John told me they had bought a Polled bull from Dendor – I was instantly excited because I knew he would cross amazingly well with the maternal power of the cow herd at Auckvale. I was certainly excited, but blown away I think we all have become by the Polled herd at Auckvale. The Muttley bull has made his mark to say the least, and to see the proven cow families transition into the Polled side of the breed has been a pleasure and a privilege. Janet 1756R is our lead off female this year and for good reason. She is one of the most powerful females you will find, coupled with tonnes of eye appeal and breed character. Janet is a ¾ sister to the 2019 Royal Welsh Supreme Champion (Curly 1725R) who sold at DGS 2018 for 7,300gns. She’s also Top 10% for Milk. And the job of taking this female from heifer to cow as already been done for you, as she sells with her November 2020 born bull calf Auckvale 1 Victor at foot – so you can breed her straight back or start flushing in 2021. Picture taken prior to calving.

3/4 Sister

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

0.1 Mat. Cow Wt. (kg)

-

-2.9 200 Day Milk (kg)

+12

-

Scrotal Size (cm)

-

+2.7

Carcas Wt. (kg)

-

200 Day Wt. (kg)

33

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

400 Day Wt. (kg)

600 Day Wt. (kg)

+59 +71 Retail IMF Beef (%) Yield (%)

-

Dendor 1 Muttley - Sire

LOT

5

Dendor 1 Greta 31st DE, ED & AL Jones

Dendor 1 Greta 31st

SIRE: baKgarD 1 KEnO 1178 ai (iMP DnK) {DLF iEF HYF}

DEnDOr 1 grEta 31st (P) {HYF} DAM: DEnDOr 1 grEta 25tH (P)

17/10/2018 POLLED UK700495 700926

BREEDING INFO - Running with Gouldingpoll 1 Moonshine from 14/05/2020 to 15/08/2020. PD’d safely in calf.

Every year the Jones family pick something extremely special for DGS, and I genuinely believe that this is their best entry to date. Sired by Royal Welsh Show Champion Bakgard 1 Keno, this female is one of the first Greta’s that Dendor have been able to part with, and the fact she is number 31 speaks volumes about the belief the Jones’ have in this cow family.

Greta 31st is one of the most exquisitely made females I have ever seen, tailor made in fact! Her pedigree is stacked with breed legends – Keno, Gilbert, Otapawa High Voltage and Harvie Extra. She’s got performance too, being in the Top 10% for 200 Day Weight, Eye Muscle, IMF, TI and SRI. So, she’s got performance, phenotype, pedigree, and all backed up with one of the best cow families at Dendor – this is exactly the kind of female you can build your next cow family around. And just when you don’t think it can get more exciting, she’s bred to Moonshine, so the possibilities really are endless.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-0.6 Mat. Cow Wt. (kg)

-

+1.4 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+3.5

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+34

+56 +77

Eye Rib Muscle Fat Area (mm) (sq cm)

+3.4

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

+0.4 +0.8 +0.2 Bakgard 1 Keno 1178 - Sire

11

LOT

6

Auckvale Curly 1831S W & R Kemp & Sons

Auckvale Curly 1831S

SIRE: aUCKvaLE King-MaKEr 1265K (DH) {DLF iEF HYF}

aUCKvaLE CUrLY 1831s (DH) {HYF} DAM: aUCKvaLE CUrLY 1170J (DH)

1/1/2019 HOrnED UK104917 301831

BREEDING INFO - AI’d to Ervie Classic S30 on 19/07/2020. PD’d safely in calf.

12

What a stunner! Your only chance at a Horned female this year and the fact it’s a Curly makes it even more exciting.

If you were excited to design the perfect heifer then Curly 1831S is exactly what you would build – deep bodied, big hipped, easy fleshing, feminine and stunning locomotion; she has ‘breeder of the future’ written all over her. She’s got great calving ease numbers, a +17 score for Milk and a Top 10% breed indexes. Her pedigree is stacked with Auckvale giants like King Maker, Advance and Broadside. Watch the video and check out her femininity, plus her super cool markings and deep red colour – I watched it at least 10 times before I could even begin writing this.

