MILK TRUCK
Transportation Studio 5A
Josef van Dongen
TRAN-301
0
MILK TRUCK
Problem
The American food supply is driven almost entirely by Non-renewable energy Sources, it accounts for approximately 19% of the total use of fossil fuels in the United States. It takes about 7.3 units of (primarily) fossil energy to produce one unit of food energy in the U.S. food system.
CURRENT INDUSTRIAL FOOD SYSTEM
Produce
CURRENT INDUSTRIAL FOOD SYSTEM
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Industrial Agricultural Production
Processing Plants
Post Retail Transportation
MILK TRUCK
Annual Energy Expenditures Related to Food Production 20.8%
Annual Energy Expenditures Related to Food Production 16%
Locations Annual Energy Expenditures Related to Food Production 4%
Retail
Annual Energy Expenditures Related to Food Production 7%
5
COMPLEX & WASTEFUL
Consumer Packaging
Pre Retail Transportation
Your Table
Annual Energy Expenditures Related to Food Production 7%
Annual Energy Expenditures Related to Food Production 9%
Annual Energy Expenditures Related to Food Production 31%
6
MILK CURRENTTRUCKFOOD DISTRIBUTION
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
7
COMPLEX & WASTEFUL
This is an unsustainable Luxury that needs to change.
The drive-thru is the epitome of a disconnected eating system, And at the core of this problem is the agricultural Industry that is more interested in making large amounts of money then Providing people with safe and healthy food options. Ultimately, this problem is one Tesla has the ability to proactively solve, and at least conceptualize a way in which Connection and Community can be at the Forefront of food Distribution.
8
Based Market & Delivery Vehicle
Produce 2024 I Josef van Dongen
Community
TESLA
MILK TRUCK & FARMERS MARKETS
LOCAL & COMMUNAL
Building community around food with sustainable transportation
Community farmers markets serve as a place for people to connect and gain access to Locally sourced food from smaller communal businesses. Community Supported Agriculture (CSA), one type of direct marketing, consists of a community of individuals who pledge support to a farm. Consumers providing mutual support and sharing the risks and benefits of food production.
MILK TRUCK
NEW FOOD DISTRIBUTION
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Local Agricultural Production
A more renewable practice to help keep the land and live stock happy and healthy
Milk Truck Transportation
Electric powered vehicle reducing fossil fuels being used in Transportation
LOCAL & COMMUNAL
Community Delivery
Accommodation for people that don’t have as much tree time to visit the farmers market
&
Pop Ups & Farmer Markets
A space for people to connect with community and create Connections to food providers
MILK TRUCK & FARMERS MARKETS
Market & Delivery Vehicle
Community Based
TESLA Produce 2024 I Josef van Dongen
VOLUME AND STORAGE
Interior box dimensions
L - 490 mm
W - 390 mm
H - 240 mm
Exterior box dimensions
L - 500 mm
W - 400 mm
H - 250 mm
Configurations & Function
Banana boxes are an amazing way of optimizing a cardboard box. Stores and displays products, has a waxed cardboard material to stay dry in damp environments. Fitted with strong grab holes, light and flexible to not damage the content.
MILK TRUCK
MY PERSPECTIVE & EXPERIENCE
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Buying local food at small businesses Directly sourced from farms
Community sourced agriculture, home delivery
Growing our own produce in neighborhood community garden
SAN FRANCISCO
Community Based Market & Delivery Vehicle TESLA Produce 2024 I Josef van Dongen MILK TRUCK
JUNO
Juno works at the echo park farmers market, She also volunteer with Food to power, a local Produce distribution. She connect to food and people which would allow Juno to use the milk truck to help with both of her jobs.
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen MILK TRUCK
?
Shrinking food deserts
Food deserts are areas, typically urban or rural neighborhoods, where residents have limited access to affordable and nutritious food options. These areas are often characterized by the absence of grocery stores, supermarkets, or farmers’ markets within convenient traveling distance. Instead, residents may rely heavily on convenience stores or fast-food outlets, which tend to offer mainly processed and unhealthy food options.
FOOD IS ENERGY
EXPANDING PRODUCTS
CANOO MPDV
Current automotive trends
Function Driven Design
Canoo’s design philosophy exemplifies a harmonious blend of form and function, reflecting a commitment to modern urban mobility. The company’s distinctive approach to vehicle design is evident in its utilization of the innovative skateboard platform. This modular architecture not only provides a solid foundation for electric vehicles but also allows for versatile and adaptable designs.
CURRENT DESIGN
HONDA MOTOCOMPACTO
Brand Analysis & Current automotive trends
How does this product make you feel?
A new electric scooter defining urban mobility. Providing a fast, efficient, and emission-free way to get around cities. As we move towards a more sustainable future, electric scooters of any type will play a key role in shaping the way we travel and interact with our urban environments. The design is inviting and cute yet extremely function driven
DIETER RAMS
Brand Analysis & Current automotive trends
Design Language
Apple’s design language is characterized by sleek minimalism, emphasizing simplicity and elegance. Their devices showcase precision with meticulously crafted bevels and details, creating a seamless and visually pleasing experience. This approach captivates users by blending form and function, making Apple products stand out
Modular Construction
Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.
MILK TRUCK MODULAR SYSTEM
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
BAY WINDOW
BAY WINDOW D1
MILK TRUCK BAY WINDOW D1
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK BAY WINDOW D1
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK BAY WINDOW D1
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK BAY WINDOW D1
Community Based Market & Delivery Vehicle TESLA Produce 2024 I Josef van Dongen MILK TRUCK
MODERN COW
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MODERN COW D2
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
EXPANDING
FUNCTION
MILK TRUCK MODERN COW D2
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Based Market & Delivery Vehicle
Produce 2024 I Josef van Dongen
Community
TESLA
MILK TRUCK MODERN COW D2
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
1/32 Scale
1/30 scale model 1cm = 1foot
Total length = 16.5cm Math 16.5ft = 5.02mtrs = 5002 mm I crafted this model from the plan view sketch, I used balsa wood to construct the frame, added chip board and paper to cover the volume and ultimately painted the panels to add graphical separation. Hot glue was used assemble and black tape allowed me to plan The panel separation and further Investigate the graphical functionality.
MILK TRUCK
Community
TESLA Produce 2024 I Josef van Dongen
Based Market & Delivery Vehicle
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK FRAME SHELL BOXS CABINET BASE
TESLA
Community Based Market & Delivery Vehicle
Produce 2024 I Josef van Dongen
MILK TRUCK
FULL SCALE PACKAGE
Modular Construction
Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.
& Delivery Vehicle
Community Based Market
van
TRUCK
TESLA Produce 2024 I Josef
Dongen MILK
DIMENSION DRIVEN DESIGN D3
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Community
TESLA Produce 2024 I Josef van Dongen
Based Market & Delivery Vehicle
MILK TRUCK
Community
TESLA
Based Market & Delivery Vehicle
Produce 2024 I Josef van Dongen
MILK TRUCK
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
Modular Construction
Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory. Modular house construction involves building homes in sections or modules off-site in a controlled factory environment. Construction is often faster than traditional on-site building, as various modules can be constructed simultaneously in the factory.
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen
MILK TRUCK
Community Based Market & Delivery Vehicle
TESLA Produce 2024 I Josef van Dongen