Thao Cam Vien / Saigon Zoo Guideline book

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

The Saigon Zoo and Botanical Garden Brand

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Brand Symbol

Gariffe

Rhino

Elephant

Gate

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

Primary Logotype This primary logo is our favourite and should always be used when circumstances allow. This is the clearest way we can represent our company visually.

Secondary Logotype If it’s impossible to use our primary logotype use this vertical version.

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Logo Clear Space

4 a

a a

26 a

7 a

aa

18a

45a

Primary logotype

Secondary logotype

x

Corporate Brand Guidelines - Brand

Logo black and white

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Logo Minimum Size

120 mm

60 mm

90 mm

30 mm

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Incorrect Usage of Logo To make sure our logotype appears as consistent as possible, throughout our communications, we’ve identified a few ways should not be used. Here are some examples.

Primary Logotype

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Secondary Logotype

Corporate Brand Guidelines - Brand

Typography ENGLISH VERSION Neutra Text is the primary typeface used when creating logos for specific parts of the Company. This typeface is used to reinforce the shared identity between descriptors and the Company logo.

Neutra Text typeface should only be used for creating descriptors. It should never be used for any other application of the identity.

The following page shows the secondary typefaces which have been specified for use in supporting the Company identity in printed publications.

The Saigon Zoo and Botanical Garden

A B C Neutra Text Bold

Neutra Text Demi

Neutra Text Book

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

Corporate Brand Guidelines - Brand

VIETNAMESE VERSION Myrial Pro is the second typeface, not used in design, but in printed products for Vietnamese

The Saigon Zoo and Botanical Garden

A B C

Myriad Pro Bold

Myriad Pro Regular

Myriad Pro Light

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXY abcdefghijkl nopqrstuvwxyz 1234567890 !@#$%^&*()

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!?,;:.”¢£ $&@%{}*)

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!?,;:.”¢£ $&@%{}*)

ADMIN / DEFAULT TYPEFACE Arial is the default typeface to be used when the user does not have access to Neutra Text, Myrial Pro and where the user needs to have the font installed on their computer. Examples of this situation include: html text in web based media, powerpoint presentations, all stationery templates and documents produced internally, and all documents sent electronically.

ARIAL Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (!?,;:.”¢£ $&@%{}*)

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Primary Colors These are the colors that represent our brand.

Pantone + Solid Coated CMYK: 61, 0, 100, 0.

RGB: 110, 190, 68.

HEX: 6ebe44

Pantone + Solid Coated CMYK: 26, 20, 20, 0 RGB: 189, 190, 190 HEX: bcbbba

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Secondary Colors Here are our secondary colors, each color represents a specific category on our web and mobile applications. These color are also used across our visual communications..

Pantone + Solid Coated CMYK: 76, 5, 35, 0 RGB: 0, 177, 177 HEX: 00afa9.

Pantone + Solid Coated CMYK: 6, 0, 93, 0 RGB: 247, 236, 39 HEX: f9ec24 Pantone + Solid Coated CMYK: 87, 49, 4, 0 RGB: 247, 236, 39 HEX: 007cba Pantone + Solid Coated CMYK: 0, 62, 100, 0 RGB: 245, 136, 32.

HEX: ef7521 Pantone + Solid Coated CMYK: 6, 0, 93, 0.

RGB: 247, 236, 39.

HEX: f9ec24 Pantone + Solid Coated CMYK: 58, 100, 13, 2 RGB: 131, 39, 127 HEX: 7b2481

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Graphic Elements

Corporate Brand Guidelines - Graphic Elements

The Saigon Zoo and Botanical Garden

Animals icons There are our drawing animals icons, they are familiar, uncomplicated and friendly.

Social Media Usage There are two shapes for The Saigon Zoo and Botanical Garden icon.

Full color

Grayscale

White

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Patterns

Patterns Pattern can be used across a wide range of promotional materials to add color and intrigue. However, these pattern should not obstruct important information and should never be used as backgrounds.

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Applications

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden

Corporate Brand Guidelines - Brand

The Saigon Zoo and Botanical Garden