She’s safely in calf to outcross sire Ervie Classic S30, this mating really is the cherry on top of an exquisite female.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

+2.5 Mat. Cow Wt. (kg)

-

+4.6 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+2.0

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+29

+59 +71

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Auckvale King-Maker 1265K - Sire

LOT

7

Fabb 1 Princess Sofia DRA Fabb

SIRE: barE Mr YOU tUbE 4Y (sEMEn) (iMP DnK) {DLF iEF HYF} 6/3/2019

Fabb 1 PrinCEss sOFia (P) ai DAM: MOEsKaEr PrinCEss 1557 ai (iMP DnK) {DLF iEF HYF}

POLLED UK229303 400284

A solid made and feminine female that oozes style and presence. Her totally outcross pedigree includes some of the breeds biggest names like CRR About Time 743, Remitall Online 122L and PW Victor Boomer P606 – it’s like a who’s who of maternal greatness. Sired by the great Mr Youtube 4Y, you can see how this female turned out like she did.

How many animals do you find that are Top 5% for both Calving Ease Direct and Eye Muscle Area! The Fabb females are certainly true to name and Sofia is no different to the rule – she’s easy fleshing with tonnes of capacity and phenomenal locomotion, you can really see her turning into a power cow with each passing day. With a pedigree and phenotype like Sofia’s the opportunities are truly endless, you need to be sure to make this female yours on sale day.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

+5.0 Mat. Cow Wt. (kg)

-

200 Day Milk (kg)

+10

Scrotal Size (cm)

-

+1.2

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+30

+59 +72

Eye Rib Muscle Fat Area (mm) (sq cm)

+4.0

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

+0.3 +0.6 +0.1

Bare Mr You tube 4Y - Sire

13

LOT

8

Moralee 1 Kylie KS S10 T & D Harrison

Moralee 1 Kylie KS S10

1/2 Sister

SIRE: sMH King sizE 87K ai (iMP DnK) {DLF iEF HYF}

MOraLEE 1 KYLiE Ks s10 (P) {HYF} DAM: MOraLEE 1 KYLiE 2nD (DH)

14

20/3/2019 POLLED UK114914 500127

The Kylie family has become infamous at Moralee and for good reason – you only have to look at females that stem from this cow line to see why it is fast becoming one of the most renowned families in the Hereford breed.

Sired by the great Kingsize, Kylie KS S10 is the first female to sell that includes both Kingsize and Knightrider in her pedigree, making her a ¾ sister to our lead off lot Moralee 1 Tommy Lad, so enough said! Both these bulls have been an integral part of the recent success at Moralee, so to see both these bulls in the same pedigree should really raise hairs on the back of your neck. You can tell she’s a Moralee girl too, being super stylish and feminine – she has winner written all over her. Not missing her numbers, being Top 10% for 200 Day Weight and IMF. This could be one of your last chances to get your hands on a Kylie.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

200 Day Wt. (kg)

400 Day Wt. (kg)

-10.0

+34

+55 +71

Mat. Cow Wt. (kg)

-

-0.7 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+4.2

Carcas Wt. (kg)

-

Eye Rib Muscle Fat Area (mm) (sq cm)

+2.5

+1.0

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

0.0

+0.2 SMH King Size 87K - Sire

LOT

9

Romany 1 Dawn BL S48 JRB Wilson & Sons

Romany 1 Dawn BL

SIRE: barwisE 1 LanCEr (P) {DLF iEF HYF}

rOManY 1 Dawn bL s48 (P) DAM: rOManY 1 Dawn r22 D51 (P) {DLF iEF HYF}

9/4/2019 POLLED UK562010 501420

A real standout of the 2020 sale offering. Dawn BL S48 is a daughter of former Sire of the Year Barwise 1 Lancer and out of one of the strongest cows in the Romany herd Dawn R22 D51 with two daughters retained, four daughters in pedigree herds (including Weybrook and Pulham) and two sons in pedigree herds – it does not get more proven than that. Now on to her phenotype which is simply jaw-dropping. She floats around effortlessly with stunning freedom of movement on solid feet and legs, plus exhibits great length, width and capacity throughout, plus she’s sweet, stylish and feminine. Her natural thickness really makes her a female for the future beef industry, and if the track records of her dam and sire are anything to go by then the future of this female is already written in the stars. Not to mention she stems from the same line as Moralee 1 Rebel Kicks! Be sure to check out her video online!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-0.8 Mat. Cow Wt. (kg)

-

+0.6 200 Day Milk (kg)

+4

-

Scrotal Size (cm)

