milk truck final

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MILK TRUCK

Transportation Studio 5A

Josef van Dongen TRAN-301

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MILK TRUCK Problem

The American food supply is driven almost entirely by Non-renewable energy Sources, it accounts for approximately 19% of the total use of fossil fuels in the United States. It takes about 7.3 units of (primarily) fossil energy to produce one unit of food energy in the U.S. food system.

CURRENT INDUSTRIAL FOOD SYSTEM

Produce

MILK TRUCK

CURRENT INDUSTRIAL FOOD SYSTEM

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Industrial Agricultural Production Annual Energy Expenditures

Processing Plants Annual Energy Expenditures

Retail Locations

Annual Energy Expenditures Related to Food Production 4%

Post Retail Transportation

Annual Energy Expenditures Related to Food Production 7%

Related
to Food Production 20.8%
Related
to Food Production 16%
5

COMPLEX & WASTEFUL

Consumer Packaging

Annual Energy Expenditures Related to Food Production 7%
Transportation Annual Energy Expenditures Related to Food Production 9%
Related to Food Production 31%
Pre Retail
Your Table Annual Energy Expenditures
6

MILK CURRENTTRUCKFOOD DISTRIBUTION

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen
7

COMPLEX & WASTEFUL

This is an unsustainable Luxury that needs to change.

The drive-thru is the epitome of a disconnected eating system, And at the core of this problem is the agricultural Industry that is more interested in making large amounts of money then Providing people with safe and healthy food options. Ultimately, this problem is one Tesla has the ability to proactively solve, and at least conceptualize a way in which Connection and Community can be at the Forefront of food Distribution.

8

MILK TRUCK & FARMERS MARKETS

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

LOCAL & COMMUNAL

Building community around food with sustainable transportation

Community farmers markets serve as a place for people to connect and gain access to Locally sourced food from smaller communal businesses. Community Supported Agriculture (CSA), one type of direct marketing, consists of a community of individuals who pledge support to a farm. Consumers providing mutual support and sharing the risks and benefits of food production.

MILK TRUCK

NEW FOOD DISTRIBUTION

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Local Agricultural Production

A more renewable practice to help keep the land and live stock happy and healthy

Milk Truck Transportation

Electric powered vehicle reducing fossil fuels being used in Transportation

LOCAL & COMMUNAL

Community Delivery

Accommodation for people that don’t have as much tree time to visit the farmers market

&

Pop Ups & Farmer Markets

A space for people to connect with community and create Connections to food providers

MILK TRUCK & FARMERS MARKETS

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

VOLUME AND STORAGE

Interior box dimensions

L - 490 mm

W - 390 mm

H - 240 mm

Exterior box dimensions

L - 500 mm

W - 400 mm

H - 250 mm

Configurations & Function

Banana boxes are an amazing way of optimizing a cardboard box. Stores and displays products, has a waxed cardboard material to stay dry in damp environments. Fitted with strong grab holes, light and flexible to not damage the content.

MILK TRUCK

MY PERSPECTIVE & EXPERIENCE

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Buying local food at small businesses Directly sourced from farms

Community sourced agriculture, home delivery

Growing our own produce in neighborhood community garden

SAN FRANCISCO

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

JUNO

Juno works at the echo park farmers market, She also volunteer with Food to power, a local Produce distribution. She connect to food and people which would allow Juno to use the milk truck to help with both of her jobs.

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

JUNO

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen
?

Shrinking food deserts

Food deserts are areas, typically urban or rural neighborhoods, where residents have limited access to affordable and nutritious food options. These areas are often characterized by the absence of grocery stores, supermarkets, or farmers’ markets within convenient traveling distance. Instead, residents may rely heavily on convenience stores or fast-food outlets, which tend to offer mainly processed and unhealthy food options.