-

+3.5

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+31

+56 +72

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Barwise 1 Lancer - Sire

15

LOT

10

Coley 1 Hasimara 504 Miss Heather Whittaker

Coley 1 Hasimara 504

SIRE: rOManY 1 PriME tiME bL P62 (P) {DLF iEF HYF}

COLEY 1 HasiMara 504 (P) {PvF} DAM: KaMMErHErrE HasiM (iMP DnK) {DLF iEF HYF}

16

12/8/2019 POLLED UK132143 700504

Woah! The excitement we all had about the progeny of Romany 1 Primetime was totally justified when he breeds them like this. Hasimara is the first daughter of Primetime to sell at auction, the reigning UK Bull of the Year and European Bull of the Year. Plus, this could be your only chance to acquire one of his daughters. Hasimara 504 is out of one of the best females in the Coley herd – previously purchased in Denmark she has already produced a daughter that is in the donor program at Coley. She is Top 5% for 200, 400 and 600 Day Weights plus Top 10% for both breed indexes. But she’s not all just numbers, she’s super stylish too with phenomenal muscle expression and width, plus those stunning ears. It is looking like there will be shows next year and this one is certainly a ready-made winner.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-6.9 Mat. Cow Wt. (kg)

-

-1.3 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+5.0

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+38

+67 +88

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Romany 1 Prime Time BL P62 - Sire

LOT

11

Romany 1 Ishbel BL T2 JRB Wilson & Sons

Romany 1 Ishbel BL T2

Barwise 1 Lancer - Sire

SIRE: barwisE 1 LanCEr (P) {DLF iEF HYF}

rOManY 1 isHbEL bL t2 (P) DAM: rOManY 1 isHbEL H12 M33 (P) {DLF iEF HYF}

19/9/2019 POLLED UK562010 401461

Check out this little pocket rocket! Yet another stunning Lancer daughter, this time from the world-renowned Ishbel cow family. This female line has produced many of the current big names in the Hereford business, including Coley 1 Pilot (herdsire at Moorside) and Romany 1 Primetime (herdsire at Coley). Not only is this female by Lancer and from the Ishbel cow family, her dam is also sired by former Royal Highland Show Champion Romany 1 Heavyduty.

Ishbel BL T2 is a tanky and meaty female that carries femininity by the lorry load, plus she is Top 10% for 200, 400 and 600 Day Weights. Designer Genes is all about females like this – females that don’t just stem from proven cow families, but females that we genuinely believe have the potential to push the breed forward and that buyers can build their own cow families behind – females like Ishbel!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-4.5 Mat. Cow Wt. (kg)

-

-0.8 200 Day Milk (kg)

+5

-

Scrotal Size (cm)

-

+4.6

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+37

+66 +86

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Romany 1 Heavyduty - Maternal Grandsire

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LOT

12

Moorside 1 Jane 16th G & MC Shepherd

Moorside 1 Jane 16th

Moorside 1 Jane 16th

SIRE: COLEY 1 PiLOt (s) {PvF}

MOOrsiDE 1 JanE 16tH (P) {DLF iEF HYF MsUDF} DAM: MOOrsiDE 1 JanE (P) ai

18

29/9/2019 POLLED UK185962 600117

Yes, you read it correctly, she’s a Jane! Jane 16th is one of the real power lots of the 2020 sale offering – she’s thick, wide, long and deep with unbeatable performance. I think her picture speaks for itself! The Jane cow family is become the most dominant cow family at Moorside, and Jane 16th is a direct granddaughter of Jane E66 (Former Polled Female of the Year). Her dam is sired by the great CCR Stamina and is one of the leading donors at Moorside. Her sire is the former Bull of the Year and DGS high seller Coley 1 Pilot that sold for 13,000gns at DGS 2018, and Jane 16th is his first daughter to ever be offered for sale. She is Top 10% for 200, 400 and 600 Day Weights and both breed indexes, plus she is Homozygous Polled! The potential in this absolute tank of a female is limitless and we look forward to following her future, you just betta make sure you can call her yours!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-4.4 Mat. Cow Wt. (kg)

-

0.0 200 Day Milk (kg)

+8

-

Scrotal Size (cm)

-

+4.3

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+34

+64 +82

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Coley 1 Pilot - Sire

LOT

13

Rempstone 1 Curly D56 M Ludgate

Rempstone 1 Curly D561

SIRE: gOULDingPOLL 1 DOUbLE DECKEr (P) (iMP irL) {PvF}

rEMPstOnE 1 CUrLY D561 (P) DAM: rEMPstOnE 1 CUrLY C453 (P) {PvHF}

7/1/2020 POLLED UK287953 700561

When I first saw this heifer at Rempstone I knew she had to come to Designer Genes. For a calf of her age to express such strong fleshing ability and capacity is just proof of her built-in quality. Curly D561 is the first daughter to be offered by sale by junior herdsire Gouldingpoll 1 Double Decker, a bull I can easily see reaching the accolade of Sire of the Year based on his first calf crop. Out of a Comply-or-Die daughter on the bottom side and stemming from the infamous Curly line, this female deserves to be in a donor program as soon as possible.

She’s got performance too, being in the Top 1% for 200, 400 and 600 Day Weights. This heifer really is what Designer Genes is all about and we are honoured to have her consigned in our 5th annual event, all you need to do is make sure she’s coming home with you this Christmas.

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-9.9 Mat. Cow Wt. (kg)

-

-1.4 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+6.7

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+43

+75 +96

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Gouldingpoll 1 Double Decker - Sire

19

LOT

14A

Spartan 1 Duchess T95 SC & GL Hartwrigh

SIRE: sOLPOLL 1 PErFECtiOn (P) ai Et {DLF iEF HYF MsUDF}

sPartan 1 DUCHEss t95 (P) {HYF} DAM: rUCKMans 1 OrangE 1332 (P) {HYC}

20

Selling as a ‘Pick of the Heifers’ Lot with Lot 14B. Only one sells!

10/2/2020 POLLED UK284111 100095

Talk about show winning potential! This sweet, feminine and growthy heifer is a real eye catcher. She and her half sister (Lot 14B) are the first daughters of the 8,000gns Solpoll 1 Perfection to ever be offered for sale. Perfection was purchased by Spartan Herefords after winning Grand Male Champion at the 2019 Spring Show & Sale in Hereford. He has since gone on to place 3rd in the Hereford Bull of the Year competition in 2019. Out of a Ruckmans Orange female on the bottom side, this female exhibits stunning performance, being in the Top 5% for 200, 400 and 600 Day Weights, and TI and SRI. Her and her sister are like peas in a pod and only one of them sells, the best bit is you get to pick which one!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

+1.0 Mat. Cow Wt. (kg)

-

-2.1 200 Day Milk (kg)

-

-

Scrotal Size (cm)

-

+5.2

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+37

+67 +88

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Solpoll 1 Perfection - Sire

LOT

14B

Spartan 1 Amy 3rd T97 SC & GL Hartwrigh

SIRE: sOLPOLL 1 PErFECtiOn (P) ai Et {DLF iEF HYF MsUDF}

sPartan 1 aMY 3rD t97 (P) DAM: ELDErsFiELD 1 aMY K916 (P) {HYF}

16/2/2020 POLLED UK284111 300097

Trying to separate this heifer from her stable mate is a challenge in itself. Another stunningly sweet Perfection daughter, this time out a Dendor 1 Tia Tia daughter from the Eldersfield herd. Amy is Top 10% for all growth traits and breed indexes, and at only 10 months of age on sale day she already looks like a showstopper. She and her half-sister (Lot 14A) are the first daughters of the 8,000gns Solpoll 1 Perfection to ever be offered for sale. Perfection was purchased by Spartan Herefords after winning Grand Male Champion at the 2019 Spring Show & Sale in Hereford. He has since gone on to place 3rd in the Hereford Bull of the Year competition in 2019.

I’ve said enough about these stunning girls, all that’s left to do is take your pick.

Selling as a ‘Pick of the Heifers’ Lot with Lot 14B. Only one sells!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

-2.5 Mat. Cow Wt. (kg)

-

-4.5 200 Day Milk (kg)

+7

-

Scrotal Size (cm)

-

+5.2

Carcas Wt. (kg)

-

200 Day Wt. (kg)

400 Day Wt. (kg)

+35

+63 +83

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

600 Day Wt. (kg)

Retail IMF Beef (%) Yield (%)

-

Solpoll 1 Perfection - Sire

21

LOT

15

Moorside 1 Julia 4th G & MC Shepherd

Moorside 1 Julia 4th

SIRE: COLEY 1 PiLOt (s) {PvF}

MOOrsiDE 1 JULia 4tH (P) {DLF iEF HYF MsUDF} DAM: MOOrsiDE 1 JULia 3rD (P)

22

15/3/2020 POLLED UK185962 400122

Could there ever be a better way to end a sale than with the daughter of 2018 Bull of the Year and 13,000gns record priced Coley 1 Pilot. This female was the standout heifer from the 2020 calf crop at Moorside Polled Herefords. Not only is she sired by Pilot but she’s out of Motown daughter, meaning her pedigree includes Hometown 10Y, Firefly 65P (51F daughter) and Moeskaer Salute 994, and you can see how those genetics have worked wonders on this female. Julia is also in the Top 10% of the breed for Gestation Length too! The width and thickness in this heifer are to die for and she really packs a punch for a March born calf. Julia is your last chance on a heifer on December 19th, and what a way to end a sale with a Moorside stunner!