FOOD IS ENERGY

EXPANDING PRODUCTS

CANOO MPDV

Current automotive trends

Function Driven Design

Canoo’s design philosophy exemplifies a harmonious blend of form and function, reflecting a commitment to modern urban mobility. The company’s distinctive approach to vehicle design is evident in its utilization of the innovative skateboard platform. This modular architecture not only provides a solid foundation for electric vehicles but also allows for versatile and adaptable designs.

CURRENT DESIGN

HONDA MOTOCOMPACTO

Brand Analysis & Current automotive trends

How does this product make you feel?

A new electric scooter defining urban mobility.

Providing a fast, efficient, and emission-free way to get around cities. As we move towards a more sustainable future, electric scooters of any type will play a key role in shaping the way we travel and interact with our urban environments. The design is inviting and cute yet extremely function driven

DIETER RAMS

Brand Analysis & Current automotive trends

Design Language

Apple’s design language is characterized by sleek minimalism, emphasizing simplicity and elegance. Their devices showcase precision with meticulously crafted bevels and details, creating a seamless and visually pleasing experience. This approach captivates users by blending form and function, making Apple products stand out

Modular Construction

Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.

MILK TRUCK MODULAR SYSTEM

Community Based Market & Delivery Vehicle TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

BAY WINDOW

BAY WINDOW D1

MILK TRUCK BAY WINDOW D1

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK BAY WINDOW D1

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK BAY WINDOW D1

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK BAY WINDOW D1

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MODERN COW

MILK TRUCK MODERN COW D2

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MODERN COW D2

MILK TRUCK MODERN COW D2

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK MODERN COW D2

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK MODERN COW D2

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

EXPANDING

FUNCTION

MILK TRUCK MODERN COW D2

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

1/32 Scale

1/30 scale model 1cm = 1foot

Total length = 16.5cm Math 16.5ft = 5.02mtrs = 5002 mm

I crafted this model from the plan view sketch, I used balsa wood to construct the frame, added chip board and paper to cover the volume and ultimately painted the panels to add graphical separation. Hot glue was used assemble and black tape allowed me to plan The panel separation and further Investigate the graphical functionality.

MILK TRUCK

Community Based Market & Delivery Vehicle

SHELL

FRAME

BOXS

TESLA Produce 2024 I Josef van Dongen
CABINET BASE

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

FULL SCALE PACKAGE

Modular Construction

Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.

MILK TRUCK

D3

DIMENSION DRIVEN DESIGN

Community Based Market & Delivery Vehicle TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

Frame Construction

Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

Modular Construction

Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA

Produce 2024 I Josef van Dongen

MILK TRUCK

Community Based Market & Delivery Vehicle

Seat Design

The seat’s ergonomic design prioritizes driver comfort during long hauls, with adjustable lumbar support and contoured cushioning that reduces fatigue and strain. The plush upholstery is not only comfortable but also easy to clean, ensuring a hygienic environment for drivers who spend extended hours on the road.

Produce

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Seat Design

The seat’s ergonomic design prioritizes driver comfort during long hauls, with adjustable lumbar support and contoured cushioning that reduces fatigue and strain. The plush upholstery is not only comfortable but also easy to clean, ensuring a hygienic environment for drivers who spend extended hours on the road.

Instrument panel

The instrument panel of a car serves as the central command center, providing crucial information to the driver while also enhancing the overall driving experience. From essential gauges to advanced digital displays.

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Wheel design

Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.

MILK TRUCK

Community Based Market & Delivery Vehicle

TESLA Produce 2024 I Josef van Dongen

Instrument panel

The instrument panel of a car serves as the central command center, providing crucial information to the driver while also enhancing the overall driving experience. From essential gauges to advanced digital displays, modern instrument panels integrate a range of features designed to keep drivers informed, comfortable, and safe.

BASE

BOXS

INSTRUMENT PANEL

SEAT

EXTERIOR SKIN

DOOR

MORE DOORS

FRAME

FULL VEHICLE

WHERES MY FRUIT

MARKET SET UP

“NOW
TALKING” SENON
YOUR

WINGS

PACKUP

DEPARTURE

GOING

GONE

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