Noverber 2020 Hereford BREEDPLAN Calving Calving Gestation Birth Wt. Ease DIR Ease Length (kg) (%) DTRS (days) (%)

+0.8 Mat. Cow Wt. (kg)

-

+0.9 200 Day Milk (kg)

-

-0.5

Scrotal Size (cm)

-

Carcas Wt. (kg)

-

+2.8

200 Day Wt. (kg)

+33

Eye Rib Muscle Fat Area (mm) (sq cm)

-

-

400 Day Wt. (kg)

600 Day Wt. (kg)

+59 +73 Retail IMF Beef (%) Yield (%)

-

Coley 1 Pilot - Sire

Herd Health Declarations SPARTAN Herd last tested clear of TB on 28/06/2020 – TB1 area Member of SAC Premium Cattle Health Scheme Accredited free of BVD Accredited free of IBR Accredited free of Lepto Monitored clear of Johnes – Level 2

FABB Herd last tested clear of TB in February 2020 – TB4 area Member of SAC Premium Cattle Health Scheme Accredited free of BVD and vaccinating for BVD Accredited free of IBR Accredited free of Lepto Accredited free of Johnes for 4 consecutive years – Level 1

DENDOR Herd last tested clear of TB on 24/02/2020 – TB1 area Member of SAC Premium Cattle Health Scheme Accredited free of BVD since 2018 and vaccinating for BVD Accredited free of IBR since February 2020 Vaccinating for Lepto Accredited free of Johnes for 5 consecutive years – Level 1

COLEY Herd last tested clear of TB on 12/12/2016 – TB4 area Member of Hi Health Herdcare (Biobest) Accredited free of BVD since 2016 and vaccinating for BVD Accredited free of IBR since 2016 Accredited free of Lepto since 2016 Accredited free of Johnes for 6 consecutive years – Level 1

MOORSIDE Herd last tested clear of TB in May 2017 – TB4 area Member of Hi Health Herdcare (Biobest) Accredited free of BVD since 2012 Accreedited free of Johnes for 8 consecutive years – Level 1

MORALEE Herd last tested clear of TB in January 2018 – TB4 area Member of Hi Health Herdcare (Biobest) Accredited free of BVD since 2015 and vaccinating for BVD Vaccinating for Lepto Accredited free of Johnes for 3 consecutive years – Level 1

ROMANY Herd last tested clear of TB in March 2020 – TB4 area Member of SAC Premium Cattle Health Scheme Accredited free of BVD and vaccinating for BVD Accredited free of Johnes for 9 consecutive years – Level 1 REMPSTONE Herd last tested clear of TB on 10/04/2019 – TB1 area Member of Hi Health Herdcare (Biobest) Herd testing for BVD since 2013 and vaccinating for BVD Accredited free of IBR Accredited free of Lepto Accredited free of Johnes for 4 consecutive years – Level 1

The information in this section has been supplied by the vendor.

The Sale Management Team and Halls are not liable for any mistakes.

AUCKVALE Herd last tested clear of TB on 11/09/2018 – TB4 area Sale animals tested negative for BVD, IBR, Lepto and Johnes Vaccinating against BVD

Terms & Conditions Please note that cattle sold at Designer Genes Sale 2019 will be sold under the rules and regulations set out by the Livestock Auctioneers Association, Halls Auctions and The Hereford Cattle Society UK These can be found on their respective websites.

Halls Auctions reserve the right to have the final say on issues arising from the sale.

TERMS The terms of the sale are cash, cheque or wire transfers, payable within one week of the sale. Halls reserve the right to require a certified cheque as settlement before releasing any sale cattle. Payment must be made in full before any sale cattle are released and shipped.

BIDDING All animals to sell through the sale must be sold by auction with each animal selling to the highest bidder. Private sales will not be permitted

DISPUTES In the case of bidding disputes, bidding will be re-opened between the involved parties in the dispute. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid and the auctioneer’s decision will be final.

PEDIGREE CERTIFICATES Pedigree certificates will be transferred to the buyer after the sale, once payment has been received, at a cost to the vendor.

ANNOUNCEMENTS Any announcement made from the auction block will take precedence over the printed matter in the catalogue. Buyers are therefore cautioned to pay attention to any such announcements.

PREGNANCY INFORMATION All bred females have been pregnancy examined by a certified veterinarian who has provided the seller with an estimated length of gestation. The estimated gestation period shall be used only as a guideline to calving and is not a guarantee of actual service. The Sale Management team will make it known if any changes occur to breeding details.

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